Anything Goes Marketing

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Customer Nurturing: It's Not Lead Nurturing so Stop Calling it That

Anything Goes Marketing

You know, I really want to do X with your product. Can you get on a call to chat? This is a typical message that customer success managers or any customer facing person hears from their customers almost on a daily basis. In many of these situations there is in fact a solution. The problem is that the customer wasn’t aware of it. This can happen for many reasons. The trick is to try and get in

5 Corporate B2B Blogs That You Should Copy

Anything Goes Marketing

Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. The importance of blogs in your B2B marketing mix can't be overlooked. A recent study by Hubspot found that those companies that use blogs generate 67% more leads than those that don't. However, anyone that can open a.

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Top Automated Marketing Personalization Tactics

Anything Goes Marketing

This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use?

Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

If your product or service is subscription based, automatically enter key customer contacts into an email campaign that sends auto email notifications that their contract is about to expire at the 90, 60 and 30 day mark prior to the renewal date.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. B2B Marketing.

HP Gets it Right With Their "Change Artists" Lead Generation Campaign

Anything Goes Marketing

Putting a time constraint works with selling products, it will definitely work with people accessing information that is informative and entertaining (I kick myself when I don't read each of the MarketingSherpa articles before they expire).

Tips to Improve How You Segment Your Database

Anything Goes Marketing

Requesting web visitors for the time frame in which they are looking to buy your product can be problematic as the person completing the form may lie to avoid getting a call from a sales rep even if they are looking to purchase in the next 3 months. Hi everyone.

How To Build a Lead Nurturing Culture Part I

Anything Goes Marketing

If you think that product sales sheets are appropriate for lead nurturing, you will not achieve optimal results. In addition, there is a significant savings in cost per opportunity by focusing on leads that have already expressed interest in your product or service.

How do I Generate More Leads from my Website?

Anything Goes Marketing

Here is a summary of the key points: While both marketers and users agree that registering for white papers, analyst reports and demos is acceptable, 45% of users are OK with registering to download product information. Think about it, a prospective buyer is evaluating your product and wants to read more about you. Most likely, they'll fill out a form (if it's simple) to get a PDF on your product.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. B2B Marketing.

How do you allow prospects to get closer to your product?

Anything Goes Marketing

Have you ever been miffed when trying to test out a product from a website? I want to test out your product so I can evaluate it myself before I have a salesperson call me or before I invest anymore time in your company! Allow me to engage and interact with your product!

Wake up and Send More Email

Anything Goes Marketing

The marketer needs to make educational materials that will guide the prospect along the buyer’s journey as they progress through the evaluation stages to the eventual product purchase.

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

The Eloqua product was much discussed at the event but I’ve excluded those tweets here as this post was focused on learnings for B2B marketers that goes beyond Eloqua. This post as an example, was written from the product of social media (Twitter).

Email Marketing Metrics You Should be Tracking

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Did a combined direct mail and email campaign really lift response for a new product launch or was email sufficient? If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. B2B Marketing.

Latest B2B Marketing Trends From SiriusDecisions Summit 09

Anything Goes Marketing

Process drives productivity - start with process then implement technology. If you’re looking for an eloquently written post on how B2B marketing has changed and recommendations on what you should do, you’ve come to the wrong page.

Sharing Space: Marketing and Sales

Anything Goes Marketing

At your own company there still may be plenty of interest for your products or services but companies may not have the budget to purchase from you which means longer sales cycles and missed forecasts.

Lead Management and Football

Anything Goes Marketing

The defense could be a marketing automation system that is not fully synced with a CRM, it could be your competition providing higher quality products or it could be a breakdown in the hand off process between sales and marketing - there are many more possibilities.

Email Marketing Gone Wrong - It's not the 1990s Anymore

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Here is the email once I enabled the images: If you notice, the products being advertised are women's beauty products. The products that I should see could be something like shaving gel. I click on the image of the women's' beauty products - that link works!

Twitter and Customer Service - Potential PR Nightmare

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You may use it to highlight upcoming events, press releases and product/service updates. I have an example where a customer saw me on Twitter and posted a message on Twitter with my Twitter name ( @chadhorenfeldt ) on a product issue.

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How to Prevent List Attrition yet Drive Event Attendance

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Here is the question that was asked: How does your company email customers about events and web seminars without sending too many emails to the same customer that may share several products within a product line?

