Adobe Experience Cloud Blog

JULY 19, 2018

The challenge that sales and marketing have when they begin developing account target lists (by geography, vertical, or strategic accounts) is that someone always does a quick Google search: “What are the largest ABC companies in XYZ industry.” This is called “wallet-share” account selection.

Verticals 130

Verticals Marketo Training Thought Leadership 130

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Buffer

NOVEMBER 1, 2018

But when GQ posted the same video on IGTV (the video was cropped to fit the vertical format), it only generated 137,000 views. The rise of vertical mobile videos. The popularity of Snapchat and Instagram Stories has set our expectations for videos on smartphones to be vertical and full-screen. million followers) was watched 2.1

Small Business Marketing 103

Small Business Marketing Verticals Business Social Media 103

Outbrain

AUGUST 14, 2021

Vertical Mobile Advertising. The world has gone vertical, and it’s more important than ever for advertising to adapt to this trend. The vertical 9:6 ratio is here to stay, already filling 75% of the screen and 100% when tapped to full. Facebook and YouTube have adopted the ratio for mobile viewers too. Interactive Video.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

nDash

JANUARY 6, 2021

How do you create content effectively when your business sells a complex set of products and services to a wide range of verticals? When Dan McDermott started at Epsilon in 2013, thought leadership responsibilities fell on a lot of different people’s shoulders. Epsilon faced this exact problem in 2018.

Work Management 52

Work Management Verticals Marketing Management Thought Leadership 52

KoMarketing Associates

APRIL 11, 2013

Optify’s 2013 B2B Marketing Benchmark Report. MarketingProfs 2013 B2B Content Marketing Report. The 2013 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Martech

MARCH 30, 2022

Biopharmaceutical company AbbVie was spun off from Abbott Laboratories in 2013. First, the company did some initial benchmarking “in terms of our digital maturity relative to the pharmaceutical industry, but also looking at the pharmaceutical industry relative to other verticals like retail and financial services,” she said. .

A/B testing 112

A/B testing Work Management Multi-Touch Attribution Marketing Management 112

Customer Experience Matrix

DECEMBER 4, 2012

The reason may be that B2B marketing automation products have a narrower scope than B2C systems, meaning there’s less advantage in creating vertical editions. For example, the data model of B2B systems is largely fixed, so industry-specific data models (a major component of vertical systems) are largely irrelevant.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Biznology

APRIL 21, 2014

We decided to dig into The Search Monitor’s ad spend database to compare ad spend across 4 large verticals for PPC: Finance, Retail, Telecom, and Education. We looked at Google searches in the US from July 2013 through February 2014. Here are two charts we found most interesting, but please contact us if you’s like to see more.

Paid Search Agency 80

Paid Search Agency Spending SEM Adwords 80

Buffer

SEPTEMBER 26, 2018

Since Snapchat debuted the Stories format back in 2013, it has taken over the social media landscape. With more than one billion people using Stories and vertical video formats across Facebook, Instagram, IGTV — and even YouTube… Have you wondered what this means for your business?

Paid Search Agency 99

Paid Search Agency Facebook Advertising Agencies Ads 99

Moz

MAY 13, 2019

To kick this off, here's a list of every confirmed count we have (sources at end of post): 2018 – 3,234 "improvements" 2017 – 2,453 "changes" 2016 – 1,653 "improvements" 2013 – 890 "improvements" 2012 – 665 "launches" 2011 – 538 "launches" 2010 – 516 "changes" 2009 – 350–400 "changes". Should we even try? Some changes are small.

Google 69

Google Verticals Click Rate Eye-Tracking 69

6sense

JANUARY 7, 2022

The company has been positioned in Leader Quadrant based on its Completeness of Vision and Ability to Execute which we consider have demonstrated 6sense’s overall leadership across Market Understanding, Marketing Strategy, Sales Strategy, Offering Strategy, Business Model, Vertical Strategy, Innovation, and Geographic Strategy.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Hubspot

JANUARY 1, 2013

It’ll be tough for 2013 to top a year that saw: The acceleration of local search volumes due to unprecedented smartphone adoption. Going out on a limb here, I predict that the local temperature will only continue to rise in 2013. 2013 will not, I think, be a year of radical changes in the local search paradigm.

