SMS Marketing Potential: Users Check Their Phones 150 Times Per Day [INFOGRAPHIC]


The infographic emphasizes the power of SMS in terms of the concept of "narrowcasting." You can think of narrowcasting as sending more targeted, relevant messages to a smaller group of contacts -- the opposite of broadcasting a general message to a larger audience. So if you're curious about the potential of narrowcasting with SMS, the following infographic has some intriguing stats to share.

Using Humor to Win in B2B: How Taulia Became a Video Marketing Powerhouse


This supplier financing company based out of San Francisco has become a video marketing trailblazer by using humor and narrowcasting as techniques to get their marketing noticed. Approaching video differently While some brands focus on going viral, Taulia narrowcasts their message in highly targeted videos to appeal to qualified buyer personas. There are a few myths about video marketing out there, but none more misleading than the idea that B2B videos are boring.


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SMS Marketing Trumps Social Media Marketing [Infographic]

Cody Ward

They separate the two into what they call Narrowcast and Broadcast. Narrowcasting is the sharing of information directly to it’s intended recipient, thereby breaking through all of the clutter. Content Marketing Mobile Marketing broadcasting facebook google mms mobile narrowcasting pinterest sms twitter

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5 Goals to Help You Think Like a Chief Growth Officer in 2021


Marketing is shifting to being less about broadcast and more about narrowcast. “Success today requires the agility and drive to constantly rethink, reinvigorate, react, and reinvent” -Bill Gates. I could not agree more! It goes without saying – 2020 has required us to be all of these things!

Why Social Media Really Matters

Customer Experience Matrix

database marketing, or, more poetically, narrowcasting. Summary: marketing has shifted steadily over time from passive to active consumer engagement. Social media is the latest stage in this evolution. Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. Of all that research I mentioned last week , two pairs of facts stood out.

Introducing the Modern Marketer’s Guide to Video


In the detailed guide we walk you through: What it means to narrowcast (and why you’ll want to do this) The six steps to purposeful, measurable video marketing Ways to use video throughout the funnel Connecting video data to your MAP to identify & nurture your hottest opportunities, and The metrics you need to track as a successful video marketer So go on, grab your guide and start planning your strategy for video marketing! It’s a familiar scenario.

So you wanna make a viral video?


There are some awesome ways to target your video content through the concept of narrowcasting However, if I still can’t dissuade you from focusing on viral, lets go there. We’ve all seen the viral videos. Whether it be the Gangnam Style music video, Charlie visits the dentist or a super bowl commercial, the media and those of us at home love getting behind these videos to watch, discuss and share awesome content.

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Engagement is Everything: Our Takeaways from Marketing Nation 2015


Targeting employees in the accounts-payable space, Taulia narrowcasts their content to appeal to specific goals and needs, as evidenced by their P2P superheroes series: Salman Khan backed up this idea during his day two keynote about the educational videos he created, saying “I wasn’t trying to go viral. Marketo’s Marketing Nation Summit is like starter’s pistol for marketers in Q2.

Facebook’s Look Back Videos and the Power of Personalization


Narrowcasting to the extreme Facebook built their Look back videos to be shared, but in reality, they only really care about one viewer – me. For the past few days, “look back” videos have been a new recurring theme on my Facebook feed. To celebrate the 10th anniversary of the social network, Facebook has made personalized videos based on your profile. Don’t believe me? Take a look at yours.

4 Video Marketing Metrics You Can’t Live Without


Our steps include: defining your content strategy based on Narrowcasting principles, building your video marketing studio, creating “teaser” content videos which leverages YouTube to drive new leads to your website and conversion point. Other Posts In this series: Strategy: The Narrowcasting Age Create: The ultimate video marketing studio [how to] Distribute: Leveraging teaser videos and YouTube annotations Optimize: This article!

Design Your Video Marketing to Capture Attention Faster


What you’ll notice in the attention span data above is that there’s an initial drop off where we lose 20% of the audience after the first seven seconds, but this is actually what you should aim to do when narrowcasting your message. Everyone knows the nagging feeling of eternity as you hover over the “Skip ad” button on YouTube, so it’s now more important than ever to consider how much time you actually have to hook your audience with your video marketing.

Video Marketing Strategy: Selling Your Brand Through Video


The Narrowcast Age of Online Video has Arrived. As marketers we understand that delivering growth requires the combination of strong direct marketing efforts and establishing and delivering consistently on our brand. When it comes to video content, it typically falls into one camp or the other – traffic/conversion building or brand building.

Video marketing trends with Alan Quarry


The Narrowcast Age of Online Video has Arrived. In this week’s Video Thought Leadership Series we’re talking with Alan Quarry , Chairman of Quarry Integrated Communications , who covers three critical trends and imperatives for video marketers. Alan shares his thoughts on how video is driving better content, the gamification of video and the importance of return on involvement, and how the new wave of video analytics are allowing us to become agile with our video content.

Do I Need A Video? 5 Questions To Ask For Your Next Campaign


This may seem contradictory to the last question, but narrowcasting is another great way to use video to get your message to the right audience. As you may have guessed, we’re big believers in the power of video. It’s compelling, sharable, and most importantly trackable. 82% of B2B marketers reported success with video marketing initiatives. What’s not to love? Much like any medium, it is possible to have too much of a good thing.

Joe Pulizzi: The Growth of Video Content and the Future of Video Storytelling in marketing


The Narrowcast Age of Online Video has Arrived. While attending the 2013 Content2Conversion conference in New York City it was clear that video content as “the next big thing” for content marketers continued to be a key message and theme. Despite that, questions around video content came up in just about every session, indicating that the appetite to understand how to be effective with video is equally strong.

Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

Some examples include: Independent reviews Video testimonials Success stories and case studies Personalization Content marketing in the social domain isn’t just about broadcasting, but about creating a collaborative dialogue with your followers, fans and connections, a term we call interactive narrowcasting.

Ann Handley: Using video to amplify your content marketing programs


The Narrowcast Age of Online Video has Arrived. I was fortunate enough to catch Ann Handley during a rare moment when she was not surrounded by eager content marketers after speaking at the 2013 Content2Conversion conference a few weeks ago, and even more fortunate when Ann shared her current views on content marketing and video marketing for our thought leadership series.

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity SMM

Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It’s the tool Google will use to beat Facebook. It will fundamentally change SEO. It’s a pain in the arse because it’s yet another social network to join.