KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” Tom Gerace began the 2015 Content Rising conference by addressing the need for a fundamental change in the marketing industry – a shift from focus on the brand to consumers. Finding storytellers. Thinking visually.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Convince & Convert

JUNE 5, 2014

As seen with these new campaigns from Nokia and Volkswagen, strapping multiple devices to an object in motion results in a impressive, 360 degree visual storytelling experience. Social Media Case Studies content marketing gopro nokia social image of the week social media image of the week Video visual storytelling volkswagon'

Storytelling 148

Storytelling Video Marketing Campaigns Case Studies 148

Content Standard

NOVEMBER 20, 2014

” The year was 2011, and marketing teams, more familiar with ad buying than sustained storytelling , scrambled to set up their first digital publishing experience. Storytelling was a new concept to brand marketers (and video storytelling was not even on the radar). Fast forward to almost-2015.

Storytelling 40

Storytelling Video Marketing Allocation Television marketing 40

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). Watch my talk on “The Future Of Storytelling” below.

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

Content Standard

APRIL 27, 2018

But for content creators and storytellers, the value of the frequency illusion isn’t as simple as slapping a brand logo on every piece of content. According to research from Brightfunnel , the number of B2B marketing touches required to close a conversion grew by 52 percent between 2014 and 2015.

Storytelling 76

Storytelling Brand Identity Branding Ethics 76

Martech

AUGUST 26, 2024

Video can be applied across the buying process, from brand storytelling, to customer testimonials, product demos, case studies, customer training and more. Video’s ability to grab attention and generate emotion.

B2B Marketing 133

B2B Marketing Trends Top of Funnel B2B 133

Marketing Insider Group

AUGUST 7, 2020

The best infographics of 2015 are some of content marketing’s finest examples of visually engaging content. This one might be the most viral infographic of 2015. Here are the 10 infographics we feel most effectively combine originality in design while bringing clarity to numbers and recognition to the brands who’ve created them.

Content Marketing 338

Content Marketing Work Management Content Marketing Management 338

Marketing Insider Group

OCTOBER 21, 2021

AI will tell us what to create, but our best storytellers are our existing employees from across the business. Savvy marketers have recognized the power of online video for years – back in 2015; The Washington Post predicted that video would account for 80% of all online content by 2020. But that future may not be far off.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

B2B Marketing Traction

APRIL 13, 2015

A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective. Use storytelling distributed on social media to “pull” buyers.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. By 2015, Variety had been sold to Jay Penske and Penske Media. How do we create more TV products?

Storytelling 58

Storytelling CMO Advertising Agencies Custom Publishing 58

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. editor-in-chief Lasse Hoegfeldt told the Content Marketing Institute in 2015. And you know it’s all the same.

Work Management 83

Work Management Storytelling Marketing Management Examples 83

Vidyard

APRIL 17, 2015

Featuring an all-star lineup of speakers and keynotes, and a huge partner showcase in San Francisco’s iconic Moscone Centre, Summit educated and inspired marketers on topics from storytelling with content to managing employee engagement. We need to let the data do the driving.” ” Mass advertising is dead. Channels are dead.

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Marketo 51

Kaon

JULY 7, 2015

Stop by Kaon’s booth #4811 at AACC, the leading event for laboratory medicine worldwide, July 27-29, in Atlanta, GA to experience 3D Product Models and interactive storytelling.

Lead Ranking 100

Lead Ranking Storytelling Interactive Marketing Tagging 100

Vidyard

OCTOBER 27, 2015

Last week 954 of the world’s brightest B2B marketers descended on Boston for the 2015 B2B marketing forum, a three day event focused on offering practical advice on making marketing magic. Two Key Takeaways: Storytelling & Authenticity. Here’s what I took away: Storytelling. Get good at it and then move to ‘think’ intent.

Paid Search Agency 50

Paid Search Agency Storytelling Marketing Proposals Digital Marketing Funnels 50

Contently

JULY 22, 2021

“We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. “We really want to grow this audio form of storytelling,” said Bennefield. Marriott just had to approach it differently.

