article thumbnail

9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4.

article thumbnail

How brands should react to market slowdowns

Martech

Historically, one can look to prominent examples such as Lululemon (1998), WestJet (1996), SkipTheDishes (2012) and Shopify (2006) — all either launched during the economic crisis or emerged in an environment of economic recovery. If they do have the finances, they want value before they’ll be ready to execute a purchase.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2012 Outlook: Marketing Will Lead Businesses To Growth

Marketing Insider Group

There are some prognosticators that would have you believe that 2012 is going to be a bleak year for business. I believe 2012 offers tremendous opportunity, especially for businesses to grow and for marketers to continue to play an increasingly important role in the transformation of our world economy. The Bad News. How about you?

article thumbnail

Rain the Growth Agency Forms Integrated Media Investment and Planning Team, Promotes From Within

Rain: The Growth Agency

“This new positioning better reflects the evolving advertising landscape acknowledging increased complexity in the management of all media channels including the convergence of television and over the top (OTT) video media which is a big part of our core media business,” said CEO Michelle Cardinal.

article thumbnail

How to Engage the Crap Out of Your Audience

Convince & Convert

In March 2012, they released a promotional video entitled “Our Blades are F ing Great!” Television shows that cleverly utilize Benign Violation Theory humor include Peep Show , It’s Always Sunny in Philadelphia , and South Park , to name just a few. Fortunately, humor is a valuable tool —and is certainly very entertaining!

article thumbnail

Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. In Chad’s case, his social media acumen has given him a platform to build a strong and fun brand that has lead to television deals and a ton of non-sports press. New Media Entities are Born.

article thumbnail

B2B Social Media Marketing: Focus on leads, not likes

markempa

But they’re not the most important metrics – they’re this mythical ‘engagement’ that used to be called ‘brand awareness’ in the magazine and television advertising industry.”. Catch Baggott and Kelly at MarketingSherpa’s B2B Summit 2012 in Orlando, August 27–30, find out the details here: MarketingSherpa B2B Summit 2012.