Marketing Insider Group

OCTOBER 21, 2015

In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year. https://www.crunchbase.com/organization/virally. CrunchBase. 11,000,000. 24,246,000.

Marketing Management 275

Marketing Management Marketing Budget Content Marketing Planning 275

Webbiquity

DECEMBER 12, 2013

How to Create Viral Worthy Content Every Time by Assist Social Media. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3: 3: 18 of the Best Content Marketing Strategy Guides of 2013. Find the answers to those questions and more here in seven noteworthy copywriting guides from seven content experts.

Copywriting 247

Copywriting Tips Content Marketing Content 247

Marketing Insider Group

JANUARY 21, 2014

I recently asked my own social media followers “what was the best content of 2013?” It is not about “going viral.” All of the responses pointed to videos. Now, let’s flip the conversation to one of the most hated of corporate tools: slides. You don’t often hear Slideshare mentioned as a top social network. Measure your results.

Storytelling 279

Storytelling Social Networks Custom Publishing Viral Marketing 279

Biznology

NOVEMBER 17, 2014

. • Millennials identify with brands more personally and emotionally versus older generations, preferring brands that mirror who they are and their values (59% say the brands they buy reflect their style and personality) – source: Boston Consulting Group 2013 survey. • One of their most important values is social responsibility.

Trends 192

Trends Brand Identity Branding Planning 192

The Point

OCTOBER 7, 2014

Billion with Google in 2013. While LinkedIn Ads placed in a page rail are often best suited for lead generation, Sponsored Updates lend themselves to both lead generation and more viral branding and content sharing. Its top 25 US-based search advertisers alone spent more than $1.3

Paid Content 271

Paid Content PPC Twitter Linkedin 271

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. You can not treat it like a science. Be Genuine.

Viral Marketing 89

Viral Marketing Tips Curation Paid Search Agency 89

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors.

Social Media 161

Social Media Media Viral Marketing Skype 161

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. MARKETERS REQUIRE A “LIQUID MINDSET”: According to Coca Cola, who practices this mindset, it is the job of marketers to discover small bits of content that are so interesting and viral, they beg to be shared. WANT VIRAL VIDEOS?

Course 201

Course Planning Work Management Peer-to-peer 201

Leading Results Rambings

SEPTEMBER 8, 2013

When I [Randy Aimone] was at Gen-Con 2013, a great example of this was from Noodles and Company that made special coupons disguised as Magic the Gathering cards. You make them inbound/social/viral marketing worthy by making the coupons themselves loveable. Sometimes, we all like to be catered to- targeted very specifically.

Viral Marketing 69

Viral Marketing Advertising Mediums Creativity Advertising 69

Crimson Marketing

MAY 23, 2013

Corporate Marketing Other Interesting Topics Uncategorized content marketing lead generation marketing concepts marketing message marketing solutions seo social media targeted marketing viral marketing'

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Hubspot

JULY 7, 2017

What makes a video viral ? According to Dictionary.com , to go viral means to become “very popular by circulating quickly from person to person, especially through the internet.” So not only have we hand-picked our favorite viral marketing videos below -- we’ve also explained what we believe makes them so effective.

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

Webbiquity

DECEMBER 16, 2014

“‘Going viral’ isn’t a business goal, neither is having a million video views…With YouTube, your goal should always be some form of increased brand awareness.” 6 social media network updates that you missed by iMedia Connection. 10 Steps Using Social Media For Business Development by Soulati-TUDE.

Social Media 280

Social Media Social Marketing Work Management Media 280

Webbiquity

NOVEMBER 12, 2013

As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Another source puts the share of B2B marketers using blogs at 39% in 2013, down from 48% in 2012. Facebook will account for 13% of worldwide mobile ad revenue in 2013. MediaPost ).

Paid Content 109

Paid Content Social Media Statistics Enterprise Management 109

Crimson Marketing

JANUARY 16, 2014

A viral video is every company’s ultimate fantasy. “ Ooyala has claimed a tenth of all video plays happen on mobiles and tablets, and it’s an increasingly important segment, with mobile phones holding 41% more share of video consumption at the end of June 2013 than at the start of that year.”

Video Marketing 148

Video Marketing Planning Content Marketing Content 148

Webbiquity

AUGUST 2, 2018

They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. If it were possible for a marketer to wave a magic wand to make social media content go viral, someone would have figured out how to do it, monetized the solution, and bought a small Croatian island with their profits.

