B2B Digital Marketer

JUNE 17, 2021

Businesses are composed of people, and B2B is actually Human-to-Human (H2H) or People-to-People (P2P). If you want to establish trust with your customer, you must show your true self and keep it real.

Brand Identity 52

Brand Identity Branding B2B Marketing Trust Marketing 52

Varicent

MARCH 26, 2020

This blog is based off of a presentation put together for the Kitchener-Waterloo CEO P2P Group. Start for free: [link] I’d be more than happy to walk you through how the metrics included, and how they can help you make the business decisions you need to make in order to make it through this crisis.

Top of Funnel 88

Top of Funnel Marketing Funnels P2P Marketing Prospects 88

Oktopost

APRIL 8, 2021

P2P over B2B. And what better way to keep our audience interested than with content? Creating engaging content that works with the network algorithms will keep you on top of the game, providing higher engagement, and overall ROI from social. . At this point, we all know that the best way to connect with humans is by being human.

Social Media 104

Social Media Media Practices Best Practices 104

chiefmartech

MARCH 13, 2019

Forget B2B and B2C: The Future of Marketing is P2P (On24). Truth About Personalization: Using a CDP to Personalize Marketing (Arm Treasure Data). Inspiring a Data-First Culture Through Internal Activism (Tealium). B2B Account-Based Tactics at Enterprise Scale (Oracle). …plus 19 additional sessions.

B2B Marketing 69

B2B Marketing Enterprise Management Advertising Agencies B2B Sales 69

B2B Digital Marketer

MAY 27, 2021

They treat marketing as B2B and B2C, when in reality, it’s B2H (Business to Humans) or P2P (People to People). The problem is, B2B marketers are not building advocates. They are focused too much on the numbers. You need to treat your clients/customers like humans. An answered phone call is better than the most beautiful website.

B2B 52

B2B Brand Identity Branding B2B Marketing 52

ViewPoint

JANUARY 24, 2012

You're a P2P marketer. You're not in the business of selling to businesses. There's no such thing as B2B. You sell to a person on the other end of the phone line, email message or conference table. Person-to-person. And that can reshape how you consider social media. Because it's true: Manufacturing firms don't watch YouTube.

B2B 120

B2B B2B Marketing B2B Sales Marketing Prospects 120

Onalytica B2B

DECEMBER 11, 2017

In 2010 I wrote business is not about B2B or B2C, it is about P2P — connecting people to people. Are strategies are driven by SEO priorities, A/B testing, dashboards and data analysts instead of customer common sense. This is going to have to change. Another theme is the need for a more human approach to marketing.

Social Media 164

Social Media Social Marketing Marketing & Strategy Marketing Strategy 164

DotDigital

OCTOBER 11, 2021

In the past, business messaging traffic over long codes was sent over the carriers’ P2P networks, which limited them to very low throughputs and restrictions on use from the carriers. A long code, on the other hand, is a phone number with the same length as standard mobile or landline numbers (typically a 10-digit number in many countries).

SMS 59

SMS Paid Search Agency Marketing CAN-SPAM 59

Hubspot

JUNE 14, 2018

This P2P network that Skycoin miners power, known as Skywire, will be the foundation for messenger protocols, apps, and other common functions of the current internet, with one big exception: All user data will be encrypted and protected. Possibility vs. Reality.

Digital Asset Management 77

Digital Asset Management Work Management Paid Search Agency Marketing Management 77

Zoominfo

MARCH 2, 2021

It also shares the same parent company as the makers of Cash App, the ever-so-popular P2P mobile app. One of the most popular payment processing and point-of-sale applications, Square has made an empire of eCommerce solutions. Like most other payment processing applications, starting with Square is easy.

Enterprise Management 244

Enterprise Management B2B Marketing Management B2B Sales 244

Hubspot

MAY 2, 2017

For example, at FrontStream, we put together a geofilter for P2P Forum back in March. But what you can do is make it look pretty, exclusive, and fun, so even people who aren't familiar with your nonprofit will want to use it! Here's what it looked like: Atlanta themed Snapchat filter for #P2PForum17 @P2PForum !

