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Choozle Chat: Mastering Political Digital Advertising with Shawn Fox

Choozle

Since the pandemic, streaming television viewership has skyrocketed, especially among younger demographics you can’t reach with traditional TV. You can’t reach younger voters on traditional television; CTV offers guaranteed viewership. Annie: What’s your take on Connected TV (CTV) advertising for political campaigns in 2024?

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Cobotics Is Becoming a Media Industry Game Changer: AI-assisted work requires upskilling as cobotics changes an industry

Biznology

We are experiencing a new world of binge-watching, subtitles, looping, dubbing, and captioning as film, television, games, and other media accommodate a globalized audience. IndustryTap.com, (April 19, 2013). Satellite and internet streaming services now span language and cultural borders. References: Fuller, R.B. New York: St.

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

Wasssup by Budweiser The Super Bowl is where television ads come to dream big. The campaign communicates its value proposition across television, print, radio, and digital platforms. Indeed, its subscription base rose by 100%, improving the public’s perception of the well-known newspaper.

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The TV Is No Longer a TV

Chris Koch

Between 2008 and 2013, 5 million (or 5%) of US cable subscribers cut the cord, with 1.3% brandishing the scissors in 2013 alone, according to Toronto-based Convergence Consulting Group. When I told my wife and daughter we were trendsetters, they rolled their eyes and said I was just being cheap (again).

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4 Omnichannel Advertising Trends Set to Dominate the 2023 NFL Season

Digilant

The Impact of the Hollywood Strike on TV Before we jump into key trends, it’s important to note that this NFL season will launch at a unique time in television history. Think back to the 2013 Super Bowl. A gap in new content would seemingly lead to fewer consumers watching TV.

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Email Marketing: How do you create excitement around the content you have?

markempa

Tweet I like to think of email marketing as more of a newspaper than a television ad. When you’re creating a television ad, you can create one (or a very few ads) and place them across endless media buys. Many marketers I talk to who are just starting out in content marketing seem to face many slow news days.

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A KoMarketing Christmas Carol: Ghosts of Content Marketing Past, Present, and Future

KoMarketing Associates

In 1982, Hasbro partnered with Marvel to introduce the GI Joe Action Soldier , which eventually led to comic books, video games, and even an animated television miniseries. These days, it’s out with the old (radio, newspaper, magazine), in with the new (smartphone, laptop/PC, tablet, television). You get the idea.

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