B2B Blogging Trends for 2011


Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Among the findings: • If you don’t have a blog yet, 2011 is the year to start one.

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40 Awesome Marketing Tweets From 2011

Marketing Insider Group

” Here is my 2011 list of favorite tweets.@ e6e6e6 ;'> February 11, 2011 8:32 am via HootSuite Reply Retweet Favorite. e6e6e6 ;'> February 15, 2011 1:22 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> March 4, 2011 8:18 am via UberSocial Reply Retweet Favorite.

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The 2011 #Nifty50 Top Twitter Men Reprise


Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

The Nifty 50 Top Women of Twitter for 2011


Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011.

B2B Marketing Insider Top Posts Of 2011

Marketing Insider Group

Maybe there is just something in the human psyche that requires us to count the progress we’ve made, to recognize the success we’ve achieved, to learn what works so we can emulate it and to learn what didn’t work so we can eliminate it.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Is a Blog Still Important in 2011? 70% of marketers planned to increase their social media budgets by 10% or more in 2011. •

Live Blogging the Eloqua Experience 2011 Keynote

Modern Marketing

by Jesse Noyes | Tweet this Eloqua Experience 2011 is a big event. The people working in it are on the cutting edge, Kardon says. Brian Kardon at Eloqua Experience 2011. Does of track sessions, graduations, best practices. But don’t forget the keynotes.

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Aha! Marketing Leaders Reveal Their Most Powerful Marketing Insights from 2011

B2B Lead Generation

Tweet At the B2B Summit 2011 in San Francisco, Daniel Burstein, Director of Editorial Content at MECLABS, asked me and a few other attendees to reveal our most important “aha” moments in 2011. 2:40 – Karen Hayward, CMO and EVP of CenterBeam , believes it’s time for marketers to be accountable for results and has been working diligently with her team throughout 2011 to demonstrate that. 2011 was about … owning our accountability.”.

40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)


SEO and Competitive Research Enterprise Level Competitive Keyword Research by SEO Himanshu This post provides a detailed six-step process for researching competitors’ keywords that can work for even very large websites in under 60 minutes.

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B2B Marketing Predictions For 2011

Marketing Insider Group

So here is my list of B2B Marketing Insider predictions for 2011. While the rest of us catch on to what works. The iPad and possibly other tablets will start to make laptops look soooo 2000-singles as more and more move 100% of their digital work and personal lives to these devices.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1


Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. How to Build the Perfect Facebook Fan Page, 2011 Edition by techipedia.

Webinar Replay: Six Funnel Focal Points to Finish 2011 Strong – Part 2

B2B Lead Generation

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”. They help identify why a campaign is or isn’t working.

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Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11

Modern Marketing

In essence, the application would work like a touchscreen iPad application. Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

B2B Marketing Tactics That Work Today

Marketing Insider Group

The topic is B2B Tactics That Work (And Those That Don’t ). What B2B Marketing Tactics Work Today? And this only works on the back of an effective content marketing strategy that puts our customer needs at the center.

2011: The year of personal brands

Chris Koch

Owyang’s blog is still packed full of references to Forrester and his work there. But as social media raises the ante for putting a personal face to the corporate brand, we are going to have to work through the issues that Forrester is grappling with right now. This is the year that the personal brand begins to do battle with the corporate brand. I think we need to let the personal brand win—especially in B2B.

Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!


Here are our guest marketing and sales bloggers along with their ViewPoint posts in 2011: Ardath Albee , CEO, Marketing Interactions eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset. Trish Bertuzzi , President and Chief Strategist, The Bridge Group Laurie Page , Managing Partner, The Bridge Group 10 Inside Sales Predictions for 2011. Ann Handley , Chief Content Officer, MarketingProfs, and the co-author of Content Rules 4 Trends Shaping B2B Marketing in 2011.

Creating a Website That Works!

Tomorrow People

How to make a website that works. A website that works may sound like an obvious thing. After all, all websites work don’t they? Actually, many websites only work in very basic, functional terms, but fail to work in bringing in web traffic and converting it into sales. Here are three things you need to know about how to make a website that works for you: Bringing in visitors.

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2011 B2B Marketing Trends


MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. Why would otherwise highly sensible, ROI-conscious marketers spend even more money on a tactic that they don’t believe works very well?

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Make Lead Nurturing Work For You

Marketing Insider Group

Without it prospects that are not ready to purchase now or in the immediate future are more likely going to fall off the sales grid and choose another company to work with.

The New Alliance Between Sales and Marketing – SiriusDecisions 2011 Recap


All of these case studies emphasized the importance of marketing and sales working in a unified fashion to develop this process. The speakers reminded us that service levels are bi-directional and only work if both departments collaborate on the development, measurement, and adherence to theses agreements. This Tweet from Meg Heuer says it all: “Even guest presenters’ success stories from # sds11 remain works-in-progress. I spent last week at the Sirius Decision Summit.

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Financial benchmarks for B2B marketing agencies


The 2011 B2B Marketing Agency League Table , compiled by B2B Marketing Magazine and Circle Research , fills in the gaps. . The UK’s top ten B2B marketing agencies by turnover in 2011: IAS B2B (£12.6m). The average annual turnover from B2B work is £2,863,803. . B2B market research B2B Marketing Magazine column B2B Marketing Agency League 2011Are you normal? . As a business I mean. .