Peer-to-peer 68

Peer-to-peer Social Networks P2P Storytelling 68

Wondering Out Loud

MARCH 27, 2009

Whether the market is B2B or B2C they are both, in the end, P2P. But for now you can take this away: whatever your business and whoever your audience is, regardless of whether you’re B2B or B2C, the communication you’re engaging in is P2P. Tags: Social Media B2B C2C P2P.

P2P 40

P2P B2B Sales B2B Marketing Social Media 40

Sprout Social

MAY 24, 2022

People buy from people, and whether with a real-time P2P experience or an experience replicated with an automated chat client, messaging is going to make for a more effective and personalized sales experience.”. Brands will continue to implement new methods for conversational commerce.

Social Media 125

Social Media Social Marketing Planning Work Management 125

Hubspot

MAY 29, 2017

That’s what tech company Taulia did for “P2P Superheroes”: a campaign that shows how its software can eliminate difficult, time-consuming tasks, helping everyday professionals focus more on the work that matters and turn them into superheroes.

Banners 76

Banners Youtube Paid Search Agency B2B Marketing 76

LEADership

JUNE 26, 2014

’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. ” The important thing to remember when adopting a P2P approach is that people need to work together for engagement to become a reality.

CMO 40

CMO Work Management B2B Marketing B2B Thought Leadership 40

ClearVoice

JANUARY 14, 2020

Note, many “expert contributor” opportunities in business publications like Entrepreneur and Forbes.com are fee-based, but for the efficiency of execution and clarity of brand messaging, many marketers these days prefer P2P. Do you admire some aspect of the featured company’s business strategy or execution?

Content Marketing 119

Content Marketing Planning Marketing & Strategy Paid Search Agency 119

6sense

AUGUST 29, 2021

We live in a P2P world. These always-on campaigns are MindTickle’s digital advertising foundation, allowing them to constantly move accounts in-market to the next stage in their journey. “We Gated content is dead. We no longer score leads or track MQLs.”. Putting the power of account-based orchestration to work.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Top of Funnel Personalization 48

Martech Advisor

MARCH 17, 2020

Since not all VPNs are designed in the same way, you must look for a reputable VPN that allows P2P traffic and provides at least standard encryption security. The technology uses an algorithm to convert plain text data into something that is difficult for hackers to understand. Strengthen Your Link Building Outreach.

Marketing & Strategy 53

Marketing & Strategy Marketing Internet Marketing Search Marketing 53

Envy

FEBRUARY 17, 2019

Clients include cloud service providers, FinTech organizations and P2P banks, for now. We respect this company for its genius technology, but we love it because it made biometrics free for everyone. We can’t wait to see how this company (and its client base) will develop in 2019. Which FinTech startups are on your watch-list for 2019?

Startups 63

Startups Work Management Marketing Management Twitter 63

Marketing Insider Group

AUGUST 18, 2015

Some people call that P2P or H2H, human to human, people to people – the bottom line for me is that when you create content that has one person, and helping one person is the sole objective, whether you’re a B2B company or a consumer company, you’re going to be effective.

Content 100

Content Advertising Agencies Trigger Marketing Paid Search Agency 100

Envy

FEBRUARY 7, 2019

FinTech Junction 2019 brings together public, private, and governmental players in the financial technology space, with open banking, cryptocurrencies, regulation, AI, cyber security, and P2P platforms expected to play an important role in the two-day conference.

Work Management 59

Work Management Conference Marketing Management Mobile Marketing 59

ERDM

JANUARY 22, 2019

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

Ideal Customer Profiles 53

Ideal Customer Profiles Work Management Enterprise Management Top of Funnel 53

Content Standard

AUGUST 23, 2018

The company even experimented with a P2P payment solution, Snap Cash, that offered a built-in Venmo-like transactional service. It struggled, however, to earn optimal engagement, and was folded into the Snapchat Discover experience. Image attribution: Isaiah McClean.

