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Using Humor to Win in B2B: How Taulia Became a Video Marketing Powerhouse

Vidyard

This supplier financing company based out of San Francisco has become a video marketing trailblazer by using humor and narrowcasting as techniques to get their marketing noticed. That’s why we were so impressed with Taulia. What’s so different about Taulia?

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5 Goals to Help You Think Like a Chief Growth Officer in 2021

ANNUITAS

Marketing is shifting to being less about broadcast and more about narrowcast. Therefore, it benefits both sales and marketing leaders to take an Account Based Demand Marketing approach around those customers and opportunities – TOGETHER – to ensure they are helping to drive priorities, and growth, for the business.

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SMS Marketing Potential: Users Check Their Phones 150 Times Per Day [INFOGRAPHIC]

Hubspot

The infographic emphasizes the power of SMS in terms of the concept of "narrowcasting." You can think of narrowcasting as sending more targeted, relevant messages to a smaller group of contacts -- the opposite of broadcasting a general message to a larger audience. What are your thoughts on using SMS for marketing?

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Why Social Media Really Matters

Customer Experience Matrix

database marketing, or, more poetically, narrowcasting. These shifts from offline to online advertising and from search to social media suggest a progression through four stages: 1. mass media, or broadcasting: this began in the late 19th century with the emergence of national brands and national print media. Date it from 1985 to 1997.

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So you wanna make a viral video?

Vidyard

There are some awesome ways to target your video content through the concept of narrowcasting However, if I still can’t dissuade you from focusing on viral, lets go there. Most of the time, I advise my clients to forgo the word viral and just focus on delivering an awesome campaign.

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Introducing the Modern Marketer’s Guide to Video

Vidyard

A co-branded guide with our friends at Oracle Marketing Cloud, it’s packed with full of practical B2B video examples and tactics, including examples from B2B companies including Taulia, Cisco, Cvent, General Electric, and more.

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Redefining the Role of the CMO

Buzz Marketing for Technology

Jeff – Moving the business model from broadcast to a narrowcast model. Messaging in the digital world Nick – web is our storefront – need to try to get more customers engaged with our brand online – I don't have the fortitude to pull all the print and ad dollars offline. The Apprentice integrated campaign mentioned Kodak 4.4

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