Social Media 150

Social Media Media Marketing Management Allocation 150

Contently

DECEMBER 12, 2018

I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. Their bosses shrugged off the failure by blaming an entire industry. “Content marketing just doesn’t work,” they said. Creativity strikes back.

Creativity 166

Creativity Content Marketing Enterprise Management Content 166

KoMarketing Associates

SEPTEMBER 18, 2012

Only 18 percent of those polled would have “little to no” involvement in social media initiatives by 2013 (3 percent indicated absolutely no involvement). Those organizations not involved in social media are clearly in the minority. Define Social Media Goals. Paid search can also provide benefit to brand recognition and awareness.

BtoB 198

BtoB Social Media Paid Search Agency Media 198

Crimson Marketing

OCTOBER 9, 2013

SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013. Image: Courtesy of Virally Blog. As long as they stay on trend, they will continue to be a key player and necessity for your social content strategy. Corporate Marketing Other Interesting Topics'

Allocation 138

Allocation Trends Content Marketing Paid Search Agency 138

Biznology

JANUARY 29, 2013

Do some research and you’ll find out, to your astonishment, that a majority of those viral videos with over a million views were not “upload it to YouTube and they will come.” 5 Social Media Predictions for 2013 (blogs.constantcontact.com). Related articles. CEOs Avoiding Social Media Are Missing Out | Domo | Blog (domo.com).

Allocation 205

Allocation Social Media Word of Mouth Outreach 205

Crimson Marketing

OCTOBER 8, 2013

SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013. Image: Courtesy of Virally Blog. As long as they stay on trend, they will continue to be a key player and necessity for your social content strategy.

Trends 134

Trends Allocation Content Marketing Paid Search Agency 134

Convince & Convert

JUNE 24, 2014

The Rise of the Digital Coupon In 2013, RetailMeNot said, “Coupon usage is ubiquitous.” They ran a viral campaign by using a combination of email marketing and social media via multiple digital marketing channels all launched simultaneously; basically, everybody knew about it.

Campaigns 160

Campaigns Mobile Marketing Social Media Click Rate 160

Adobe Experience Cloud Blog

JULY 11, 2017

With the unannounced launch of her 2013 eponymous album—BEYONCÉ—Beyoncé broke music industry barriers and pioneered the surprise album launch as a net new marketing tactic in the music industry. Ground Breaker.

Brand Identity 0

Brand Identity Branding Thought Leadership Viral Marketing 0

Vidyard

FEBRUARY 27, 2020

Not only did networks like Facebook double-down on their investments in video (in the form of algorithm updates and big bets on live streaming), but there was also a proliferation of new visual-first social networks tailor-made for video: Pinterest ( 2010 ), Instagram ( 2010 ), Snapchat ( 2011 ), Vine ( 2013 ), TikTok ( 2016 ), just to name a few.

Trends 149

Trends Video Marketing Top of Funnel Best Practices 149

Convince & Convert

APRIL 11, 2014

It was that viral. In December 2013, Bob and Jerry were finally reunited. bringjerryhome Tweet This Trial by Fire Bob Pfeifer used social media to bring his son home. Bob’s son, Jerry, went to Central Europe with his mother and half-brother in 2012.

Skype 141

Skype Viral Marketing Social Media Facebook 141

Contently

APRIL 25, 2016

If Upworthy, the master of the curiosity gap, wanted to make the same story go viral, it would’ve rolled out something like “A Man Was Shot in a Topless Bar. In 2013, Upworthy surged to 90 million readers in November 2013 behind the appeal of conversational clickbait that took off thanks to Facebook’s algorithm.

Lead Ranking 110

Lead Ranking Lead Scoring Viral Marketing Facebook 110

Convince & Convert

AUGUST 23, 2013

They also have an amazing free report on the top 50 retail brands’ social media use in 2013. “It’s not about going viral; it’s about being useful.” The intention isn’t for these videos to go viral; it’s just to create value for someone who is looking for an answer to a question.

Inbound Marketing 130

Inbound Marketing Advertisements Advertising Paid Search Agency 130

Convince & Convert

MAY 1, 2015

Karlijn has seen great success with things like Facebook’s advanced targeting and the viral Sherlock, the lost and found dog video by embracing the fact that mistakes will be made. Tweetable Moments Move fast, break things, and don’t be afraid to fail. Karlijn1903 Tweet This.

