Adobe Experience Cloud Blog

MARCH 14, 2012

by Seth Resler On March 5th, the non-profit organization Invisible Children posted a video online called “Kony 2012.” So what content marketing tips can we learn from the Kony 2012 campaign? 4 Content Marketing Lessons from the Kony 2012 Campaign was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Campaigns 48

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SnapApp

AUGUST 8, 2012

Now that it's the beginning of August, you may have already planned or taken your 2012 summer vacation. Bear in mind, when looking at these unique app features, that Luxury Link's #1 goal for this campaign is to have the app go viral. And now you're wondering what your next trip will be in order to escape from reality for a little bit.

Viral Marketing 48

Viral Marketing Personalization User-Generated Content Facebook 48

Scoop.it

JANUARY 7, 2021

This was the issue that Death Wish Coffee, a company based in Saratoga Springs, NY, faced back in 2012. Make Use of Viral Trends. Tide used this viral trend to advertise their product, and their Tweet got a lot of attention, as a result: Image credit: Twitter.

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Hubspot

JULY 5, 2012

Oh, and can you make it go viral, too? First of all, what a frustrating question; virality can never, ever be guaranteed. But there are some common qualities to many of the viral videos out there that we've started to notice. Why did this gem go viral? Keep it Short. And they did it in all of their videos.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Youtube 28

Crimson Marketing

OCTOBER 9, 2013

Social promotion has been on the rise since 2012. SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013. Image: Courtesy of Virally Blog. Google+ and Slideshare Will Become Essential for B2B Content Marketers. Forbes ). Corporate Marketing Other Interesting Topics'

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Buffer

JULY 5, 2022

While the influencer went viral on TikTok for her salmon rice bowl recipe in 2021, she first created her YouTube channel in 2012 sharing content around fitness and food. Emily’s life plan for the week If you’re a fan of Emily Mariko , you know that her brand is all about minimalism.

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Newsletter Viral Marketing Twitter Youtube 86

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. He has worked with major brands like BBC, London 2012, British Airways, IKEA, and Sky. Are you ready?

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Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

SEPTEMBER 28, 2012

These are some examples of virality (the marketing kind) at its best. Thing is, viral marketing is not easy. Newsjack virality, that's what you can do. In other words, you can take something that's already gone viral, and piggyback on its success by creating your own awesome spin on it. So what can you do?

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

Crimson Marketing

OCTOBER 8, 2013

Social promotion has been on the rise since 2012. SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013. Image: Courtesy of Virally Blog. Google+ and Slideshare Will Become Essential for B2B Content Marketers. Forbes ). Corporate Marketing'

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RebelMouse

MAY 2, 2022

Success” in digital journalism doesn’t have to mean instant scale or tricks for going viral, but rather building a profitable and sustainable business over time that promotes quality journalism and serves the public interest. About RebelMouse.

Viral Marketing 52

Viral Marketing Startups Storytelling Traffic 52

Convince & Convert

MARCH 26, 2013

Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. The views that are a result of actions are recorded in “viral” views. The views that are a result of an action are actually recorded in “viral” views. Viral Reach.

Viral Marketing 167

Viral Marketing Facebook Buzz Marketing Management 167

SmartBug Media

JULY 17, 2020

Dollar Shave Club’s Our Blades Are F ing Great video was released in 2012. However, it remains the gold standard of how to go viral by disrupting the way you create authoritative content. Credit: YouTube. In the video, the company founder, Mike Dubin, addresses all the formal pain points for his customers—cost, quality, identity.

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Hubspot

DECEMBER 17, 2012

And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. With the Olympics and the presidential election under our belts, 2012 was undoubtedly an exciting year for news, and a lot of that excitement spilled over into campaigns in the marketing industry. Could newsjacking be one of them?

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Campaigns Work Management Marketing Management Planning 28

ClearVoice

FEBRUARY 1, 2022

She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”. Her tweets often go viral, and she’s the first to remind people to appropriately credit Black Creators of their words and work when sharing on social media (as we all should). Alex Wolf, Host of The Alex Wolf Podcast.

