NuSpark Consulting

JANUARY 3, 2015

Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling. So here are a few 2015 New Year resolutions for me, but some can pertain to you as well. Social Media.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Webbiquity

AUGUST 3, 2021

Average daily time spent using social media increased by 25% from 2015 to 2020. Globally, Facebook is the most widely used social network (no surprise), followed by YouTube, WhatsApp (seriously?), Overall, 45% of Internet users say they use social networks to seek out information about brands. Stay tuned.

Social Media 186

Social Media Spyware Wikipedia Media 186

Contently

SEPTEMBER 24, 2021

The News Feed made Facebook an actual social network. In turn, the News Feed became synonymous with social media. Myspace—still then the world’s largest social network—hastily launched a feed in November 2007 to keep up with Facebook. As with the News Feed, every other major social network followed suit.

Social Networks 215

Social Networks Social Media Facebook Verticals 215

Onalytica B2B

JULY 8, 2015

Things truly changed when social media appeared in the early 2000’s (remember Friendster?). In 2003, LinkedIn launched with a more serious approach to social networking for professionals. Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015.

PR 100

PR PageRank Brand Identity Branding 100

Oktopost

AUGUST 15, 2022

However, Myspace peaked in 2009, and slowly began to decline, while Facebook continued to gain in popularity, marking the end of a five-year-long rivalry between the two networks. A Not-So-Distant Past: 2010-2015. 2010 saw the emergence of photo-sharing network Instagram. The Rise of Video Content: 2016 to Today.

Social Media 174

Social Media Media Lock-In Budget Programs 174

Webbiquity

DECEMBER 2, 2014

Internet advertising will make up 25% of the entire ad market in 2015. Social Fresh ). Social Fresh ). Social Fresh ). 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. Social Fresh ). 15 Social Media Marketing Stats. billion on social media advertising in 2015.

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Convince & Convert

APRIL 3, 2015

And when they’re posting to social networks, customers say what’s on their mind—sometimes they @mention your brand handle, sometimes they include keywords you’re watching. Furthermore, 6% of social posts don’t include text, since they’re just images or videos.

Urgency Marketing 159

Urgency Marketing Tagging Social Media Keywords 159

Crimson Marketing

MAY 1, 2015

Brand research: “Over 70% of B2B buyers use social media as a research tool. This typically means following potential suppliers, engaging with their content and advice, and analyzing the feedback of their social networks. The post 4 Ways The B2B Buying Process Has Changed in 2015 appeared first on.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. The post Ready for Takeoff: Vidyard Announces Lineup for 2015 Space Camp Video Marketing Summit appeared first on Vidyard.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

Biznology

FEBRUARY 6, 2018

Social networks lived before Friendster did on March 22, 2002. Don’t ignore message boards in your social media marketing strategy. 2015 is the year of the message board. Online communities predate February 2004. Virtual online communities even predate the WELL ‘s birthdate, circa 1985.

Communities 161

Communities Social Media Media Internet Marketing 161

Biznology

JANUARY 6, 2015

In 2015, there will be a return from renting a little piece of a very large development to buying one’s very own retreat for his or herself and a number of close friends. In 2015, blogs are a tough sell. The post 2015 is the Year of Message Boards and Forums appeared first on Biznology. Let that be a warning.

Enterprise Management 80

Enterprise Management Work Management Communities Resource Management 80

Webbiquity

FEBRUARY 10, 2015

Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. And 83% of consumers say they have had a “bad experience with social media marketing.” But 24% of brand say they do “social listening.”

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Webbiquity

APRIL 4, 2017

According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. Choose videos and photos, select a theme, add music and effects, and publish short movies to share on social networks. But that won’t last. 6) Magisto.

Marketing Automation Services 223

Marketing Automation Services Budget Programs Enterprise Management Video Marketing 223

Convince & Convert

AUGUST 3, 2015

Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). Most Shared Article in 2015: Goodbye, Google+: Social Network Broken Into Streams and Photos Products (5,000+ Shares). “I Most Shared article in 2015: 5 SEO Myths to Forget in 2015 (2,600+ Shares).

