Healthcare Marketing Insight from New Pew Report [Health Online 2013]

Fathom

Content Creation & Strategy Healthcare Industry SEO Social Media Health Online 2013 healthcare marketing Healthgrades online diagnosers P2P Pew Internet Pew Internet & American Life ProjectHave you ever gone online specifically to try to figure out what medical condition you or someone else might have? American adults who answer “yes” to this question now have proven company … as in 35% of them.

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Social Media’s Common Denominator

Wondering Out Loud

Whether the market is B2B or B2C they are both, in the end, P2P. But for now you can take this away: whatever your business and whoever your audience is, regardless of whether you’re B2B or B2C, the communication you’re engaging in is P2P. Tags: Social Media B2B C2C P2P I was part of a small group discussing the issue of social media in the B2B market a couple weeks back when another participant said something that sounded odd, if not wrong, yet very familiar.

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Here’s How CMOs Can Position SaaS for Maximum Profitability and Customer Retention

Modern Marketing

Yet NordVPN proved to be more P2P friendly—technology usually leveraged by torrenters, which are a major market segment for consumer VPN services—while offering more aggressive pricing. Digital diversity is a powerful tool for converting a broader spectrum of consumers online. Once a CMO has mastered how to communicate value, the next question is how to price their products or services effectively.

B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks

Modern Marketing

In reality, what you want to foster is not a B2B relationship, but a person-to-person (P2P) one. By using the phone at this point, you can break through the clutter by reaching out on a human level, establishing credibility and building that P2P relationship. “A small leak will sink a great ship.” ” — Benjamin Franklin. Myths are plentiful when it comes to B2B lead nurturing. Perhaps we build these myths simply to make our lives easier.

Contify Deploys News Feed APIs to help Payments and Forex App Drive User Engagement; Delivers Contextual News on Niche and Unique Topics at Scale

Contify

Contify, the AI-enabled market and competitive intelligence platform, has announced today that it has successfully deployed its News Feed APIs solution to help a global fintech major drive user engagement for its payments and forex solutions app.

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Never waste a crisis

FunnelCake

This blog is based off of a presentation put together for the Kitchener-Waterloo CEO P2P Group.

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There’s a new B2B mandate

Canadian Marketing Association

To validate what’s happening on the ground at Canadian B2B organizations , CMA sought out a trio of B2B experts, each offering a unique vantage point but agreeing on the same theme: There’s a new mandate for B2B marketers and it’s about connecting person-to-person, or P2P. Everything is evolving to P2P, largely fed by social media. Note: CMA Members can download a free copy of CMA's newest paper, P2P Marketing: The New B2B Mandate, off the CMA website

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27 excellent MarTech sessions available for free? But wait, there’s more…

chiefmartech

Forget B2B and B2C: The Future of Marketing is P2P (On24). Our next MarTech conference in the Bay Area, April 3-5, is just a couple of weeks away. While I’ve written a lot about the editorial program for the paid all-access conference — amazing presentations by Aetna, Cisco Meraki, Docker, IDC, LUMA Partners, Netflix, The New York Times, Nordstrom, NPR, PwC, Zillow, and more — I’ve barely scratched the surface of what’s available to free Expo+ attendees.

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B2B vs B2C: Why the Differences in Content Marketing Matter

Modern Marketing

In this way, you will be taking a P2P perspective no matter what business you are in -- that’s a person-to-person approach to your content marketing. In this age of personalization, it’s become even more important for a brand to acknowledge that they are speaking to a specific audience with their own unique set of needs, challenges, and interests. Nowhere is this more apparent than in looking at a B2B audience versus a B2C audience.

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Using Content To Create That Zero Moment Of Truth

Marketing Insider Group

Some people call that P2P or H2H, human to human, people to people – the bottom line for me is that when you create content that has one person, and helping one person is the sole objective, whether you’re a B2B company or a consumer company, you’re going to be effective. I was a recent guest on the TechnologyAdvice Expert Interview Series.

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B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

Webbiquity

Regardless of whether one is marketing toothpaste or enterprise software, all marketing is ultimately P2P (person to person). Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. But it’s also widely misunderstood. Common myths and misunderstandings can leave you standing alone in the corner at parties when you try to describe what you do.

