The 5 Levers of Direct Marketing

Direct Response Coach

Direct marketing is a results-oriented business. This ongoing adjustment and testing is what makes direct marketing so powerful. The post The 5 Levers of Direct Marketing appeared first on McCarthy and King Marketing.

Direct Marketing: 6 steps to drive more through sales pipeline

B2B Lead Generation

Tweet We’ve all heard about how the digital age has been brutal for print media , and I fully expected direct mail to be taking a hit as well. A report-writing software generates $12,000 in weekly revenues from a direct mail investment of $1,930.

4 Elements that drive B2B direct marketing results

Biznology

They range from marketing managers to sales managers, and even presidents of smaller firms. If you’re an experienced B2B direct marketer, this is probably not for you. Good luck, as it’s not easy to obtain results in this over communicated and cluttered market place.

Direct Marketing Formats: A strategic look at 9 mailer options

Direct Response Coach

Direct marketing is a complex business with many elements to consider. The rule says 40% of your direct marketing program will depend on your mailing [.]. The post Direct Marketing Formats: A strategic look at 9 mailer options appeared first on McCarthy and King Marketing.

Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

Doug Kessler is co-founder and creative director at Velocity Partners, a B2B content marketing. He is a popular speaker on content marketing, and his presentation. Crap: The Content Marketing Deluge” has gathered over 700,000 views on SlideShare. a direct competitor’s.

B2B: Where Social Media Meets Direct Marketing

Biznology

Business marketers have embraced social media with enthusiasm. One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear their direct marketing hats when they strategize and plan how to apply social media to their marketing objectives.

Direct marketing niches – and why you should know them

Direct Response Coach

Direct marketing niches represent the various ways in which direct marketing is being used. As you will see, they have very little in common other than their use of direct response. . I hear from a lot of people who want to try their hand at direct marketing.

Is Direct Marketing Relevant Anymore?

The Point

DM News, the venerable tabloid that I remember reading while cutting my direct marketing teeth back at Oracle in the late 1980s, is switching from a weekly to bi-weekly publication schedule. This prompted a discussion on LinkedIn wondering if the change augured tougher times ahead for direct marketers.

Digital Marketing Is Still Direct Marketing

Biznology

If you're a marketing executive, and you're not a member of the Marketing Executives Networking Group (MENG) , what are you waiting for? If you could use that kind of advice, too, check out my slides from last night for " Digital Marketing Is Direct Marketing.".

Join me at the Direct Marketing Innovations Symposium – Monday, March 3

Direct Response Coach

This coming Monday, March 3, I will be speaking at the New England Direct Marketing Association’s (NEDMA) annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Kendall Square, Cambridge, MA. My 60-minute presentation – The Power of One-to-One: How to combine direct mail, email and telemarketing in the B2B sales process – will [.] Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing

Join me at the Direct Marketing Innovations Symposium – Monday, March 3

Direct Response Coach

This coming Monday, March 3, I will be speaking at the New England Direct Marketing Association’s (NEDMA) annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Kendall Square, Cambridge, MA. My 60-minute presentation – The Power of One-to-One: How to combine direct mail, email and telemarketing in the B2B sales process – will [.] Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing

PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing

ViewPoint

Jim's career has been equally divided between marketing and sales. He has written over 95 articles around sales and marketing management and is the author of four books. He is a speaker on sales lead management, sales enablement, and marketing ROI.

Is branding more important than direct marketing?

Biznology

Marketers often come from two distinct backgrounds. Brand marketers are the ones whose work you see on TV. Direct marketers are decidedly less sexy, traditionally focusing on catalogs or direct mail letters, constantly searching for the next idea that increases response.

Direct Marketing Doesn’t Have to Suck

Paul Gillin

In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. And then I thought about what that says about the state of direct marketing today.

Is Video the Future of Direct Marketing?

Content Standard

In a press release this past week , e-commerce/video hybrid company Cinsay announced a new Snap Marketing program aimed at bringing its Web player to some of the largest multi-level marketing companies in the world. Video continues to be a powerful tool for marketers today.

ClickLaunch: Connect Direct's High-Tech Direct Marketing Handbook

Ambal's Amusings

T he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. Sewell, the author of T he High-Tech Direct Marketing Handbook to get an insider look into the making of this Handbook. Blog Direct Connections Twitter HJSewell.

Join me at the Direct Marketing Innovations Symposium – Tuesday, Feb. 26

Direct Response Coach

On Tuesday, February 26, 2013, I will be speaking at the New England Direct Marketing Association’s (NEDMA) annual Direct Marketing Innovations Symposium at Bentley College in Waltham, Massachusetts. My 60-minute presentation – Developing an Offer Strategy for Direct Mail, Email and the Web – will be one of 12 presentations during this all-day conference.

Direct Marketing on a Shoestring Budget – Webinar Thursday, April 4

Marketing Action

Every marketer has a budget to stick to. There are cutting-edge direct marketing tactics that even the smallest budgets can afford, which can help drive business forward. How to recharge your marketing to make a difference to your bottom line this year.

Speaking Directly About B2B Direct Marketing With BtoB Magazine

MLT Creative

As much as I rely on blogs and social media for information about B2B marketing, I still look forward to each new issue of BtoB Magazine landing on my desk. Our ideas, musings, thoughts, reviews on b2b marketing topics Whatever your industry, I’m sure you. MLT Creative B2B Ideas @ Work Blog.

BtoB 62

New Approaches To Understand Customers Needed In A Digital Transformation World

Tony Zambito

Relying on a status quo of traditional means such as focus groups, win/loss oriented interviews, surveys, and buyer interviews that are grounded in conventional yet outdated sales and product marketing concepts. One that leads to organic growth in existing and new markets.

