Marketing Insider Group

OCTOBER 21, 2021

AI will tell us what to create, but our best storytellers are our existing employees from across the business. Savvy marketers have recognized the power of online video for years – back in 2015; The Washington Post predicted that video would account for 80% of all online content by 2020. But that future may not be far off.

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Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 364

Marketing Insider Group

DECEMBER 22, 2014

My Top Marketing Predictions For 2015. In 2015 we’ll finally realize that content is a strategic asset across the enterprise. And as video and visual content continue to dominate the consumer landscape, brands will focus more on entertaining and informing their customers through visual storytelling. Content Marketing'

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Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

KoMarketing Associates

DECEMBER 1, 2015

It’s hard to believe 2015 is coming to a close. More about this challenge: According to the Content Marketing Institute , 54 percent of B2B marketers in 2015 were challenged by “producing engaging content.” This was overwhelmingly the number one challenge we faced when working with our clients in 2015 as well.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

KoMarketing Associates

SEPTEMBER 1, 2015

SMX East 2015. Pubcon Las Vegas 2015. — Session : Distributed Content and Applying Storytelling Principles to SEO. Searchlove London 2015. Our Online Marketing Strategist, Kristen Vaughn , will be attending Inbound 2015 next week and we hope to be making an appearance at the MarketingProfs B2B Forum.

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KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” Tom Gerace began the 2015 Content Rising conference by addressing the need for a fundamental change in the marketing industry – a shift from focus on the brand to consumers. Finding storytellers. Thinking visually.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Marketing Insider Group

DECEMBER 3, 2019

The result was Digitalist – an online magazine that used the power of compelling content and storytelling to drive conversions. THINK harnesses the power of storytelling to provide insights into disruptive technologies including the cloud, Internet of Things, and blockchain, and how they are changing our world for the better.

Enterprise Management 265

Enterprise Management Work Management Marketing Management Effectiveness 265

Content Marketing Institute

JANUARY 9, 2018

Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page spot in The New York Times. Now, Simon delves deeper into how you can translate what Visa and Click2View learned about video into your own visual storytelling. Registration is open – sign up today. .

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Storytelling Video Marketing Terms and Conditions Advertising Agencies 107

Marketing Insider Group

JANUARY 7, 2015

We asked our favorite marketing thought-leaders to tell us what they see in store for 2015. What are your digital marketing predictions for 2015? Storytelling will topple other marketing silos, emerging as the ultimate audience-reaching tactic. In 2015, companies must fully integrate digital into their entire operation.

Paid Search Agency 100

Paid Search Agency Digital Asset Management Advertising Agencies Enterprise Management 100

Marketing Insider Group

MARCH 23, 2015

3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House of Cards. It is no secret that storytelling has become the pinnacle practice of 2015. So what advice does Francis Underwood have to dish on storytelling? Don’t Rush Your Storytelling. Not exactly…. Create Value In Your Brand.

Storytelling 100

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Content Marketing Institute

OCTOBER 2, 2018

DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers. storytelling Click To Tweet.

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Storytelling Brand Identity Branding Advertising Agencies 99

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). Watch my talk on “The Future Of Storytelling” below.

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

ViewPoint

FEBRUARY 8, 2016

Matt was one of SLMA’s 40 Most Inspiring Leaders in Sales Lead Management in 2015 , and his Seattle-based marketing company’s involvement with many CMOs around the country certainly qualifies him for this topic. Storytellers must be able to write with the intention of driving results from their target audience.

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CMO Planning Storytelling Ad Building 168

Convince & Convert

AUGUST 21, 2015

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. Power Duo: Visual Storytelling and Advertising. Could this style of campaign be expanded to include more user-generated content?

Advertising Agencies 156

Advertising Agencies Brand Identity Branding Paid Search Agency 156

B2B Marketing Traction

APRIL 13, 2015

A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective. Use storytelling distributed on social media to “pull” buyers.

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Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. editor-in-chief Lasse Hoegfeldt told the Content Marketing Institute in 2015. And you know it’s all the same.

