ViewPoint

MARCH 19, 2015

On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” Take this opportunity to find out how you can direct your marketing and sales organization’s course for 2015.

Television marketing 120

Television marketing Paid Search Agency Mobile Advertising Work Management 120

NuSpark Consulting

JANUARY 3, 2015

As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving. Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

KoMarketing Associates

DECEMBER 1, 2015

It’s hard to believe 2015 is coming to a close. More about this challenge: According to the Content Marketing Institute , 54 percent of B2B marketers in 2015 were challenged by “producing engaging content.” This was overwhelmingly the number one challenge we faced when working with our clients in 2015 as well.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

The Point

MAY 16, 2015

Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. Outbound is the New Inbound.

Demand Generation Agencies 100

Demand Generation Agencies DemandBase Top of Funnel Demand Generation 100

Contently

NOVEMBER 7, 2016

Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Meanwhile, October was the first month when mobile and tablet devices accounted for more pageviews than desktops, according to analytics firm StatCounter. Mobile ad spend is booming. In just a year, spending on mobile advertising in the U.S.

Facebook 139

Facebook Rules Advertisements Advertising 139

Marketing Insider Group

JANUARY 7, 2015

Companies got serious about content marketing, brands and publishers embraced native advertising , millennials were pushed into the spotlight , and big data made it possible for content creators to figure out exactly whom they were targeting. We asked our favorite marketing thought-leaders to tell us what they see in store for 2015.

Paid Search Agency 100

Paid Search Agency Digital Asset Management Advertising Agencies Enterprise Management 100

Biznology

JULY 24, 2017

In the company’s first year, Bezos hired mobile billboards to drive by Barnes & Noble stores displaying the question, “Can’t find that book you wanted?” In late 2015 Amazon reported that it had more than 270 million active customer accounts worldwide and was shipping to more than 75 countries. Motley Fool).

Paid Search Agency 212

Paid Search Agency Companies Amazon Fulfillment 212

KoMarketing Associates

DECEMBER 14, 2017

Mobile Usage Continues to Increase. As of June 2017 , China had 724 million mobile Internet users, which accounted for 96.3 percent in 2015. Meanwhile, the market for Internet advertising was 290.27 billion RMB and mobile ads accounted for 60.29 Meanwhile, the market for Internet advertising was 290.27

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Marketing Insider Group

JANUARY 26, 2015

Without any further ado, here is: The Best Marketing Conferences Of 2015. Adobe Summit is in Salt Lake City, UT from March 9-13 and grabs nearly 5,000 marketers to discuss marketing analytics, digital, social, mobile and web marketing techniques. Three of the biggest marketing trends for 2015. I may be going if I’m lucky.

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

Convince & Convert

JANUARY 15, 2015

So when I read this great collection of 30+ Social Media Predictions for 2015 , it immediately had me thinking about how they affect email marketers. However, brands have been slow to move to a mobile-friendly strategy. It’s time to get serious about mobile. All in all, 2015 is an evolutionary year, not a revolutionary one.

Social Media 145

Social Media Email Marketing Social Marketing Media 145

Onalytica B2B

JANUARY 17, 2018

A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. Consumers are more mobile dependent. What does this tell us? The need to satisfy immediate requirements.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

KoMarketing Associates

FEBRUARY 10, 2021

Google is either evolving into a “walled garden,” or it’s evolving to meet the needs of “mobile-first” searches and voice search. That same research found that the value of a #1 organic SERP listing fell by 37% in just the years between 2015 and 2017 alone. And it’s why ranking in SERP features are now an SEO’s bread and butter.

SERP 295

SERP Features Google Top of Funnel 295

Oktopost

AUGUST 15, 2022

A Not-So-Distant Past: 2010-2015. In the same year, Twitter launched its own advertising platform where users could promote their tweets. In 2012, Facebook launched their mobile ads program, and also acquired Instagram. 2010 saw the emergence of photo-sharing network Instagram. The Rise of Video Content: 2016 to Today.

