Marketing Insider Group

JUNE 3, 2024

Penguin Update (2012): Targeted webspam and manipulative link practices. In 2023, four Google Core Updates occurred over the year: Image Source These updates brought varying results for content marketers depending on their websites. Websites with poor content saw significant drops in their rankings.

Google 296

Google High Quality Lead Search Marketing SEO 296

Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. Why Zemanta?

Paid Content 315

Paid Content Distribution Cost Per Thousand Cost Per Click 315

Marketing Insider Group

DECEMBER 15, 2011

First came digital, then social and now the mobile revolution is taking the world by storm. In many countries, there are more mobile phones than people, homes with electricity, even toilets. There are more mobile users than all the TVs, PCs and landlines in the whole world combined ! Step 1: Create a Mobile-Optimized Website.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Lead Ranking 100

Marketing Insider Group

DECEMBER 26, 2012

Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community, the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. Thanks to everyone who supported me in 2012. I hope you enjoy the review.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing Proposals 100

KoMarketing Associates

DECEMBER 27, 2012

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. You can never stop learning and sharing. You can never stop learning and sharing.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Marketing Insider Group

JANUARY 5, 2012

It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. I hope these infographics help to inspire your objectives and efforts as we kick off 2012! “ The Size of The Mobile Market “ - by iStrategy.

Eloqua 100

Eloqua Planning Storytelling Paid Search Agency 100

Marketing Insider Group

JANUARY 10, 2012

There are some prognosticators that would have you believe that 2012 is going to be a bleak year for business. I believe 2012 offers tremendous opportunity, especially for businesses to grow and for marketers to continue to play an increasingly important role in the transformation of our world economy. The Bad News.

Lead Scoring 100

Lead Scoring Lead Ranking Paid Search Agency Planning 100

Marketing Insider Group

MAY 8, 2012

My best post of 2012 so far (and by far) is 8 great marketing infographics to inspire you in 2012. So in the next week, I will share 2 additional infographics to help inspire your efforts, to focus on your customers and to drive better results in 2012. By 2014 the mobile internet will over take desktop internet users.

Mobile Marketing 100

Mobile Marketing Stats Mobile Advertising SMS 100

Webbiquity

DECEMBER 6, 2018

Is Your Site Mobile Responsive? Roughly 60 percent of searches now happen on a mobile device, such as a smartphone or tablet? That’s not surprising, considering how much time most of us spend using our mobile devices. A poor mobile design will impact overall engagement on your site. Blank space, baby.

Design 226

Design Marketing Websites Mobile Marketing Search Marketing 226

Webbiquity

DECEMBER 20, 2019

With that guarantee, healthcare professionals might not see the need to put too much time and effort into their marketing campaigns. Here’s a look at marketing trends that will define 2020, and beyond, within healthcare. First off, keep in mind that guest posting should be part of a larger influencer marketing strategy.

Trends 48

Trends Work Management Marketing Management Planning 48

Webbiquity

APRIL 16, 2014

Gone are the days when a mobile-enabled web presence was an afterthought. Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices. What do advertisers need to know about mobile access? How large is the mobile share of social network traffic? 91% of U.S.

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Buzz Marketing for Technology

DECEMBER 21, 2012

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way.

Mobile Marketing 100

Mobile Marketing Amazon Advertising Mediums Paid Search Agency 100

Biznology

DECEMBER 28, 2016

AUDI : Changed the way in which companies sell vehicles, with the introduction of an innovative showroom concept launched in 2012 named Audi City. Reaching a tipping point, LEGO started restructuring and digital transformation focused on new revenue sources coming from movies, mobile games, and mobile applications.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Tomorrow People

OCTOBER 7, 2011

This vital insight covers several key aspects: A specifically identified target market. An understanding of that market's prioritie s and levels of discretionary income. An understanding of that market's core values, wants, needs and desires. Don’t go mobile without going strategic.

Work Management 120

Work Management Marketing Management Inbound Marketing Paid Search Agency 120

Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Webbiquity

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Or if not—how have recent changes in Facebook’s layout changed best practices for marketers? what are the secrets to Facebook advertising success?

Stats 100

Stats Facebook Best Practices Mobile Advertising 100

ViewPoint

JANUARY 2, 2018

A 2017 MARTECH TODAY infographic lists the almost 5,000 companies that are part of the marketing technology landscape, up from just 150 in 2011. 02 is that technology has made it possible for marketing to get more poor-quality leads to sales faster than ever before. I don’t place all the blame on marketing. Not 50 things.

Lead Ranking 217

Lead Ranking Lead Scoring Sales Qualified Leads Budget Programs 217

Marketing Insider Group

MAY 22, 2012

Next week brings Memorial Day and the unofficial start of the 2012 summer season here in the United States. And welcome to the Summer of 2012! Return on Influence : The Revolutionary Power of Klout, Social Scoring, and Influence Marketing - by Mark Schaefer (@ MarkwSchaefer ).

Best Practices 100

Best Practices Social Media Rules Paid Search Agency 100

Webbiquity

NOVEMBER 29, 2012

While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. So, is Pinterest worthwhile for business marketing? B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner by Marketo B2B Marketing and Sales Blog.