Storytelling 145

Storytelling Open Rate Newsletter Content 145

B2B Marketing Directions

JANUARY 18, 2015

So far this month, my posts have focused on what will happen in B2B marketing during 2015. In my last post , I described some of the findings of a recent survey by StrongView Systems that asked business leaders about their marketing budget and spending plans for 2015.

B2B Marketing 40

B2B Marketing Planning B2B B2B Sales 40

Content Standard

DECEMBER 18, 2014

If you have already blocked off your calendar and scheduled your “out of office” reply for February 27, 2015, you know a little about great storytelling. I mention this because I have just one content marketing prediction to offer for 2015: We will begin to tell extraordinary stories together. Come aboard.

Content Marketing 40

Content Marketing Storytelling Television marketing Broadcasting 40

Vidyard

DECEMBER 30, 2015

This video won a 2015 Video Marketing Award! The results say it all, though: in the first two quarters of 2015, the video influenced almost $1 million in sales. This video won a 2015 Video Marketing Award! This video won a 2015 Video Marketing Award! Best B2B Storytelling. Win-win, I’d say! Best Feature Demo.

Video Marketing 50

Video Marketing Examples B2B Marketing Best Practices 50

ViewPoint

FEBRUARY 8, 2016

Matt was one of SLMA’s 40 Most Inspiring Leaders in Sales Lead Management in 2015 , and his Seattle-based marketing company’s involvement with many CMOs around the country certainly qualifies him for this topic. Storytellers must be able to write with the intention of driving results from their target audience.

CMO 168

CMO Planning Storytelling Ad Building 168

Content Standard

SEPTEMBER 24, 2015

My mind certainly wandered there as the week of INBOUND 2015 began, surrounded by hordes of attendees discussing KPIs, lead gen, and content marketing strategy. Storytelling can be an intimidating process if you don’t understand the craft behind it. We work in an industry of shiny new toys. Get Into the Ring. Something happens.

Inbound Marketing 40

Inbound Marketing Tips Paid Search Agency Godaddy 40

Adobe Experience Cloud Blog

SEPTEMBER 16, 2015

Speaker Michael Brenner addressed this predicament by honing in on the idea of content marketing as storytelling. At the core, we are storytellers. What were your primary learnings at Content Marketing World 2015? The answer, he said, is that we content marketers need to approach marketing like it’s our job to tell stories.

Content Marketing 48

Content Marketing Content First-Mover Advantage Thought Leadership 48

The ROI Guy

JANUARY 26, 2015

Based on who is being engaged, Sales reps should be guided, based intelligently on the prospect’s role, industry, location, size and challenges, to the right value messaging, storytelling, insights, case studies and financial justification. Sources: SPI - https://www.trainingindustry.com/media/3203836/spi%20thefutureofsalestraining.pdf.

Effectiveness 40

Effectiveness Case Studies Training Storytelling 40

Content Standard

MAY 12, 2017

When you feel you’ve cracked the code for digital storytelling, time on site, organic search, SEO mastery, and engaging content, you’re more likely to push your ambitions and see how far you can really reach. Depth of content was lacking, and long-form digital storytelling was the answer.

Storytelling 58

Storytelling Thought Leadership Ideal Customer Profiles Curation 58

Content Standard

JUNE 24, 2016

It’s not enough for brands to learn story-craft and apply the form to content production; brand leaders need to understand the greater role storytelling plays in conveying purpose in the market. ” Davis asked, “How can we know the storyteller from the story?”

Storytelling 57

Storytelling Content Marketing Paid Search Agency Advertising Agencies 57

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. Altimeter’s 2015 State of Social Business Report revealed that “building employee advocacy” programs are becoming a high priority and strategic initiative for marketers, jumping from 13 percent to 45 percent in 2015. Brands are investing in employee advocacy.

Social Media 144

Social Media Social Marketing Marketing & Strategy Peer-to-peer 144

Contently

MARCH 28, 2018

In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality. What makes virtual and augmented reality so effective for storytelling is how they put multiple senses in the middle of the action.

Brand Identity 167

Brand Identity Branding Storytelling Sample 167

Convince & Convert

AUGUST 21, 2015

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. Power Duo: Visual Storytelling and Advertising. Could this style of campaign be expanded to include more user-generated content?

