KoMarketing Associates

DECEMBER 1, 2015

It’s hard to believe 2015 is coming to a close. It has been a successful year within our organization and I’ve witnessed our content marketing team grow in both size and ability over the last twelve months. This was overwhelmingly the number one challenge we faced when working with our clients in 2015 as well.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

Customer Experience Matrix

JULY 31, 2015

Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Updating the report gives a nice overview of recent industry developments. Here are some observations: - market positions are pretty stable.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Paid Search Agency 120

KoMarketing Associates

AUGUST 27, 2015

This year in particular has been big for the social media giant, as it continues to expand its paid marketing offerings. Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. Ad Manager Improvements. In fact, it only takes two clicks from the user.

Facebook 120

Facebook Paid Search Agency Ads Mobile Advertising 120

Webbiquity

MAY 30, 2023

2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. Here are seven findings from the report worth highlighting.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

The Point

MAY 16, 2015

More than 2,300 marketers, including this writer, gathered in Nashville this past week for SiriusDecisions’annual confab on all things marketing. For the last five years or so, inbound marketing and demand generation have been virtually synonymous. Demand Generation Marketers Need to Think Sales Enablement.

Demand Generation Agencies 100

Demand Generation Agencies DemandBase Top of Funnel Demand Generation 100

Martech

APRIL 15, 2024

Salesforce is in advanced talks to buy Informatica, according to published reports. It has a market cap of more than $11 billion and last year debuted Claire GPT, a generative AI tool to help companies handle data. It was taken private in 2015 for about $5.3 Salesforce stock fell Monday following the Informatica reports.

Acquisitions 88

Acquisitions Marketing Management CRM Paid Search Agency 88

ViewPoint

JANUARY 22, 2016

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. The panelists include: Ardath Albee – Marketing Interactions. Matt Heinz – Heinz Marketing. What B2B Companies Did Well in 2015? Miles Austin – Fill the Funnel, Inc.

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

ViewPoint

MARCH 19, 2015

On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” A sales, marketing and customer experience expert, Ginger shares her perspective on current and future marketing trends.

Television marketing 120

Television marketing Paid Search Agency Mobile Advertising Work Management 120

KoMarketing Associates

DECEMBER 15, 2015

In my opinion, it goes back to #2…building a brand and a holistic online marketing strategy. In fact, according to an October study from our friends at Stone Temple, Google rich answers accounted for almost 31% of search queries in July 2015 vs. 23% in December 2014. Google Has the Answer Right Here. The answer is the right content.

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

ANNUITAS

MAY 13, 2015

According to last year’s results, B2B enterprise organizations reported the following: Overall only 2.8% of those with marketing automation state they are achieving their goals. Additionally, the study reported findings on lead nurturing, measurement, analytics and content production. Only 28.3% Only 20.8%

B2B Marketing 100

B2B Marketing Demand Generation B2B Advertising Benchmark 100

KoMarketing Associates

MARCH 19, 2015

So without further ado, here are my top takeaways from SMX West 2015: 1. #1 To prepare, you can use Google’s mobile usability reports and the mobile friendly testing tool.” — Casie Gillette (@Casieg) March 4, 2015. 1 Rankings Don’t Mean Jack. For years we’ve been telling clients not to focus on rankings.

SERP 120

SERP Mobile Marketing SEM Conference 120

KoMarketing Associates

FEBRUARY 2, 2015

Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks. While no rollout date has been set, expect this to launch in 2015. In 2015, if a company wants to remain relevant and visible on Facebook, they need to incorporate paid advertising in their strategy.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. This is exactly what happened in the infamous “ humans have less attention span than a goldfish ” debacle of 2015.) It’s a beautiful thing when our employer is the data source.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Onalytica B2B

MARCH 18, 2015

A high quality version is also included in the full report that you can download by clicking the blue button below! The FDA (Food and Drug Administration) recently approved the marketing of consumer genetic testing company 23andMe’s test for Bloom Syndrome , which allows for risk-based family planning. GRAB THE FULL TOP 100.

