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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. Software Solutions Used.

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Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. In other words, solid marketing practices tend to produce solid marketing results. The team at CoSchedule asked marketers 10 questions.

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Report: More Customers Read and Engaged with Marketing Emails in 2016

KoMarketing Associates

A new analysis of 2016 data suggests that while customers read more marketing emails in 2016 than 2015, they also deleted them more often. The “Hidden Metrics of Email Deliverability” report from Return Path recently found that in 2016, the average email read rate was 22 percent. This was an increase from 9 percent in 2015.

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Report: Marketers Seek More Transparency in Programmatic Ads

KoMarketing Associates

Although marketers are continuing to budget for programmatic advertising, new research indicates that they are not entirely satisfied with their investments to date. In terms of achieving more transparency, 92 percent of marketers said that performance reporting was their top obstacle. B2B Marketers and Programmatic Advertising.

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Report: Marketers Lack Sophistication in Measuring Content Effectiveness

KoMarketing Associates

Marketers are spending more time crafting value content that resonates with their target audience, but new research indicates that there is a lack of sophistication in how they measure its impact. To gauge the effectiveness of marketing content, 56 percent of marketers are still relying on customer feedback.

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KoMarketing Year in Review: Top Posts from 2015

KoMarketing Associates

2015 has been another amazing year for KoMarketing. A photo posted by KoMarketing (@komarketing) on Dec 7, 2015 at 10:25am PST. Three years ago our leadership team made it a point to treat our online marketing experience as a priority in organizational strategy and business development. TOP 10 KOMARKETING BLOG POSTS OF 2015.

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VEST Report: Competition in B2B Marketing Automation Isn't About Features

Customer Experience Matrix

Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Updating the report gives a nice overview of recent industry developments. Here are some observations: - market positions are pretty stable.