markempa

JANUARY 23, 2018

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. They recognized that companies running Eloqua tend to have a certain level of technical sophistication, and are usually big enough to be able to afford premium enterprise systems.

Buyer Personas 325

Buyer Personas Marketing Automation Services Enterprise Management Work Management 325

Oktopost

SEPTEMBER 22, 2022

In this episode, host Jennifer Gutman mentions additional resources to enrich your lead scoring, nurturing, attribution, and segmentation with social engagement data inside of the following marketing automation platforms: Marketo, Hubspot, & Eloqua. The Definitive Guide to Social Engagement Data Inside of Eloqua. Meet Jennifer.

Eloqua 174

Eloqua Lead Ranking Transparency Marketo 174

Webbiquity

AUGUST 4, 2020

Webinar features include embedded video; branding; interactive functions (polls, surveys, chat, Q&A); integration with popular CRM and marketing automation tools like HubSpot, Salesforce, Marketo, and Eloqua; and attendee analytics to help identify your most engaged sales prospects. ClickMeeting. Total reviews: 254.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Lattice

OCTOBER 24, 2018

Eloqua Experience kicked off with a bang yesterday and we were. It’s time to embrace your inner #MKTGnerd.

Eloqua 180

Eloqua 180

Webbiquity

NOVEMBER 10, 2020

They do need to interact with sales professionals to decide between Oracle (Eloqua) and Marketo. A tech buyer doesn’t need a sales rep to help them decide between AWeber and Mailchimp (or better yet, SendSquared ). Review Sites Are Important (Usually).

Enterprise Management 314

Enterprise Management Sales Management Work Management Marketing Management 314

Lattice

OCTOBER 24, 2018

As we lead up to Eloqua Experience 2013, I remembered back to last year’s event in.

Lead Scoring 164

Lead Scoring Lead Ranking Eloqua Leads 164

InsightSquared

MARCH 29, 2018

Prior to the emergence of companies like Eloqua and Marketo, marketers were largely flying blind when it came to quantifying the value they provided to their organizations. As these companies grew – Eloqua, Marketo, and HubSpot all enjoyed successful IPOs; Pardot was acquired by Salesforce.com – so too did their promises.

Marketing Automation Services 184

Marketing Automation Services Marketing Management Vendors Marketing Automation 184

Biznology

JANUARY 19, 2018

Earlier in his career, Alex was a beta user for Marketo and Eloqua , and fell in love with marketing automation. Alejandro Antonini runs the tech consulting company MarketingFox, which bravely tackles one of the messiest spots you’ll find in any B2B company: marketing operations. Quotable quote: “Process is everything.”

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Zoominfo

OCTOBER 28, 2018

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. They recognized that companies running Eloqua tend to have a certain level of technical sophistication, and are usually big enough to be able to afford premium enterprise systems.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

Marketing Insider Group

MAY 27, 2023

Steve Woods As a founder at Eloqua, Steve is one of the pioneers of the first great wave of Marketing Automation. According to John, it is “a unicorn of a book,” because David saw the convergence of user generated content, self-publishing crushing the old models of newspapers and magazines ruling all, and the explosion of social networking.

Lead Ranking 275

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 275

Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Customer Experience Matrix

JANUARY 8, 2013

With both of these on my mind, I also paid new attention to Eloqua ’s list of five key revenue performance indicators (listed in the ‘Take a tour’ graphic on this page ). Even the two non-matching items are related: my fifth item is cost and Eloqua's is return, which is a combination of cost and revenue.

Eloqua 120

Eloqua Generation Paper Work Management 120

ANNUITAS

SEPTEMBER 21, 2018

AND, Adobe invests in its products; whereas, we’ve seen a gap in Oracle and Salesforce’s commitment to the Eloqua and Pardot marketing automation platforms that they acquired. – Adobe has a strong focus on Customer Experience (CX). It views design as a strategic component of CX.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

ANNUITAS

MAY 13, 2021

This evaluation looked at the four market leading platforms today—Oracle Eloqua, Marketo, Salesforce Pardot and Hubspot—analyzing 112 requirements that are critical for enterprise environments. Marketo scored 19% higher than Eloqua and Hubspot and 24% higher than Pardot in the analysis.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Customer Experience Matrix

APRIL 2, 2013

By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company. Revenue for 2012 is reported at $58.4 More significant, the company continues to have huge losses – it lost $34.4

Marketo 120

Marketo Salesforce.com Eloqua Marketing Automation Services 120

Customer Experience Matrix

AUGUST 26, 2014

A comparison with the S-1 figures of Eloqua and Marketo, plus Marketo’s most recent six months, shows: - loss equal to 35% of revenue, compared with 11% for Eloqua (which was run very conservatively) and 55% for Marketo (which was highly aggressive). Marketo has made great strides in bringing it down since their S-1.

Paid Search Agency 120

Paid Search Agency Hubspot Eloqua Advertising Agencies 120

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. My first job out of college (in 2007) was with a cybersecurity firm in Columbia, MD and they were actively using Eloqua to manage their email marketing programs and to track and qualify their leads. I open to anything.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Customer Experience Matrix

MAY 25, 2016

This has landed them at the center of today’s Account Based Marketing excitement which, in turn, paved the way further developments such as last month’s announcement that Demandbase data and account scores would be part of Oracle Eloqua ’s ABM solution. Content creation, journey orchestration, and email would be high on the list.

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Oktopost

SEPTEMBER 30, 2022

Mentioned throughout this episode are ways to lead score in: Marketo, Hubspot, & Eloqua. The Definitive Guide to Social Engagement Data Inside of Eloqua. The Definitive Guide to Social Engagement Data Inside of Marketo. The Definitive Guide to Social Engagement Data Inside of Hubspot. Meet Jennifer.

