B2B Blogging Trends for 2011

Webbiquity

Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Among the findings: • If you don’t have a blog yet, 2011 is the year to start one.

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The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Happy New Year!

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

40 Awesome Marketing Tweets From 2011

Marketing Insider Group

” Here is my 2011 list of favorite tweets.@ e6e6e6 ;'> February 11, 2011 8:32 am via HootSuite Reply Retweet Favorite. e6e6e6 ;'> February 15, 2011 1:22 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> March 4, 2011 8:18 am via UberSocial Reply Retweet Favorite.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Is a Blog Still Important in 2011? 70% of marketers planned to increase their social media budgets by 10% or more in 2011. •

40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)

Webbiquity

SEO and Competitive Research Enterprise Level Competitive Keyword Research by SEO Himanshu This post provides a detailed six-step process for researching competitors’ keywords that can work for even very large websites in under 60 minutes.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. How to Build the Perfect Facebook Fan Page, 2011 Edition by techipedia.

Live Blogging the Eloqua Experience 2011 Keynote

Modern Marketing

by Jesse Noyes | Tweet this Eloqua Experience 2011 is a big event. The people working in it are on the cutting edge, Kardon says. Brian Kardon at Eloqua Experience 2011. Does of track sessions, graduations, best practices. But don’t forget the keynotes.

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B2B Marketing Predictions For 2011

Marketing Insider Group

So here is my list of B2B Marketing Insider predictions for 2011. While the rest of us catch on to what works. The iPad and possibly other tablets will start to make laptops look soooo 2000-singles as more and more move 100% of their digital work and personal lives to these devices.

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Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11

Modern Marketing

In essence, the application would work like a touchscreen iPad application. Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

2011: The year of personal brands

Chris Koch

Owyang’s blog is still packed full of references to Forrester and his work there. But as social media raises the ante for putting a personal face to the corporate brand, we are going to have to work through the issues that Forrester is grappling with right now. This is the year that the personal brand begins to do battle with the corporate brand. I think we need to let the personal brand win—especially in B2B.

Aha! Marketing Leaders Reveal Their Most Powerful Marketing Insights from 2011

B2B Lead Generation

Tweet At the B2B Summit 2011 in San Francisco, Daniel Burstein, Director of Editorial Content at MECLABS, asked me and a few other attendees to reveal our most important “aha” moments in 2011. 2:40 – Karen Hayward, CMO and EVP of CenterBeam , believes it’s time for marketers to be accountable for results and has been working diligently with her team throughout 2011 to demonstrate that. 2011 was about … owning our accountability.”.

B2B Marketing Tactics That Work Today

Marketing Insider Group

The topic is B2B Tactics That Work (And Those That Don’t ). What B2B Marketing Tactics Work Today? And this only works on the back of an effective content marketing strategy that puts our customer needs at the center.

Predictions for B2B Marketing in 2011

Customer Experience Matrix

Summary: 2011 will see continued adjustment as B2B lead generators experiment with the opportunities provided by new media. This will eventually lead to a backlash against marketing automation, although that might not happen until after 2011. Marketers in 2011 will still be confused about how to make best use of the many opportunities presented by social media. 2011 predictions demand generation marketing automation industry trends

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2011 B2B Marketing Trends

Webbiquity

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. Why would otherwise highly sensible, ROI-conscious marketers spend even more money on a tactic that they don’t believe works very well?

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The New Alliance Between Sales and Marketing – SiriusDecisions 2011 Recap

ANNUITAS

All of these case studies emphasized the importance of marketing and sales working in a unified fashion to develop this process. The speakers reminded us that service levels are bi-directional and only work if both departments collaborate on the development, measurement, and adherence to theses agreements. This Tweet from Meg Heuer says it all: “Even guest presenters’ success stories from # sds11 remain works-in-progress. I spent last week at the Sirius Decision Summit.

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Webinar Replay: Six Funnel Focal Points to Finish 2011 Strong – Part 2

B2B Lead Generation

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”. They help identify why a campaign is or isn’t working.

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Financial benchmarks for B2B marketing agencies

Savanta

The 2011 B2B Marketing Agency League Table , compiled by B2B Marketing Magazine and Circle Research , fills in the gaps. . The UK’s top ten B2B marketing agencies by turnover in 2011: IAS B2B (£12.6m). The average annual turnover from B2B work is £2,863,803. . B2B market research B2B Marketing Magazine column B2B Marketing Agency League 2011Are you normal? . As a business I mean. .