Brand Identity 100

Brand Identity Branding PageRank Marketing Management 100

ANNUITAS

JANUARY 6, 2015

As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated. The author of the article made the connection between these improvements to a forecast of better Demand Generation results in 2015.

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

Onalytica B2B

JULY 8, 2015

Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. Add to this the increase in content marketing and you have to the noisy, digital world we live in today. One of the most time consuming parts of influencer relations (or influencer marketing) is identifying the right thought leaders. PRDailyNews.

PR 100

PR PageRank Brand Identity Branding 100

illumin

FEBRUARY 12, 2024

And is her going to the Super Bowl as significant as some marketers make it out to be? The New York Times reported, “The reality is Ms. Apex Marketing Group estimates Swift brings a total value of $331.5 Made for marketers Learn how illumin unlocks the power of journey advertising Get started! And were you right?

Paid Search Agency 105

Paid Search Agency Broadcasting Advertisements Advertising 105

Influitive

AUGUST 3, 2015

In the B2B software world, it’s a buyer’s market. In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Writing on the Web

DECEMBER 31, 2014

What goals have you identified for your blog and website for 2015? Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Marketing Insider Group

AUGUST 7, 2020

Why wouldn’t you want to use infographics in your content marketing? The best infographics of 2015 are some of content marketing’s finest examples of visually engaging content. Why, that would be content marketing masters GE. This one might be the most viral infographic of 2015. GE: Why Waste Energy On Wastewater?

Content Marketing 338

Content Marketing Work Management Content Marketing Management 338

Webbiquity

AUGUST 24, 2021

Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. Total monthly active users increased 77% from 2015 to 2020. Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort.

Social Networks 294

Social Networks Stats Spyware Mobile Advertising 294

Vidyard

OCTOBER 21, 2015

But us as marketers, we know this challenge is what keeps us charged up, excited, and doing what we do. In video marketing, you might look at what types of videos your peers are producing; how frequently they’re publishing videos; what kind of metrics they’re tracking; or if they’ve been able to crack the video ROI code.

Peer-to-peer 50

Peer-to-peer Video Marketing Advertising Agencies Advertising Benchmark 50

6sense

DECEMBER 23, 2015

We run a data-driven shop, so when it came time to revisit the best content of 2015, we thought we’d start with the articles most shared by our readers. The 5 most shared posts of 2015: 1) Meagen Eisenberg on Measuring What Matters. Here’s why , along with 6 takeaways from the biggest B2B marketing event of 2015.

B2B Marketing 48

B2B Marketing B2B Stats CMO 48

Contently

JUNE 3, 2016

This year, that day was June 1, when venture capitalist Mary Meeker and her firm KPCB released their annual Internet Trends Report. If you want to read the whole thing, I embedded the slideshow at the bottom of this post, but for the sake of brevity, here are the six biggest takeaways for marketers. Meeker and co.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Content Standard

JANUARY 5, 2016

Video marketing was everywhere in 2015. Across devices and platforms, digital video came on the scene in a big way—and forced digital marketers to hustle to keep up. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. Consumers are Clamoring for Branded Video.

Stats 61

Stats Video Marketing Verticals Emarketing 61

ANNUITAS

DECEMBER 23, 2014

This study in conjunction with Google, provided insights into the buying habits and patterns of B2B buyers and also served to confirm the tectonic shift that is impacting marketing and sales professionals today. It requires work to get this done, but this is the world in which B2B marketing now lives, welcome to the new world!

