Healthcare Marketing Insight from New Pew Report [Health Online 2013]

Fathom

Content Creation & Strategy Healthcare Industry SEO Social Media Health Online 2013 healthcare marketing Healthgrades online diagnosers P2P Pew Internet Pew Internet & American Life ProjectHave you ever gone online specifically to try to figure out what medical condition you or someone else might have? American adults who answer “yes” to this question now have proven company … as in 35% of them.

B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks

Modern Marketing

In reality, what you want to foster is not a B2B relationship, but a person-to-person (P2P) one. By using the phone at this point, you can break through the clutter by reaching out on a human level, establishing credibility and building that P2P relationship.

Trending Sources

How Account-Based Marketing is Changing the Role of B2B Marketers, and Why It Should

Act-On

Or you might have read that “B2B and B2C are passé, marketing today has to be P2P” (person to person). Not long ago there was a media drumbeat of “B2C and B2B marketing techniques are merging.”

3 Tips to Promote Your Giving Tuesday Campaign

Hubspot

Peer-to-peer (P2P) fundraising is the hot term in nonprofit fundraising right now—and rightfully so. P2P is all about empowering individual supporters to raise money from their network of friends, family and colleagues on behalf of your nonprofit.

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7 of the Coolest YouTube Banners We've Ever Seen

Hubspot

That’s what tech company Taulia did for “P2P Superheroes”: a campaign that shows how its software can eliminate difficult, time-consuming tasks, helping everyday professionals focus more on the work that matters and turn them into superheroes.

B2B Marketing Plan Best Practices: 5 Simple Rules to Follow

Marketri

Many firms take segmentation to the next level – P2P (person-to-person) – by creating buyer personas and tailoring their marketing messages to similar groups of people within a target market. “We’ve tried a lot of marketing tactics but nothing seems to work.”

A Quick Guide to Snapchat for Nonprofits

Hubspot

For example, at FrontStream, we put together a geofilter for P2P Forum back in March. Snapchat is on the rise in a big way.

P2P 17

30 B2B Social Media Tips for 2016

KoMarketing Associates

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person).

Building Content Marketing Strategy – 10 Steps

Marketing Insider Group

Social media can be used to turn a B2B transaction into a P2P relationship. By Gerardo Dada. As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Not that it is not useful or powerful, on the contrary.

Build 139

9 Search Marketing Tips for Effective B2B Lead Generation

LEADership

Your organization is B2B but your buyers still care about P2P (person-to-person)—don’t treat them like they are just a number in your prospect list. “Average B2B Buyer’s Attention Span Is 8 Seconds” – REALLY? 9 Search Marketing Tips for Effective B2B Lead Generation.

Content Marketing for Engineers

Industrial Marketing Today

Call it P2P (Person-to-Person) marketing if you will. I’ll go out on a limb and state that content marketing for engineers is different. Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” And I agree that at the end of the day, marketing to engineers is still all about communicating with people.

P2P 74

Moneyball for Marketers

Modern B2B Marketing

William Tyree, CMO of RingDNA, suggests that marketers examine historical data and start benchmarking future channels, campaigns, and sales people to your P2P index.

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The Definitive Guide to B2B Email Marketing Subject Lines: A Roundup from the Experts

NuSpark

Humanity — yes, you’re selling B2B, but in the end, it all comes down to person to person (P2P). There’s nothing worse than sending out an important marketing or sales email to your subscribers and having it fall flat on its face because of a low open rate.

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Who Survives and Thrives in the Age of the Customer? – Part 1

Bulldog Solutions

Another hot topic over the past few years has been replacing B2C and B2B with P2P, since it's people, not businesses, that sell and buy. Unless you've spent the last few years with your head buried in your demand waterfall, you've noticed that customers aren’t buying the way they used to.

