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Using Humor to Win in B2B: How Taulia Became a Video Marketing Powerhouse

Vidyard

This supplier financing company based out of San Francisco has become a video marketing trailblazer by using humor and narrowcasting as techniques to get their marketing noticed. That’s why we were so impressed with Taulia. What’s so different about Taulia?

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Why Social Media Really Matters

Customer Experience Matrix

database marketing, or, more poetically, narrowcasting. These shifts from offline to online advertising and from search to social media suggest a progression through four stages: 1. mass media, or broadcasting: this began in the late 19th century with the emergence of national brands and national print media. Date it from 1985 to 1997.

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Introducing the Modern Marketer’s Guide to Video

Vidyard

A co-branded guide with our friends at Oracle Marketing Cloud, it’s packed with full of practical B2B video examples and tactics, including examples from B2B companies including Taulia, Cisco, Cvent, General Electric, and more.

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Design Your Video Marketing to Capture Attention Faster

Vidyard

What you’ll notice in the attention span data above is that there’s an initial drop off where we lose 20% of the audience after the first seven seconds, but this is actually what you should aim to do when narrowcasting your message.

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Redefining the Role of the CMO

Buzz Marketing for Technology

Jeff – Moving the business model from broadcast to a narrowcast model. Messaging in the digital world Nick – web is our storefront – need to try to get more customers engaged with our brand online – I don't have the fortitude to pull all the print and ad dollars offline. The Apprentice integrated campaign mentioned Kodak 4.4

CMO 100
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Facebook’s Look Back Videos and the Power of Personalization

Vidyard

Narrowcasting to the extreme Facebook built their Look back videos to be shared, but in reality, they only really care about one viewer – me. Think about where your company can use this type of targeted approach with video.

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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

Targeting employees in the accounts-payable space, Taulia narrowcasts their content to appeal to specific goals and needs, as evidenced by their P2P superheroes series: Salman Khan backed up this idea during his day two keynote about the educational videos he created, saying “I wasn’t trying to go viral.