Valasys

OCTOBER 5, 2018

In a statement given to Demand Gen Report , Pierre Custeau, VP, product management, Oracle Eloqua had this to say about marketer problems, “As customer expectations continue to evolve, marketers are facing more pressure than ever to deliver the consistent and connected experiences needed to drive sales and strengthen brand and customer loyalty.”.

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Eloqua Lead Gen Marketing Automation Services Paid Search Agency 76

Customer Experience Matrix

FEBRUARY 27, 2013

There were two bits of news from Marketing Automation Land yesterday: Marketo announced it has filed a draft registration statement for an initial public offering, and Eloqua CEO Joe Payne was quoted as saying his company plans to expand into business-to-consumer marketing. The Marketo news is long-expected. I wholly agree with the theory.

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Eloqua Marketo Planning Marketing Automation Services 120

Litmus

DECEMBER 10, 2018

Today, we’re excited to announce a new integration with Oracle Eloqua, giving you the ability to utilize the power of Litmus Email Previews without ever leaving the Oracle Eloqua Email Editor. Oracle Eloqua empowers marketers to create powerful and engaging cross-channel experiences that need beautiful, on-brand content.”

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Eloqua Enterprise Management Email Campaigns Email Marketing 53

Customer Experience Matrix

DECEMBER 20, 2012

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 This was a bit of a surprise, given that Eloqua just went public in August. It suggests that neither Oracle nor Eloqua management felt the company was substantially undervalued. per share, which comes to $871 million.

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Marketing Automation Services Eloqua Marketing Automation B2B Marketing 120

LeadSloth

OCTOBER 20, 2010

This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. The revamped user interface makes working with Eloqua a lot of fun. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge). They are raving about Eloqua 10.

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Eloqua Salesforce.com Jigsaw Work Management 100

Customer Experience Matrix

AUGUST 29, 2011

Summary: Eloqua's registration statement offers new and interesting details about its business. Eloqua last week filed for an initial public offering of its stock. I expected it to grow as Eloqua sold into larger accounts. So much for what Eloqua said. (Of This is where what Eloqua didn’t reveal is intriguing.

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Eloqua Marketing Automation Services Paid Search Agency Terms and Conditions 120

Valasys

FEBRUARY 28, 2019

The global leader in intelligent customer engagement, Swrve, announced on February 7 th 2019 that they will be integrating with Oracle Eloqua – a part of the Oracle Marketing Cloud – so as to even out the playing field for mobile marketers and to provide best-in-class mobile marketing communications which will expand Eloqua’s core functionality.

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Eloqua Marketing Automation Services Marketing Management Mobile Marketing 56

The Point

DECEMBER 3, 2013

The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing. Let me count the ways: 1.

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Eloqua Webcast Webinar Metrics B2B Thought Leadership 100

Madison Logic

AUGUST 8, 2019

The post Madison Logic Announces Oracle Eloqua Integration appeared first on Madison Logic Blog. This cutting-edge integration allows B2B marketers to combine best-in-class campaign management tools.

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Eloqua Account Based Marketing Marketing Automation Services B2B Marketing 40

Customer Experience Matrix

JUNE 29, 2011

You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems. These will be joined over time by apps that add functionality within Eloqua itself. So it’s all good.

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Eloqua Marketing Management Marketing Automation Services Marketo 120

Oktopost

SEPTEMBER 22, 2022

In this episode, host Jennifer Gutman mentions additional resources to enrich your lead scoring, nurturing, attribution, and segmentation with social engagement data inside of the following marketing automation platforms: Marketo, Hubspot, & Eloqua. The Definitive Guide to Social Engagement Data Inside of Eloqua. Meet Jennifer.

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Eloqua Lead Ranking Marketo B2B Sales 174

NetLine

DECEMBER 14, 2018

Learn how to easily connect your NetLine Portal lead generation campaigns to Eloqua. And it may be old news that NetLine Portal connects to Eloqua, but did you know how it is to set up? We’ve put together new resources on how to get your leads flowing to Eloqua in no time. Create a Form in Eloqua. Determine the POST URL.

