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A Curious and Terrified Marketer’s Start to AI and Predictive Analytics – Pt 2

Heinz Marketing

The post A Curious and Terrified Marketer’s Start to AI and Predictive Analytics – Pt 2 appeared first on Heinz Marketing. Maybe I saved you some time. Maybe you have a tip for me? I would love to hear if you do!

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Persona Classification and the Buying Committee: The What, How, and Why – Pt. 1

Heinz Marketing

The post Persona Classification and the Buying Committee: The What, How, and Why – Pt. This way of categorizing personas and how they relate to the buying committee makes it easier to understand how different titles can apply to a BC. Next time I’ll go over how we can make this actionable. 1 appeared first on Heinz Marketing.

Buy 101
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Trick or Trailhead: Mystery at AI Manor

Salesforce Marketing Cloud

To participate, complete the Trick or Trailhead at AI Manor module between October 17, 2023, 9:00 AM PT and November 30, 2023, 11:59 PM PT. Your job is to get to know our cast of characters, help restore normality at AI Manor, and uncover who caused the confusion at the party and why! Are you up for the challenge?

Rules 142
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Black History Month Pt 1: Black Innovators Who Inspire Change

ClearVoice

The post Black History Month Pt 1: Black Innovators Who Inspire Change appeared first on ClearVoice Blog. May we strive to make Black History Month more than a month, but an acknowledgment of Black pioneers that are paving the way for change and unity regardless of the monthly holiday observance.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

May 10, 2023 at 12:30 pm PT, 3:30 pm ET, 8:30 pm GMT Whether you're new to intent data or want to get more from the services you’re already using, this webinar will deliver valuable insights. Don’t miss this must-attend session.

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Secrets of Marketing Ops

Full Circle Insights

Wednesday, May 22, 2024 10AM PT, 12PM CT, 1PM ET What are the secrets of marketing ops? How do they seemingly do it all? Join us for this live webinar to find out.

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Beginner’s Guide to SEO: Basic Steps Marketers Need To Know (Pt. 1)

Crimson Marketing

Just like this page has the title “Beginner’s Guide to SEO: Basic Steps Marketers Need To Know (Pt. The post Beginner’s Guide to SEO: Basic Steps Marketers Need To Know (Pt. H1 Tag – This is the title of any web page on a website when you open that page. 1)”, the H1 tag is usually the largest font on the page.

SEO 100
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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

Join Drift’s Senior Product Marketing Manager, Kristin Hess, and 6sense’s Head of Vertical Marketing, Will Lyon, to learn: Why a digital buying experience doesn’t have to (and shouldn’t) feel so different from an in-person buying experience How to leverage first-party data for better brand experiences How to create more seamless marketing-to-sales (..)

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Mastering Intent Data: Understanding its Importance & Best Practices

Speaker: Joe Apfelbaum, CEO of Ajax Union

In this session, you will learn: What intent data is and why it's important for your business The key terminology and differences between first-, second-, and third-party data How to effectively use intent data to drive business results and maximize your marketing efforts The difference between company and contact intent data and how to leverage each (..)