BenchmarkONE

MAY 24, 2022

Peer-to-peer lending: Peer-to-peer lending, also known as P2P lending, usually happens on finance platforms that link entrepreneurs with individuals or enterprises willing to provide the financing they need. P2P lending offers funding without the need for a third party or intermediary. Lenders and the recipients transact directly.

Small Business Marketing 74

Small Business Marketing Peer-to-peer P2P Business 74

Content Standard

MAY 6, 2024

According to Michael, the answer lies in developing peer-to-peer (P2P) channels where you can derive innovative product ideas directly from your consumers. 26:25] How to Reach the Chameleon Consumer – How do you reach the chameleon consumer, a kind of buyer that escapes traditional segmentation?

Enterprise Management 108

Enterprise Management Peer-to-peer Marketing Management P2P 108

Oktopost

APRIL 8, 2021

P2P over B2B. And what better way to keep our audience interested than with content? Creating engaging content that works with the network algorithms will keep you on top of the game, providing higher engagement, and overall ROI from social. . At this point, we all know that the best way to connect with humans is by being human.

Social Media 104

Social Media Practices Media Best Practices 104

Biznology

FEBRUARY 13, 2014

Remember, B2B is really P2P—that is, “person to person,” so post a variety of content to engage and entertain your audience. Don’t be that guy—either on social media or in real life. The first word in “social media” is “social” and you need good social skills to succeed in social media. 3, Invest in Facebook advertising.

Lead Generation 80

Lead Generation Facebook B2B Marketing P2P 80

Varicent

MARCH 26, 2020

This blog is based off of a presentation put together for the Kitchener-Waterloo CEO P2P Group. Start for free: [link] I’d be more than happy to walk you through how the metrics included, and how they can help you make the business decisions you need to make in order to make it through this crisis.

P2P 88

P2P Blast Campaigns Rules Top of Funnel 88

Sprout Social

MAY 24, 2022

People buy from people, and whether with a real-time P2P experience or an experience replicated with an automated chat client, messaging is going to make for a more effective and personalized sales experience.”. Brands will continue to implement new methods for conversational commerce.

Social Media 136

Social Media Social Marketing Work Management Marketing Management 136

ClearVoice

JANUARY 14, 2020

Note, many “expert contributor” opportunities in business publications like Entrepreneur and Forbes.com are fee-based, but for the efficiency of execution and clarity of brand messaging, many marketers these days prefer P2P. Do you admire some aspect of the featured company’s business strategy or execution?

CMS Development 119

CMS Development Content Marketing Media Planning 119

Hubspot

JUNE 14, 2018

This P2P network that Skycoin miners power, known as Skywire, will be the foundation for messenger protocols, apps, and other common functions of the current internet, with one big exception: All user data will be encrypted and protected. Possibility vs. Reality.

Digital Asset Management 78

Digital Asset Management P2P Work Management Marketing Management 78

Marketing Insider Group

AUGUST 18, 2015

Some people call that P2P or H2H, human to human, people to people – the bottom line for me is that when you create content that has one person, and helping one person is the sole objective, whether you’re a B2B company or a consumer company, you’re going to be effective.

P2P 100

P2P Trigger Marketing Advertising Agencies Content 100

Strategic-IC

FEBRUARY 6, 2023

Every experience is P2P Contrary to popular belief, B2B doesn’t have to be boring. It’s no longer B2B or B2C; it’s P2P: People-to-People marketing. It's really P2P, like it's people-to-people and the technology and all of the intent, it'll evolve and change and expand.

Account Based Marketing 62

Account Based Marketing ABM P2P Ideal Customer Profiles 62

Hubspot

MAY 29, 2017

That’s what tech company Taulia did for “P2P Superheroes”: a campaign that shows how its software can eliminate difficult, time-consuming tasks, helping everyday professionals focus more on the work that matters and turn them into superheroes.

