Part 2. Eloqua Architecture Document

Eloqua Tips and Tricks

Eloqua Architecture Document. If you do not have an Eloqua Architecture Document you are going to have a bad time. Eloqua implementation post Smartstart. What will you do if your lead Eloqua person leaves or you want to switch agency? Eloqua Architecture Navigation.

Part 5. Eloqua Master Exclude

Eloqua Tips and Tricks

Eloqua Master Exclude. This guide will teach you how to set these up, what they means and how to update your Eloqua Architecture Document. Eloqua implementation post Smartstart. Blocking Domains from outbound Eloqua emails. Eloqua Blocked Domain Overview. Part 5.

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Part 4. Eloqua User Access Levels

Eloqua Tips and Tricks

Eloqua User Access Levels. One of the first considerations you will need, is what different levels of Eloqua user access do you want users to have? Eloqua implementation post Smartstart. Do you really want to give everyone unrestricted access to Eloqua? Eloqua Engage.

Part 1. Eloqua Implementation Post Smartstart

Eloqua Tips and Tricks

Eloqua Implementation Post Smartstart. I am going to take you how I approach a full on Eloqua implementation. Each Eloqua implementation line item will need careful consideration and I have developed off the shelf toolkits and guides that speed up out entire process. Part 1.

Eloqua Tool: Eloqua Blind Form Submit Tool

Eloqua Tips and Tricks

Eloqua Tool: Eloqua Blind Form Submit Tool. Eloqua Tool: Eloqua Blind Form Submit Tool. by Gr3g5ta | Jun 7, 2021 | Eloqua Technical Using the tutorial I have created here: [link] add in the different things you need to create your blind form submit in the tool below.

Eloqua Training 2.0: Eloqua Blind Form Submit

Eloqua Tips and Tricks

Eloqua Training 2.0: Eloqua Blind Form Submit. What is an Eloqua blind form submit? An Eloqua blind form submit is one of the most powerful tools you have at your disposal. An Eloqua blind form submit is a special URL that has pre-set variables in it for form fields.

Part 3. Eloqua Marketing Systems Architecture

Eloqua Tips and Tricks

Eloqua Marketing Systems Architecture. You need to always know what other systems your Eloqua instance is integrated into. Your Eloqua Marketing Systems Architecture section is exactly where all this will go. Eloqua implementation post Smartstart. Eloqua / SRM.

Eloqua Training: 105 Eloqua Segmentation

Eloqua Tips and Tricks

Eloqua Training: 105 Eloqua Segmentation. In Eloqua a wildcard is *. By Lead Score or Lead Rating – Generated by applying lead scoring criteria to contact information in Eloqua. You will need to use the Eloqua upload wizard. Eloqua Training

Eloqua Practical: Eloqua / Workfront Integration

Eloqua Tips and Tricks

Eloqua Practical: Eloqua / Workfront Integration. Integrating Eloqua with Workfront. This article will teach you about how to integrate Eloqua with Workfront. ? . Once you have this map in place you can start to look at building out your Eloqua Workfront integration.

Eloqua Training: For beginners

Eloqua Tips and Tricks

Eloqua Training: For beginners. Eloqua training for beginners. Oddly enough when I have been on Eloqua implementations this is also one of the first things I am asked to provide. Eloqua Overview. My Eloqua overview. Eloqua Orchestration. Eloqua Assets.

Eloqua Persona Development: ReturnPath Case Study

Eloqua Tips and Tricks

Eloqua Persona Development: ReturnPath Case Study. What is an Eloqua Persona? Eloqua Personas are customer archetypes of typical, target users representing a group of people with shared behaviors, goals, pain points, and delighters (things that can make them happy).

Eloqua campaign reporting on SFDC Dashboards

Eloqua Tips and Tricks

Eloqua campaign reporting on SFDC Dashboards. Campaigns are created in Workfront with little to no connection to Eloqua. Google Ads inconsistent and not able to be tracked currently in Eloqua or Salesforce through automated means. Eloqua / SFDC integration app migration.

Eloqua Training: 110 Eloqua reports & Dashboards

Eloqua Tips and Tricks

Eloqua Training: 110 Eloqua reports & Dashboards. The Top 10 Eloqua Reports. I often get asked by people, “Greg, what are your top ten out-of-the-box Eloqua reports?”. To access Eloqua Insight you need to click on Insight. Eloqua Training

Eloqua Training: Eloqua Simple Email Send Playbook

Eloqua Tips and Tricks

Eloqua Training: Eloqua Simple Email Send Playbook. 106 Eloqua Simple Email Send Playbook. Using the Eloqua Simple Email Send Module. It is recommended that these are not used unless you are an advanced Eloqua user so not covered in this playbook. Eloqua Training

Eloqua Training: 107 Eloqua Multi-Step Campaign

Eloqua Tips and Tricks

Eloqua Training: 107 Eloqua Multi-Step Campaign. Introduction to sample case to create your Eloqua multi-step campaign. The Eloqua campaign automation engine is arguably the most powerful one in existence. Navigate to Eloqua > Orchestration > Campaigns.

