Moz

MAY 13, 2019

To kick this off, here's a list of every confirmed count we have (sources at end of post): 2018 – 3,234 "improvements" 2017 – 2,453 "changes" 2016 – 1,653 "improvements" 2013 – 890 "improvements" 2012 – 665 "launches" 2011 – 538 "launches" 2010 – 516 "changes" 2009 – 350–400 "changes". The graph below represents five years of temperatures.

Google 69

Google Verticals Click Rate Eye-Tracking 69

SmartBug Media

JULY 17, 2020

These cover a wide range of industry topics, each of which offers genuine value to the site’s target audience. The Drum highlights the authority of its white papers by stating that they’ve been created in partnership with industry leaders. Dollar Shave Club’s Our Blades Are F ing Great video was released in 2012.

Generation 99

Generation Lead Scoring Lead Ranking Leads 99

Customer Experience Matrix

AUGUST 23, 2012

I’ve saved the best for last, in the sense that the small to mid-size sector is the heart of the industry and its most complicated arena. This covers a broad range of marketing users with widely varied needs. This sector generates nearly 60% of 2012 revenue ($200 million) from 33% of the installations (9,400 as of mid-2012).

Eloqua 120

Eloqua Act-On Marketing Automation Services Marketo 120

Customer Experience Matrix

JUNE 11, 2015

“Sales enablement” is something of a catch-all term for a wide range of solutions that help sales people do their jobs better. When Highspot was founded in 2012, it focused on better content discovery for sales people. But the firm soon learned that this wasn’t enough.

Top of Funnel 120

Top of Funnel Salesforce.com Advertising Funnels Advertising Agencies 120

KoMarketing Associates

JULY 20, 2017

The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game. Google did a study in 2012 that found incremental clicks to paid results when an organic result was present. 10 SEO Myths & Misconceptions.

SEO 120

SEO CTR Domain Keywords 120

Webbiquity

JULY 2, 2012

Marketers often seek out benchmarks by which to measure the effectiveness of various marketing programs as well as their performance vs. industry competitors. In some cases, this information can be quite useful and enlightening, for example, when looking at average email open rates by industry.

Traffic 100

Traffic PR Correlation Advertising Benchmark 100

ViewPoint

OCTOBER 9, 2012

As a foundation, I published three blogs in 2012 in which I outlined three critical elements that impact B2B lead generation costs in the complex sale: 1. In a review of articles and blogs today I found answers that ranged from $20 - $1,000 plus.

Cost per Lead 120

Cost per Lead Sales Qualified Leads Cost Lead Scoring 120

Customer Experience Matrix

NOVEMBER 27, 2013

This intelligence ranges from behavior flags, segment codes, or predictive model scores to treatment recommendations to full-blown campaign management. Once loaded, the data can be queried directly via SQL, typically using Aginity’s free Query Workbench, which is widely used for MPP databases throughout the industry.

Marketing Management 120

Marketing Management Ideal Customer Profiles Analytics Paid Search Agency 120

KoMarketing Associates

MAY 1, 2013

and Canada, represents a full range of industries (advertising/marketing, software, consulting, manufacturing, healthcare, and finance), functional areas, and company sizes. B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report. How Are They Doing It? Want to learn more? Related Posts.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Envy

FEBRUARY 17, 2019

From the application of GDPR directives to the implementation of open banking, 2018 was quite a disruptive year for the FinTech industry…. And yet, these continual innovations are what make the FinTech industry so interesting to watch. And yet, these continual innovations are what make the FinTech industry so interesting to watch.

Startups 85

Startups Work Management Marketing Management P2P 85

Convince & Convert

NOVEMBER 13, 2013

The Chango-Digiday Retargeting Barometer Q4 2013 sought out some of that hard data by asking almost 300 media buyers from a wide range of industries in the U.S., Facebook’s answer to retargeting, the Facebook Exchange (FBX), only launched in September 2012. But it’s already emerged as an important player in the industry.

Statistics 146

Statistics Budget Programs Ad Exchange Lead Ranking 146

Hubspot

DECEMBER 12, 2018

Your product or service, where your product fits in the market, and how your product differs from competitors in the industry. Due to a lack of gluten-free bagel products in the food industry currently, we expect mild competition and are confident we will be able to build a strong market position. The Company and Management.

