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The Viral Coefficient: Your 2020 Guide to Viral Marketing

Martech Advisor

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is. The Viral Coefficient.

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6 Viral Video Marketing Examples That Will Never Get Old


What makes a video viral ? According to , to go viral means to become “very popular by circulating quickly from person to person, especially through the internet.” So not only have we hand-picked our favorite viral marketing videos below -- we’ve also explained what we believe makes them so effective.


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Pandering to your audience for viral discussions and testimonials.

Leading Results Rambings

When I [Randy Aimone] was at Gen-Con 2013, a great example of this was from Noodles and Company that made special coupons disguised as Magic the Gathering cards. You make them inbound/social/viral marketing worthy by making the coupons themselves loveable. Sometimes, we all like to be catered to- targeted very specifically.

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Content Strategy: Creativity vs. Analytics


Your content —and brand — go viral. Going viral pays. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013.

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15 Actionable Takeaways From Social Media Marketing World 2013

Crimson Marketing

Corporate Marketing Other Interesting Topics Uncategorized content marketing lead generation marketing concepts marketing message marketing solutions seo social media targeted marketing viral marketing'

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The Biggest 2013 Digital Marketing Trend No One’s Talking About


As the year winds down, many of us have been highlighting the top trends for 2013. But one trend for 2013 seems to be hiding in plain sight. So as you begin to execute your content marketing for 2013, plan on including more visual content and let those pictures tell your brand story for you. What is it?

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You’re Wasting Your Time on Social Media


They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. If it were possible for a marketer to wave a magic wand to make social media content go viral, someone would have figured out how to do it, monetized the solution, and bought a small Croatian island with their profits.