Social Media 174

Social Media Media Lock-In Budget Programs 174

Webbiquity

DECEMBER 2, 2014

72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Internet advertising will make up 25% of the entire ad market in 2015. billion on social media advertising in 2015. 10 Mobile Marketing Stats. NewsCred ). NewsCred ).

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

KoMarketing Associates

JANUARY 5, 2017

Google introduced the Accelerated Mobile Pages Project in October 2015 as a faster way for users to load a website; it focuses on a simplified version of your content, often just showing the title and text itself. Google does allow advertising on the pages, but they must not be intrusive or take too much time to load.

Online Marketing 217

Online Marketing B2B Marketing CMS Development Planning 217

Convince & Convert

AUGUST 3, 2015

Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). This PPC blog is the gold standard of case studies, experiments, tips, tricks, and predictions about pay-per-click digital advertising. Most Shared article in 2015: 5 SEO Myths to Forget in 2015 (2,600+ Shares).

PPC 155

PPC Paid Content Paid Search Agency Advertising Agencies 155

Webbiquity

FEBRUARY 10, 2015

Brand ads on social networks were among the least trusted form of advertising, significantly lower than trust in ads viewed in traditional media. And yet – 80% of brands advertised on social media sites in 2014. But only 14% trust advertisements. ( #Socialnomics 2014 ). ” ( Experience: The Blog ). DashBurst ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Biznology

JANUARY 29, 2015

This protects larger companies when it comes to mobile employees accessing enterprise materials. Tapping into a wireless carrier’s network and incurring data charges was the only way to check an email, or play a mobile game (while riding, not driving, of course). The post The Tech trends to follow in 2015 appeared first on Biznology.

Trends 80

Trends Mobile Advertising Enterprise Management Internet Marketing 80

Webbiquity

FEBRUARY 9, 2016

But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Those are just a couple of the findings in the nearly four dozen email and mobile marketing facts and statistics from 15 different sources compiled below. Email is increasingly mobile.

Stats 100

Stats Mobile Marketing Paid Content Email Marketing 100

KoMarketing Associates

JANUARY 17, 2017

According to Deloitte’s “2016 Global Mobile Consumer Survey – China Edition” survey , in the past year, the number of heavy smartphone users (users who check their phone 50 or more times per day) rose from 4 percent to 23 percent. Digital Channels Account for 40% of Advertising Spend in China.

Customer Surveys 120

Customer Surveys Mobile Advertising Television marketing Sample 120

Biznology

JANUARY 6, 2015

In 2015, there will be a return from renting a little piece of a very large development to buying one’s very own retreat for his or herself and a number of close friends. In 2015, blogs are a tough sell. We live in a post-Snowden world. Who trusts Facebook? We live in a world rife with cyber-bullying. Let that be a warning.

Enterprise Management 80

Enterprise Management Work Management Communities Resource Management 80

KoMarketing Associates

NOVEMBER 5, 2015

Earlier this year, I discussed the possibly of Instagram ads being available to the public sometime in 2015. After a year and half of testing with select companies, Instagram, the mobile photo and video sharing social media app, has finally opened up its advertising program to companies around the world.

Advertisements 120

Advertisements Advertising Mobile Advertising B2B 120

Biznology

NOVEMBER 10, 2016

Add podcasts to your advertising mix: Whether or not your company has a podcast, you should take advantage of this medium by advertising on a podcast relevant to your brand or industry. In 2015, revenue from Singles Day in China was a whopping $14.3 Podcast audiences are approaching 50 million monthly listeners.