Examples 99

Examples Work Management Buyer Personas Planning 99

Valasys

MAY 20, 2019

The summit will have IBM Watson’s marketing research program director & evangelist, Loren McDonald, who will deliver a presentation detailing ways to leverage artificial intelligence, to capture & derive meaningful insights from data to help the B2B industry. Challenges faced by the industry will also be covered.

Enterprise Management 56

Enterprise Management Marketing Management B2B Marketing Marketing Automation Services 56

Digilant

MAY 4, 2021

As the advertising industry continues to grow, new channels and expectations for measurement have emerged. These top three strategies will help digital marketers prepare for the future solutions and expectations of the digital advertising industry. Each day, the state of the digital ad industry is changing. billion total.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Marketing Strategy 52

Customer Experience Matrix

DECEMBER 10, 2013

Woopra was founded six years ago and relaunched in 2012. It has more than 3,000 paying customers in a wide range of industries, including many small businesses and several large ones. But the system doesn’t have any predictive modeling or recommendation engines, so more advanced approaches would require external assistance.

Ideal Customer Profiles 120

Ideal Customer Profiles Analytics Top of Funnel Marketing Management 120

Martech

APRIL 26, 2022

To be fair, there were quite a few other things going on in the world at that time, but in any case, marketers weren’t rushing to make the switch, and the industry seems to be going through the stages of grief for the familiar product: Denial – “I don’t need to change platforms, so I will ignore GA4 for now.”

Marketing Analytics Tools 102

Marketing Analytics Tools Analytics Google Enterprise Management 102

KoMarketing Associates

FEBRUARY 10, 2021

There are a wide range of different types of SERP features, which we’ll cover in detail below, starting with the basics. It varies depending on which industry you’re in, which keyword search, and other factors. The Knowledge Graph was launched in 2012 and has accumulated an impressive amount of data.

SERP 295

SERP Features Google Top of Funnel 295

Zoominfo

OCTOBER 2, 2019

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. It designs, manufactures, and sells Internet Protocol based networking and other products related to the communications and information technology industry worldwide.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Companies 100

KoMarketing Associates

JULY 2, 2019

ROI is measured along a cycle that could span weeks or months depending on your industry and business model. The marketing landscape today consists of a wide range of tools to measure and optimize everything from content to campaigns ( check out AdStage! ). B2B marketing is not transactional, and that’s easy to forget.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

ANNUITAS

FEBRUARY 4, 2014

In fact, according to Sherpa’s 2012 Lead Generation Report, 64% of respondents say they are passing all responses from marketing campaigns directly to sales. To be clear, lead nurturing is not an isolated activity or a stand-alone “campaign” as so many in the industry have described it. Clearly, not best practice.

Lead Nurturing 100

Lead Nurturing Organic Leads Lead Scoring Lead Ranking 100

Customer Experience Matrix

APRIL 15, 2012

That one came up last week and led me to review my files on industry benchmarks. This is a good reminder that there's a very substantial range of variation in different marketers' performance. Epsilon Email Trends and Benchmarks Q42011 Epsilon is another industry stalwart, publishing regular quarterly reports.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Envy

MARCH 11, 2019

Sophos are cyber security veterans, involved in the industry since 1985. Javvad Malik, as well as being a security advocate for AlienVault, is a well-known cyber security evangelist and broadcaster across social media on security industry news. These are not in order of preference! Naked security by Sophos. Twitter: @nakedsecurity.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Content4Demand

FEBRUARY 7, 2020

Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. Director, Integrated Marketing, Oracle, praised the conference’s expanded focus since its inception in 2012. “It The 2020 B2B Marketing Exchange (#B2BMX), taking place Feb. In 2019, more than 1,300 sales and marketing professionals attended. Kelvin Gee, Sr.

Case Study 54

Case Study Case Studies Studies Work Management 54

Customer Experience Matrix

AUGUST 2, 2012

Coincidentally, I was already planning to write today about industry financials. In a young industry like B2B marketing automation, the primary focus is growth, and I published some figures on that yesterday (repeated below). million) and the $70 million in 2012 revenue hasn’t happened yet. Good for them, and congratulations.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. As CMOs across industries continue to fight for a seat at the executive table, they should seize the opportunity to do so by helping their organizations become customer centric.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Buffer

FEBRUARY 10, 2023

In the tech world, people switch roles and employers more than in almost any other industry, making me even more of an outlier. In just one day’s work, you can use a wide range of skills: emotional intelligence, predictive communication, technical knowledge, troubleshooting/diagnostics, and testing.

