Crimson Marketing

JUNE 8, 2015

A “January 2015 polling by Curata found that… nearly six in 10 US marketers intended to increase content marketing tech investment in 2015. ” Source: eMarketer. Only 11% of marketers believe #martech won’t improve #contentmarketing and #nativeadvertising Click To Tweet. Image: Courtesy of Balcom Agency.

Advertising Agencies 100

Advertising Agencies Marketing Automation Services Marketing Automation Advertising 100

Sprout Social

JULY 11, 2016

Data from eMarketer discovered less than 33% of companies with 100 or more employees used Instagram for marketing purposes in 2015. However, there are some companies that still haven’t adopted the social network and have trouble building a solid follower base. But many experts believe that number is only going to grow.

Emarketing 111

Emarketing Buzz Social Networks Social Media 111

Contently

MARCH 28, 2018

Facebook has housed 360-degree video since 2015, but the format is new to Snapchat and may be a solution to some of its previous advertising concerns. App Annie tells us that the average consumer only uses nine apps per day , and a recent study by eMarketer found that 92 percent of respondents deleted apps if they showed technological issues.

Brand Identity 163

Brand Identity Branding Storytelling Sample 163

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). eMarketer ). “Near Me” searches have risen 900 percent since 2015. eMarketer ). eMarketer ). eMarketer ). eMarketer ). Content marketing statistics for SEO. 93 percent of online experiences begin with a search. Jumpshot ). Moz ). ( serpIQ ). statcounter.com ). Google ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Crimson Marketing

JUNE 17, 2015

Here’s why: “April 2015 research by Gleanster in association with Kapost found that, due to poor management and arduous processes, US B2Bs spent a total of $958 million annually on inefficient and ineffective content marketing.” Source: eMarketer. How efficient is your B2B content marketing strategy?

Marketing Automation Services 100

Marketing Automation Services Marketing Management Tools B2B 100

Webbiquity

DECEMBER 1, 2015

billion on social marketing in 2015. eMarketer ). eMarketer ). eMarketer ). eMarketer ). Real estate has (by far) the lowest level of engagement (one “share” for every 19 social posts), followed by marketing services and software/tech. MarketingSherpa ). Advertisers are expected to spend $12.3

Social Media 100

Social Media Stats Media Emarketing 100

KoMarketing Associates

JANUARY 21, 2014

billion) according to eMarketer , with that number expected to grow in 2014. eMarketer also reports we should expect to see a 27.2% Facebook share of ad revenues is not expected to exceed 10% of all revenue shares through 2015. That should be no surprise, as Facebook held 7.4% of all online ad revenue in 2013 ($3.17

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Webbiquity

JULY 28, 2015

2015 pay ranges for digital marketing positions: – Chief digital officers: $148,000 – $280,000. eMarketer ). 25% of total budgets were spent on digital marketing, with 51% of companies planning larger budgets for 2015. billion in 2015. 14 Digital Marketing Stats and Facts. Digital Marketing Philippines ).

Paid Content 100

Paid Content Stats Marketing Budget Creation Paid Search Agency 100

Webbiquity

JUNE 23, 2015

eMarketer ). Lead generation (cited by 61% of corporate marketers) and Web site traffic (57%) are the top SEO objectives for marketers at enterprise companies in 2015. billion in 2015. Google accounted for nearly 40% of all U.S. digital ad spending last year. Facebook’s share was about 8%. 9 Organic SEO Stats and Facts.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

ClearVoice

JULY 6, 2021

In 2015, 78% of marketers said that video was an important part of their marketing strategy. In 2015, 80% of marketers said that their use of video had led to an increased understanding of their product or service. In 2015, 78% of marketers said that video was an important part of their marketing strategy. eMarketer ).

