Webbiquity

APRIL 16, 2014

Gone are the days when a mobile-enabled web presence was an afterthought. Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices. What do advertisers need to know about mobile access? How large is the mobile share of social network traffic? 91% of U.S.

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Webbiquity

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.

Statistics 100

Statistics SMB Content Marketing Planning 100

KoMarketing Associates

JUNE 6, 2013

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. In addition to SMX Advanced, here is a look at the marketing conferences KoMarketing Associates has on the radar as we plan for the rest of 2013.

Conference 120

Conference B2B Marketing Planning B2B 120

NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Internet marketers are under more pressure than ever to deliver high quality leads to the sales folks. The future awaits, and it’s mobile. Video Marketing. Let’s grow in 2013.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

Marketing Insider Group

DECEMBER 4, 2012

In my Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. I predicted more CMOs would move to change the marketing mindset from one of promoting products to one of creating valuable customer-focused content.

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

ViewPoint

APRIL 30, 2013

I''m pleased to have as my guest today Jamie Turner, CEO and Founder of The 60 Second Marketer, an organization that provides tools, tips and tutorials on the newest techniques in marketing. Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook.

Mobile Marketing 120

Mobile Marketing Lead Ranking Lead Scoring Marketing Leads 120

Crimson Marketing

FEBRUARY 5, 2013

With 2013 well underway, are you staying ontrack with your online presence? . We recently ran across this good reminder list from Marketing Profs of do’s and don’ts for your online marketing activities. Don’t: Build a “flashy” mobile website. Corporate Marketing'

Banners 100

Banners Mobile Marketing Social Media Video Marketing 100

Biznology

DECEMBER 7, 2012

Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Mobile Apps. Mobile Advertising.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

B2B Marketing Traction

JANUARY 15, 2013

I’m not the only one talking about the importance of implementing mobile marketing. It’s time to make sure that your website and other online marketing platforms show up clearly and consistently for all users, including those using smart phones and tablet devices. provide a custom solution for mobile users.

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

Webbiquity

DECEMBER 16, 2013

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? How do infographics fit with other content marketing tactics? Infographics About Content Marketing.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Marketing Insider Group

JANUARY 18, 2011

Mobile Marketing has appeared on many B2B Marketing lists of things to watch in 2011. But are consumers ready to receive promotional messages on their mobile device? According to The Mobile Marketing Association and their annual “Top 10 Mobile Marketing Trends To Watch&# , the answer is a resounding “yes.&#.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Skype Privacy 100

Porch Group Media

MAY 14, 2019

Mobile Location Marketing for Quick Service Restaurants. In a survey compiled by the National Center for Health Statistics shows between 2013 and 2016, more than 36 percent of adults – or more than 1 in 3 – consume fast food on a given day. Types of Location Based Marketing. Around 17 percent of U.S.

Mobile Marketing 40

Mobile Marketing Service Planning Allocation 40

NuSpark Consulting

JANUARY 11, 2013

As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. With the growth of mobile technology exploding, the majority of consumers have an Internet-capable video player in their pocket. Video is the most effective tool to achieve this.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

Biznology

DECEMBER 20, 2012

As the year winds down, many of us have been highlighting the top trends for 2013. But one trend for 2013 seems to be hiding in plain sight. What may surprise you even more is that the shift to mobile is accelerating this trend. Mobile video consumption is North America grew 27% last year. What is it?

Trends 80

Trends Planning Youtube Wikipedia 80

Digital B2B Marketing

JANUARY 15, 2013

We see the predictions every year: This will be the year of mobile! It isn’t because mobile adoption is slower than expected, or even because marketers aren’t paying attention to mobile. We won’t see the year of mobile because mobile isn’t a new channel we switch to, it is an evolution in behavior.

Cable 100

Cable Mobile Marketing Internet Marketing Display 100

KoMarketing Associates

FEBRUARY 25, 2013

Our Director of Online Marketing Casie Gillette will be heading out to San Jose March 11th-13th for SMX West. SMX (Search Marketing Expo) is one of the largest search marketing conferences in the country and features three days of sessions on topics ranging from SEO to PPC to Social media, Analytics, and more.

PPC 120

PPC Conference Link Building Mobile Marketing 120

Litmus

MARCH 11, 2016

February market share saw mobile email opens climb back to their highest levels yet—55%. Let’s take an in-depth look at February market share data! When it comes to email marketing, it’s all about your audience. February ended with mobile representing 55% of opens, webmail with 26% of opens, and desktop with 19% of opens.

Mobile Marketing 64

Mobile Marketing Email Marketing Paid Search Agency Stats 64

SnapApp

OCTOBER 1, 2013

Key themes include SalesForce.com’s expanding marketing cloud, the importance of mobile, and getting closer to customers. Last month’s ExactTarget Connections 2013 conference in Indianapolis knocked it out of the park. Here are some of the week’s big takeaways: ExactTarget’s Expanding Marketing Cloud. He didn't need to.

Salesforce.com 48

Salesforce.com Mobile Advertising Mobile Marketing Conference 48

Vidyard

FEBRUARY 11, 2013

Let’s face it, as marketers, our day-to-day brainpower is hard at work focusing on driving results. Call it our daily marketing workout so that our programs stay fit and healthy. A weekly look at the bigger picture of how video is impacting us as individuals, consumers, businesses and marketers.