Eloqua Blog: SMS & Eloqua

Eloqua Tips and Tricks

Eloqua Blog: SMS & Eloqua. SMS & Eloqua. They very heavily used SMS and I sometimes wondered why they even selected Eloqua since pretty much all their outbound comms were by SMS. Sending SMS from Eloqua. You will need an Eloqua SMS App to send email from Eloqua’s campaign canvas. SMS then gets sent from Eloqua’s campaign canvas. You have two types of phone number available for sending SMS from Eloqua, long or short code.

Eloqua Blog: Developing an Eloqua naming convention generator tool

Eloqua Tips and Tricks

Eloqua Blog: Developing an Eloqua naming convention generator tool. The Eloqua naming convention generator. What is an Eloqua naming convention. Eloqua naming convention example. How to design your Eloqua naming convention. Help you search for Eloqua assets.

Eloqua Persona Development: Return Path Case Study

Eloqua Tips and Tricks

Eloqua Persona Development: Return Path Case Study. What is an Eloqua Persona? Eloqua Personas are customer archetypes of typical, target users representing a group of people with shared behaviors, goals, pain points, and delighters (things that can make them happy).

Eloqua Blog: New Topics

Eloqua Tips and Tricks

Eloqua Blog: New Topics. Please use the poll below to vote for the topics you want covered, you can also add your own topics… so… What Eloqua topics would you like me to focus on for the rest of the year? Eloqua technical. Eloqua app reviews.

Eloqua Experience 2010

LeadSloth

This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. The revamped user interface makes working with Eloqua a lot of fun. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge). I attended the session with Siteworx, an early adopter of Eloqua 10. They are raving about Eloqua 10. Eloqua has more information about this in a blog post.

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Eloqua Blog: Progressive Profiling and Cookie Opt-out

Eloqua Tips and Tricks

Eloqua Blog: Progressive Profiling and Cookie Opt-out. As more and more privacy laws creep in around the world you may be facing yourself with the dilemma of having to allow contacts to opt out of your Eloqua cookie getting dropped so you can track their website activity.

Eloqua Alert: Apple privacy update kills open rate

Eloqua Tips and Tricks

Eloqua Alert: Apple privacy update kills open rate. Eloqua Alert: Apple’s email privacy announcement means you need to rethink your email strategy. Apple have just announced that they are going to be introducing a number of new privacy features and for Eloqua users this means trouble!

Eloqua Contractor Personal: Memorial Day

Eloqua Tips and Tricks

Eloqua Contractor Personal: Memorial Day. I wasn’t always an Eloqua and Salesforce developer/consultant. Eloqua Contractor Personal: Memorial Day. I wasn’t always an Eloqua and Salesforce developer/consultant. Eloqua Feature: Eloqua form spam protection.

Eloqua Training: 103 Form Creation in Eloqua

Eloqua Tips and Tricks

Eloqua Training: 103 Form Creation in Eloqua. Forms are an integral part of landing pages, they are the method employed through which users can transmit their data back to Eloqua and ultimately become leads for your sales team to follow up. For Oracle’s generic documentation on forms in Eloqua, please follow this link; [link] __0. Contact Fields : These are fields that are held in the Eloqua contact database. Eloqua Training: For beginners.

Engagement and Eloqua Experience

Avitage

For the Eloqua Experience preparation webinar sponsored by Televerde, I was asked to speak to the topic of Engagement. This is one of six topics that comprise the agenda for Eloqua Experience. Webinar Engagement Poll This webinar format consisted of a question for participants on each Eloqua Experience topic. Content Marketing Lead Management Marketing and Sales Strategy buyer engagement content strategy Eloqua Eloqua Experience Televerde

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Live from #EE13: Overview of Eloqua Experience

Lattice

It’s Day 1 of the main sessions at Eloqua Experience. About 2000 marketers are here and ready to

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Engagement and Eloqua Experience

Avitage

For the Eloqua Experience preparation webinar sponsored by Televerde, I was asked to speak to the topic of Engagement. This is one of six topics that comprise the agenda for Eloqua Experience. I often hear clients talk about engagement as: touches, email opens, click-thrus, […] The post Engagement and Eloqua Experience appeared first on Avitage. As a concept, engagement means something a little different to everyone.