PPC 155

PPC Paid Content Paid Search Agency Advertising Agencies 155

Content Standard

JANUARY 5, 2016

Video marketing was everywhere in 2015. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. hours each day watching video content in front of a screen in 2015, eMarketer reports. No matter the screen size, users clamored for video—users spent an average 5.5

Stats 74

Stats Video Marketing Verticals Emarketing 74

Contently

NOVEMBER 7, 2016

Additionally, the report found that 47 percent of all search and display revenue now comes via mobile, up 17 percent from 2015. Social ad spend is on the rise as well. As mobile spend has grown, so, too, has social media revenue. This rapid increase in spending can be tied to social media.

Facebook 139

Facebook Rules Advertising Advertisements 139

Marketing Insider Group

APRIL 3, 2023

But, to be fair, that was back in 2015. When your audience has a user-friendly experience, they’re more likely to share your content with their social networks , increasing your organic traffic and visibility. If you’ve had your hand in the SEO game for more than 24 hours, you know those are some pretty impressive results.

Lead Scoring 293

Lead Scoring Lead Ranking Cost Per Click High Quality Lead 293

Contently

SEPTEMBER 28, 2017

Google officially reclaimed its spot as the top source of referral traffic since Facebook overtook it in August 2015 , which means the world’s biggest social network has been pushing less and less traffic to content. Last week, the world got wind of the biggest Facebook algorithm change in years. According to a Parse.ly

Distribution 159

Distribution Paid Search Agency Top of Funnel Advertising Funnels 159

Webbiquity

JULY 7, 2015

and many people still away from the office (mentally if not physically), it seems an opportune time here in the lazy, hazy days of midsummer to take a quick look back at the seven most-read posts of 2015 so far. Expert guidance on social media marketing and social PR to maximize brand visibility?

Planning 100

Planning PR Stats Social Media 100

Convince & Convert

FEBRUARY 5, 2018

Altimeter’s 2015 State of Social Business Report revealed that “building employee advocacy” programs are becoming a high priority and strategic initiative for marketers, jumping from 13 percent to 45 percent in 2015. This helps battle the decline of organic reach in social channels.

Social Media 143

Social Media Social Marketing Marketing & Strategy Peer-to-peer 143

Hubspot

APRIL 1, 2020

Although I was never convinced as a user (call me a late adopter), when new social media platforms come around, especially by industry giants like Google, marketers pay attention. Even when the Google+ founding father left Google, marketers at Marketing Land thought the social network still had a chance. Image Source.

Social Media 101

Social Media Social Marketing Planning Media 101

Contently

JUNE 27, 2016

This matches up with a 2015 report from BIA/Kelsey , a media advisory firm, which noted that digital video is the ad industry’s fastest growing medium. This shouldn’t be too surprising given that Facebook video has exploded in just the past year, and there are now more than 50 million small businesses on the social network.

Small Business Marketing 113

Small Business Marketing Video Marketing Business Budget Programs 113

Brandwatch Marketing

JANUARY 7, 2019

Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015. In 2015, Instagram was forecasted to bring in $10.87bn in mobile ad revenue. . 32% of US teens list Instagram as their most important social network, more than any other social network.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

KoMarketing Associates

SEPTEMBER 1, 2016

They know there is a significant audience on social networks, but which one is right for your business? Learning more about how social media is being used – and why – is a good start. Who Is Using Social Media in China? Currently, social media plays a significant role in the daily life of people in China.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

KoMarketing Associates

OCTOBER 27, 2015

The data: Two-thirds of today’s buyers rely more on content to research and make purchasing decisions than they did a year ago, according to Demand Gen’s “2015 Content Preferences Survey.” The data: According to our “2015 B2B Web Usability Report,” today’s B2B buyers really dislike distractions. B2B Buyers’ Time is Precious.

Peer-to-peer 120

Peer-to-peer B2B Word of Mouth WOM 120

KoMarketing Associates

JANUARY 17, 2017

At the same time, the number of mild users (11-50 times per day) declined from 68 percent in 2015 to 63 percent in 2016, indicating mild users tend to become heavy users over time.

