It’s the Marketer’s Job to Create Tension: An Interview with Jeffrey Hayzlett
OCTOBER 25, 2012
But if you really want to look at what’s going to be the most disruptive force for marketers, it’s still how we’ve moved from broadcast to narrowcast to segments, and more specifically, to segments of one. by Jesse Noyes | Tweet this Jeffrey Hayzlett knows his marketing. The best-selling author, former CMO and keynote speaker at the upcoming Eloqua Experience conference. Hayzlett knows marketers face challenges, but his edgy argument: What’s new about that?