Using Humor to Win in B2B: How Taulia Became a Video Marketing Powerhouse
Vidyard
MARCH 19, 2014
This supplier financing company based out of San Francisco has become a video marketing trailblazer by using humor and narrowcasting as techniques to get their marketing noticed. Approaching video differently While some brands focus on going viral, Taulia narrowcasts their message in highly targeted videos to appeal to qualified buyer personas. There are a few myths about video marketing out there, but none more misleading than the idea that B2B videos are boring.
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