Webbiquity

MAY 30, 2023

2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. Here are seven findings from the report worth highlighting.

Marketing Budget 290

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 290

Webbiquity

MARCH 5, 2019

Your best customers can also be your best marketers, best customer support resources, and best sources of input to your product roadmap—if you give them the right environment for engagement. Here are Loring’s insights about inspiration, marketing, and entrepreneurial lessons learned. Year founded: 2015. The Product.

Enterprise Management 262

Enterprise Management Work Management Marketing Management Co-Registration 262

Marketing Insider Group

FEBRUARY 17, 2021

Many marketers and SaaS company founders believe that with so much content out there, how is anyone supposed to break through all that noise? While it’s true: the market is saturated with content, the large majority of it is promotional crap that no one wants. Gather statistics from recent reports and authoritative sources.

Marketing Agencies 2 363

Marketing Agencies 2 Content Paid Search Agency Interactive Marketing 363

Buzz Marketing for Technology

MAY 27, 2015

With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. Nearly 60% of peoples’ time is now devoted to digital marketing activities , showing the importance of skills development in this area.

Planning 100

Planning CMO Stats Marketing & Strategy 100

Onalytica B2B

MARCH 18, 2015

A high quality version is also included in the full report that you can download by clicking the blue button below! The FDA (Food and Drug Administration) recently approved the marketing of consumer genetic testing company 23andMe’s test for Bloom Syndrome , which allows for risk-based family planning. GRAB THE FULL TOP 100.

Branding 100

Branding Brand Identity PageRank Marketing Management 100

ANNUITAS

JANUARY 6, 2015

As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated. The author of the article made the connection between these improvements to a forecast of better Demand Generation results in 2015.

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. The 2015 B2B Buyer’s Survey Report found that 20% of respondents consider peer recommendations one of the top information resources when researching potential vendors (along with web research and analyst reports). Referral leads.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Onalytica B2B

JULY 8, 2015

Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. Add to this the increase in content marketing and you have to the noisy, digital world we live in today. One of the most time consuming parts of influencer relations (or influencer marketing) is identifying the right thought leaders. PRDailyNews.

PR 100

PR PageRank Branding Brand Identity 100

Webbiquity

JUNE 5, 2020

Since 2015, Google has reportedly been penalizing sites with non-mobile-friendly URLs, so if you still aren’t optimizing your sites for mobile, you’re not just behind the curve, you’re years behind the curve. The post Three Simple (But Common) SEO Mistakes to Avoid in 2020 appeared first on B2B Marketing Blog | Webbiquity.

SEO 254

SEO Mobile Marketing SERP Google 254

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Voice-powered Everything.

Marketing AI 364

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 364

Oktopost

AUGUST 15, 2022

A Not-So-Distant Past: 2010-2015. While Instagram remained an independent app under the parent company Facebook, Facebook launched Instagram ads a few short years later in 2015 that could be managed from the same backend within Facebook. In 2021, the Digital 2021: Global Overview report stated announced nearly 4.2

Social Media 174

Social Media Media Lock-In Budget Programs 174

Biznology

DECEMBER 28, 2016

88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 88% of companies report they are undergoing digital transformation (source: Altimeter Group ). In other words, many companies report they are undergoing digital transformation even though most don’t know how to go about it.

Digital Transformation 184

Digital Transformation Case Studies Case Study Studies 184

Tomorrow People

OCTOBER 24, 2017

There are some truly inspirational brands out there in the world of content marketing. fearless content marketing spanning both B2B and B2C organisations. content marketing strategy. content marketing strategy. Community building is a crucial part of its content marketing strategy. There are many examples of.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Webbiquity

JANUARY 7, 2021

77% of Internet users read blogs, and after falling to a low of 21% in 2015, more than three-quarters of Fortune 500 companies now maintain corporate blogs. Students today are on the lookout for help with their marketing projects, reports and case studies. Guest post by Jane Crighton. Support small businesses.

