SMS Marketing Trumps Social Media Marketing [Infographic]

Cody Ward

They separate the two into what they call Narrowcast and Broadcast. Narrowcasting is the sharing of information directly to it’s intended recipient, thereby breaking through all of the clutter.

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SMS Marketing Potential: Users Check Their Phones 150 Times Per Day [INFOGRAPHIC]


The infographic emphasizes the power of SMS in terms of the concept of "narrowcasting." You can think of narrowcasting as sending more targeted, relevant messages to a smaller group of contacts -- the opposite of broadcasting a general message to a larger audience.

Introducing: The Modern Marketer’s Guide to Video

Modern Marketing

In the detailed guide we walk you through: What the term “narrowcasting” means and how your video strategy will benefit from it. • by Amanda Batista | Tweet this Video marketing: You know you need it. Your audiences love it. But for many marketing organizations it’s difficult to strategize.

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Redefining the Role of the CMO

Buzz Marketing for Technology

Jeff – Moving the business model from broadcast to a narrowcast model.

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Why Social Media Really Matters

Customer Experience Matrix

database marketing, or, more poetically, narrowcasting. Summary: marketing has shifted steadily over time from passive to active consumer engagement. Social media is the latest stage in this evolution. Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. Of all that research I mentioned last week , two pairs of facts stood out.