Why Writing Like You Talk Works Better for Your Brain

Writing on the Web

Works Better for Your Brain" alt=" Why Writing Like You Talk Works Better for Your Brain" />. Neuromarketing and How Content Marketing Works.

When Business Blogging Works Too Well…

Writing on the Web

Blogging for your business works like this: You blog about the problems you solve for your clients. The more work I’m getting ghost blogging for executive coaches , the more interesting my writing becomes, and the more fun I’m having. It works for my clients.

Another Dreamforce 2011 Recap #DF11

Sales Intelligence View

Dreamforce 2011 was an amazing event. The Metallica guitar giveaway was so successful that we had people coming to our booth wondering how we worked out a deal with Dreamforce to have this as the giveaway. Dreamforce 2011 was a great event.

Make Lead Nurturing Work For You

Marketing Insider Group

Without it prospects that are not ready to purchase now or in the immediate future are more likely going to fall off the sales grid and choose another company to work with.

Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.

Customer Experience Matrix

Peer pressure worked, and there I was. I spent most of this week at Salesforce.com ’s Dreamforce conference. With 45,000 registrants, the company says that Dreamforce is now the largest technology industry gathering. I don’t know whether that’s true (as someone pointed out, the Consumer Electronics Show is much bigger, for starters). But I did notice about two years ago that pretty much everyone in the B2B marketing automation space was more or less assuming I’d attend.

Product Update: August 2011 Release

Sales Intelligence View

On top of all the work to continue optimizing the application for our growing list of customers, we wanted to highlight some enhancements to the application that all of you should be seeing with the latest release.

Go home from Dreamforce 2011 with Metallica

Sales Intelligence View

It was about this same time that we were working on our Dreamforce plan for the year. The annual event by Salesforce was lit on fire when it was leaked that Metallica was going to be playing at Dreamforce.

Kangaroo: When Marketing Works

Biznology

Today, I received a text, which gave me 16 oz of pretty good coffee (honestly it’s not the greatest but it’s very good and the whole package works for me) for just $.49. Marketing works. Image via Wikipedia.

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Simple Works Well in SEO

Biznology

Image by Niels Linneberg via Flickr. Search engine optimization (SEO) is not an easy task.

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Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

ViewPoint

Here are our guest marketing and sales bloggers along with their ViewPoint posts in 2011: Ardath Albee , CEO, Marketing Interactions eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset. Trish Bertuzzi , President and Chief Strategist, The Bridge Group Laurie Page , Managing Partner, The Bridge Group 10 Inside Sales Predictions for 2011. Ann Handley , Chief Content Officer, MarketingProfs, and the co-author of Content Rules 4 Trends Shaping B2B Marketing in 2011.

Creating a Website That Works!

Tomorrow People

How to make a website that works. A website that works may sound like an obvious thing. After all, all websites work don’t they? Actually, many websites only work in very basic, functional terms, but fail to work in bringing in web traffic and converting it into sales. Here are three things you need to know about how to make a website that works for you: Bringing in visitors.

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What's the most important marketing skill for 2011?

Biznology

Let's suppose I gave you a quiz and asked, "Which of the following is the most important skill for online marketing in 2011? A friend of mine—a guy—once worked for a cosmetics company. He claimed that he was a better marketer than many of the people--mainly women--who had worked there for years because he knew he didn't know anything about cosmetics and was forced to listen more to his customers. Image by Getty Images via @daylife. by Tim Peter.

My social media marketing posts from 2011

Biznology

I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me.

One Way Smart B2B Marketers Work Backwards

Marketing Craftmanship

Smart marketers work backwards. B2B Marketing Needs Impressive Stuff Like This. Companies invest considerable time and effort in securing and preparing for public events, industry seminars, keynote addresses, webinars and roundtable discussions.

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SEO and Content Marketing Work Together

NuSpark

In summary, content marketing and SEO work together. Search Engine Optimization, or SEO, is the unique mix of art and science with the ultimate goal to showcase your firm on Google’s first page when users query a term that your firm provides as an answer to that query. However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click.

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SEO and Content Marketing Work Together

NuSpark

In summary, content marketing and SEO work together. Search Engine Optimization, or SEO, is the unique mix of art and science with the ultimate goal to showcase your firm on Google’s first page when users query a term that your firm provides as an answer to that query. However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click.

Work 144