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Eloqua Lead Scoring Lead Ranking Leads 45

Customer Experience Matrix

MARCH 2, 2010

Summary: Eloqua's SmartStart gets marketers rolling in less than one week. It does require extensive preparation, but Eloqua leads you through that too. Eloqua last week announced a money-back satisfaction guarantee for clients who participate in its SmartStart deployment program. By happy coincidence (OR WAS IT?),

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Eloqua Marketing Automation Services Work Management Planning 120

6sense

APRIL 11, 2018

We’re excited to announce that we are among the few launch partners of Oracle’s Sales Tools Extensions , available within Oracle Eloqua Profiler and designed to enable sales teams with relevant lead and account information. The energy here is amazing, and I’ve already heard multiple conversations talking about empowering sales teams.

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Eloqua Account Based Marketing ABM Top of Funnel 48

Customer Experience Matrix

MAY 12, 2009

On Monday, Eloqua announced a new free deployment service for its clients. It follows last month’s free deployment offer from Eloqua reseller Pedowitz Group , which generated quite a bit of comment on this blog. Eloqua also has its professional services group and consulting partners to provide more hands-on assistance.

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Eloqua Marketing Automation Services Marketing Management Demand Generation Agencies 120

The Point

AUGUST 24, 2010

The email below from marketing automation vendor Eloqua is part of one of those rare B2B campaigns that combines email marketing best practices with an impeccably executed creative concept. Tags: B2B Marketing Graphic Design Lead Nurturing email design email marketing eloqua Marketing Automation.

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Eloqua Marketing Automation Services Campaigns Creativity 100

Televerde

JULY 25, 2017

Eloqua users tend to be hungry to learn insider tips from other Eloqua users on what they’re doing to convert leads into customers, nurture relationships, and keep customers engaged. Well, the wait is over in Arizona – Oracle, Ideas Collide, and Televerde launched the very first Phoenix Eloqua User group this month.

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Eloqua Top of Funnel Paid Search Agency Advertising Agencies 40

Customer Experience Matrix

MAY 27, 2009

Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. Back to Eloqua Prospect Profiler. But whether this is truly unique to Eloqua, I can't say. It would be done by system administrators instead.

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Eloqua Profiling Paper Marketing Automation Services 120

Ledger Bennett

JULY 17, 2018

What is the Eloqua B2B Masters qualification? It’s the only industry recognized accreditation for B2B Oracle Eloqua and shows recognition of best practices within marketing automation platforms. The modules for the qualification include the fundamentals of Eloqua and revenue performance management (RPM). Requirements?

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Eloqua B2B Marketing Automation Services B2B Marketing 40

Customer Experience Matrix

APRIL 8, 2009

The Pedowitz Group announced this morning that it was offering $15,000 in free consulting services and guaranteeing a five-day implementation to new clients who purchase Eloqua demand generation software. Click here for the announcement.) (If Certainly that’s how I’d spin it if I were a competitor.

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Eloqua Work Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

AUGUST 23, 2012

The leaders quadrant in this sector is quite crowded, with Act-On , Eloqua , Pardot , and Marketo all jostling for position. In case you haven’t caught on to my color coding, blue type indicates that Eloqua and Neolane are leaders in the large company segment, while red type shows the others have their strongest position in this sector.

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Marketing Automation Services Eloqua Marketo Marketing Automation 120

Oktopost

SEPTEMBER 30, 2022

Mentioned throughout this episode are ways to lead score in: Marketo, Hubspot, & Eloqua. The Definitive Guide to Social Engagement Data Inside of Eloqua. The Definitive Guide to Social Engagement Data Inside of Marketo. The Definitive Guide to Social Engagement Data Inside of Hubspot. Meet Jennifer.

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Lead Ranking Lead Scoring Sales Qualified Leads Eloqua 118

Customer Experience Matrix

AUGUST 23, 2012

The chart shows Neolane and Aprimo (owned by Teradata) as the clear leaders, with Eloqua also very strong. As before, vendors closer to the top have the most appropriate features for this segment, and those further to the right have the most similar customer base and company resources.

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Marketing Automation Services Eloqua B2B Marketing Enterprise Management 120

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

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Eloqua B2B Marketing Sales Management Twitter 100

ATAK Interactive

JULY 10, 2023

In this article, we will conduct a comprehensive comparison of HubSpot with Salesforce, Marketo, Pardot, Adobe Experience Cloud, Oracle Eloqua, ActiveCampaign, Infusionsoft by Keap, Zoho CRM, SharpSpring, and Mailchimp. HubSpot is a well-known player in the marketing automation space, but how does it stack up against its major competitors?