Customer Surveys 120

Customer Surveys Mobile Advertising Television marketing Sample 120

Convince & Convert

AUGUST 4, 2015

But it’s not just me saying it, as I am thrilled to announce right here at Convince & Convert that our Social Pros Podcast won the 2015 Content Marketing Award for best podcast! Yep, that’s a bold headline. Listen to the show on iTunes or Stitcher ). Without their support, the show wouldn’t even exist.

Social Media 167

Social Media Social Marketing Paid Search Agency Media 167

Sprout Social

AUGUST 2, 2016

A photo posted by Petco (@petco) on Aug 3, 2015 at 9:02am PDT. Be more visible on a specific social network. Have better grasp of social media trends. These goals could detail your social media marketing efforts more efficiently. Determine Your Social Network. PetFoodMatters (Photo by @winston_ny).

Business 111

Business Work Management Social Networks Paid Search Agency 111

Convince & Convert

MARCH 22, 2016

Between 2015 and 2016, Snapchat went from 17% to 23%. Snapchat is the country’s second-favorite social network. Ranked by which social network they use most often, Snapchat is now in second position across the entire United States, with 8% of Americans citing Snapchat as the place they visit most.

Statistics 113

Statistics First-Mover Advantage Social Networks Social Media 113

Convince & Convert

DECEMBER 26, 2016

Between 2015 and 2016, Snapchat went from 17% to 23%. Snapchat Is the Number-Two Social Network in the U.S. Ranked by which social network they use most often, Snapchat is now in second position across the entire United States, with 8% of Americans citing Snapchat as the place they visit most.

First-Mover Advantage 128

First-Mover Advantage Statistics Social Media Social Networks 128

Convince & Convert

OCTOBER 12, 2015

On Monday, the social networking giant announced its appointment of co-founder, Jack Dorsey, as CEO. Idk Twitter… Let’s take a couple steps back and rethink this whole thing… — Jack Johnson (@JackJackJohnson) October 7, 2015. #SeeTheMomentWhen Twitter Got a New CEO.

Twitter 139

Twitter Buzz Social Networks Tagging 139

Adobe Experience Cloud Blog

AUGUST 14, 2017

Unlike the company’s venture into related video content, which launched in 2015, Watch seems to initially compete directly with YouTube, with the potential to creep into Netflix’s original series market share. “Facebook has the most mature advertising platform of any social network , which makes the addition of Watch very interesting.

Facebook 134

Facebook Advertising Agencies B2B Thought Leadership Paid Search Agency 134

Brandwatch Marketing

JANUARY 2, 2019

For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Social media statistics. Social media business statistics. Social networks earned an estimated $8.3 billion from advertising in 2015. The internet has 4.2

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Webbiquity

DECEMBER 1, 2015

As consumer and business buyer use of social media has matured and become more sophisticated, their expectations of brands in social media have evolved as well. And ongoing changes by Facebook and other social networks that result in lower organic reach render many of yesterday’s effective marketing tactics far less useful today.

Social Media 100

Social Media Stats Media Emarketing 100

KoMarketing Associates

APRIL 30, 2015

In fact, The Content Marketing Institute released statistics leading up to 2015, showing that 86 percent of today’s B2B marketers employ a formal content strategy. Social metrics – Tweets, Facebook likes, LinkedIn Shares, etc. Think of your pieces of content as fire, and the social media strategy as gasoline. Final Thoughts .

Budget Programs 120

Budget Programs B2B Marketing Marketing Analytics Tools Content Marketing 120

Sprout Social

JULY 11, 2016

By now most businesses understand the benefits of social media and using a platform like Instagram to gain better insights into analytics. However, there are some companies that still haven’t adopted the social network and have trouble building a solid follower base. But many experts believe that number is only going to grow.

Emarketing 111

Emarketing Buzz Social Networks Social Media 111

Webbiquity

SEPTEMBER 8, 2015

The megaposts: 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014). 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015). 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015. 5: 31 Sensational Social Media Marketing and PR Stats and Facts. #6:

Traffic 100

Traffic Stats Statistics Mobile Advertising 100