Social Media 158

Social Media CMS Development Media Thought Leadership 158

Contently

JULY 7, 2016

In 2013, it released “Dove Real Beauty Sketches: #Balls,” which lampooned Dove’s mega-viral advertising experiment. Portal A’s parody chops are well known in the advertising world. Last year, it went after Airbnb’s rebrand with “Is Man…Kind?” ” ( I wrote about that one too.).

Paid Search Agency 102

Paid Search Agency Ads Viral Marketing Youtube 102

Contently

MAY 1, 2018

Her short “Hey Stranger” went viral in 2017. In 2013, Prada hired the quirky director to artfully pan across Italian faces and film good-looking objects on a table from above, all in the name of associating Prada with style. Kirsten Lepore and Lena Dunham’s “100 Years” for Planned Parenthood. ?.

Advertising Agencies 165

Advertising Agencies Eye-Tracking Paid Search Agency Storytelling 165

SnapApp

MARCH 18, 2013

It's official, according to our Content Marketing Madness bracket, infographics are now your 2013 champions when it comes to content. Based on years running Cool Infographics and watching some cool designs go viral where other great designs fell flat has fine-tuned my appreciation for what makes a successful infographic design online.

B2B Thought Leadership 48

B2B Thought Leadership Eloqua Viral Marketing Content 48

Online Marketing Institute

JULY 11, 2012

9-10, 2013. SMX West - March 2013. SMX Toronto - April 2013. It’s Not WHAT You Need to Go Viral – It’s WHO. Join us at an upcoming SMX event: SMX Melbourne - Sept. SMX East - Oct. SMX Stockholm - Oct. 15-16, 2012. SMX Social Media Marketing - Dec. SMX Munich - Apr. SMX Sydney - Apr. Marketing Land Webcasts, Whitepapers.

Mobile Advertising 108

Mobile Advertising Enterprise Management Paid Search Agency Webcast 108

Hubspot

MAY 23, 2014

In 2013, they launched the humorous Twitter hashtag #tweetfromtheseat to take advantage of the staggering number of people who use social media in the bathroom (40% of young adults, according to Time – and those are just the ones who admit to it!) — The White House (@WhiteHouse) November 15, 2013. Why It Worked.

Twitter 78

Twitter Rules Brand Identity Branding 78

Convince & Convert

OCTOBER 19, 2013

I’ve been speaking publicly for a long time, and have really ramped it up in the past four years to the point that in 2013 I will do 50 live presentations and approximately 30 Webinars. Virality of Audience. People who attend live music performances and enjoy that performance TALK about it face-to-face and via social media.

Business 161

Business Word of Mouth Merchandising Social Media 161

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

UGC campaigns have immense potential not only to boost engagement with your brand, but also to go viral across the web. In 2013, Belkin partnered with LEGO to come out with a line of LEGO builder cases for iPhones. The defining trait of UGC is that it’s created by your customers and web visitors, not by your own marketing team.

Rules 134

Rules Practices Brand Identity Branding 134

Content Standard

FEBRUARY 7, 2015

In the social and mobile world, content is king—and viral content is the holy grail. Bathroom spray Poo-Pourri became a viral sensation by embracing toilet humor in the YouTube video “ Girls Don’t Poop.” The video debuted in 2013, and in just a few weeks it generated 6 million views and nearly 300,000 shares.

Viral Marketing 40

Viral Marketing Mobile Marketing Content Barriers 40

Content Standard

SEPTEMBER 10, 2021

One of the most famous examples of newsjacking dates back to 2013, when a sudden power outage during Super Bowl XLVII temporarily suspended the championship game. As fans across America sat in front of their television sets waiting for the action to resume, Oreo fired off a perfectly timed, perfectly on-brand tweet.

Ad Building 144

Ad Building Brand Identity Branding Thought Leadership 144

Content Marketing Institute

DECEMBER 12, 2017

Virality and reach will become less important, and marketers will instead focus on better segmenting and targeting capabilities, enhanced with the help of AI. Check out our forecasts for 2009 , 2010 , 2011 , 2012 , 2013 , 2014 , 2015 , 2016 , and 2017 , to see what we got right, and where we went way off track.

Marketing AI 112

Marketing AI Content Marketing Paid Search Agency Content 112