SMS Marketing Trumps Social Media Marketing [Infographic]

Puzzle Marketer

They separate the two into what they call Narrowcast and Broadcast. Narrowcasting is the sharing of information directly to it’s intended recipient, thereby breaking through all of the clutter.

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SMS Marketing Potential: Users Check Their Phones 150 Times Per Day [INFOGRAPHIC]


The infographic emphasizes the power of SMS in terms of the concept of "narrowcasting." You can think of narrowcasting as sending more targeted, relevant messages to a smaller group of contacts -- the opposite of broadcasting a general message to a larger audience.

Introducing: The Modern Marketer’s Guide to Video

Modern Marketing

In the detailed guide we walk you through: What the term “narrowcasting” means and how your video strategy will benefit from it. • by Amanda Batista | Tweet this Video marketing: You know you need it. Your audiences love it. But for many marketing organizations it’s difficult to strategize.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011


Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever.

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It’s the Marketer’s Job to Create Tension: An Interview with Jeffrey Hayzlett

Modern Marketing

But if you really want to look at what’s going to be the most disruptive force for marketers, it’s still how we’ve moved from broadcast to narrowcast to segments, and more specifically, to segments of one. by Jesse Noyes | Tweet this Jeffrey Hayzlett knows his marketing. The best-selling author, former CMO and keynote speaker at the upcoming Eloqua Experience conference. Hayzlett knows marketers face challenges, but his edgy argument: What’s new about that?