Banners 78

Banners Youtube P2P Paid Search Agency 78

Convince & Convert

NOVEMBER 30, 2023

Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign.

Social Media 105

Social Media Advertising Advertisements Peer-to-peer 105

Marketing Insider Group

JANUARY 2, 2013

Social media can be used to turn a B2B transaction into a P2P relationship. A content strategy and a social strategy can work together make personal connections between the people that make your company and your customers. Think like a publisher.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

chiefmartech

MARCH 13, 2019

Forget B2B and B2C: The Future of Marketing is P2P (On24). Truth About Personalization: Using a CDP to Personalize Marketing (Arm Treasure Data). Inspiring a Data-First Culture Through Internal Activism (Tealium). B2B Account-Based Tactics at Enterprise Scale (Oracle). …plus 19 additional sessions.

P2P 67

P2P Enterprise Management DemandBase Conference 67

Wondering Out Loud

MARCH 27, 2009

Whether the market is B2B or B2C they are both, in the end, P2P. But for now you can take this away: whatever your business and whoever your audience is, regardless of whether you’re B2B or B2C, the communication you’re engaging in is P2P. Tags: Social Media B2B C2C P2P.

P2P 40

P2P Social Media B2B Sales Blogger 40

Envy

FEBRUARY 17, 2019

Clients include cloud service providers, FinTech organizations and P2P banks, for now. We respect this company for its genius technology, but we love it because it made biometrics free for everyone. We can’t wait to see how this company (and its client base) will develop in 2019. Which FinTech startups are on your watch-list for 2019?

Startups 85

Startups Work Management Marketing Management P2P 85

Buzz Marketing for Technology

JULY 20, 2008

> read more Faster Music, Movie Downloads Possible With New P2P System (Apr. Google Favored Over Other Search Engines By Webmasters (Nov.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Convince & Convert

SEPTEMBER 15, 2011

I like to think of the acronym B2C and B2B as really being more like P2P now, people to people. It’s like the whole essence is about leveling out the playing field, if you will, so that brands, businesses of all sizes literally can friend their customers and prospects.

Curation 142

Curation Work Management Marketing Management Lock-In 142

KoMarketing Associates

JANUARY 26, 2016

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). We are interacting with humans and we can’t forget that. Steal from B2C.

Social Media 96

Social Media Media B2B Tips 96

Envy

FEBRUARY 7, 2019

FinTech Junction 2019 brings together public, private, and governmental players in the financial technology space, with open banking, cryptocurrencies, regulation, AI, cyber security, and P2P platforms expected to play an important role in the two-day conference.

P2P 83

P2P Conference First-Mover Advantage Burn Rate 83

Webbiquity

DECEMBER 16, 2014

Hanford reminds readers that whether B2B or B2C, all marketing is ultimately P2P (person to person). While B2B marketers often focus on being professional in communications and not overly personal, this post from Jennifer G.

Social Media 100

Social Media Social Marketing Work Management Media 100

Single Grain

SEPTEMBER 30, 2020

Lufax , a Shanghai-based financial asset exchange SaaS product that focuses on P2P lending solutions for banks and insurance companies, rose in valuation to $39.4 Cox Automotive , which offers a set of solutions for the automotive industry, acquired Dealertrack, an on-demand software provider for the automotive industry, for $4 billion.

Verticals 128

Verticals Enterprise Management Work Management Marketing Management 128

Contify

FEBRUARY 4, 2020

By configuring Contify’s News Feed APIs to deliver targeted and contextual news updates on unique and niche topics such as regulatory technology (RegTech), P2P and co-lending, blockchain, cryptocurrency and more, to each of the app’s thousands of users, the firm saw a dramatic spike in user engagement metrics.

API 52

API Enterprise Management P2P Marketing Management 52

Industrial Marketing Today

APRIL 23, 2012

Call it P2P (Person-to-Person) marketing if you will. Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” And I agree that at the end of the day, marketing to engineers is still all about communicating with people.