Planning 133

Planning Marketing Plans Mobile Advertising Customer Satisfaction 133

KoMarketing Associates

SEPTEMBER 1, 2016

percent) use their mobile device to access social media applications. Chinese users trust the ratings and recommendations of both friends and strangers when making a purchasing decision, while US users rely more on friends’ recommendations and mass media advertising. According to DCCI Internet Data Center, 92.8 The vast majority (89.3

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

KoMarketing Associates

DECEMBER 27, 2016

At the end of 2015 and into the beginning of 2016, we began hearing rumblings across the industry that Google AMP was coming, and sure enough, by the end of the year, we started seeing many of our client’s sites being impacted. In doing so, they also changed the way advertisers compete and bid for visibility. Final Thoughts.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Crimson Marketing

OCTOBER 29, 2015

A new ebook by MDG Advertising helps to identify the biggest trends of 2015 and how to think about planning for 2016. . Mobile video: . occurs on mobile devices #mobilemarketing Click To Tweet. Mobile video: . occurs on mobile devices #mobilemarketing Click To Tweet. Mobile advertising: .

Trends 100

Trends Planning Mobile Advertising Verticals 100

Contently

MAY 17, 2017

Facebook—which accounts for a huge portion of mobile traffic—has said it will be “ all video ” in five years. Even though advertisers have been talking up digital video for almost a decade, it seems that their spending is finally catching up. By 2019, video is expected to account for 80 percent of all web traffic.

Customer Surveys 146

Customer Surveys Video Marketing Planning Work Management 146

KoMarketing Associates

DECEMBER 22, 2014

This past spring we launched a redesigned website: mobile-friendly and with a much clearer message articulating our organization’s objectives and values. On behalf of the team at KoMarketing, Thank You for being a part of our success this past year, seasons greetings, and we wish you the very best in 2015 and beyond!

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Management Mobile Advertising Adwords 120

KoMarketing Associates

JUNE 12, 2017

In my previous post , we discussed eight ways that Baidu advertising differs from Google AdWords from an account and setting perspective. Today, I will share four unique features of Baidu paid search advertising management to help better target the China market: keywords, ad groups, ad creative, and sitelinks.

Paid Content 122

Paid Content Cost Per Click Features Work Management 122

Contently

MARCH 28, 2018

Facebook has housed 360-degree video since 2015, but the format is new to Snapchat and may be a solution to some of its previous advertising concerns. “Advertisers don’t know how to take advantages of available VR features. When that happens, brands will be more prepared to explore the nuances of VR advertising.

Brand Identity 163

Brand Identity Branding Storytelling Sample 163

Webbiquity

MARCH 1, 2016

Mobile has increased dramatically in importance. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. Another 36% use mobile search. 8%, mobile and sitelinks. 8%, mobile and sitelinks. 4: 45 Phenomenal Email and Mobile Marketing Stats. #5:

SEM 100

SEM Paid Content Stats SEO 100

Contently

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Paid Content 153

Paid Content Marketing AI Lead Ranking Paid Search Agency 153

Webbiquity

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. As a consequence, digital marketing budgets are predicted to increase by double-digit percentages this year, with the Internet becoming the largest medium for advertising in 2016—ahead of TV. Native advertising may be the answer.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Sprout Social

FEBRUARY 27, 2017

Social Media Advertising Statistics. However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015. Daily Facebook visitors grew by 6% year over year from 2015 to 2016 to equal more than 1.6 Advertisers certainly aren’t moving away from the platform as well. Facebook Statistics.

Statistics 112

Statistics Social Media Media Mobile Advertising 112

Brandwatch Marketing

JANUARY 7, 2019

Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015. There are now over 1m advertisers on the platform. In 2015, Instagram was forecasted to bring in $10.87bn in mobile ad revenue. . At the time, Instagram had only 30 million users.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

KoMarketing Associates

JUNE 29, 2016

And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Why it’s great: The description is a bit of an understatement since as many as 50 million websites deploy Google Analytics as of late 2015 ( source ).

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Salesforce.com 141

KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. How Much Am I Spending?

Adwords 120

Adwords Advertising Agencies Organization Google 120