Adwords 28

Adwords Mobile Advertising Mobile Marketing Terms and Conditions 28

Hubspot

DECEMBER 19, 2013

So as you add the final touches to your last pieces of content for 2013, why not take a minute to review some of the best pieces of content to come out in 2013? It uses vertical scrolling and data visualization to captivate the reader and turn it into a piece of content that will help attract people to the AirBnB site.

Brand Identity 28

Brand Identity Branding Marketing Analytics Tools Paid Search Agency 28

Biznology

DECEMBER 2, 2013

The data was from July 2013, the most recent month of data in our system. While our team was surprised with how the ad spending is distributed among retail verticals, we’d be curious to see how other search marketing experts interpret this data. For these categories, we pulled one very interesting stat: average SEM advertising spend.

Spending 80

Spending SEM Advertising Agencies Verticals 80

Biznology

NOVEMBER 25, 2013

The data was from July 2013, the most recent month of data in our system. While our team was surprised with how the ad spending is distributed among retail verticals, we’d be curious to see how other search marketing experts interpret this data. For these categories, we pulled one very interesting stat: average SEM advertising spend.

Spending 80

Spending SEM Advertising Agencies Verticals 80

Hinge Marketing

NOVEMBER 11, 2020

The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. About the Study. A second version of the study was published in 2018. Sampled Both Buyers and Sellers.

Consulting 157

Consulting Research Work Management Marketing Management 157

Convince & Convert

OCTOBER 21, 2014

The platform was up 51 percent in revenue for 2013 and brought in more than $5 billion in earnings. Use that data to your advantage by focusing on long-tail keywords, short-tail keywords, and topic verticals that connect your brand to the most specific audience possible.

Youtube 156

Youtube Generation Tips Long Tail Marketing 156

Hinge Marketing

NOVEMBER 5, 2020

The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. The key is understanding what buyers think today, and what trends will impact how they learn and make decisions in the future. About the Study.

Cost 124

Cost Business Sample Pricing 124

Hinge Marketing

OCTOBER 26, 2020

The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. About the Study . A second version of the study was published in 2018. Sampled Both Buyers and Sellers.

Buyer's Journey 118

Buyer's Journey Studies Consulting Webinar Metrics 118

Marketing Insider Group

MAY 21, 2015

For the savvy business owner, the first step is research—which is why I dove into the tech support vertical to find 9 diverse examples we can learn from. The Facebook and Twitter pages for Sri Lanka-based company 24/7 Techies started off promising, followed with frequent updates for months, but the most recent post is dated October 2013.

Paid Search Agency 100

Paid Search Agency Social Media Companies Media 100

Litmus

OCTOBER 5, 2022

And in the verticals where my team operates, we get to apply all of those things to help organizations who are trying to make a positive difference in the world. That was in 2013, when I lived in Brazil. We get to push back on those who tell us that we can’t, and find a way to make it happen. What’s not to love?

Marketing AI 108

Marketing AI Advertising Agencies Enterprise Management Work Management 108

Magisto

JANUARY 13, 2020

The story format emerged on Snapchat in 2013. If you want to go further in the optimization, you can even start prioritizing vertical videos as a growing part of the users consume on smartphones. Instagram Stories. From there, lots of apps and sites started to release their own story features. SERP Position 0 ranking.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Marketing Insider Group

OCTOBER 21, 2015

In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year. Vertically Integrated Network. People are absolutely spending money on this. CrunchBase.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Computer Market Research

MAY 6, 2014

A study conducted by CSO Insights in 2013 discovered that 42.9% A study conducted by CSO Insights in 2013 discovered that 42.9% of large technology companies considered revising their channel strategy as one of their top concerns. The channel landscape has undergone tremendous changes.

