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A guide to an effective email newsletter: Strategic planning best practices (Part 1 of 3)

SmartBrief - Marketing

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. That is a 40x ROI.

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Localization of Email Newsletters: A Detailed Guide

SendX

It’s virtually impossible to manage international mailing lists manually with no knowledge of local languages or cultures. What is the Localization of Email Newsletters? What to Localize in Your Email Newsletter? And that’s when the localization technology comes in handy. Source: material.io Source: material.io

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10 Inspiring Email Newsletter Signup Examples that Convert

Optinmonster

Are you looking for ideas for your email newsletter signup forms? The more newsletter subscribers you get, the greater your potential revenue. In this article, we’ll share some inspiring newsletter signup examples along with best practices you can use to create your own. What Is an Email Newsletter Signup?

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Customer acquisition with email newsletters

Liveintent

To help you make the most of your customer acquisition efforts, this blog post will dig into: The importance of diversifying customer acquisition channels Considerations for building a customer acquisition strategy How to use email newsletters to expand your customer base. How email newsletters can help with customer acquisition.

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Lisa’s App of the Week – Mail-Tester

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing For this week’s app of the week post, I wanted to highlight a cool tool I recently learned about – mail-tester. Plainly put right on their main page—mail-tester allows you to test the spammyness of your emails. This may be the case with other platforms, as well.

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Difference Between Email Contacts VS Newsletter Subscribers

Fount Media

However, when it comes to email marketing, there are two different types of contacts that you can have: email contacts and newsletter subscribers. The post Difference Between Email Contacts VS Newsletter Subscribers appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

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Apple’s Mail Privacy Protection (MPP): What it means for direct-sold deals

Liveintent

Of course, it’s not enough that Google has decided to do away with third-party cookies; Apple has also changed the terrain of the digital landscape with its Mail Privacy Protection (MPP). According to Apple, when using the Mail app, MPP “stops senders from using invisible pixels to collect information about the user.