Paid Search Agency 72

Paid Search Agency Customer Satisfaction Thought Leadership Work Management 72

Content Standard

OCTOBER 11, 2018

Alongside tangible changes to its menu, including healthier Happy Meal offerings, the company has pursued a wide range of PR and marketing opportunities to transform its reputation among consumers. It wasn’t even available to US consumers until 2012. Image attribution: Flavius Les. Keeping Up with Customer Values.

Brand Identity 65

Brand Identity Branding Paid Search Agency Storytelling 65

Contently

APRIL 19, 2016

Additionally, 81 percent of adults used a help center or FAQ on a company website in 2015, up from 67 percent in in 2012. “I Two industries have been particularly drawn to the product: retail and SaaS (software as a service). “To I think the website FAQ is alive and well,” Karl Pawlewicz said.

Marketing Management 112

Marketing Management Service FAQ Forrester 112

Digital B2B Marketing

FEBRUARY 13, 2012

Each piece of industry data. Advertiser’s own data, not data collected by a third-party and mapped into industry-wide generic segments, finally makes it possible for marketers to develop quality models of advertising value and purchase directly against those models. In business, big data means far more than that. Every sale.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

ClickZ

NOVEMBER 6, 2020

Having initially started with website and mobile app building in 2009, Mopinion didn’t actually start up until around 2012. They are active in a wide range of markets including retail, travel, financial, and technology companies (such as SaaS and consumer technology). History of Mopinion . How does Mopinion solve the market problem?

Enterprise Management 51

Enterprise Management Work Management Advertising Channels Marketing Management 51

Hubspot

OCTOBER 25, 2018

But with that investment, you get brand recognition, popularity, and years of experience in the fast food industry. The UPS Store is the top-ranked franchise in the business services industry. This brand keeps growing -- its franchise owners saw the average gross sales-by-store increase from $1,072,000 in 2012 to $1,252,000 in 2017.

Paid Search Agency 100

Paid Search Agency Best Practices Advertising Agencies Budget Programs 100

LeanData

DECEMBER 20, 2016

“We’re thrilled that Sapphire not only wants us to invest in better products for our existing customers, but also help us share our solution with an even wider audience,” said Liang, who co-founded LeanData in 2012 with Chief Technical Officer Kelvin Cheung. Businesses are learning that smart lead management is crucial for success.

Enterprise Management 40

Enterprise Management Marketing Management Eye-Tracking Correlation 40

LeanData

DECEMBER 20, 2016

“We’re thrilled that Sapphire not only wants us to invest in better products for our existing customers, but also help us share our solution with an even wider audience,” said Liang, who co-founded LeanData in 2012 with Chief Technical Officer Kelvin Cheung. Businesses are learning that smart lead management is crucial for success.

Enterprise Management 40

Enterprise Management Marketing Management Eye-Tracking Correlation 40

LeanData

DECEMBER 20, 2016

“We’re thrilled that Sapphire not only wants us to invest in better products for our existing customers, but also help us share our solution with an even wider audience,” said Liang, who co-founded LeanData in 2012 with Chief Technical Officer Kelvin Cheung. Businesses are learning that smart lead management is crucial for success.

Enterprise Management 40

Enterprise Management Correlation Startups Validation 40

Contently

MARCH 21, 2017

While the internet has made it possible for brands to reach consumers just about anywhere there’s a Wi-Fi connection, much of the advertising industry still seems to take a U.S.-centric The content is organized into four sections: Trends, Places, Economy, and Industry. centric approach to marketing coverage.

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

Hubspot

OCTOBER 23, 2019

We looked at seemingly countless options, ranging from customer analytics to customer insights and even customer artificial intelligence. It takes a lot more patience to go-to-market this way than it does to try to disrupt an established industry. So you're creating a product category -- what's the name going to be? Image Source.

Product 59

Product B2B Thought Leadership Enterprise Management Thought Leadership 59

Metadata

JULY 31, 2019

In 2015, the average Facebook ad cost per click across all industries was $0.27. Today, advertisers in most industries pay $2.69 For instance, you can limit the displays to people in a specific geography, age range, or gender. This is an example of industry information. This year, it is $1.86 – a 588 percent increase.

Pricing 45

Pricing Price Facebook Paid Search Agency 45