Advertising Agencies 40

Advertising Agencies Content Paid Search Agency Social Marketing 40

Industrial Marketing Today

APRIL 23, 2012

Call it P2P (Person-to-Person) marketing if you will. Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” And I agree that at the end of the day, marketing to engineers is still all about communicating with people.

Content Marketing 60

Content Marketing Work Management Marketing Management Content 60

ERDM

JANUARY 22, 2019

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

Ideal Customer Profiles 49

Ideal Customer Profiles Work Management Enterprise Management Top of Funnel 49

Zoominfo

MARCH 2, 2021

It also shares the same parent company as the makers of Cash App, the ever-so-popular P2P mobile app. Square One of the most popular payment processing and point-of-sale applications, Square has made an empire of eCommerce solutions. Like most other payment processing applications, starting with Square is easy.

Enterprise Management 100

Enterprise Management B2B Marketing Management B2B Sales 100

LEADership

NOVEMBER 25, 2014

We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. What’s common to all of these is the fact that marketing is done Brain to Brain. Interesting evolutionary spin on B2B marketing! It’s important to remember this as marketers.

B2B Marketing 40

B2B Marketing B2B Marketing Management Marketing & Strategy 40

Hubspot

SEPTEMBER 30, 2013

Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). And we''ve seen first hand how successful you can be on social media if you think of B2B like P2P. I once went to a marketing conference. I don''t remember the name of it.

Lead Generation 28

Lead Generation B2B Facebook Generation 28

Single Grain

SEPTEMBER 30, 2020

Lufax , a Shanghai-based financial asset exchange SaaS product that focuses on P2P lending solutions for banks and insurance companies, rose in valuation to $39.4 Cox Automotive , which offers a set of solutions for the automotive industry, acquired Dealertrack, an on-demand software provider for the automotive industry, for $4 billion.

Verticals 128

Verticals Enterprise Management Work Management Marketing Management 128

Sprout Social

JUNE 27, 2023

I believe professionals working at B2B companies often get in their own way, overcomplicate how they market their product or service and think because they’re B2B, they have to be buttoned up and can only go to market a certain way. At the end of the day, we’re people talking to people. Don’t talk to businesses about a product.

Marketing AI 90

Marketing AI Creativity Social Media B2B Thought Leadership 90

Vidyard

APRIL 17, 2015

Targeting employees in the accounts-payable space, Taulia narrowcasts their content to appeal to specific goals and needs, as evidenced by their P2P superheroes series: Salman Khan backed up this idea during his day two keynote about the educational videos he created, saying “I wasn’t trying to go viral.

Advertising Agencies 51

Advertising Agencies Work Management Marketing Marketo 51

Hubspot

JUNE 24, 2022

That means you can manage your loans, P2P payments, mobile wallet, and even crypto transactions all from your smartphone. You can use it anywhere that PayPal is accepted– which gives you access to literally millions of businesses. But the best part is that Pay in 4 uses the same app as all of PayPal’s other services.

Lead Scoring 67

Lead Scoring Lead Ranking Buy Best Practices 67

Vidyard

DECEMBER 13, 2016

Taulia did something similar with their P2P Super Heroes series. We all have buyer personas that want something different from our product. All Act-On did was create specific content for their personas, and offer them the option to self-identify. Want to learn a few more tips for creating targeted video content for your buyer personas?

Buyer Personas 50

Buyer Personas Video Marketing Content Paid Search Agency 50

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer.

Buyer Personas 40

Buyer Personas Focus Group Marketing Strategy Marketing & Strategy 40

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer.

Buyer Personas 40

Buyer Personas Focus Group Marketing Strategy Marketing & Strategy 40

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer.

Buyer Personas 40

Buyer Personas Focus Group Marketing Strategy Marketing & Strategy 40

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer.

Buyer Personas 40

Buyer Personas Focus Group Marketing Strategy Marketing & Strategy 40