Advertising Agencies 157

Advertising Agencies Brand Identity Branding Paid Search Agency 157

Content Standard

JULY 30, 2015

Storytelling and SEO have opposite but not opposing natures. Often misperceived as contradictory, storytelling and SEO actually collaborate well. Before exploring their relationship further, let’s define the core elements of brand storytelling and SEO strategy: a brand story and a ranking factor. Traffic Diversity.

Storytelling 40

Storytelling SEO Lead Ranking Lead Scoring 40

Convince & Convert

NOVEMBER 6, 2015

Lean Cuisine (@LeanCuisine) October 27, 2015. The #WeighThis campaign is part of a re-branding effort Lean Cuisine launched in June 2015 in partnership with 360i to move away from being perceived as a diet brand and more as a healthy lifestyle company. Leverage Visual Storytelling to Bring Your Campaign to Life.

Paid Search Agency 134

Paid Search Agency Companies Microsite Storytelling 134

Convince & Convert

MARCH 5, 2015

hannah (@ughjinxx) March 2, 2015. It’s one thing to celebrate a major milestone, but pairing the moment with a customer-generated storytelling initiative is both smart and inspiring. Asking fans for a description and sharing their words in quote form with each image also adds to the storytelling experience. Inspire movements!”

Communities 133

Communities Creativity Storytelling Case Studies 133

Content Standard

JANUARY 21, 2016

In 2015, the Content Standard returned over 640 percent ROI on marketing spend. Despite the great case study in 2015, as editor and head of digital operations for the Content Standard, I was unsure about our ability to improve performance in 2016. Storytelling Metrics + Google Analytics = Skyword Analytics + GA.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

In 2015, the Content Standard returned over 640 percent ROI on marketing spend. Despite the great case study in 2015, as editor and head of digital operations for the Content Standard, I was unsure about our ability to improve performance in 2016. Storytelling Metrics + Google Analytics = Skyword Analytics + GA.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Convince & Convert

OCTOBER 16, 2015

Chicken Treat (@ChickenTreat) October 15, 2015. pic.twitter.com/S3PJEwzELa — Chicken Treat (@ChickenTreat) October 14, 2015. Chicken Treat (@ChickenTreat) October 14, 2015. “Bum”? Keep things clean, Betty. pic.twitter.com/qwLAwmQwKr. We thought we were going to have to get Betty exorcised. Know When to Pull the Plug.

Contingency Planning 145

Contingency Planning Twitter Storytelling PR 145

ClearVoice

NOVEMBER 10, 2019

The Associated Press assigned bots to report quarterly earnings back in 2015 and have been able to increase the number of companies that they report on since then due to their AI helpers. Here’s how: Learn the art of storytelling. Agree or disagree? writing #contentmarketing Click To Tweet. But, writing is not just about data.

Storytelling 90

Storytelling Press Relevance Analytics 90

ANNUITAS

AUGUST 11, 2015

We continued to feature Kevin and his storytelling lessons from award-winning show House of Cards. So I am more than a little excited about John Cleese keynoting Content Marketing World 2015. But if this isn’t enough for you to come to Content Marketing World 2015 (register by clicking here ) then how about: Barenaked Ladies aka “BNL.”

Content Marketing 100

Content Marketing Storytelling Content Paid Search Agency 100

Marketing Insider Group

JULY 20, 2015

We continued to feature Kevin and his storytelling lessons from award-winning show House of Cards. So I am more than a little excited about John Cleese keynoting Content Marketing World 2015. Creative Storyteller and former WashPo Editor Rajiv Chandrasekaran. ” It turns out, he knew quite a bit. Register now !

Content Marketing 100

Content Marketing Storytelling Content Paid Search Agency 100

Adobe Experience Cloud Blog

FEBRUARY 27, 2015

It certainly reaffirmed for us the importance of visual storytelling–we have our thinking caps on now for how we can use this to enrich our other live events. The Year of Engagement and Empowerment: TFM&A 2015 Highlights was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Were you at TFM&A?

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Marketing Proposals Storytelling 48