Blogger 251

Blogger SEO Tips Paid Search Agency 251

Webbiquity

JANUARY 14, 2021

To put that into perspective: approximately 1 Gig of HDTV data, delivered at 2015 speeds, amounts to 7 minutes of video.”. This change has helped companies save time and money, interact on a larger scale with the market, and enjoy real-time feedback. Businesses can also use digital signage for both internal and external communication.

Marketing AI 273

Marketing AI Skype Work Management Business 273

Biznology

JULY 24, 2017

Amazon.com facts reported that every employee had to take a graveyard shift in the fulfillment centers to meet demand with many bringing their friends and family in to help too. It was January 2002 before it reported its first profitable quarter, making a modest $5 million. As of early 2015, Amazon employed a fleet of 15,000 robots.

Paid Search Agency 212

Paid Search Agency Companies Amazon Fulfillment 212

Marketing Insider Group

DECEMBER 3, 2019

Tech companies are in somewhat of a unique position in the world of marketing. These factors can make successful content marketing far from a simple task for many technology brands. So educational, non-sales focused content is a vital part of your overall marketing strategy. But when they succeed, the results can be impressive.

Enterprise Management 265

Enterprise Management Work Management Marketing Management Effectiveness 265

Webbiquity

AUGUST 3, 2021

Those are just a few of the findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. A recent post here detailed 12 Fascinating Facts About Global Internet Use in 2021 , compiled from that report. Average daily time spent using social media increased by 25% from 2015 to 2020.

Social Media 186

Social Media Spyware Wikipedia Media 186

Webbiquity

MAY 4, 2021

That’s the essential insight behind influencer marketing, which began to really take off in late 2015. Marketers started making efforts to identify the most influential people online in their market space, reach out to those individuals, and build business relationships. More will turn to Google. The Discussion.

Work Management 303

Work Management Marketing Management Paid Search Agency Peer-to-peer 303

Biznology

DECEMBER 17, 2020

B2B marketing quickly adapted to the challenges of the global pandemic, thanks to the many talented people who have chosen business markets as their professional focus. This is my sixth annual list (see 2019 , 2018 , 2017 , 2016 , and 2015 ). We are lucky to have all these skilled B2B marketers in our camp.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Contently

JULY 10, 2019

” The truth about the marketing industry is that things are nuanced, and very rarely does a tenet apply 100% across the board for all brands in all industries. What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. Your brand is seen as an authority.

Storytelling 164

Storytelling PR Marketing & Strategy Press 164

Biznology

JANUARY 6, 2020

I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year. With a tip of the hat to those on my lists last year , and in 2017 , 2016 and 2015 , it is my pleasure to introduce these fascinating colleagues to you. Catch her informative keynotes at B2B marketing conferences here and abroad.

netFactor 197

netFactor B2B Marketing Advertising Agencies Paid Search Agency 197

KoMarketing Associates

FEBRUARY 1, 2018

Marketers continue to show an interest in account-based marketing (ABM), but research has indicated that they still face obstacles in achieving their key objectives with this tactic. How are marketers making the most of account-based marketing? Do you see more marketers shifting toward ABM? What are the benefits?

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Webbiquity

SEPTEMBER 28, 2020

released in April 2015. How do I report someone that is violating the PCI DSS? The first is to report the violation directly to the credit card processor the company uses. The post FAQ About PCI DSS – Essential Security For Businesses appeared first on B2B Marketing Blog | Webbiquity. Does PCI concern me?

FAQ 257

FAQ Enterprise Management Marketing Management Business 257

Contently

MAY 6, 2019

As an avid crime fiction reader, I can assure you that marketers and detectives have little in common. But if there’s one part of our jobs that calls for investigative skills, it’s when we’re looking for content marketing stats. Many marketers claim to be data-driven, but they’re not. Content planning.

