Narrowcasting Related Topics 
Convince & Convert
JUNE 25, 2014
Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. If you narrowcast a highly targeted message capitalizing on your ideal prospect’s pain points, you’ll attract leads who have the interest and budget to actually convert and purchase your B2B solution.
Vidyard
MARCH 19, 2014
This supplier financing company based out of San Francisco has become a video marketing trailblazer by using humor and narrowcasting as techniques to get their marketing noticed. That’s why we were so impressed with Taulia. What’s so different about Taulia?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ANNUITAS
OCTOBER 26, 2020
Marketing is shifting to being less about broadcast and more about narrowcast. Therefore, it benefits both sales and marketing leaders to take an Account Based Demand Marketing approach around those customers and opportunities – TOGETHER – to ensure they are helping to drive priorities, and growth, for the business.
Hubspot
JULY 13, 2012
The infographic emphasizes the power of SMS in terms of the concept of "narrowcasting." You can think of narrowcasting as sending more targeted, relevant messages to a smaller group of contacts -- the opposite of broadcasting a general message to a larger audience. What are your thoughts on using SMS for marketing?
Customer Experience Matrix
SEPTEMBER 9, 2009
database marketing, or, more poetically, narrowcasting. These shifts from offline to online advertising and from search to social media suggest a progression through four stages: 1. mass media, or broadcasting: this began in the late 19th century with the emergence of national brands and national print media. Date it from 1985 to 1997.
Vidyard
AUGUST 2, 2013
There are some awesome ways to target your video content through the concept of narrowcasting However, if I still can’t dissuade you from focusing on viral, lets go there. Most of the time, I advise my clients to forgo the word viral and just focus on delivering an awesome campaign.
Vidyard
MAY 20, 2014
A co-branded guide with our friends at Oracle Marketing Cloud, it’s packed with full of practical B2B video examples and tactics, including examples from B2B companies including Taulia, Cisco, Cvent, General Electric, and more.
Expert insights. Personalized for you.
160 
Let's personalize your content