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Eloqua Training: 104 Creating Eloqua Landing Pages using the template editor

Eloqua Tips and Tricks

Eloqua Training: 104 Creating Eloqua Landing Pages using the template editor. Creating Eloqua Landing Pages using the template editor. Eloqua allows you to set up landing pages within the platform. There are three different ways to build Eloqua landing pages: HTML.

Eloqua Training: 101 Contact upload

Eloqua Tips and Tricks

Eloqua Training: 101 Contact upload. Eloqua Contact Upload Overview. There are two parts to a contact upload in Eloqua that that need to be considered: Contact upload. It is essential that you follow through with each of the procedures listed when importing contacts to the Eloqua platform. Eloqua Contact upload & interest shared list association. Navigate to Eloqua > Audience > Contacts. Eloqua Training: For beginners. Eloqua Training

Eloqua Blog: How many of you are using Eloqua… Or something else?

Eloqua Tips and Tricks

Eloqua Blog: How many of you are using Eloqua… Or something else? Eloqua Blog: How many of you are using Eloqua… Or something else? Eloqua tactical: How to create your own Eloqua lead scoring model.

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Part 1: What is the objective of Eloqua email deliverability?

Eloqua Tips and Tricks

Part 1: What is the objective of Eloqua email deliverability? This is one of the reasons why having Eloqua email deliverability is so important. I have put it together to make help you sure you’re maximizing the inbound opportunities coming from Eloqua email campaigns.

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Part 2: Eloqua email deliverability: Who is involved?

Eloqua Tips and Tricks

Part 2: Eloqua email deliverability: Who is involved? This is part 2 of my Eloqua email deliverability series. What is the object of Eloqua email deliverability? Three parties are required to get an Eloqua email into the recipient’s inbox: senders (i.e.

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Part 3. Eloqua email deliverability factors that you control

Eloqua Tips and Tricks

Eloqua email deliverability factors that you control. This is part 3 of my Eloqua email deliverability series. What is the object of Eloqua email deliverability? Some of them drastically affect Eloqua email deliverability, while others are less relevant. Part 3.

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Engagement and Eloqua Experience

Avitage

For the Eloqua Experience preparation webinar sponsored by Televerde, I was asked to speak to the topic of Engagement. This is one of six topics that comprise the agenda for Eloqua Experience. Webinar Engagement Poll This webinar format consisted of a question for participants on each Eloqua Experience topic. Content Marketing Lead Management Marketing and Sales Strategy buyer engagement content strategy Eloqua Eloqua Experience Televerde

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New: Integrate Litmus with Oracle Eloqua

Litmus

Today, we’re excited to announce a new integration with Oracle Eloqua, giving you the ability to utilize the power of Litmus Email Previews without ever leaving the Oracle Eloqua Email Editor. Oracle Eloqua empowers marketers to create powerful and engaging cross-channel experiences that need beautiful, on-brand content.” said Pierre Custeau, Product Management VP for Oracle Eloqua. “We Preview your emails inside Oracle Eloqua.

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best

The Point

The email below from marketing automation vendor Eloqua is part of one of those rare B2B campaigns that combines email marketing best practices with an impeccably executed creative concept. One of the things I admire most here is the extent to which Eloqua took a single, powerful concept: Juan Eloqua (an homage to the old Juan Valdez Colombian coffee ads ) and wove it so cohesively throughout the creative.

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Eloqua App Review: Litmus App

Eloqua Tips and Tricks

Eloqua App Review: Litmus App. Eloqua App Review: Litmus App. I was recently asked a question from of my subscribers about how to integrate Litmus with Eloqua. Without an integration into Eloqua you would need to do the following to test your emails: Create an email in Litmus by dropping your HTML directly from Eloqua. Litmus software opens your Eloqua email. Their software opens your Eloqua email without making any modifications to the email itself.

Eloqua Blog: This will cheer you up if you are heading back to the office!

Eloqua Tips and Tricks

Eloqua Blog: This will cheer you up if you are heading back to the office! Eloqua Blog: This will cheer you up if you are heading back to the office! Eloqua email deliverability factors that you control. What is the object of Eloqua email deliverability?

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Part 5: Creating Eloqua SFDC custom web links

Eloqua Tips and Tricks

Part 5: Creating Eloqua SFDC custom web links. The Eloqua-SFDC Integration includes the installation of Custom links to the SFDC Lead and Contact table. These links, accessible to all SFDC users, are Add to Eloqua , Unsubscribe from Eloqua , and Activity Overview.

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Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 This was a bit of a surprise, given that Eloqua just went public in August. It suggests that neither Oracle nor Eloqua management felt the company was substantially undervalued. Market2Lead was very good system, but it lacked the huge market presence that Oracle gains from Eloqua. Small businesses in particular can expect little love from an Oracle-ized Eloqua.

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