Narrowcasting Related Topics 
Convince & Convert
JUNE 25, 2014
Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. If you narrowcast a highly targeted message capitalizing on your ideal prospect’s pain points, you’ll attract leads who have the interest and budget to actually convert and purchase your B2B solution.
Customer Experience Matrix
SEPTEMBER 9, 2009
database marketing, or, more poetically, narrowcasting. These shifts from offline to online advertising and from search to social media suggest a progression through four stages: 1. mass media, or broadcasting: this began in the late 19th century with the emergence of national brands and national print media. Date it from 1985 to 1997.
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ANNUITAS
OCTOBER 26, 2020
Marketing is shifting to being less about broadcast and more about narrowcast. Therefore, it benefits both sales and marketing leaders to take an Account Based Demand Marketing approach around those customers and opportunities – TOGETHER – to ensure they are helping to drive priorities, and growth, for the business.
Vidyard
MARCH 19, 2014
This supplier financing company based out of San Francisco has become a video marketing trailblazer by using humor and narrowcasting as techniques to get their marketing noticed. That’s why we were so impressed with Taulia. What’s so different about Taulia?
Vidyard
MAY 20, 2014
A co-branded guide with our friends at Oracle Marketing Cloud, it’s packed with full of practical B2B video examples and tactics, including examples from B2B companies including Taulia, Cisco, Cvent, General Electric, and more.
Vidyard
MAY 9, 2013
Our steps include: defining your content strategy based on Narrowcasting principles, building your video marketing studio, creating “teaser” content videos which leverages YouTube to drive new leads to your website and conversion point.
Vidyard
DECEMBER 4, 2013
What you’ll notice in the attention span data above is that there’s an initial drop off where we lose 20% of the audience after the first seven seconds, but this is actually what you should aim to do when narrowcasting your message.
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