Peer-to-peer 60

Peer-to-peer Content Marketing Work Management Marketing Management 60

B2B Digital Marketer

JUNE 17, 2021

Businesses are composed of people, and B2B is actually Human-to-Human (H2H) or People-to-People (P2P). If you want to establish trust with your customer, you must show your true self and keep it real.

P2P 52

P2P Brand Identity Branding Amazon 52

Zoominfo

MARCH 2, 2021

It also shares the same parent company as the makers of Cash App, the ever-so-popular P2P mobile app. Square One of the most popular payment processing and point-of-sale applications, Square has made an empire of eCommerce solutions. Like most other payment processing applications, starting with Square is easy.

Enterprise Management 100

Enterprise Management Marketing Management Peer-to-peer B2B 100

B2B Digital Marketer

MAY 27, 2021

They treat marketing as B2B and B2C, when in reality, it’s B2H (Business to Humans) or P2P (People to People). The problem is, B2B marketers are not building advocates. They are focused too much on the numbers. You need to treat your clients/customers like humans. An answered phone call is better than the most beautiful website.

Organization 52

Organization P2P Ad Building Brand Identity 52

DotDigital

OCTOBER 11, 2021

In the past, business messaging traffic over long codes was sent over the carriers’ P2P networks, which limited them to very low throughputs and restrictions on use from the carriers. A long code, on the other hand, is a phone number with the same length as standard mobile or landline numbers (typically a 10-digit number in many countries).

SMS 59

SMS P2P Paid Search Agency Privacy Protection 59

LEADership

JUNE 26, 2014

’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. ” The important thing to remember when adopting a P2P approach is that people need to work together for engagement to become a reality.

CMO 40

CMO Work Management P2P Peer-to-peer 40

Hubspot

AUGUST 20, 2019

Events are a common individual and peer-to-peer (p2p) fundraising method — meaning your supporters (not volunteers) are encouraged to raise money on your behalf. You can send out links via text or encourage your donors to give through a text message. Individual Event Donations. Events are a popular way to raise money.

Co-Registration 101

Co-Registration Peer-to-peer Multi-Channel Paid Search Agency 101

Biznology

FEBRUARY 12, 2013

Not so much Peer-to-Peer (p2p) but PR-to-Peer (PR2P*). I was going to say that the fourth rule is to share , but you’re all doing that. But you get it wrong. All you do is make it shareable.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Lead Forensics

APRIL 30, 2024

After all, a transaction is not about B2B (business to business), it is about relationship building and will always be P2P (person to person). Make it worthwhile for prospects to get to know you and show you truly understand them. Humanize your conten t.

Buyer Personas 52

Buyer Personas P2P Ideal Customer Profiles Buyer's Journey 52

ERDM

JANUARY 22, 2019

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

Martech Advisor

MARCH 17, 2020

Since not all VPNs are designed in the same way, you must look for a reputable VPN that allows P2P traffic and provides at least standard encryption security. The technology uses an algorithm to convert plain text data into something that is difficult for hackers to understand. Strengthen Your Link Building Outreach.

P2P 53

P2P Privacy Protection Internet Marketing Eye-Tracking 53

Vidyard

APRIL 17, 2015

Targeting employees in the accounts-payable space, Taulia narrowcasts their content to appeal to specific goals and needs, as evidenced by their P2P superheroes series: Salman Khan backed up this idea during his day two keynote about the educational videos he created, saying “I wasn’t trying to go viral.

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Marketo 51

Hubspot

NOVEMBER 4, 2015

Peer-to-peer (P2P) fundraising is the hot term in nonprofit fundraising right now—and rightfully so. P2P is all about empowering individual supporters to raise money from their network of friends, family and colleagues on behalf of your nonprofit. The key to P2P fundraising success is giving supporters the tools they need to succeed.

P2P 28

P2P Promotion Peer-to-peer Campaigns 28

ERDM

JANUARY 22, 2019

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49