SMS Marketing Trumps Social Media Marketing [Infographic]

Cody Ward

They separate the two into what they call Narrowcast and Broadcast. Narrowcasting is the sharing of information directly to it’s intended recipient, thereby breaking through all of the clutter.

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SMS Marketing Potential: Users Check Their Phones 150 Times Per Day [INFOGRAPHIC]


The infographic emphasizes the power of SMS in terms of the concept of "narrowcasting." You can think of narrowcasting as sending more targeted, relevant messages to a smaller group of contacts -- the opposite of broadcasting a general message to a larger audience.

Introducing: The Modern Marketer’s Guide to Video

Modern Marketing

In the detailed guide we walk you through: What the term “narrowcasting” means and how your video strategy will benefit from it. • by Amanda Batista | Tweet this Video marketing: You know you need it. Your audiences love it. But for many marketing organizations it’s difficult to strategize.

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Using Humor to Win in B2B: How Taulia Became a Video Marketing Powerhouse


This supplier financing company based out of San Francisco has become a video marketing trailblazer by using humor and narrowcasting as techniques to get their marketing noticed.

Why Social Media Really Matters

Customer Experience Matrix

database marketing, or, more poetically, narrowcasting. Summary: marketing has shifted steadily over time from passive to active consumer engagement. Social media is the latest stage in this evolution. Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. Of all that research I mentioned last week , two pairs of facts stood out.

Video Marketing Strategy: Selling Your Brand Through Video


The Narrowcast Age of Online Video has Arrived. As marketers we understand that delivering growth requires the combination of strong direct marketing efforts and establishing and delivering consistently on our brand. When it comes to video content, it typically falls into one camp or the other – traffic/conversion building or brand building.

Redefining the Role of the CMO

Buzz Marketing for Technology

Jeff – Moving the business model from broadcast to a narrowcast model.

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It’s the Marketer’s Job to Create Tension: An Interview with Jeffrey Hayzlett

Modern Marketing

But if you really want to look at what’s going to be the most disruptive force for marketers, it’s still how we’ve moved from broadcast to narrowcast to segments, and more specifically, to segments of one. by Jesse Noyes | Tweet this Jeffrey Hayzlett knows his marketing. The best-selling author, former CMO and keynote speaker at the upcoming Eloqua Experience conference. Hayzlett knows marketers face challenges, but his edgy argument: What’s new about that?

Introducing the Modern Marketer’s Guide to Video


It’s a familiar scenario. You create a cool brand video, your team loves it, you get a few social shares – even a bunch of views – and suddenly you’re the trendy marketer on top of the world. Yes, Leo.

Ann Handley: Using video to amplify your content marketing programs


The Narrowcast Age of Online Video has Arrived. I was fortunate enough to catch Ann Handley during a rare moment when she was not surrounded by eager content marketers after speaking at the 2013 Content2Conversion conference a few weeks ago, and even more fortunate when Ann shared her current views on content marketing and video marketing for our thought leadership series.

Joe Pulizzi: The Growth of Video Content and the Future of Video Storytelling in marketing


The Narrowcast Age of Online Video has Arrived. While attending the 2013 Content2Conversion conference in New York City it was clear that video content as “the next big thing” for content marketers continued to be a key message and theme. Despite that, questions around video content came up in just about every session, indicating that the appetite to understand how to be effective with video is equally strong.

Facebook’s Look Back Videos and the Power of Personalization


Narrowcasting to the extreme Facebook built their Look back videos to be shared, but in reality, they only really care about one viewer – me. For the past few days, “look back” videos have been a new recurring theme on my Facebook feed.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011


Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever.

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Design Your Video Marketing to Capture Attention Faster


What you’ll notice in the attention span data above is that there’s an initial drop off where we lose 20% of the audience after the first seven seconds, but this is actually what you should aim to do when narrowcasting your message.

So you wanna make a viral video?


There are some awesome ways to target your video content through the concept of narrowcasting However, if I still can’t dissuade you from focusing on viral, lets go there. We’ve all seen the viral videos. Whether it be the Gangnam Style music video, Charlie visits the dentist or a super bowl commercial, the media and those of us at home love getting behind these videos to watch, discuss and share awesome content.

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4 Video Marketing Metrics You Can’t Live Without


Our steps include: defining your content strategy based on Narrowcasting principles, building your video marketing studio, creating “teaser” content videos which leverages YouTube to drive new leads to your website and conversion point.

Engagement is Everything: Our Takeaways from Marketing Nation 2015


Targeting employees in the accounts-payable space, Taulia narrowcasts their content to appeal to specific goals and needs, as evidenced by their P2P superheroes series: Salman Khan backed up this idea during his day two keynote about the educational videos he created, saying “I wasn’t trying to go viral. Marketo’s Marketing Nation Summit is like starter’s pistol for marketers in Q2.

Do I Need A Video? 5 Questions To Ask For Your Next Campaign


This may seem contradictory to the last question, but narrowcasting is another great way to use video to get your message to the right audience. As you may have guessed, we’re big believers in the power of video. It’s compelling, sharable, and most importantly trackable. 82% of B2B marketers reported success with video marketing initiatives. What’s not to love? Much like any medium, it is possible to have too much of a good thing.

Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement.