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database marketing, or, more poetically, narrowcasting. Summary: marketing has shifted steadily over time from passive to active consumer engagement. Social media is the latest stage in this evolution. Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. Of all that research I mentioned last week , two pairs of facts stood out. MORE
It’s a familiar scenario. You create a cool brand video, your team loves it, you get a few social shares – even a bunch of views – and suddenly you’re the trendy marketer on top of the world. Yes, Leo. MORE
What you’ll notice in the attention span data above is that there’s an initial drop off where we lose 20% of the audience after the first seven seconds, but this is actually what you should aim to do when narrowcasting your message. MORE
The Narrowcast Age of Online Video has Arrived. As marketers we understand that delivering growth requires the combination of strong direct marketing efforts and establishing and delivering consistently on our brand. When it comes to video content, it typically falls into one camp or the other – traffic/conversion building or brand building. MORE
They separate the two into what they call Narrowcast and Broadcast. Narrowcasting is the sharing of information directly to it’s intended recipient, thereby breaking through all of the clutter. MORE
The Narrowcast Age of Online Video has Arrived. In this week’s Video Thought Leadership Series we’re talking with Alan Quarry , Chairman of Quarry Integrated Communications , who covers three critical trends and imperatives for video marketers. Alan shares his thoughts on how video is driving better content, the gamification of video and the importance of return on involvement, and how the new wave of video analytics are allowing us to become agile with our video content. MORE
UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. MORE
This supplier financing company based out of San Francisco has become a video marketing trailblazer by using humor and narrowcasting as techniques to get their marketing noticed. MORE
In the detailed guide we walk you through: What the term “narrowcasting” means and how your video strategy will benefit from it. • by Amanda Batista | Tweet this Video marketing: You know you need it. Your audiences love it. But for many marketing organizations it’s difficult to strategize. MORE
The Narrowcast Age of Online Video has Arrived. While attending the 2013 Content2Conversion conference in New York City it was clear that video content as “the next big thing” for content marketers continued to be a key message and theme. Despite that, questions around video content came up in just about every session, indicating that the appetite to understand how to be effective with video is equally strong. MORE
Targeting employees in the accounts-payable space, Taulia narrowcasts their content to appeal to specific goals and needs, as evidenced by their P2P superheroes series: Salman Khan backed up this idea during his day two keynote about the educational videos he created, saying “I wasn’t trying to go viral. Marketo’s Marketing Nation Summit is like starter’s pistol for marketers in Q2. MORE
Our steps include: defining your content strategy based on Narrowcasting principles, building your video marketing studio, creating “teaser” content videos which leverages YouTube to drive new leads to your website and conversion point. MORE
From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement. MORE
The infographic emphasizes the power of SMS in terms of the concept of "narrowcasting." You can think of narrowcasting as sending more targeted, relevant messages to a smaller group of contacts -- the opposite of broadcasting a general message to a larger audience. MORE
The Narrowcast Age of Online Video has Arrived. I was fortunate enough to catch Ann Handley during a rare moment when she was not surrounded by eager content marketers after speaking at the 2013 Content2Conversion conference a few weeks ago, and even more fortunate when Ann shared her current views on content marketing and video marketing for our thought leadership series. MORE
But if you really want to look at what’s going to be the most disruptive force for marketers, it’s still how we’ve moved from broadcast to narrowcast to segments, and more specifically, to segments of one. by Jesse Noyes | Tweet this Jeffrey Hayzlett knows his marketing. The best-selling author, former CMO and keynote speaker at the upcoming Eloqua Experience conference. Hayzlett knows marketers face challenges, but his edgy argument: What’s new about that? MORE
Narrowcasting to the extreme Facebook built their Look back videos to be shared, but in reality, they only really care about one viewer – me. For the past few days, “look back” videos have been a new recurring theme on my Facebook feed. MORE
There are some awesome ways to target your video content through the concept of narrowcasting However, if I still can’t dissuade you from focusing on viral, lets go there. We’ve all seen the viral videos. Whether it be the Gangnam Style music video, Charlie visits the dentist or a super bowl commercial, the media and those of us at home love getting behind these videos to watch, discuss and share awesome content. MORE
Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. MORE
This may seem contradictory to the last question, but narrowcasting is another great way to use video to get your message to the right audience. As you may have guessed, we’re big believers in the power of video. It’s compelling, sharable, and most importantly trackable. 82% of B2B marketers reported success with video marketing initiatives. What’s not to love? Much like any medium, it is possible to have too much of a good thing. MORE
Narrowcasting Related Topics 
Cody Ward
JULY 19, 2012
They separate the two into what they call Narrowcast and Broadcast. Narrowcasting is the sharing of information directly to it’s intended recipient, thereby breaking through all of the clutter.
Hubspot
JULY 13, 2012
The infographic emphasizes the power of SMS in terms of the concept of "narrowcasting." You can think of narrowcasting as sending more targeted, relevant messages to a smaller group of contacts -- the opposite of broadcasting a general message to a larger audience.
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Vidyard
MARCH 19, 2014
This supplier financing company based out of San Francisco has become a video marketing trailblazer by using humor and narrowcasting as techniques to get their marketing noticed.
Modern Marketing
MAY 20, 2014
In the detailed guide we walk you through: What the term “narrowcasting” means and how your video strategy will benefit from it. • by Amanda Batista | Tweet this Video marketing: You know you need it. Your audiences love it. But for many marketing organizations it’s difficult to strategize.
Vidyard
APRIL 1, 2013
The Narrowcast Age of Online Video has Arrived. As marketers we understand that delivering growth requires the combination of strong direct marketing efforts and establishing and delivering consistently on our brand. When it comes to video content, it typically falls into one camp or the other – traffic/conversion building or brand building.
Vidyard
APRIL 8, 2013
The Narrowcast Age of Online Video has Arrived. In this week’s Video Thought Leadership Series we’re talking with Alan Quarry , Chairman of Quarry Integrated Communications , who covers three critical trends and imperatives for video marketers. Alan shares his thoughts on how video is driving better content, the gamification of video and the importance of return on involvement, and how the new wave of video analytics are allowing us to become agile with our video content.
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Customer Experience Matrix
SEPTEMBER 9, 2009
database marketing, or, more poetically, narrowcasting. Summary: marketing has shifted steadily over time from passive to active consumer engagement. Social media is the latest stage in this evolution. Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. Of all that research I mentioned last week , two pairs of facts stood out.
Vidyard
MAY 20, 2014
It’s a familiar scenario. You create a cool brand video, your team loves it, you get a few social shares – even a bunch of views – and suddenly you’re the trendy marketer on top of the world. Yes, Leo.
Vidyard
MAY 21, 2013
The Narrowcast Age of Online Video has Arrived. I was fortunate enough to catch Ann Handley during a rare moment when she was not surrounded by eager content marketers after speaking at the 2013 Content2Conversion conference a few weeks ago, and even more fortunate when Ann shared her current views on content marketing and video marketing for our thought leadership series.
Modern Marketing
OCTOBER 25, 2012
But if you really want to look at what’s going to be the most disruptive force for marketers, it’s still how we’ve moved from broadcast to narrowcast to segments, and more specifically, to segments of one. by Jesse Noyes | Tweet this Jeffrey Hayzlett knows his marketing. The best-selling author, former CMO and keynote speaker at the upcoming Eloqua Experience conference. Hayzlett knows marketers face challenges, but his edgy argument: What’s new about that?
Vidyard
FEBRUARY 6, 2014
Narrowcasting to the extreme Facebook built their Look back videos to be shared, but in reality, they only really care about one viewer – me. For the past few days, “look back” videos have been a new recurring theme on my Facebook feed.
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Vidyard
AUGUST 2, 2013
There are some awesome ways to target your video content through the concept of narrowcasting However, if I still can’t dissuade you from focusing on viral, lets go there. We’ve all seen the viral videos. Whether it be the Gangnam Style music video, Charlie visits the dentist or a super bowl commercial, the media and those of us at home love getting behind these videos to watch, discuss and share awesome content.
Buzz Marketing for Technology
OCTOBER 30, 2008
Jeff – Moving the business model from broadcast to a narrowcast model.
Vidyard
DECEMBER 4, 2013
What you’ll notice in the attention span data above is that there’s an initial drop off where we lose 20% of the audience after the first seven seconds, but this is actually what you should aim to do when narrowcasting your message.
Vidyard
MAY 9, 2013
Our steps include: defining your content strategy based on Narrowcasting principles, building your video marketing studio, creating “teaser” content videos which leverages YouTube to drive new leads to your website and conversion point.
Vidyard
APRIL 17, 2015
Targeting employees in the accounts-payable space, Taulia narrowcasts their content to appeal to specific goals and needs, as evidenced by their P2P superheroes series: Salman Khan backed up this idea during his day two keynote about the educational videos he created, saying “I wasn’t trying to go viral. Marketo’s Marketing Nation Summit is like starter’s pistol for marketers in Q2.
Webbiquity
FEBRUARY 23, 2012
Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever.
Single Grain
DECEMBER 6, 2019
UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous.
Vidyard
JANUARY 19, 2015
This may seem contradictory to the last question, but narrowcasting is another great way to use video to get your message to the right audience. As you may have guessed, we’re big believers in the power of video. It’s compelling, sharable, and most importantly trackable. 82% of B2B marketers reported success with video marketing initiatives. What’s not to love? Much like any medium, it is possible to have too much of a good thing.
The ROI Guy
DECEMBER 23, 2010
From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement.
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