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Contently

MAY 23, 2016

For instance, on Thursday evening, one of our recent posts—” 13 Works of Classic Literature With Upworthy Titles “—started going viral on the /r/books subreddit. Over the years, our magazine has transformed, as my boss Sam Slaughter put it, from “a ratchet ‘zine of 2012 to a beautiful 160-pager.”

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Viral Marketing Advertising Mediums Linkedin ROI 94

Convince & Convert

JULY 23, 2012

The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. ESPN’s SportsNation is a television program that features viral sports video and interactive public polling. I wrote the majority of this piece from my hotel room in New Orleans while at NABJ 2012.

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Social Media Media Television marketing Blogger 133

NuSpark Consulting

MARCH 1, 2012

The passing of Davy Jones on February 29, 2012 has given me some time to reflect on the phenomenon on what the Monkees were at the time, and the role of marketing played in turning actors to beloved and still well-known musicians to this day. Davy wasn’t “liked”, “followed, ” or “shared.”

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Marketing Insider Group

OCTOBER 21, 2015

2012 to 2014 really built industry momentum. https://www.crunchbase.com/organization/virally. I legitimately went blind after looking at this for an hour. This now-blanket term includes visual marketing platforms, content creation agencies, video content platforms, and UGC software. The Content Marketing Investment Build Up.

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Adobe Experience Cloud Blog

OCTOBER 11, 2017

That’s what Asos did for their Winter 2012 campaign which won them a —one of the highest honors that can be bestowed upon advertisers and marketers—and additionally, a cool £5m in sales. While looking for top trending content, it’s essential to bring all the knowledge you have about your audience to the table and use every bit of it.

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Trends Content Thought Leadership Viral Marketing 134

Outgrow

AUGUST 12, 2021

Something humorous enough can go viral in no time. Remember Michael Dublin’s 2012 YouTube video for Dollar Shave Club that got almost 23 Million views? . What number of trees is your tool saving? Or how many lines of code is your new project going to be? Why Do You Need It? Humor helps you sell more!

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Work Management Paid Search Agency Marketing Management Companies 98

Marketing Insider Group

NOVEMBER 12, 2014

And while none of my posts “went viral,” I am engaging with thousands of new readers each month on that platform as well. This popular article is a deeper dive into Marc Andreessen’s now-famous Wall Street Journal essay from 2012 on “ Why Software Is Eating The World.”

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Vidyard

JULY 5, 2017

Now, not all marketers have the resources, the network, or the writing chops to engage in a large-scale propaganda effort like Salesforce, but that’s part of the value of disruptive storytelling: it’s Viral The #1 video goal of all marketers… (whoa, wait no it’s not!) viral in nature.

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Storytelling Video Marketing Conversion Viral Marketing 81

Content Marketing Institute

DECEMBER 12, 2017

Virality and reach will become less important, and marketers will instead focus on better segmenting and targeting capabilities, enhanced with the help of AI. Check out our forecasts for 2009 , 2010 , 2011 , 2012 , 2013 , 2014 , 2015 , 2016 , and 2017 , to see what we got right, and where we went way off track.

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Marketing AI Content Marketing Paid Search Agency Content 111

Convince & Convert

APRIL 11, 2014

It was that viral. Bob’s son, Jerry, went to Central Europe with his mother and half-brother in 2012. Tweetable Moments It really was people. bringjerryhome Tweet This Trial by Fire Bob Pfeifer used social media to bring his son home.

Skype 141

Skype Viral Marketing Social Media Facebook 141

Biznology

JULY 28, 2014

billion active users worldwide, and an increase of 92 percent when it comes to shared content since 2012. Specifically, viral reach has been reined in – frustrating marketers who are seeing a dip in engagement rates with their content. Facebook reports 1.23

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Twitter Social Marketing Social Networks Viral Marketing 80

Biznology

DECEMBER 20, 2011

Blog, tweet, and Facebook your slander or meritless accusaton; make a chastizing video, post it, promote it, and kick it to viral! If you want to tar and feather your sworn enemy online using social media, now’s the perfect time to do it! Turn it up to 11! From now until some time in January.