Video Marketing 50

Video Marketing Thought Leadership Mobile Marketing Interactive Marketing 50

KoMarketing Associates

MAY 31, 2016

The focus of the Summit was how mobile is shaping user behavior on Google around the world. With mobile on the mind, Google laid out how they plan on evolving in order to make the lives of both users and advertisers easier. In our mobile-focused world, this is an exciting new chapter for AdWords. More Focus Local Advertising.

Adwords 120

Adwords Mobile Marketing Mobile Advertising Planning 120

Adobe Experience Cloud Blog

JUNE 11, 2015

Author: Sesame Mish Starting today, Marketo is excited to introduce to you a brand new series of vlogs (yes, you read that correctly), the first three of which will be on the topic of mobile marketing ! Just like with email marketing, subscribers must actively opt in to a company’s mobile marketing. Take a look….

Mobile Marketing 48

Mobile Marketing Marketing & Strategy Marketing Strategy Video Marketing 48

Adobe Experience Cloud Blog

OCTOBER 1, 2013

Author: Eric Kim The race to mobile has become a stampede. The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs.

Mobile Marketing 48

Mobile Marketing Marketing Automation Services Practices Optimization 48

Convince & Convert

SEPTEMBER 22, 2013

T-Mobile crossed that line. Sprint (@sprint) September 20, 2013. 27 (@LachonPhillips) September 20, 2013. 27 (@LachonPhillips) September 20, 2013. Matt M — T-Mobile (@TMobile) September 20, 2013. These T-Mobile tweets have neither: @mariahancock #Jump on over to #teammagenta ^Matt M. — I didn’t.

Twitter 153

Twitter Brand Identity Branding Case Study 153

KoMarketing Associates

MAY 21, 2013

They’re using search engines but they’re also on social media and mobile apps, and they’re spending time in communities and places that interest them. Aside from just having a profile set up and running, marketers need to take the next step: Hashtags. Google+ Search Engine Marketing Blog Search Engine Optimization'

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Schubert B2B

FEBRUARY 18, 2022

Google is the most widely used search engine in the world, owning about 86% of the market share. At the Mobile World Congress in 2010, then-Google executive Eric Schmidt announced that the company would be developing its new ideas and technology for mobile devices first and desktop technology second. Internal Links.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

SnapApp

DECEMBER 18, 2012

Mobile marketing is expanding over leaps and bounds with smartphone capabilities continually improving. There are more ways than ever to bring your business to consumers over their mobile devices. billion mobile users in the world, according to Smart Insights Statistics , this could be a huge potential customer pool.

Mobile Marketing 48

Mobile Marketing SMS Mobile Advertising Gartner 48

Salesforce Marketing Cloud

FEBRUARY 22, 2022

We launched Experience Cloud in 2013 to help all builders use low-code tools to rapidly create any kind of digital experience, for any industry, on any device – and connect it to their customer relationship management system (CRM). With Mobile Publisher , Experience Cloud can also build beautiful, CRM-powered mobile experiences.

Multi-Channel 98

Multi-Channel Custom Publishing Mobile Marketing Outreach 98

Industrial Marketing Today

MAY 22, 2011

The current buzz about mobile marketing is probably second only to the hype surrounding social media. There is a good reason for industrial marketers to seriously consider and/or revisit their mobile marketing strategies. A total of 70% of the American workforce will be mobile by 2012.

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Convince & Convert

APRIL 29, 2015

“The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. Mobile email design is moving a lot of nav bars from the top of emails to the bottom, where they have more room to be touch-friendly.

Microsite 162

Microsite Marketing Attribution Mobile Marketing Lock-In 162

The ROI Guy

OCTOBER 12, 2012

Many executives are evaluating how tablets can be used to drive a much-needed boost in selling effectiveness for 2013. But providing the same old presentations and marketing content on a tablet won't necessarily advance sales engagements, or do the trick to drive revenue growth.

Mobile Marketing 40

Mobile Marketing Practices Research Marketing Strategy 40

The ROI Guy

NOVEMBER 1, 2012

This year revealed further changes in IT Buyers and Mobility, with important implications for IT Sales and Marketing strategies in 2013 and beyond. trillion in 2013, a 3.8 IT Spending Growth Remains Challenge Worldwide IT spending is estimated to surpass $3.7 percent increase from 2012 projected spending of $3.6

Gartner 40

Gartner Allocation Storytelling Spending 40

Marketing Insider Group

JANUARY 29, 2016

In 2013 there were more than 50 billion app downloads from Google’s Android market. I think it’s safe to say that mobile apps are seriously big […]. The post Growth Hacking for Mobile Apps appeared first on Marketing Insider Group. In 2014, Apple hit 75 billion app downloads.

Mobile Marketing 100

Mobile Marketing Marketing Content Marketing Content 100

Choozle

JUNE 17, 2021

These changes present new challenges for marketers trying to connect with students through digital advertising. College students are a dynamic audience that many marketers are looking to reach. We have seen a real uptick recently in mobile, email, and CRM targeting-based campaigns.

Advertising Agencies 96

Advertising Agencies Advertisements Advertising Mobile Advertising 96

Tomorrow People

NOVEMBER 21, 2017

B2B brands need to own the moment and harness real-time content marketing to be different. Real-time is the next frontier in the advancing journey of a content marketing strategy. It’s a logical step when you consider our fast-moving, mobile-first world, and the instantaneous nature of news, entertainment and communication.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315