Five Reasons Your Lead Generation Campaigns May Not Be Working


Craig works with business and industry experts to cultivate the Focus.com network. B2B lead generation is complex, and there is always work to be done. Here are my 5 reasons your lead generation campaigns may not be working: No start-to-finish process: The best lead/demand generation programs are "always-on," systematic processes. It works now and has for years. All great lead generation programs take work.

Why Writing Like You Talk Works Better for Your Brain

Writing on the Web

Works Better for Your Brain" alt=" Why Writing Like You Talk Works Better for Your Brain" />. Neuromarketing and How Content Marketing Works.

Another Dreamforce 2011 Recap #DF11

Sales Intelligence View

Dreamforce 2011 was an amazing event. The Metallica guitar giveaway was so successful that we had people coming to our booth wondering how we worked out a deal with Dreamforce to have this as the giveaway. Dreamforce 2011 was a great event.

Lessons from a B2B Summit Coach: Five Steps to Cut through the Noise, Turn off the Hype and Create a B2B Social Media Program that Works

B2B Lead Generation

Tweet If you’re struggling with managing social media programs in the B2B marketplace, Zuzia Soldenhoff-Thorpe (pictured at below) has some news for you: Most of your peers are too. Why is she so certain?

When Business Blogging Works Too Well…

Writing on the Web

Blogging for your business works like this: You blog about the problems you solve for your clients. The more work I’m getting ghost blogging for executive coaches , the more interesting my writing becomes, and the more fun I’m having. It works for my clients.

Product Update: August 2011 Release

Sales Intelligence View

On top of all the work to continue optimizing the application for our growing list of customers, we wanted to highlight some enhancements to the application that all of you should be seeing with the latest release.

Go home from Dreamforce 2011 with Metallica

Sales Intelligence View

It was about this same time that we were working on our Dreamforce plan for the year. The annual event by Salesforce was lit on fire when it was leaked that Metallica was going to be playing at Dreamforce.

Simple Works Well in SEO


Image by Niels Linneberg via Flickr. Search engine optimization (SEO) is not an easy task.

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What Was Your Favorite Part of Eloqua Experience?

Modern Marketing

by Jesse Noyes | Tweet this What was your favorite part of Eloqua Experience 2011? Take a look at this deck from Eloqua’s CEO Joe Payne’s keynote address at Eloqua Experience 2011. A visual look at the prep work done before the event.

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Kangaroo: When Marketing Works


Today, I received a text, which gave me 16 oz of pretty good coffee (honestly it’s not the greatest but it’s very good and the whole package works for me) for just $.49. Marketing works. Image via Wikipedia.

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Eric Schmidt: The Next Facebook will be Social, Mobile & Local

Modern Marketing

During his sit down talk with Salesforce.com’s CEO Marc Benioff at Dreamforce 2011 , Schmidt praised Facebook’s founder and chief. “He will be seen in the context as one of the great leaders in our industry. by Jesse Noyes | Tweet this Who will be the next Mark Zuckerberg?

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What's the most important marketing skill for 2011?


Let's suppose I gave you a quiz and asked, "Which of the following is the most important skill for online marketing in 2011? A friend of mine—a guy—once worked for a cosmetics company. He claimed that he was a better marketer than many of the people--mainly women--who had worked there for years because he knew he didn't know anything about cosmetics and was forced to listen more to his customers. Image by Getty Images via @daylife. by Tim Peter.

My social media marketing posts from 2011


I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me.

What to Expect at Eloqua Experience

Modern Marketing

Eloqua Experience 2011 kicks off after much anticipation. Eloquans were hard at work getting ready for today’s kickoff. More attendees are expected at Eloqua Experience 2011 than ever before. by Jesse Noyes | Tweet this Today’s the day.

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Predictions for B2B Marketing in 2011

Customer Experience Matrix

Summary: 2011 will see continued adjustment as B2B lead generators experiment with the opportunities provided by new media. This will eventually lead to a backlash against marketing automation, although that might not happen until after 2011. Marketers in 2011 will still be confused about how to make best use of the many opportunities presented by social media. 2011 predictions demand generation marketing automation industry trends

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One Way Smart B2B Marketers Work Backwards

Marketing Craftmanship

Smart marketers work backwards. B2B Marketing Needs Impressive Stuff Like This. Companies invest considerable time and effort in securing and preparing for public events, industry seminars, keynote addresses, webinars and roundtable discussions.

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American Privacy 2011 – Empowering the Consumer


The flurry of big privacy announcements at the end of 2010 – each one trying to outdo the others – made clear that US privacy is coming alive in 2011. American Privacy 2011 – Empowering the Consumer was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Near Boston or New York City? Get up to speed on BtoB marketing automation on your way to work

Sales Lead Insights

To quickly get up to speed on BtoB marketing automation and the benefits it may bring your company—and to learn about some fast, easy and affordable ways to put it to work—please join us for this Executive Breakfast Briefing: What BtoB marketing Automation is all about, and why you should care.

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What is Dreamforce? #DF11

Modern Marketing

by Jesse Noyes | Tweet this Today marks the kickoff Dreamforce 2011 so, if you work anywhere in the cloud computing space, you’re probably hearing something about it. Registeration for Dreamforce 2011 is up above 42,000, according to Salesforce.com CEO Marc Benioff.

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