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Content Marketing for Engineers

Industrial Marketing Today

Call it P2P (Person-to-Person) marketing if you will. I’ll go out on a limb and state that content marketing for engineers is different. Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” And I agree that at the end of the day, marketing to engineers is still all about communicating with people.

CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES

LEADership

’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. ” The important thing to remember when adopting a P2P approach is that people need to work together for engagement to become a reality. Soccer fever continues and the world is watching these teams as they play for their nations to move through the levels and get to the top. Reigning world champions, Spain have had to bow out of the tournament already.

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A Quick Guide to Snapchat for Nonprofits

Hubspot

For example, at FrontStream, we put together a geofilter for P2P Forum back in March. Snapchat is on the rise in a big way. The popular photo-sharing and messaging app is becoming so big that even other social networks - like Facebook and Instagram - are beginning to incorporate their own versions of Snapchat's unique features. Check out some of these statistics : 158 million active users creating 2.5 billion Snaps per day, with 9,000 Snaps every second.

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This is How Blockchain Could Change Digital Marketing Forever

Hubspot

This P2P network that Skycoin miners power, known as Skywire, will be the foundation for messenger protocols, apps, and other common functions of the current internet, with one big exception: All user data will be encrypted and protected. This model would shift entertainment marketing even more towards P2P communities, since fans could conduct transactions themselves and earn special privileges for being holders of artist tokens.

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9 Promising FinTech Startups You Should be Watching

Marketing Envy

Clients include cloud service providers, FinTech organizations and P2P banks, for now. From the application of GDPR directives to the implementation of open banking, 2018 was quite a disruptive year for the FinTech industry…. And many startups are here to lead us to the new frontiers. A recent MoneyLive Banking Report concluded that a majority of executives in traditional UK financial institutions now see FinTech startups as a “significant threat” to their business model.

How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

Note, many “expert contributor” opportunities in business publications like Entrepreneur and Forbes.com are fee-based, but for the efficiency of execution and clarity of brand messaging, many marketers these days prefer P2P.

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3 Tips to Promote Your Giving Tuesday Campaign

Hubspot

Peer-to-peer (P2P) fundraising is the hot term in nonprofit fundraising right now—and rightfully so. P2P is all about empowering individual supporters to raise money from their network of friends, family and colleagues on behalf of your nonprofit. Yet another P2P opportunity around Giving Tuesday is to help supporters sell something that benefits your organization. The key to P2P fundraising success is giving supporters the tools they need to succeed.

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10 Worldwide FinTech Events in 2019: Mark Your Calendar!

Marketing Envy

FinTech Junction 2019 brings together public, private, and governmental players in the financial technology space, with open banking, cryptocurrencies, regulation, AI, cyber security, and P2P platforms expected to play an important role in the two-day conference. FinTech continues to evolve at a remarkable rate. With advances in AI, cryptocurrency, and hyper-personalization bringing ever-more disruptions to the financial services industry, you’ll want to keep up.

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How B2B marketers can turn Facebook into a lead generating machine

Biznology

Remember, B2B is really P2P—that is, “person to person,” so post a variety of content to engage and entertain your audience. (Photo credit: Wikipedia). Researchers at Princeton University recently released a study suggesting that Facebook is about to disintegrate and collapse within the next couple years due to a mass user exodus. To misquote Mark Twain, “rumors of Facebook’s death are greatly exaggerated.”.

5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]

Hubspot

Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). And we''ve seen first hand how successful you can be on social media if you think of B2B like P2P. I once went to a marketing conference. I don''t remember the name of it. What I do remember is that some smart person presented about the difference between B2B and B2C marketing. The thing is, I don''t remember his name either, so I can''t give him credit.

Snapchat Discover Partners Are Driving Efforts to Explore Content in Non-App Spaces

Content Standard

The company even experimented with a P2P payment solution, Snap Cash, that offered a built-in Venmo-like transactional service. Snapchat has enjoyed a fast, shocking rise from social newcomer to social platform giant.

