KoMarketing Associates

DECEMBER 30, 2013

2013 was a successful year for KoMarketing. The beginning of 2013 saw us performing significant program work for clients in Europe. The beginning of 2013 saw us performing significant program work for clients in Europe. All of our clients and prospects know the importance content plays in our B2B online marketing initiatives.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Internet marketers are under more pressure than ever to deliver high quality leads to the sales folks. Video Marketing. Let’s grow in 2013. Take the steps to improve your successes. .

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

Marketing Insider Group

DECEMBER 16, 2013

You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Biznology

NOVEMBER 30, 2012

Now, as we snap back to reality and you are at your computer on your couch or at your desk, let’s think of the word silo as it relates to Internet marketing. We see how an SEO expert is hired but other areas of the Internet marketing puzzle are ignored. The Internet is not like a farm or crops.

Internet Marketing 80

Internet Marketing PPC SEO Social Media 80

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. B2B marketers were early to the content marketing game. I stand corrected.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Biznology

JULY 24, 2017

My office was next door to his, and all day long I listened to that fabulous laugh,” she told Vogue in 2013. Amazon counts the CIA as one of its customers, after it secured a $600 million deal with the agency in 2013 for cloud computing storage, which is part of Amazon Web Services. How could you not fall in love with that laugh?”

Paid Search Agency 212

Paid Search Agency Companies Amazon Fulfillment 212

Customer Experience Matrix

APRIL 1, 2013

A long conversation with Chief Marketing Officer Gregg Head provided some interesting tidbits, including: - the company’s customers fall into three main groups, each roughly one third of the total. Search engine marketing and blogs are much less important. most clients want either to increase sales or free up the owner's time.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120

Contently

JANUARY 10, 2020

I first joined Contently as editor-in-chief in 2013. I stumbled into content marketing because the media company I was running failed—in part because the economics of media are ridiculously hard, but mostly because I was 25 and had no idea what I was doing. Failing at media in 2013 was easy but avoidable; in 2019, it feels inevitable.

Content Marketing 165

Content Marketing Media Content Paid Search Agency 165

Webbiquity

AUGUST 5, 2013

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. Marketers aren’t like ordinary people.

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

Marketing Insider Group

APRIL 24, 2023

But, after a few data scandals, like the Microsoft Hotmail scandal and the Zoom scandal of 2020, users become much more weary of how their data was being shared and collected on the internet. Today, DuckDuckGo is the second most popular search engine in the US, and holds 0.68% of the search engine market share worldwide.

Paid Search Agency 299

Paid Search Agency Privacy Advertising Agencies Transparency 299

Webbiquity

FEBRUARY 18, 2020

Traditionally , the commercial construction and design industry has used expensive, traditional marketing efforts to showcase their services and lines of products, and relied on old relationships to generate new business. Mortarr started as The Marketing Plant in 2013, a boutique branding and design agency. The Company.

Work Management 49

Work Management Marketing Management Advertising Agencies Paid Search Agency 49

Webbiquity

JANUARY 14, 2014

It was the second-largest Internet IPO ever by an American company, trailing only Facebook. With all that activity, it’s imperative that marketers and PR professionals use the platform effectively as part of an overall web presence optimization strategy. The State of Twitter, 2013 by Margie’s Moments of Tiyoweh.

Twitter 100

Twitter Tips Best Practices Paid Search Agency 100

Convince & Convert

JUNE 25, 2013

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. By 2014 mobile is predicted to overtake desktop Internet usage. As of 2012, 116 million Americans owned smartphones.

Mobile Marketing 167

Mobile Marketing Stats Planning Marketing Management 167

Biznology

DECEMBER 20, 2012

As the year winds down, many of us have been highlighting the top trends for 2013. But one trend for 2013 seems to be hiding in plain sight. Every phone on the market these days comes equipped with a camera. What is it? Well, first let me give you a few clues. Enlist your customers to create content.

Trends 80

Trends Planning Youtube Wikipedia 80

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. 2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

JANUARY 27, 2014

Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy.

Business Blogging 100

Business Blogging Tips Blogger Best Practices 100

Vision Edge Marketing

DECEMBER 3, 2024

At its peak, it commanded 90% of the film market in the United States. Nokia’s Decline: Nokia was once the world’s largest mobile phone manufacturer, with a market share of over 40% in 2007. Nokia’s failure to listen to the data and adapt to the changing market led to its downfall as a leader in the mobile phone industry.

Statistics 157

Statistics Allocation Terms and Conditions Lead Ranking 157

Convince & Convert

JANUARY 22, 2014

Recent data from eMarketer (chronicled here by AdAge) finds that Americans spent more time in 2013 on digital than on any other media , including television. As we say in the video above, websites are on the way to becoming the AM radio of the Internet. Digital Passes TV in Share of Time Spent. tweet this ).

