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The 4 Best Moments from MarketingProfs B2B Forum 2015 #MPB2B

Cintell

Congratulations to my friends Carlos Hidalgo, CEO of ANNUITAS and Ruth Stevens, President of eMarketing Strategy on the recent availability of their new books! I’ve also posted the slides to Slideshare, below: Revitalize Your Buyer Personas for Real World Results – MarketingProfs B2B Forum presentation 2015 from Katie Martell.

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10 Stats About Video that Marketers Need To Know

Marketing Insider Group

The research by eMarketer has shown a rise in time American adults spend watching video content online. In 2015, the average was 5 […]. Impressive, original video content has become key in boosting forward thinking brands, and will most certainly stay so for in the times to come.

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The Top 10 Stats from 2015 that Show the Importance of Video Marketing

Content Standard

Video marketing was everywhere in 2015. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. hours each day watching video content in front of a screen in 2015, eMarketer reports. No matter the screen size, users clamored for video—users spent an average 5.5

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. eMarketing Association Network. From the group introduction: Largest and most active Marketing Group with 700,000+ members. Search Engine Land.

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50+ Video Marketing Stats That’ll Change How You View Video Marketing

ClearVoice

In 2015, 78% of marketers said that video was an important part of their marketing strategy. In 2015, 80% of marketers said that their use of video had led to an increased understanding of their product or service. In 2015, 78% of marketers said that video was an important part of their marketing strategy. eMarketer ).

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The Essential List of Content Marketing Statistics and Data

ClearVoice

eMarketer ). eMarketer ). “Near Me” searches have risen 900 percent since 2015. eMarketer ). eMarketer ). eMarketer ). eMarketer ). Content marketing statistics for SEO. 93 percent of online experiences begin with a search. Jumpshot ). Moz ). ( serpIQ ). statcounter.com ). Google ).

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It’s Back to School for B2B Content Marketing!

KoMarketing Associates

So, before we outline the 2014/2015 year of content marketing, let’s take a review of some 2014 trends: (Sources: Heidi Cohen ; Curata ). 2014/2015 Content Marketing Trends. The following is an overview of trends industry experts predict are on the horizon: (Sources: KoMarketing blog ; eMarketer ; Daily Mail ).