Work Management 97

Work Management Storytelling Marketing Management Examples 97

Convince & Convert

OCTOBER 16, 2015

Chicken Treat (@ChickenTreat) October 15, 2015. pic.twitter.com/S3PJEwzELa — Chicken Treat (@ChickenTreat) October 14, 2015. Chicken Treat (@ChickenTreat) October 14, 2015. “Bum”? Keep things clean, Betty. pic.twitter.com/qwLAwmQwKr. We thought we were going to have to get Betty exorcised. Know When to Pull the Plug.

Contingency Planning 144

Contingency Planning Twitter PR Storytelling 144

Convince & Convert

MARCH 5, 2015

hannah (@ughjinxx) March 2, 2015. It’s one thing to celebrate a major milestone, but pairing the moment with a customer-generated storytelling initiative is both smart and inspiring. Asking fans for a description and sharing their words in quote form with each image also adds to the storytelling experience. Inspire movements!”

Communities 132

Communities Creativity Storytelling Case Study 132

Convince & Convert

NOVEMBER 6, 2015

Lean Cuisine (@LeanCuisine) October 27, 2015. The #WeighThis campaign is part of a re-branding effort Lean Cuisine launched in June 2015 in partnership with 360i to move away from being perceived as a diet brand and more as a healthy lifestyle company. Leverage Visual Storytelling to Bring Your Campaign to Life.

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Paid Search Agency Companies Microsite Storytelling 133

Contently

MARCH 28, 2018

In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality. What makes virtual and augmented reality so effective for storytelling is how they put multiple senses in the middle of the action.

Brand Identity 163

Brand Identity Branding Storytelling Sample 163

Kaon

JULY 7, 2015

Stop by Kaon’s booth #4811 at AACC, the leading event for laboratory medicine worldwide, July 27-29, in Atlanta, GA to experience 3D Product Models and interactive storytelling.

Lead Ranking 100

Lead Ranking Storytelling Interactive Marketing Tagging 100

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. Altimeter’s 2015 State of Social Business Report revealed that “building employee advocacy” programs are becoming a high priority and strategic initiative for marketers, jumping from 13 percent to 45 percent in 2015. Brands are investing in employee advocacy.

Social Media 143

Social Media Social Marketing Marketing & Strategy Peer-to-peer 143

Convince & Convert

AUGUST 20, 2015

The company was nominated for eight Content Marketing Institute awards in 2015 (winning gold on two) and has been a finalist or winner the past three years as well. Obviously, technology is incredibly important, but you’ve really got to look at it from a storytelling, audience-focused, genuine sort of mindset.” —@ToddWheatland.

Paid Search Agency 149

Paid Search Agency Content Advertising Agencies Marketing Agencies 1 149

Adobe Experience Cloud Blog

JULY 10, 2017

Brand storytelling. We want to help you make the strongest impact with every piece of content you create, so we’re diving into the science of brand storytelling to teach you how to tell stories that will make the most impact with your audience. Building Trust Through Brand Storytelling. Why do stories captivate us?

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Storytelling Brand Identity Branding Trigger Marketing 134

Contently

APRIL 26, 2017

Content marketing job listings grew 350 percent on Indeed between 2011 and 2015. That learning curve gives you the luxury of prioritizing other factors: storytelling ability, passion, and strong instincts for creating content that’ll perform well on different distribution channels.

Rules 155

Rules Top of Funnel Content Marketing Planning 155

Kabbage

NOVEMBER 9, 2016

The Best Marketing Blogs of 2015. They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling. What do they talk about: Content marketing, interactive content, design & storytelling. That’s exactly why we share a list of the top marketing blogs each year. TopRank Blog.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Martech

AUGUST 26, 2024

Video can be applied across the buying process, from brand storytelling, to customer testimonials, product demos, case studies, customer training and more. Video’s ability to grab attention and generate emotion.