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Wikipedia Viral Marketing Social Media Spending 80

RebelMouse

JULY 11, 2017

A lot of people know RebelMouse from when we went viral in 2012 as a social aggregation tool — later dubbed "social media's front page." By this point, I had already worked on viral projects ( Dog Island is particularly fun) and built a real e-commerce business for Palo Alto Software.

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Paid Search Agency CMS Development Creativity Advertising Agencies 61

Content Standard

JANUARY 4, 2018

In 2012, an Austrian skydiver named Felix Baumgartner drew worldwide attention for his record-setting skydive from 128,000 feet above sea level. If that goal amounts to “going viral,” I’ve got bad news for you: That isn’t a plan at all. miles per hour at the peak of his freefall.

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Planning Brand Identity Branding Viral Marketing 48

Convince & Convert

MAY 1, 2015

Karlijn has seen great success with things like Facebook’s advanced targeting and the viral Sherlock, the lost and found dog video by embracing the fact that mistakes will be made. In 2012, Jon responded to a Tweet requesting help with some data entry from Jeff Gibbard , who has continued to be a mentor to Jon ever since.

Social Media 158

Social Media CMS Development Media Thought Leadership 158

Hubspot

APRIL 21, 2020

Because, in content, there's a strong relationship between virality and emotion. Editor's note: This post was originally published in December, 2012 and has been updated for comprehensiveness. 2) Surprise people. … Or make them happy, sad, afraid, angry, even disgusted!

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Tips Content SERP Custom Publishing 69

Convince & Convert

JANUARY 18, 2016

I started out with very little knowledge of what worked well, and my only presentation was one created back in 2012. Don’t get me wrong—I know it’s not possible to predict virality, but we can most certainly gather the information required to know what’s more likely to be shared. I built it from scratch.

Viral Marketing 104

Viral Marketing Ideal Customer Profiles Impressions Design 104

Contently

OCTOBER 5, 2016

When Apple released iOS 6 in 2012, the tech world flipped out over Apple Maps, the company’s late-to-the-game GPS directions app. Better data may also lead to a new philosophy that values quantity and virality over quality. “I Much of the press about the release criticized the software , especially in comparison to Google Maps.

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Content Standard

JUNE 9, 2015

Dubbed “The Internetest safety video on the Internet,” Delta’s new airline safety video is basically the Internet’s greatest viral hits compressed into a six-minute span. But not every brand that tries to piggyback off the latest meme will achieve Delta’s viral success. Double Rainbow Guy? Know Your Meme.

Internet Marketing 40

Internet Marketing Viral Marketing Blast Campaigns Guidelines 40

Content Marketing Institute

JUNE 8, 2018

Sixteen-year-old Jack won the grand prize at the 2012 Intel International Science and Engineering Fair for his part in developing a new method to detect pancreatic and other cancers. Any discussion with internal stakeholders about producing a video too often results in the question, “Will it go viral?” Manage hopes and fears.

Storytelling 102

Storytelling Content Viral Marketing Video Marketing 102

Outbrain

JANUARY 1, 2019

Since 2012, native advertising has steadily grown to become the dominant online advertising format. Every year has at least one viral meme, and 2018 was no different. This campaign shows the best of two worlds – viral meme and native ad – coming together to drive results. #3 2 Laurel or Yanny? VentureBeat.

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Paid Search Agency Marketing AI Examples Ads 55

Marketing Insider Group

NOVEMBER 21, 2013

It was produced to educate children on train safety and quickly became a social and viral sensation after it was released late last year. He won the 2012 Gordon E. Dumb Ways To Die is a hilarious public service announcement from Metro Trains of Melbourne Australia. The video has racked up 65 Million pageviews on YouTube.

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SnapApp

FEBRUARY 10, 2012

Video marketing ranks high on the list of priorities for marketers in 2012. Here are a few ways to integrate video marketing -- specifically, YouTube -- into your 2012 social campaign. Viral Videos: Don't expect your video to go viral. It's probably not going to happen, because viral videos happen by accident.

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Video Marketing Marketing & Strategy Viral Marketing Content 48