Advertising Channels 60

Advertising Channels Enterprise Management Paid Search Agency Marketing Management 60

Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. To be honest, I was less concerned about the year-to-year change in percentages than about marketing automation’s low rank in both years – next-to-last in 2012 and ninth of twelve in 2013.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Biznology

MAY 30, 2014

Data for the last 12 months, from May 2013 to April 2014. The metric of ‘Number of Advertisers’ in our vertical-focused Lighthouse ad intelligence product. Data from the US only. Data from Google and Bing.

Paid Search Agency 80

Paid Search Agency CPC Cost Per Click Search Engine Marketing 80

Contently

NOVEMBER 22, 2016

” In 2013, E-Trade moved its creative operations from Grey to Ogilvy & Mather, a large agency switch that led to the retirement of the famous talking baby , who was replaced with the more sophisticated “Type E” campaign. A decade later, it bolstered its news verticals with television programs and a full-fledged network.

Paid Search Agency 60

Paid Search Agency Advertising Agencies Ad Agencies Ads 60

Contently

APRIL 19, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. ” Jennifer Grazel, LinkedIn’s director of vertical marketing, echoed this sentiment, advising brands not to become too attached to vanity metrics. “At

Sales Qualified Leads 74

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 74

Nuvi

OCTOBER 11, 2018

He helped develop the global sales organization, which ballooned the company’s annual revenue to more than $4 billion in 2013. He joined the company in 2003 when it had fewer than 300 employees and $40 million in revenue.

Enterprise Management 40

Enterprise Management Salesforce.com Verticals Marketing Management 40

Nuvi

OCTOBER 11, 2018

Chris Lee unterstützte den Aufbau einer globalen Vertriebsorganisation, die den Jahresumsatz des Unternehmens bis 2013 auf mehr als 4 Milliarden US-Dollar steigerte. Er kam 2003 zu diesem Unternehmen, als es noch mit weniger als 300 Mitarbeitern einen Umsatz von 40 Millionen Dollar erwirtschaftete.

Enterprise Management 40

Enterprise Management Salesforce.com Verticals Startups 40

Sword and the Script | B2B

SEPTEMBER 10, 2019

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. The next time a career or salary survey comes out in your vertical, take a look and you’ll see that salary is important to retention, but so too is growth and development. 4) Do employees trust their brand?

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

Computer Market Research

MAY 6, 2014

A study conducted by CSO Insights in 2013 discovered that 42.9% The new trend, however, dubbed cloud hybridization has effectively reduced the gap between the two sides by providing cloud services marketed to different verticals, making it simple for traditional businesses to adopt the cloud.

Enterprise Management 60

Enterprise Management Advertising Channels Paid Search Agency Marketing Management 60

Nuvi

OCTOBER 11, 2018

Ayudó a diseñar y desarrollar la organización de ventas a nivel global, lo que disparó los ingresos anuales de la empresa hasta más de 4.000 millones de dólares en 2013. Se unió a la compañía en 2003, cuando tenía menos de 300 empleados y 40 millones de dólares de ingresos.

Salesforce.com 40

Salesforce.com Verticals Customer Surveys Social Media 40

Sprout Social

MAY 10, 2019

While some of these formats favor a vertical viewing aspect ratio, seven out of 10 YouTube users prefer horizontal viewing on their phones. This hasn’t necessarily been a well-kept secret, though, as in 2012 YouTube unveiled a focus on “watch time,” while its parent company, Google, has held a patent for “Watch Time Based Ranking” since 2013.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Contently

OCTOBER 6, 2016

When Jeff Bezos bought The Washington Post in 2013 for $250 million, people were shocked. The format is also similar to another Facebook ad product, Canvas, which is a native ad format with different interactive features, such as 360-degree images and video, all in a vertical carousel-style presentation. Towards a SaaS model.

Paid Search Agency 148

Paid Search Agency Ads Advertising Agencies Mobile Advertising 148

Litmus

SEPTEMBER 6, 2019

For vertical spacing , add Margin-bottom: #px; with the correct dimension to the <li> tag. This will help increase vertical spacing between each list item. Outlook for Windows (2013, 2016, 2019). Falls back to a normal disc bullet in : Outlook for Windows (2007, 2010, 2013, 2016, 2019). Apple Mail. Windows 10.

Tagging 60

Tagging Class Verticals Order 60