Healthcare Marketing Insight from New Pew Report [Health Online 2013]

Fathom

Content Creation & Strategy Healthcare Industry SEO Social Media Health Online 2013 healthcare marketing Healthgrades online diagnosers P2P Pew Internet Pew Internet & American Life ProjectHave you ever gone online specifically to try to figure out what medical condition you or someone else might have? American adults who answer “yes” to this question now have proven company … as in 35% of them.

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What it’s like to be hugged by a brand. Literally.

grow - Practical Marketing Solutions

Since the first edition of The Tao of Twitter (2011), I’ve been writing that the best brands are no longer B2B or B2C, they’re P2P — connecting their people with consumers who need them. By Mark Schaefer. Last week I was hugged by a brand.

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Trending Sources

B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks

Modern Marketing

In reality, what you want to foster is not a B2B relationship, but a person-to-person (P2P) one. By using the phone at this point, you can break through the clutter by reaching out on a human level, establishing credibility and building that P2P relationship.

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Four ways social media impacts emotional branding

grow - Practical Marketing Solutions

Connecting P2P. Connecting P2P. Here are a few of the marketing philosophies I uphold, which will explain the rest of this post on social media and emotional branding: We build relationships with brands like we build relationships with our friends.

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Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

Digital + ads + P2P. When I wrote the first edition of The Tao of Twitter in 2009 I noted that the real opportunity for business “is not B2B, it’s not B2C, it’s #P2P — connecting People to People.” P2P at its best!

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23 Outstanding Social Media Marketing Guides

Webbiquity

Hanford reminds readers that whether B2B or B2C, all marketing is ultimately P2P (person to person).

121

Tailor Content to Buyer Personas with Choose Your Own Adventure Videos

Vidyard

Taulia did something similar with their P2P Super Heroes series. Marketing to anyone is a challenge – but what if one of your key buyer personas is… marketers? The odds are stacked against you. We, as marketers, have seen it all, and we don’t fall for gimmicks.

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5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]

Hubspot

Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). And we''ve seen first hand how successful you can be on social media if you think of B2B like P2P. I once went to a marketing conference. I don''t remember the name of it.

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Content Marketing for Engineers

Industrial Marketing Today

Call it P2P (Person-to-Person) marketing if you will. I’ll go out on a limb and state that content marketing for engineers is different. Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” And I agree that at the end of the day, marketing to engineers is still all about communicating with people.

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Social media case study: It’s not just a brand, it’s a buddy

grow - Practical Marketing Solutions

That’s why in my books and lectures I emphasize that success on the social web is no longer in the form of B2B or B2C — it’s P2P, Person to Person. I love Home Depot. It’s my favorite store.

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A Quick Guide to Snapchat for Nonprofits

Hubspot

For example, at FrontStream, we put together a geofilter for P2P Forum back in March. Snapchat is on the rise in a big way.

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B2B Marketing Plan Best Practices: 5 Simple Rules to Follow

Marketri

Many firms take segmentation to the next level – P2P (person-to-person) – by creating buyer personas and tailoring their marketing messages to similar groups of people within a target market. “We’ve tried a lot of marketing tactics but nothing seems to work.”

57

How many Twitter accounts should you have?

grow - Practical Marketing Solutions

It’s P2P — person to person. How many Twitter accounts should I have? I have been asked this question three times in 24 hours, most recently by Edwin Mysogland of Indiana who writes: I received your book for my birthday last month and I have found it to be a fascinating read.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person).

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9 Search Marketing Tips for Effective B2B Lead Generation

LEADership

Your organization is B2B but your buyers still care about P2P (person-to-person)—don’t treat them like they are just a number in your prospect list. “Average B2B Buyer’s Attention Span Is 8 Seconds” – REALLY? 9 Search Marketing Tips for Effective B2B Lead Generation.

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Building Content Marketing Strategy – 10 Steps

B2B Marketing Insider

Social media can be used to turn a B2B transaction into a P2P relationship. By Gerardo Dada. As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Not that it is not useful or powerful, on the contrary.

138

Finding social media success in regulated industries like banking and healthcare

grow - Practical Marketing Solutions

It’s P2P — person to person. I met my new friend Jeff Reed through a LinkedIn group. Jeff works as a wealth adviser for a large national company but has been hamstrung in his attempts to use social media. “I am forbidden to use it,&# he said.

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Moneyball for Marketers

Modern B2B Marketing

William Tyree, CMO of RingDNA, suggests that marketers examine historical data and start benchmarking future channels, campaigns, and sales people to your P2P index.