Does Creative Still Matter in B2B Marketing?

The Point

At Marketo’s Marketing Nation Summit last month in San Francisco, there was much talk about the shifting function of marketing towards a more strategic, data-driven role within the modern corporation. You see similar sentiments echoed throughout the marketing press.

Direct Mail and Those Pesky Millennials

Direct Response Coach

For as a long as I can remember, marketers have turned themselves inside out trying to adapt to every new generation that comes along. The post Direct Mail and Those Pesky Millennials appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing General

Mail 149

How to triple your digital marketing results

Biznology

What metrics do you use to define digital marketing success today? You use direct response communications. Digital marketing is direct marketing. After these four, there are plenty of other effective direct response principles you can apply.

Stop Asking Your Marketing Agency for Client References

The Point

As one of the principals at a B2B marketing agency , I get asked for them frequently (though not always) by prospective new clients and, quite aside from the hassle of selecting (who have we not asked recently?), Use LinkedIn to identify clients/past employers directly.

Agency 180

State Of Buyer Personas 2016 Survey

Tony Zambito

I am looking for marketing and sales leaders in business organizations who have thought about or implemented buyer persona development. Yet, I am concerned that the true goal-directed and qualitative research essentials of buyer personas are being missed by CMOs, CSOs, and their teams.

Do you have the patience for content and inbound marketing?

Direct Response Coach

There are many good reasons to embrace content and inbound marketing as a strategy for building website traffic and generating sales leads. The post Do you have the patience for content and inbound marketing? appeared first on McCarthy and King Marketing.

6 Steps to a Successful (B-to-B) Direct Marketing Campaign

MLT Creative

A current campaign I’m involved with got me thinking about my roots in consumer direct marketing. Whenever we launch a campaign that relies heavily on direct, I’m reminded that the rules in business-to-business direct marketing are really the same as they are in the consumer space.

3 Tips for Getting Prospects to Say “Yes” to a Meeting

The Point

In my last post, I wrote about the critical nature of personal value in demand generation and B2B marketing in general. Excerpted from “The High Tech Direct Marketing Handbook.”

Pursuit Of Goals Drive Buyer’s Journey

Tony Zambito

In business-to-business and consumer industries, the influence of goal-directed behaviors can be significant determinants of how choices and buying decisions are made. As of late in the transforming world of marketing, the nomenclature of the buyer’s journey has come into vogue.

In Direct Response, All Roads Still Lead to the Offer

Direct Response Coach

You’re about ready to kick off a new direct mail campaign and you are hoping for the best response ever. The post In Direct Response, All Roads Still Lead to the Offer appeared first on McCarthy and King Marketing.

Lead 161

To get the best prospecting data, use a broker

Biznology

Marketers put a lot of effort into campaign planning, but sometimes their data selection comes as an afterthought. In the data world, brokers represent the interests of the marketer and develop a deep knowledge of the lists and data available from many sources.

Broker 173

Knowing your direct mail break even point

Direct Response Coach

It goes without saying that before you begin to use direct mail, you need to know your numbers – specifically, the direct mail break even point. The post Knowing your direct mail break even point appeared first on McCarthy and King Marketing.

Mail 175

Is a direct mail postcard enough?

Direct Response Coach

The direct mail postcard is hot right now. Ask anyone who is considering direct mail, and their first thought is almost always to use a postcard. The post Is a direct mail postcard enough? appeared first on McCarthy and King Marketing.

Mail 168

Account-Based Marketing and Direct Mail

Direct Response Coach

Are you familiar with Account-Based Marketing? It’s a hot new trend in marketing these days. It’s a marketing strategy designed primarily for B2B companies that sell into larger companies (defined any way you want).

Mail 157

Rethinking Buyer Personas In An Era Of Digital Transformation

Tony Zambito

In the past five years, we have seen exponential disruption each year in multiple markets. Digital technologies and resulting transformation turning markets literally inside out. Approaches rooted in old principles of product marketing and purchasing for buyer personas are outdated.

The state of B2B marketing in Asia—moving toward digital

Biznology

A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. David also serves as chairman of the Digital + Direct Marketing Association of Hong Kong.

Blasts 182

The 10 most fascinating people in B2B marketing in 2016

Biznology

Here’s my fresh list of ten innovative thinkers and doers in the world—and I mean the wide world—of B2B marketing which, for most companies, involves a global scope. Gary Skidmore founded one of the more effective B2B call center operations in the pre-modern B2B marketing days.

Where should you put your Call to Action?

Direct Response Coach

Advertising and marketing programs are supposed to generate results – measureable results. appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General Lead Generation Online Advertising Print Advertising

DIY – Do It Yourself Direct Mail

Direct Response Coach

One of the most appealing aspects of direct mail is that you can mail any quantity at any time – all by yourself. The direct marketing industry may seem to be dominated by large mailers that send out millions of pieces at a time. But in fact a giant slice of the direct marketing pie [.]. The post DIY – Do It Yourself Direct Mail appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General Lead Generation

Mail 132

Fulfillment Direct Mail: A Different Way to Look at (and Use) Direct Mail

Direct Response Coach

For the longest time, direct mail has been used as a first-touch marketing channel – reaching out to prospects to generate sales leads, direct orders, memberships, subscriptions and donations. The post Fulfillment Direct Mail: A Different Way to Look at (and Use) Direct Mail appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing General Lead Generation Lead Nurturing Web Marketing

Mail 129