Marketing Analytics Tools 100

Marketing Analytics Tools Best Practices Social Networks CAN-SPAM 100

Webbiquity

SEPTEMBER 19, 2012

Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. 5 STARS **. 5 STARS **.

Paid Content 100

Paid Content Facebook Tools Best Practices 100

Webbiquity

JANUARY 28, 2013

Top SEO Tools for 2012 by Mark The Marketer. 78 Resources For Every Internet Marketer’s Toolkit by Search Engine Watch. * 78 Resources For Every Internet Marketer’s Toolkit by Search Engine Watch. * Link Rot – and the Most Amazing Free Tool to Find and Fix Broken Links by Internet Marketing Ninjas.

Keywords 100

Keywords Research SEO Tools 100

Biznology

FEBRUARY 18, 2013

Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. Consider these highlights: 96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. Google is either evolving into a “walled garden,” or it’s evolving to meet the needs of “mobile-first” searches and voice search. What Are SERP features? So why is all this happening?

SERP 295

SERP Features Google Top of Funnel 295

Contently

MARCH 9, 2023

The latest Google Analytics update (GA4) is the first major update to Google’s web analytics service since 2012. A lot has changed since then—namely, the arrival of two new user privacy laws ( GDPR and CCPA ), increased use of mobile apps, and the phasing out of third-party cookies.

Marketing Strategy 186

Marketing Strategy Marketing & Strategy Top of Funnel Marketing Analytics Tools 186

Zoominfo

MARCH 27, 2018

And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. 63% of marketers agree customer engagement includes renewals, repeat purchases, and retention ( source ). More than three-quarters of marketers say engagement occurs in the middle or end stage of the marketing funnel ( source ).

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Oktopost

AUGUST 15, 2022

In 2012, Facebook launched their mobile ads program, and also acquired Instagram. There’s no denying that social media plays an integral role in our lives, and doubly so if you’re a marketer. That same year, Snapchat exploded on the scene, pioneering ephemeral content within the social media world.

Social Media 174

Social Media Media Lock-In Budget Programs 174

Contently

APRIL 19, 2017

That said, there are still plenty of important assumptions surrounding social media that make the rounds in marketing circles. Here are six social media trends that marketers should know about. Facebook’s mobile transformation is almost complete. users will access the app only through mobile. in Q4 2016.

Social Media 167

Social Media Trends Emarketing Media 167

Biznology

JULY 24, 2017

In the company’s first year, Bezos hired mobile billboards to drive by Barnes & Noble stores displaying the question, “Can’t find that book you wanted?” Amazon is so reliant on robots for order fulfillment that it purchased robotics and automation provider Kiva Systems for $775 million in 2012. Entrepreneur).

Paid Search Agency 212

Paid Search Agency Companies Amazon Fulfillment 212

KoMarketing Associates

FEBRUARY 27, 2014

This sparked debate amongst industry thought leaders on whether Yahoo could still be a viable player in the search engine market, as detailed on Search Engine Roundtable. Yahoo organic search was actually down 40% year over year from January 2012. The broader search engine market landscape. The news is worse for B2B marketers.

Search Marketing 120

Search Marketing Marketing Analytics Tools B2B Marketing Search Engine Marketing 120

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

KoMarketing Associates

DECEMBER 21, 2012

As content marketers, there’s something to be said for infusing your writing with nostalgia. In this post, we’ll take you through the ghosts of content marketing past , present , and future to reflect on the evolution of content marketing a la Charles Dickens. Ghost of Content Marketing Past. You get the idea.

Planning 120

Planning Content Marketing Television marketing Advertising Agencies 120

Contently

DECEMBER 22, 2017

In 2012, Atlantic deputy editor Alexis Madrigal came up with the term “ dark social ” to describe the “vast trove of social traffic is essentially invisible to most analytics programs.” Publishers and marketers in these fields could cut back on content if they only see a few shares per story. Out of the dark.

Studies 163

Studies SMS Terms and Conditions Mobile Marketing 163

markempa

FEBRUARY 10, 2012

But what compounds the situation is that marketers don’t have the time or resources to test every potential tactic. This is why Carroll advises looking at marketing like a portfolio manager looks at a mutual fund. Top Takeaways for Small Business from Email Summit 2012. Email Summit: Mobile marketing panel on the complex sale.

Lead Generation 120

Lead Generation Tactics Generation Leads 120

markempa

JULY 15, 2013

Tweet To determine the most used lead gen tactics, and map that to their effectiveness and difficulty, we asked the following questions in the MarketingSherpa 2012 Lead Generation Benchmark Report …. Marketing these days is about educating your target market, engaging with them, and only selling when they’re ready to buy.

Lead Generation 120

Lead Generation Tactics Effectiveness Generation 120

Marketing Insider Group

DECEMBER 8, 2011

Hey B2B marketers! Next week I will be joining my good friends Adam Needles (@ abneedles ), Ardath Albee (@ ardath421 ) and Craig Rosenberg (@ funnelholic ) for a round table discussion on # B2B Marketing – 2011 Year in Review and predictions for 2012. What Was The Biggest B2B Marketing Surprise?

B2B Marketing 100

B2B Marketing Planning B2B Mobile Marketing 100