49

Who Survives and Thrives in the Age of the Customer? – Part 1

Bulldog Solutions

Another hot topic over the past few years has been replacing B2C and B2B with P2P, since it's people, not businesses, that sell and buy. Unless you've spent the last few years with your head buried in your demand waterfall, you've noticed that customers aren’t buying the way they used to.

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To drive value from your content, focus on trust, not traffic

grow - Practical Marketing Solutions

As I first wrote in The Tao of Twitter many years ago, the most successful marketing organizations don’t think of themselves as B2B or B2C—they’re P2P, striving every day to use these miraculous technologies to connect people to people.

61

Using Content To Create That Zero Moment Of Truth

B2B Marketing Insider

Some people call that P2P or H2H, human to human, people to people – the bottom line for me is that when you create content that has one person, and helping one person is the sole objective, whether you’re a B2B company or a consumer company, you’re going to be effective. I was a recent guest on the TechnologyAdvice Expert Interview Series.

36

Customer Obsession Is Now Essential – Part 2

Bulldog Solutions

We’ve already talked about how consumer buying habits and changes in the way companies are buying in B2B circles are increasing the pace at which the age of the customer is dawning in P2P.

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Social Media’s Common Denominator

Wondering Out Loud

Whether the market is B2B or B2C they are both, in the end, P2P. But for now you can take this away: whatever your business and whoever your audience is, regardless of whether you’re B2B or B2C, the communication you’re engaging in is P2P. Tags: Social Media B2B C2C P2P I was part of a small group discussing the issue of social media in the B2B market a couple weeks back when another participant said something that sounded odd, if not wrong, yet very familiar.

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3 Surprising Ways to Succeed in Social Media

Marketing Action

It’s all P2P, person to person. Recently we sponsored a webinar: “The 7 Surprising Ways to Succeed in Social Media,” which more than lived up to its name.

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CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES

LEADership

’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. ” The important thing to remember when adopting a P2P approach is that people need to work together for engagement to become a reality.

8

Is It Really B2B, Or Something Different All Together?

ViewPoint

You're a P2P marketer. Jason Falls is an author, speaker and CEO of Social Media Explorer. He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere.

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The Evolution of B2B Marketing—Brain to Brain

LEADership

We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. What’s common to all of these is the fact that marketing is done Brain to Brain. Interesting evolutionary spin on B2B marketing!

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From the Phonograph to Spotify: The History of Streaming Music

Hubspot

Introducing "Posts as a Podcast": Explore something new on your daily commute, at the gym, or from the comfort of your desk. We're turning our favorite posts into bite-sized podcasts for your listening pleasure. So grab a cup of coffee, sit back, and let us tell you a story.

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Build some social media marketing backbone you big wuss

Biznology

Not so much Peer-to-Peer (p2p) but PR-to-Peer (PR2P*). I recently received a comment chastising me for suggesting that your web site should be a trap from Peter Johnston , who said, “This attitude has no place in modern marketing.

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How B2B marketers can turn Facebook into a lead generating machine

Biznology

Remember, B2B is really P2P—that is, “person to person,” so post a variety of content to engage and entertain your audience. (Photo credit: Wikipedia).

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B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Most B2B websites I've seen push for P2P engagement which kind of goes along with the longer conversion cycle. Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing.

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Why so much research about Twitter is flat-out wrong

grow - Practical Marketing Solutions

If research focuses on the benefits of Twitter for “business-to-business&# or “business-to-consumer&# it’s doomed because this channel is ultimately about P2P — person to person.

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Business Twitter initiative in trouble? Here's how to get it back on track!

grow - Practical Marketing Solutions

More thoughts from online marketing pioneer Dr. Ben Hanna from his just-published report on his first 120 days of social media experiences at www.business.com. Research shows 60 percent of those who try Twitter quit in the first week.

2

Taking Your Brand from “We know who they are” to “We know what they do”

LEADership

The B2B mindset has traditionally been different, but it’s changing now with the increasing emphasis on B2P (business to people) or H2H (human to human) or P2P (person to person), or whichever acronym catches your fancy.

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ITunes Allows Radiologists To Save, Sort And Search Personal Learning Files

Buzz Marketing for Technology

> read more Faster Music, Movie Downloads Possible With New P2P System (Apr. Science News. Share Blog Cite. Print Email Bookmark. ITunes Allows Radiologists To Save, Sort And Search Personal Learning Files.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. September 2006. Aug Oct. MADE IN CANADA. trust your instincts. < < £ Salon Bloggers & > September 27, 2006. -->. The PKM-Enabled Organization. This article is the concatenation and update of three previous articles on Personal Knowledge Management (PKM).

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