Stats 98

Stats Video Marketing Planning Emarketing 98

Convince & Convert

FEBRUARY 7, 2017

In 2015, Instagram reported having 77.6 billion, as per a report published by eMarketer. billion, as per a report published by eMarketer. percent, as forecasted by eMarketer. Users have shared more than 40 billion photos to date and share an average of 95 million videos and photos in a single day. million users.

eCommerce 145

eCommerce Emarketing Mobile Advertising Paid Search Agency 145

KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertising 120

NuSpark Consulting

JANUARY 11, 2013

According to Cisco, 85% of all video traffic in 2015 will be video, and all mobile networks will eventually be equipped to handle video calls. Search will always carve out the majority of this spending, but according to eMarketer, online video ad spending will nearly double its share of the market in the next four years.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

KoMarketing Associates

DECEMBER 9, 2014

60% of marketers create at least one piece of content each week ( eMarketer ). As Lee Odden states in a post on 2015 content trends, “Marketing is everybody’s job…Content creation, search optimization, and social media will [become] less siloed as specific departments and treated more like skills that exist across the organization.”.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Convince & Convert

FEBRUARY 4, 2016

Just consider the following statistics: As of September 2015 , there are 100 million users (and counting) on Pinterest. million, representing almost 30 percent of American social networkers, predicts eMarketer. Image via eMarketer. Users pin over 3,400 images a minute. More than 80 percent of pins are re-pins.

Conversion 92

Conversion Emarketing Social Networks User-Generated Content 92

Webbiquity

FEBRUARY 23, 2016

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). of US companies with 100 employees or more used Facebook for marketing activities in 2015. MediaPost ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Hubspot

JANUARY 27, 2020

eMarketer ). The number of industries that have implemented it has grown by 270% since 2015 ( Gartner ). eMarketer ). eMarketer ). Image Source: eMarketer. The AR/VR market is currently estimated at $1.6 billion ( IDC ). In 2019, 42.9 million people in the US used a VR product, and 68.7 Vibrant Media ). Statista ).

Marketing AI 101

Marketing AI Stats Enterprise Management Emarketing 101

markempa

DECEMBER 19, 2016

Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011. “When I ask myself how much I read, it is maybe one book a month. But I watch video all the time. Video is a big pa rt of how most people absorb stories.”

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Contently

APRIL 18, 2017

Geico, for instance, won a Grand Prix at the Cannes Lions festival in 2015 for a five-second pre-roll ad in which the narrator says, “You can’t skip this ad, because it’s already over.” As everyone rides the video boom, marketers have used bigger ad budgets to produce more experimental work. Case closed?

Video Marketing 146

Video Marketing Youtube Ad Exchange Click Fraud 146

Webbiquity

JULY 14, 2015

billion in 2015. ( MediaPost ). eMarketer ). eMarketer ). eMarketer ). spending on social media marketing will reach $9.7 Product/brand recommendations on social media mean more to younger people.

Stats 80

Stats PR Social Media Social Marketing 80

Marketing Insider Group

JUNE 8, 2015

eMarketer (@ eMarketer ) is a great marketer resource for stats. His top post, Marketing Technology Landscape Supergraphic (2015) has been shared almost 7,000 times and it’s worth checking out. His top article is Why It Might Be Time to Completely Change Your Social Media Strategy. This is a blog to subscribe to.

Content Marketing 100

Content Marketing Paid Search Agency Planning Emarketing 100

Biznology

FEBRUARY 22, 2016

79% of mobile ads are viewable vs. 48% for desktop, so mobile does better than deskstop according to eMarketer. billion dollars in ad revenue have been lost to bots in 2015 (Adludi). billion in ad revenue lost to ad fraud in 2015 (Ad Age). 54% of ads aren’t viewable according to Comscore. Viewer behavior.

Impressions 80

Impressions Paid Search Agency Advertising Agencies Mobile Advertising 80

Contently

MAY 10, 2016

Tablet usage shrunk as well while smartphone usage continues to balloon, jumping 31 percent from 2013 to 2014 and 17 percent from 2014 to 2015. That mark aligns with eMarketer’s most recent projections , which looked at total time spent in terms of hours and minutes. But that doesn’t mean that mobile will continue to boom.

Emarketing 60

Emarketing Paid Search Agency Spending Media 60

ViewPoint

MARCH 6, 2012

For more on the steps needed to get sales and marketing cranking in unison, download this eBook featuring recommendations from leading experts including: Ardath Albee, author of eMarketing Strategies for the Complex Sale. Andrew Briney, Senior VP and Group Publisher at TechTarget. Brian Halligan, CEO and Founder of HubSpot.

Forrester 120

Forrester Buyer Personas Peer-to-peer Lead Ranking 120

Hubspot

AUGUST 20, 2019

Emarketer ). While 71% of teens claimed to use the platform in 2015, the number has now dropped to 51%. ( eMarketer ). billion users worldwide. To break it down, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. 54% of social browsers use social media to research products.