B2B Marketing 133

B2B Marketing Trends Top of Funnel B2B 133

Contently

APRIL 20, 2017

We’ve always wanted to help brands create content by giving them powerful content marketing technology and connecting them with the most talented storytellers on earth. Stage II: Fast growth and feeding the sales machine (2015-2016). I remember walking into work the first day of January 2015 and feeling a sense of urgency.

Top of Funnel 161

Top of Funnel Content Marketing Advertising Agencies Digital Marketing Funnels 161

Contently

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. If you want to drive awareness, trust, and loyalty, great storytelling is much more effective than intrusive ads or overt promotion. Just ask Michael Dubin.

Thought Leadership 156

Thought Leadership Brand Identity Branding Ad Building 156

KoMarketing Associates

SEPTEMBER 14, 2015

— dennis kardys (@dkardys) September 8, 2015. – Brené Brown (Researcher and Storyteller). "If — Rebekah Radice (@RebekahRadice) September 9, 2015. andream_russell) September 9, 2015. — Douglas Burdett (@ArtilleryMarket) September 10, 2015. . – Seth Godin (Best Selling Author).

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

Content Standard

JUNE 24, 2016

It’s not enough for brands to learn story-craft and apply the form to content production; brand leaders need to understand the greater role storytelling plays in conveying purpose in the market. ” Davis asked, “How can we know the storyteller from the story?”

Storytelling 72

Storytelling Content Marketing Paid Search Agency Advertising Agencies 72

Vidyard

JULY 17, 2015

Check out how Salesforce has used the power of music, images and storytelling in their recent “How to become a customer company” video (below). Update June 30, 2015: Want more? Check out this post on 5 of the best video storytelling examples that are seriously good at bringing the waterworks.

Storytelling 58

Storytelling Video Marketing Peer-to-peer Customer Satisfaction 58

Kabbage

NOVEMBER 9, 2016

The Best Marketing Blogs of 2015. They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling. What do they talk about: Content marketing, interactive content, design & storytelling. That’s exactly why we share a list of the top marketing blogs each year. TopRank Blog.

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Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

ANNUITAS

AUGUST 11, 2015

We continued to feature Kevin and his storytelling lessons from award-winning show House of Cards. So I am more than a little excited about John Cleese keynoting Content Marketing World 2015. But if this isn’t enough for you to come to Content Marketing World 2015 (register by clicking here ) then how about: Barenaked Ladies aka “BNL.”

Content Marketing 100

Content Marketing Storytelling Content Paid Search Agency 100

Marketing Insider Group

JULY 20, 2015

We continued to feature Kevin and his storytelling lessons from award-winning show House of Cards. So I am more than a little excited about John Cleese keynoting Content Marketing World 2015. Creative Storyteller and former WashPo Editor Rajiv Chandrasekaran. ” It turns out, he knew quite a bit. Register now !

Content Marketing 100

Content Marketing Storytelling Content Paid Search Agency 100

Contently

JULY 28, 2021

They’ve scaled the maturity of their program in record time by adopting the “Hero, Hub, Help” framework, which was developed for YouTube in 2015. The content team can take an unbiased, editorial approach that puts the customer first. To use the most dramatic example, think of Red Bull dropping Felix Baumgartner from space.).

SEO 180

SEO Content Paid Search Agency Youtube 180

Contently

DECEMBER 5, 2017

I expect companies to put a lot of effort into finding those who have that beautiful combination of subject-matter expertise and storytelling skills. The Storytelling Edge, h is book with Contently co-founder Shane Snow, is available for pre-order now. The through line here is that content marketing is extremely difficult.

Top of Funnel 167

Top of Funnel Trends Content Marketing Planning 167

Content Standard

MAY 12, 2017

When you feel you’ve cracked the code for digital storytelling, time on site, organic search, SEO mastery, and engaging content, you’re more likely to push your ambitions and see how far you can really reach. Depth of content was lacking, and long-form digital storytelling was the answer.

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Storytelling Thought Leadership Ideal Customer Profiles Curation 68