Stats 167

Stats Content Marketing Marketing Budget Planning 167

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Savanta

SEPTEMBER 25, 2017

I recently shared a view on the big trends in B2B marketing at the MRS B2B Conference. Nope, it was a far more informed perspective – that of leaders from the UK’s 75 largest B2B marketing agencies who were recently surveyed as part of the B2B Agency Benchmarking Report. Well, I shared it, but in truth it wasn’t my view.

Trends 168

Trends B2B Marketing Paid Search Agency Account Based Marketing 168

KoMarketing Associates

OCTOBER 27, 2015

“Without a strategy, marketing is just stuff. As a marketer, before you can even think about a successful strategy, you must first identify and fully understand the target audience. However, most marketers will agree understanding today’s audience is easier said than done. The world has enough stuff, be intentional.”.

Peer-to-peer 120

Peer-to-peer B2B Word of Mouth WOM 120

SendX

OCTOBER 23, 2018

You’re probably no stranger to the fact that subject lines play a HUGE role in deciding the success of your email marketing campaign. And if that wasn’t enough, 69% of email recipients report emails as spam based SOLELY on the subject line. Digital Marketer: “ Is this you? ” Digital Marketer: “ [POLL] Can you answer this? ”

Best Practices 284

Best Practices Digital Marketing Funnels Top of Funnel Webinar Metrics 284

Marketing Insider Group

APRIL 3, 2023

But, to be fair, that was back in 2015. You and I both know that the digital marketing landscape is changing quickly. You and I both know that the digital marketing landscape is changing quickly. The simple answer is yes, but when it comes to digital marketing , it’s unlikely that you’ll find success in a simple answer.

Lead Scoring 293

Lead Scoring Lead Ranking Cost Per Click High Quality Lead 293

Savanta

MAY 5, 2015

Predictions that 2015 is the year of marketing automation seem to be spot on. The latest Benchmarking Report from B2B Marketing reveals that the vast majority of B2B marketers have either adopted an automation solution (43%) or plan to in the next 12 months (45%). Marketing automation is tough to implement.

Marketing Automation 120

Marketing Automation Automation Planning Work Management 120

Contently

JUNE 5, 2018

“As the roles of marketing and the chief marketer expand, it will become critical for CEOs to ensure that they have the right person as CMO, to understand fully how customers are changing, and to become more involved in developing new marketing capabilities across the company.” Sound familiar? Ad Age, Fast Company.

CMO 149

CMO Digital Transformation Gartner Stats 149

DiscoverOrg

SEPTEMBER 2, 2016

At the end of 2015, we realized to grow the way we had forecasted to our Board of Directors, we needed better data on our prospects and customers. Unfortunately for us, there was nobody in the marketplace who was providing a solution for OUR target market. Aligning Sales & Marketing. Here are the top five: 1. Crazy right?

Budget Programs 185

Budget Programs Eye-Tracking Conversion Rate Forecasting 185

KoMarketing Associates

NOVEMBER 4, 2015

The “2015 State of Pipeline Marketing” report from Bizible shed light on exactly how B2B marketers are aligning with sales to drive revenue. We had an opportunity to discuss the findings of the piece with Dave Rigotti , the director of marketing at Bizible. HOW ARE MARKETERS CHANGING THEIR VIEW OF CRM?

B2B Marketing 120

B2B Marketing Marketing Attribution Paid Search Agency B2B 120

Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. So, we marketers need to get on board. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. Could be that marketing will enjoy an increase in power and influence in B2B?

B2B Marketing 133

B2B Marketing Trends Top of Funnel B2B 133

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Convince & Convert

FEBRUARY 5, 2018

” I call it participation marketing, and the reason is clear. Altimeter’s 2015 State of Social Business Report revealed that “building employee advocacy” programs are becoming a high priority and strategic initiative for marketers, jumping from 13 percent to 45 percent in 2015. They have no agenda.

Social Media 143

Social Media Social Marketing Marketing & Strategy Peer-to-peer 143