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Why P2P Marketing Might Be a Good Alternative to Influencer Marketing


To understand what peer-to-peer (P2P) marketing is, let's start with an example. Enter: P2P marketing. Given 93% of consumers trust friends and family over all other influences (including review sites, blogs, and social media platforms), it makes sense why P2P marketing works. Recently, I was looking for a new face moisturizer.

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Seven Non-Traditional Ways to Finance Your Small Business


Peer-to-Peer Lending (P2P Lending). It’s common for P2P lending to move much faster than traditional lending, so you can usually close your investment within three days if you choose. There are also the inherent marketing advantages associated with the online process of soliciting investors.


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How to Secure Financing for Your Small Business


Peer-to-peer lending: Peer-to-peer lending, also known as P2P lending, usually happens on finance platforms that link entrepreneurs with individuals or enterprises willing to provide the financing they need. P2P lending offers funding without the need for a third party or intermediary. Lenders and the recipients transact directly.

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Let's talk ABM: 6 ways to build buyer experiences with ABM


Every experience is P2P Contrary to popular belief, B2B doesn’t have to be boring. It’s no longer B2B or B2C; it’s P2P: People-to-People marketing. It's really P2P, like it's people-to-people and the technology and all of the intent, it'll evolve and change and expand.

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign.

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There’s a new B2B mandate

Canadian Marketing Association

To validate what’s happening on the ground at Canadian B2B organizations , CMA sought out a trio of B2B experts, each offering a unique vantage point but agreeing on the same theme: There’s a new mandate for B2B marketers and it’s about connecting person-to-person, or P2P. We can thank digital for this.

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Contify Deploys News Feed APIs to help Payments and Forex App Drive User Engagement; Delivers Contextual News on Niche and Unique Topics at Scale


By configuring Contify’s News Feed APIs to deliver targeted and contextual news updates on unique and niche topics such as regulatory technology (RegTech), P2P and co-lending, blockchain, cryptocurrency and more, to each of the app’s thousands of users, the firm saw a dramatic spike in user engagement metrics.

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