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There’s a new B2B mandate

Canadian Marketing Association

To validate what’s happening on the ground at Canadian B2B organizations , CMA sought out a trio of B2B experts, each offering a unique vantage point but agreeing on the same theme: There’s a new mandate for B2B marketers and it’s about connecting person-to-person, or P2P. Everything is evolving to P2P, largely fed by social media. Note: CMA Members can download a free copy of CMA's newest paper, P2P Marketing: The New B2B Mandate, off the CMA website

P2P 6

Using Content To Create That Zero Moment Of Truth

Marketing Insider Group

Some people call that P2P or H2H, human to human, people to people – the bottom line for me is that when you create content that has one person, and helping one person is the sole objective, whether you’re a B2B company or a consumer company, you’re going to be effective. I was a recent guest on the TechnologyAdvice Expert Interview Series.

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Social Media’s Common Denominator

Wondering Out Loud

Whether the market is B2B or B2C they are both, in the end, P2P. But for now you can take this away: whatever your business and whoever your audience is, regardless of whether you’re B2B or B2C, the communication you’re engaging in is P2P. Tags: Social Media B2B C2C P2P I was part of a small group discussing the issue of social media in the B2B market a couple weeks back when another participant said something that sounded odd, if not wrong, yet very familiar.

B2C 0

Customer Obsession Is Now Essential – Part 2

Bulldog Solutions

We’ve already talked about how consumer buying habits and changes in the way companies are buying in B2B circles are increasing the pace at which the age of the customer is dawning in P2P.

P2P 17

3 Surprising Ways to Succeed in Social Media

Marketing Action

It’s all P2P, person to person. Recently we sponsored a webinar: “The 7 Surprising Ways to Succeed in Social Media,” which more than lived up to its name.

CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES

LEADership

’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. ” The important thing to remember when adopting a P2P approach is that people need to work together for engagement to become a reality.

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Is It Really B2B, Or Something Different All Together?

ViewPoint

You're a P2P marketer. Jason Falls is an author, speaker and CEO of Social Media Explorer. He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere.

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The Evolution of B2B Marketing—Brain to Brain

LEADership

We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. What’s common to all of these is the fact that marketing is done Brain to Brain. Interesting evolutionary spin on B2B marketing!

P2P 13

Build some social media marketing backbone you big wuss

Biznology

Not so much Peer-to-Peer (p2p) but PR-to-Peer (PR2P*). I recently received a comment chastising me for suggesting that your web site should be a trap from Peter Johnston , who said, “This attitude has no place in modern marketing.

From the Phonograph to Spotify: The History of Streaming Music

Hubspot

Introducing "Posts as a Podcast": Explore something new on your daily commute, at the gym, or from the comfort of your desk. We're turning our favorite posts into bite-sized podcasts for your listening pleasure. So grab a cup of coffee, sit back, and let us tell you a story.

P2P 30

How B2B marketers can turn Facebook into a lead generating machine

Biznology

Remember, B2B is really P2P—that is, “person to person,” so post a variety of content to engage and entertain your audience. (Photo credit: Wikipedia).

P2P 5

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Most B2B websites I've seen push for P2P engagement which kind of goes along with the longer conversion cycle. Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing.

P2P 7

Taking Your Brand from “We know who they are” to “We know what they do”

LEADership

The B2B mindset has traditionally been different, but it’s changing now with the increasing emphasis on B2P (business to people) or H2H (human to human) or P2P (person to person), or whichever acronym catches your fancy.

P2P 1

ITunes Allows Radiologists To Save, Sort And Search Personal Learning Files

Buzz Marketing for Technology

> read more Faster Music, Movie Downloads Possible With New P2P System (Apr. Science News. Share Blog Cite. Print Email Bookmark. ITunes Allows Radiologists To Save, Sort And Search Personal Learning Files.

PKM and the Organization - Pollard

Buzz Marketing for Technology

Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. September 2006. Aug Oct. MADE IN CANADA. trust your instincts. < < £ Salon Bloggers & > September 27, 2006. -->. The PKM-Enabled Organization. This article is the concatenation and update of three previous articles on Personal Knowledge Management (PKM).