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Hubspot Comparison Marketing Automation Services Eloqua 78

SnapApp

FEBRUARY 11, 2014

In particular, the SnapApp + Oracle/ Eloqua partnership. Here are a few reasons that SnapApp+Oracle/Eloqua go better together for you, the modern marketer: A fuller sales funnel. Eloqua offers world class marketing automation. Eloqua manages the relationship. It’s Valentine’s week, so let’s talk relationships.

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Eloqua Top of Funnel Digital Marketing Funnels Lead Scoring 48

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Eloqua’s ownership may have changed with its acquisition by Oracle , but this much is clear: their culture of passion remains.

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Eloqua Top of Funnel Digital Marketing Funnels Marketing Prospects 48

SnapApp

FEBRUARY 5, 2014

SnapApp is the Oracle/Eloqua AppCloud Partner of the Month! We are proud to introduce SnapApp as the featured Oracle/ Eloqua AppCloud Partner of the month. Eloqua is featuring DDI in their “Soaring to Success” customer webinar series on March 6th. We hope to highlight some of their success through webinars and case studies.

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Eloqua Advertising Agencies Case Study Case Studies 48

Vidyard

AUGUST 2, 2016

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. Oracle Eloqua provides some amazing tools to help marketers personalize the content journey for each prospect. Use Creative and Personalized Video to Boost Conversions.

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Eloqua Top of Funnel Bulldog Solutions Video Marketing 50

SnapApp

OCTOBER 17, 2013

We’re counting down to Eloqua Experience 2013. Eloqua Experience 2013 (North America) kicks off October 23 in San Francisco and SnapApp will be smack in the middle of all the action. But Eloqua Experience 2013 isn’t just going to be practical and technical—but also inspirational. Will you be at Eloqua Experience 2013?

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Eloqua Marketing Prospects B2B Marketing Case Study 48

Oktopost

OCTOBER 5, 2022

The Definitive Guide to Social Engagement Data Inside of Eloqua. The Definitive Guide to Social Engagement Data Inside of Marketo. The Definitive Guide to Social Engagement Data Inside of Hubspot. Meet Jennifer.

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Eloqua Leads Lead Marketing Qualified Leads 118

ANNUITAS

MAY 13, 2021

This evaluation looked at the four market leading platforms today—Oracle Eloqua, Marketo, Salesforce Pardot and Hubspot—analyzing 112 requirements that are critical for enterprise environments. Marketo scored 19% higher than Eloqua and Hubspot and 24% higher than Pardot in the analysis.

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Marketing Automation Services Enterprise Management Planning Work Management 130

Oktopost

OCTOBER 12, 2022

The Definitive Guide to Social Engagement Data Inside of Eloqua. The Definitive Guide to Social Engagement Data Inside of Marketo. The Definitive Guide to Social Engagement Data Inside of Hubspot. Meet Jennifer.

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Segmentation Eloqua B2B Marketing B2B Sales 118

Customer Experience Matrix

OCTOBER 30, 2006

Not to be obsessive or anything, but I do want to respond a bit more to the anonymous comment on last Thursday’s post, which said (the comment, that is) “Eloqua is definitely a marketing automation and campaign management tool. MRM is not something Eloqua does now, but I would expect them to in the future.”

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Eloqua Marketing Automation Services Resource Management Work Management 120

Vidyard

JULY 21, 2014

Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. “For the first time we’re giving marketers insight into customer activities with video. .

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Eloqua Video Marketing Top of Funnel Marketing Funnels 50

Vidyard

JULY 21, 2014

Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. “For the first time we’re giving marketers insight into customer activities with video. .

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Eloqua Video Marketing Top of Funnel Marketing Funnels 50

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Though both Genoo and Eloqua provide marketing automation software, they fit at opposite ends of the market in terms of company size, so they rarely compete. It was three days of drinking from a firehose of expertise from an impressive lineup of speakers, but did the conference deliver the goods?

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Eloqua DemandBase Marketing Automation Services Work Management 100