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Onalytica B2B

JANUARY 18, 2017

In 2016 the number of MarTech vendors grew to 3,874 up from 2,000 in 2015 according to chiefmartech.com , and the number of MarTech deals rose from 256 ($5.7bn) in 2015 to 291 ( $8.96bn ) in 2016 according to financial advisory firm Results International. WHAT ARE THE INFLUENCERS SAYING? Download The Full Report. GET ALL THE INSIGHTS.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Sprout Social

AUGUST 30, 2016

In fact, eMarketer discovered less than 50% of brands are actively on Instagram. Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. But Instagram branding isn’t an easy task.

Brand Identity 77

Brand Identity Branding Emarketing Eye-Tracking 77

Content Standard

NOVEMBER 20, 2014

Fast forward to almost-2015. Marketing investment will shift accordingly, with mobile-focused spend exceeding desktop spend in late 2016 , according to eMarketer. The post Learning from Our Past Mistakes: A 2015 Guide to Video Storytelling appeared first on The Content Standard by Skyword. Want more stories from Tom Gerace?

Storytelling 40

Storytelling Video Marketing Allocation Television marketing 40

Contently

SEPTEMBER 15, 2016

— eMarketer (@eMarketer) September 15, 2016. eMarketer predicts the company’s ad revenue will skyrocket, in large part thanks to better targeting, attribution, and its recent introduction of an advertising API. million in 2016, +519% over 2015. — eMarketer (@eMarketer) September 15, 2016.

Emarketing 60

Emarketing Mobile Advertising Advertising Agencies Privacy 60

Contently

APRIL 20, 2016

Our 2015 study , showed that 48 percent of respondents felt deceived by native advertising. A February 2016 study by eMarketer suggested that influencer marketing has become more popular, in part, because of young people’s trust in social media stars, who they tend to see as more authentic than a brand or an advertisement.

Advertorials 114

Advertorials Youtube Guidelines Peer-to-peer 114

Sprout Social

JANUARY 3, 2017

Boomerang: While Boomerang was launched in 2015 as a separate feature of the network, Instagram now includes the video feature within the app. According to eMarketer, Instagram’s newly released advertising platform already generated $1.5 The various stories are related specifically to your feed. billion in 2016 alone.

Brand Identity 110

Brand Identity Branding Word of Mouth Network Marketing 110

Choozle

MARCH 20, 2024

Remarkably, in 2024 99% of US households now have at least one streaming service subscription, a notable jump from the 52% reported in 2015. Fast forward to 2023, and that number has surged to approximately 1.8 This surge is expected to elevate monthly average podcast listeners to over 1.7

Advertising Agencies 86

Advertising Agencies Advertising Advertisements Allocation 86

Contently

JUNE 3, 2016

India is one of the few countries that had year-over-year (Y/Y) growth in smartphone users in 2015 (40 percent in 2015, up from 33 percent in 2014). 2015 finally saw a considerable bump, mainly thanks to the surge of mobile advertising. Mobile year-over-year growth peaked between 2010-2011 as did ad spend.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Contently

JULY 6, 2016

According to a 2015 AP study , only 12 percent of Facebook news consumers have “a lot of trust” for “the news they see there.” ” That’s pretty alarming, considering that a recent eMarketer report found that 50 percent of the U.S.

Studies 85

Studies Content Emarketing Internet Marketing 85

Webbiquity

FEBRUARY 16, 2016

eMarketer ). 68% of B2B marketers ranked “generating high-quality leads” as their top priority in 2015. However, B2B marketers expect that two years from now the top three will be understanding buyers, marketing technology tools, and market / competitor analysis (lead gen drops to #5 on the list). The CMO Survey ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

The Lead Agency

NOVEMBER 15, 2017

A recent survey indicated “84% of [B2B] marketers said they would launch at least one influencer campaign within the next twelve months.” ( eMarketer ). It could take the form of content-collaboration, social-media-sharing or hiring them for a creative business project like American Express did in 2015.

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88

Hubspot

MARCH 21, 2017

In 2015 alone, eMarketer found that display ads cost companies $4.6 Blue ocean opportunities abound for any agency that focuses on what consumers desire: advice, information, stories, and sometimes entertainment. It’s no longer about talking at consumers but rather to them. This shift represents a much more efficient use of funds.

Advertising Agencies 78

Advertising Agencies Paid Search Agency Ad Agencies Advertising 78