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Forrester Content Marketing 100

Zoominfo

APRIL 20, 2022

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. Instead, B2B marketers are turning their attention to key performance indicators that showcase how full-funnel marketing efforts can deliver increased performance. In 2020, that figure was down to 47%.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Adobe Experience Cloud Blog

JANUARY 26, 2015

Author: Lou Pelosi A number of my colleagues have recently asked whether the pace of innovation driving the marketing technology boom is subsiding or showing signs of fatigue. My answer—not yet, and I don’t think we should expect it to in 2015. For example, ChiefMarTech reported there was over $3.3B

SMS 48

SMS Mobile Advertising B2B Thought Leadership Marketing Management 48

Martech

AUGUST 11, 2023

The market is fragmented, and CTV ad investment is mainly being drawn from existing budgets,” said Alex Brownsell, WARC Media’s head of content, in a release. More work must be done to help CTV to realize its full potential and ensure that media owners are able to attract ad dollars from beyond the current confines of the TV market.”

Spending 95

Spending Ads Media Youtube 95

6sense

JANUARY 6, 2016

For B2B professionals, 2015 was the year of data-driven marketing. T2D3 was the growth path for market-leading SaaS organizations like Salesforce, Marketo and Netsuite. As we look ahead to 2016, it’s clear 6sense is well-poised to strengthen our market leadership and drive incredible success for our customers.”

Enterprise Management 48

Enterprise Management Work Management Marketing Management Lead Ranking 48

KEO Marketing

JANUARY 26, 2016

In many ways, 2015 was a banner year for marketers who follow best practices for SEO, web analytics, and social media marketing. Let’s recap some of Google’s biggest changes in 2015. We’ll pay special attention to how those changes might influence your search marketing strategies throughout the new year.

Search Marketing 48

Search Marketing Marketing Strategy Marketing & Strategy Adwords 48

Webbiquity

AUGUST 3, 2021

Those are just a few of the findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. A recent post here detailed 12 Fascinating Facts About Global Internet Use in 2021 , compiled from that report. Average daily time spent using social media increased by 25% from 2015 to 2020.

Social Media 172

Social Media Spyware Wikipedia Correlation 172

Webbiquity

MARCH 5, 2019

Your best customers can also be your best marketers, best customer support resources, and best sources of input to your product roadmap—if you give them the right environment for engagement. Here are Loring’s insights about inspiration, marketing, and entrepreneurial lessons learned. Year founded: 2015. The Product.

Enterprise Management 254

Enterprise Management Work Management Marketing Management Co-Registration 254

6sense

JANUARY 12, 2016

2015 was a remarkable year of growth for the 6sense team. We grew 3X while remaining true to the vision and core values of our company, one of our biggest accomplishments of 2015. We grew 3X while remaining true to the vision and core values of our company, one of our biggest accomplishments of 2015. Making a Lasting Impact.

Lead Ranking 48

Lead Ranking Peer-to-peer Enterprise Management Marketing Qualified Leads 48

KoMarketing Associates

APRIL 20, 2017

As email marketers round up data from the end of 2016, new research shows that open rates dropped in the fourth quarter. The “Q4 2016 Email Trends and Benchmarks” report from Epsilon discovered that the average open rate was 32.1 percent open rate recorded in the fourth quarter of 2015. Read Rates for Marketing Emails.

Open Rate 120

Open Rate Email Marketing Deliverability Advertising Benchmark 120

KEO Marketing

MAY 14, 2015

A recent report confirms what we have said here several times recently: email marketing can pay off for those who take the time to plan and execute it well. Salesforce just released their first business-to-business (B2B) marketing report, which surveyed more than 2,000 B2B marketers worldwide.

Marketing Report 48

Marketing Report Email Marketing B2B Marketing Effectiveness 48

SugarCRM

DECEMBER 7, 2015

Demand Gen Report, a lead publication for B2B marketing professionals, recently released a special report on strategies for improving lead scoring. Automation and Predictive Analytics Fuel B2B Lead Scoring Success reveals how marketing automation helps to maximize the overall effectiveness of lead scoring.

Lead Scoring 50

Lead Scoring Lead Ranking Marketing Automation Services Marketing Report 50