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Relatability: The First Step to Great Storytelling

Contently

As Jonathan Gottschall writes in The Storytelling Animal , human beings are built for stories. We all have storytelling superpowers inside us, but as the pressures of life builds—tests, grades, jobs, mortgages, performance reviews—we lose sight of this instinctual skill. ” a self-deprecating video series in 2015.

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‘Branding Moments’: What Can a Gorilla Playing the Drums Teach Us About Great Storytelling?

Contently

In 2015, Cadbury’s “Gorilla” was named the UK’s favorite ad of the last 60 years. The post ‘Branding Moments’: What Can a Gorilla Playing the Drums Teach Us About Great Storytelling? But the commercial almost never made it to the public. Which don’t? appeared first on Contently.

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6 Misconceptions About Storytelling in Marketing

ClearVoice

One of those is the endless pursuit brands have with being considered a great storyteller. And for those who are concerned about the lifecycle of their leads and their base, storytelling can be a captivating and effective way to keep audiences engaged. 6 storytelling myths in marketing.

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Why Data Storytelling Is Essential for the Modern PR Strategy

Contently

Cue data storytelling. The Rise of Data Storytelling. They care about a lot more—and you’ll be able to do that as data supports storytelling by bringing credibility and reliability to the message your PR content is putting out. The Impact of Data Storytelling.

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The Storytelling Strategy That BuzzFeed and Star Wars Have in Common

Contently

This also explains why the original 1970s Star Wars movies were so beloved, and why the 2015 installment, Star Wars: Episode VII—The Force Awakens , received much more critical acclaim than the three prequel episodes released in the 1990s and 2000s. Want to learn the other three elements of great storytelling? It was corny.

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KoMarketing Year in Review: Top Posts from 2015

KoMarketing Associates

2015 has been another amazing year for KoMarketing. A photo posted by KoMarketing (@komarketing) on Dec 7, 2015 at 10:25am PST. I am proud to say that traffic to our website has more than quadrupled since that priority was established, and we are crushing aggressive goals for traffic, leads, and brand development, again in 2015.

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Top Marketing Predictions For 2015

Marketing Insider Group

My Top Marketing Predictions For 2015. In 2015 we’ll finally realize that content is a strategic asset across the enterprise. And as video and visual content continue to dominate the consumer landscape, brands will focus more on entertaining and informing their customers through visual storytelling. Content Marketing'