Emarketing 167

Emarketing Marketing Websites Television marketing Mobile Marketing 167

markempa

FEBRUARY 25, 2013

Tweet I feel very fortunate to work with some of the world’s most progressive marketers. Whether they’re MECLABS Research Partners or attendees at one of our Summits , these marketers are driven to prove to their leadership that their efforts drive a return on investment. At MECLABS, we approach marketing more as a science than an art.

Planning 120

Planning Work Management Clickthrough Internet Marketing 120

KoMarketing Associates

SEPTEMBER 9, 2013

Dennis graduated from the University of Delaware and has a background in both SEO and digital marketing. Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Service marketing partner, several members of the KoMarketing team will be traveling to Raleigh next week to participate in Discover 2013.

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

Tomorrow People

AUGUST 13, 2012

Remember the days when marketing consisted of: Print advertising. Internet advertising. And by that, we don't mean landing them with a right hook (that's not marketing – assault possibly, but not marketing). Old style' outbound marketing is a very hit-and-miss affair , with the misses far outweighing the hits.

Inbound Marketing 120

Inbound Marketing Advertising Agencies Cold Calling Paid Search Agency 120

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. Moz’s 2013 Search Engine Ranking Factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Convince & Convert

OCTOBER 21, 2014

Few marketers would use the term “child’s play” to describe traditional marketing techniques. Marketers in all industries want a piece of the Gen Z pie, but few actually know what to do about it. As the metrics come pouring in, however, the answer becomes more obvious: Adjust your marketing efforts to Gen Z buying preferences.

Youtube 151

Youtube Generation Tips Long Tail Marketing 151

Customer Experience Matrix

AUGUST 14, 2014

That’s why scanning the Internet to find new prospects is such an exciting opportunity. This correlates to some degree with market presence. I last reviewed them in June 2013. I wrote about them in April 2013. I wrote about them in August 2013. I wrote about them in June 2013.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. No, not that.)

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Tomorrow People

AUGUST 23, 2012

Content marketing is here to stay and the good news is it's a damned sight more reliable than firing out endless press releases to indifferent journos, in the hope one sticks. Welcome to the era of content marketing. Content marketing allows you to be your own journalist , PR and mouthpiece. Journalism is dead! Who needs it?

Content Marketing 120

Content Marketing Press Content Internet Marketing 120

Contently

SEPTEMBER 24, 2021

Internet OGs will argue that social media started with Friendster or Myspace. The News Feed era lasted a decade, and for a few years, it was kind of dope if you worked in digital media or marketing. For those of us in media and marketing, that means we can’t afford to ignore TikTok any longer.

Social Networks 215

Social Networks Social Media Facebook Verticals 215

Convince & Convert

DECEMBER 27, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. His genuine, often hilarious, and always heartfelt status updates have earned him a place alongside the other internet sensations. Listen Now. Just 10,600.

Practices 168

Practices Best Practices Paid Search Agency Skype 168

Convince & Convert

JUNE 24, 2014

With the rapid development of technology including the invention of the internet, coupons have also changed over time, becoming predominantly distributed through online channels. The Rise of the Digital Coupon In 2013, RetailMeNot said, “Coupon usage is ubiquitous.” What does this mean for a business?

Campaigns 158

Campaigns Mobile Marketing Social Media Click Rate 158

Convince & Convert

DECEMBER 21, 2013

My friend Marcus Sheridan wrote a very forthright blog post (as is his custom) recently called “ 8 People That Dramatically Impacted My Life in 2013.” My first boss when I worked in corporate marketing? ” I was amazed and gratified to have been mentioned in that post. Taught me everything about thinking big.

Class 154

Class Ethics Social Media Internet Marketing 154

KoMarketing Associates

JANUARY 23, 2014

It had me thinking about the fact that while our job as B2B marketers is getting more challenging, so much more information is accessible to us for analysis and strategic development. Marketers’ New Priorities for 2014. Marketers’ New Priorities for 2014. The Science of B2B Online Marketing. Hope you enjoy!

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

markempa

JULY 29, 2013

Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. population alone will have adopted digital video viewing within the next three years, bringing the total to a staggering 77% of all Internet users viewing digital video content online by 2016. from 2010 to 2016.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

KoMarketing Associates

APRIL 10, 2014

Today’s internet has become a competitive gauntlet for content marketers that have high hopes of having their content appear on the screen (or desk) of a decision-maker, hoping to increase brand awareness or even lead to a future sale. Relevance, Resources, Relationships: How to Create a B2B Content Marketing Strategy.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy B2B Marketing Video Marketing 120

Contently

APRIL 21, 2017

” That result was especially convenient since Eli Lilly manufactures Cymbalta, one of the most popular antidepressants on the market. Over the last seven years, consumers, brands, and publishers have all gotten more sophisticated in the way they approach content marketing. A bitter pill.

Paid Search Agency 151

Paid Search Agency Advertising Agencies Companies Content Marketing 151

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. ad spending is in Internet. Listen Now.

Paid Search Agency 134

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 134