Lead Ranking 118

Lead Ranking Lead Scoring Sales Qualified Leads Eloqua 118

The Point

SEPTEMBER 25, 2018

Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market. He says (in summary): “It’s because their needs outgrow system capabilities.”.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Customer Experience Matrix

FEBRUARY 21, 2014

These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Basically, it lets Bizo read audience segments created by Eloqua.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Tomorrow People

MARCH 13, 2018

Hubspot, Eloqua, Marketo, and Pardot consultancy, setup and configuration. Lead nurturing and scoring. Reporting contribution and attribution. Marketing automation. Account-based marketing. Audience profiling and analysis. On and offline strategies. Customer relationship management (CRM). Channel identification and optimisation.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Oktopost

OCTOBER 5, 2022

The Definitive Guide to Social Engagement Data Inside of Eloqua. The Definitive Guide to Social Engagement Data Inside of Marketo. The Definitive Guide to Social Engagement Data Inside of Hubspot. Meet Jennifer.

Eloqua 118

Eloqua Work Management Marketing Qualified Leads Leads 118

The Point

NOVEMBER 27, 2018

In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot. Beyond the ability to optimize social media strategy, this allows marketers to confidently demonstrate the value of any given social activity on the company’s bottom line.

Top of Funnel 200

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 200

Oktopost

OCTOBER 12, 2022

The Definitive Guide to Social Engagement Data Inside of Eloqua. The Definitive Guide to Social Engagement Data Inside of Marketo. The Definitive Guide to Social Engagement Data Inside of Hubspot. Meet Jennifer.

Segmentation 118

Segmentation Eloqua Transparency Marketo 118

ClickZ

JANUARY 22, 2020

Oracle Eloqua. Oracle Eloqua is a cloud-based cross-channel marketing solution that primarily helps marketers to target customers and track them across all phases of the buying cycle. Email marketing campaigns: scheduled and Automated email sending facility. Perfect for: Delivering personalized marketing campaigns.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 144

ANNUITAS

DECEMBER 10, 2013

Blog Amanda Batista content marketing content mission customer obsession Oracle Eloqua tentents of modern marketing' I think this is a challenge for many organizations who are subscribed to old school batch and blast principles of marketing, but understand the value in editorial content.

Eloqua 100

Eloqua Content Marketing Marketing & Strategy Blast Campaigns 100

ANNUITAS

OCTOBER 1, 2015

I recently presented a story about my past success in winning an Eloqua Markie for ‘Metrics that Matter’ at a recent Atlanta Eloqua User Group.

Eloqua 100

Eloqua CAN-SPAM Opt-in Training 100

Convince & Convert

FEBRUARY 27, 2015

While it may not seem obvious from the outset, there is incredible potential value in a video platform that integrates with the likes of Eloqua, Marketo, Act-On, and other MAPs.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Marketing Insider Group

JULY 26, 2012

In this deck, my friends from Eloqua and JESS3 show you how to get some business done with content marketing and address every stage of the buyer’s journey in your marketing strategy. From Content to Customer by Eloqua & JESS3 from Eloqua. A six step content marketing model from steven van belleghem.

Eloqua 100

Eloqua Content Marketing Best Practices Content 100

Martech

NOVEMBER 11, 2024

Eloqua: Often integrated with various MPM platforms, Eloqua is a marketing automation platform that helps manage marketing campaigns and customer interactions. Anaplan: This platform empowers marketing teams to make strategic plans, optimize budget allocation and enhance spend visibility and performance.

Marketing Attribution 97

Marketing Attribution Work Management Marketing Automation Services Marketing Management 97

Marketing Insider Group

JANUARY 5, 2012

“ The Content Grid version 2 ” – by Eloqua. . “ The Size of The Mobile Market “ - by iStrategy. “ The Noob Guide To Online Marketing ” – by Unbounce. “ The Modern Marketer ” by Hubspot. 8 Great Marketing Infographics.

Eloqua 100

Eloqua Planning Storytelling Paid Search Agency 100

Contently

JANUARY 31, 2023

Marketing automation platforms like Adobe’s Marketo , HubSpot , Oracle Eloqua , or Salesforce also include embedded AI analytics capabilities, including predictive “lead scoring.”

Marketing AI 171

Marketing AI Content Marketing Paid Search Agency Planning 171

Marketing Insider Group

DECEMBER 20, 2012

At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. Real-time marketing was just getting started in 2009.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

ViewPoint

AUGUST 8, 2013

Via Eloqua. Tony Zambito shares how to make a connection between the real world and the digital world. Making these connections is key to gaining buyer insight and improving predictability. People Don’t Share Brochures, They Share Stories.

PointClear 120

PointClear B2B Marketing Eloqua B2B 120

Martech

MAY 1, 2024

The company implemented Conversica conversational AI tools integrated with Iron Mountain’s marketing automation platform (MAP), Oracle Eloqua. Expanding conversational AI Iron Mountain has taken a deliberate approach to expanding conversational AI capabilities since the initial implementation with Eloqua in 2021. “We

Marketing AI 98

Marketing AI Conversion Top of Funnel Eloqua 98

Act-On

SEPTEMBER 24, 2024

In the 2024 rankings, Act-On beats out marketing automation stalwarts including Eloqua , Marketo , and Hubspot. What’s more, Act-On also came out ahead of solutions as varied as TechTarget and Intensify.

Marketing Automation Services 130

Marketing Automation Services Act-On Work Management Lead Scoring 130