Newsletter Content that Engages Your Marketing Database

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This beer company is going beyond their product to focus on their target audience. For many companies, newsletters are key to either keeping customers, creating repeat customers or nurturing prospects who are interested in your products but not yet ready to buy.

The Right Way to Generate More Leads on Your Site

Anything Goes Marketing

For example: "Send me Product Alerts". It's been a very busy month with lots of travel thrown in. Throughout my journeys much of the conversation comes back to generating a higher quantity of leads from the web that are of better quality.

Latest Trends in Email Marketing: RSS and Calendar Reminders

Anything Goes Marketing

For example, a white paper that outlines a ten step plan to turn around their business using your product or service. As we move into a new week there are some interesting trends and technology enhancements that will start to change the way that B2B companies use email.

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Are Webisodes Just for B2C? Who Hired Bob?

Anything Goes Marketing

However, B2B companies are creating entertaining videos to draw attention to their product and services. Kraft has an interesting new microsite that follows the life of Bob at his workplace and his quest to replace the existing coffee machine with a Kraft Tassimo.

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Americans Hate Canadians

Anything Goes Marketing

While the web can be used to virally promote your product/service or TV show , it can just as easily destroy it. I'm pretty steamed at the moment. I don't know how else to explain this but to say that Americans hate their brothers and sisters to the North.

How to Adjust Your Landing Pages For Search

Anything Goes Marketing

It has a call to action right at the top which outlines how to purchase the product and has a good first paragraph that summarizes the product. Does your website have a home page?

5 Ways to Set Expectations in Online Marketing

Anything Goes Marketing

In this way, you can keep the enthusiasm going that you had when you purchased the product/service and relieve some of the cognitive dissonance (wasn't psych 101 great?) I was camping this past weekend and my sister brought with her a CD of this hilarious comedian, John Pinette.

Driving More Web Traffic: The Community Effect

Anything Goes Marketing

What is the "social glue" that will keep people coming back to your site, opening your emails and buying your products and services? As this idea grows, you may want to move to a format where you bring in advocates of your products and services.

Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

Think about how you can time the changes to your pictures to promote events or product launches. Movies are jumping into the Twittersphere – check out: [link] Think about an upcoming event or a new product release – would it make sense to create a unique Twitter account? When someone fills out a form or purchases a product, you should be able to trace this back to the link you tweeted about. Are you already tired of Twitter? Do you think it’s just a fad?

How to Improve Your Email Newsletter

Anything Goes Marketing

If the person has a question about your industry, product or service have that person contacted right away! You also get the idiots out there who have nothing to contribute except for wanting to advertise their product or service. Do you have an email newsletter?

Even Your Father is on YouTube

Anything Goes Marketing

Are you thinking about different ways to build demand for your products or services or just to attract more people to your website or blog?

Drive Web Traffic or Drive Loyalty?

Anything Goes Marketing

Yes, your product may do all the talking but what else can you do that will reinforce your cool product? Did you know that XYZ has increased sales 300% since using our product?". Yes, it's been a while but it's taken some time for my wife and I to settle into our new place.

Viral Marketing in B2B - It Works!

Anything Goes Marketing

If you're trying to grow your lists and get your name out there, how can your audience get enthused about your company or your product? When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C.

Does Your Business do Podcasts? It Should

Anything Goes Marketing

If you're team can't come up with any ideas, here are a few to get them thinking: Interview a few of your customers regarding a specific challenge that they faced and how your service/product helped them overcome this. Let your customers do the product plug.

IBM Allows you to Chat With a Sales Representative

Anything Goes Marketing

How can you use this time productively? You see someone looking at your products, why not start a chat with them? If you've been on IBM's site lately, you may have noticed a new feature.

Microsites, Blogging and Business Blogshit

Anything Goes Marketing

This gives marketers the flexibility to focus on promoting a single product/service or product line while allowing for new features that may seem risky for the main website.

Honda Gets its Elements in Order With Fun Game

Anything Goes Marketing

It's a great product. Start off with a great product and you're off to a good start It's fun. Here's an award winning integrated campaign by Honda to promote it's sporty Element. It combined, TV spots, search marketing and even YouTube videos !!

Blogtipping for October on Anything Goes

Anything Goes Marketing

I work with users of our product daily and found some great tips - thanks!