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7 of the Coolest YouTube Banners We've Ever Seen

Hubspot

That’s what tech company Taulia did for “P2P Superheroes”: a campaign that shows how its software can eliminate difficult, time-consuming tasks, helping everyday professionals focus more on the work that matters and turn them into superheroes. The banner communicates two things: 1) That Taulia is in the business of P2P (“procure to pay”), and 2) the brand really celebrates procurement specialists.

How Can Marketers Benefit from a VPN

Martech Advisor

Since not all VPNs are designed in the same way, you must look for a reputable VPN that allows P2P traffic and provides at least standard encryption security. A lot of new marketers don't realize, but a VPN tool can be a great addition to their kit. After all, it helps marketers in plenty of ways, ranging from improving data security to understanding consumer behavior. In this post, you will learn about the different benefits of VPN for marketers.

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The Evolution of B2B Marketing—Brain to Brain

LEADership

We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. What’s common to all of these is the fact that marketing is done Brain to Brain. Interesting evolutionary spin on B2B marketing! It’s important to remember this as marketers. You are not marketing to search engines, digital channels and multiple devices. Behind any and all of these is the human brain.

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B2B Marketing Plan Best Practices: 5 Simple Rules to Follow

Marketri

Many firms take segmentation to the next level – P2P (person-to-person) – by creating buyer personas and tailoring their marketing messages to similar groups of people within a target market. “We’ve tried a lot of marketing tactics but nothing seems to work.” ” “We start out the year in one direction and then completely move in a different direction when senior leadership gets an idea.”

30 B2B Social Media Tips for 2016

KoMarketing Associates

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Great news, right!? Sort of.

Is It Really B2B, Or Something Different All Together?

Pointclear

You're a P2P marketer. Jason Falls is an author, speaker and CEO of Social Media Explorer. He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. Marketing to the business consumer takes a special pedigree. The complexities of the non-commercial arena often overwhelm even seasoned marketers from the consumer-facing world.

Taking Your Brand from “We know who they are” to “We know what they do”

LEADership

The B2B mindset has traditionally been different, but it’s changing now with the increasing emphasis on B2P (business to people) or H2H (human to human) or P2P (person to person), or whichever acronym catches your fancy. CMO Spotlight: Philip Clement, Global Chief Marketing and Communications Officer, Aon . As global CMO, Phil Clement has much to be proud of in terms of recognition for the Aon brand.

Building Content Marketing Strategy – 10 Steps

Marketing Insider Group

Social media can be used to turn a B2B transaction into a P2P relationship. By Gerardo Dada. As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Not that it is not useful or powerful, on the contrary. However, I think the term has been overused and misunderstood. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.*

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Tailor Content to Buyer Personas with Choose Your Own Adventure Videos

Vidyard

Taulia did something similar with their P2P Super Heroes series. Marketing to anyone is a challenge – but what if one of your key buyer personas is… marketers? The odds are stacked against you. We, as marketers, have seen it all, and we don’t fall for gimmicks. That’s how Linda West, Act-On’s Director of Digital Marketing opened her talk at Viewtopia 2016. And she’s right.

Moneyball for Marketers

Marketo

William Tyree, CMO of RingDNA, suggests that marketers examine historical data and start benchmarking future channels, campaigns, and sales people to your P2P index. Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. Article by Ernan Roman, President, ERDM Corp.

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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

Targeting employees in the accounts-payable space, Taulia narrowcasts their content to appeal to specific goals and needs, as evidenced by their P2P superheroes series: Salman Khan backed up this idea during his day two keynote about the educational videos he created, saying “I wasn’t trying to go viral. Marketo’s Marketing Nation Summit is like starter’s pistol for marketers in Q2.

3 Surprising Ways to Succeed in Social Media

Marketing Action

It’s all P2P, person to person. Recently we sponsored a webinar: “The 7 Surprising Ways to Succeed in Social Media,” which more than lived up to its name. Our speaker was Dave Kerpen, the founder and CEO of Likeable Local , which has social media software for small businesses, and co-founder and Chairman of Likeable Media , a social media and word-of-mouth marketing agency. Dave is the author of the 2011 New York Times bestselling book Likeable Social Media.

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa. With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Metrics are great, but they do not necessarily explain why a customer chooses your brand over another.

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