Direct Marketing: 6 steps to drive more through sales pipeline

B2B Lead Generation

Tweet We’ve all heard about how the digital age has been brutal for print media , and I fully expected direct mail to be taking a hit as well. A report-writing software generates $12,000 in weekly revenues from a direct mail investment of $1,930. These direct-response campaigns did not achieve success with old-school batch-and-blast direct mail approaches, however. Know the issues that will be most compelling to them, and use their jargon in your direct mail pieces. “We

The 5 Levers of Direct Marketing

Direct Response Coach

Direct marketing is a results-oriented business. This ongoing adjustment and testing is what makes direct marketing so powerful. The post The 5 Levers of Direct Marketing appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing General Lead GenerationWhenever you conduct a campaign, you track and measure results – and then you look for ways to improve on those results.

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4 Elements that drive B2B direct marketing results

Biznology

They range from marketing managers to sales managers, and even presidents of smaller firms. If you’re an experienced B2B direct marketer, this is probably not for you. In addition to this customer profile (which is a look in the rear view mirror), other market segments should be identified, especially if a new product or service is being marketed. Good luck, as it’s not easy to obtain results in this over communicated and cluttered market place.

B2B: Where Social Media Meets Direct Marketing

Biznology

Business marketers have embraced social media with enthusiasm. One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear their direct marketing hats when they strategize and plan how to apply social media to their marketing objectives. So they get a lot of measurable value from social media, and they pull it into their programs as a full-fledged member of the integrated marketing mix.

Marketing 101: What Is Direct Marketing?

US Data Corporation

Direct marketing is making direct contact with a specific audience to promote your products or services. It can be executed through various channels, including direct mail , email marketing , and telemarketing. Unlike indirect marketing, which includes billboards and social media posts, direct marketing lets you target a specific audience with a personalized message. Direct Mail Marketing. Email Marketing.

Is Direct Marketing Relevant Anymore?

The Point

DM News, the venerable tabloid that I remember reading while cutting my direct marketing teeth back at Oracle in the late 1980s, is switching from a weekly to bi-weekly publication schedule. This prompted a discussion on LinkedIn wondering if the change augured tougher times ahead for direct marketers.

Digital Marketing Is Direct Marketing

Biznology

It features 30 minutes of yours truly explaining how to apply direct marketing principles to everything that you do online. Anyway, if you are struggling with how you will improve your online marketing, check out out first Biznology Webinar, " Digital Marketing Is Direct Marketing.". Internet Marketing Digital marketing Direct marketing online marketingImage via Wikipedia.

Direct Marketing Formats: A strategic look at 9 mailer options

Direct Response Coach

Direct marketing is a complex business with many elements to consider. The rule says 40% of your direct marketing program will depend on your mailing [.]. The post Direct Marketing Formats: A strategic look at 9 mailer options appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General Lead Generation Chief among your considerations should be your list and your offer.

Digital Marketing Is Still Direct Marketing

Biznology

If you're a marketing executive, and you're not a member of the Marketing Executives Networking Group (MENG) , what are you waiting for? Last night's presentation was about how marketers can use traditional direct marketing principles to track their success in digital marketing, especially social media. If you could use that kind of advice, too, check out my slides from last night for " Digital Marketing Is Direct Marketing.".

Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

As digital interactions and media become more intertwined into everyday life, marketers need to respond. Plenty has changed in terms of marketing media in the last fifteen years. The problem faced by marketers is there continues to be a lack of understanding about why buyers truly make choices and decisions. Marketing and sales still rely on market segmentation and buyer profiling as it has for the last twenty-five plus years. coaching by Gilbert Bages.

Direct Marketing Tips: How To Cut Costs And Get Better Response

Sales Lead Insights

I’ve been asked, “How can I cut costs and find a more practical way to get my target market to respond to my direct marketing?” ” First, determine who your best customers are, then target direct marketing efforts at companies and contacts who are similar. Direct mail marketingRank current customers by three criteria: * How much revenue they […].

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Is branding more important than direct marketing?

Biznology

Marketers often come from two distinct backgrounds. Brand marketers are the ones whose work you see on TV. Direct marketers are decidedly less sexy, traditionally focusing on catalogs or direct mail letters, constantly searching for the next idea that increases response. All of which leads to the question, "Is branding more important than direct marketing?". So, what about brand marketers and direct marketers?

Direct marketing niches – and why you should know them

Direct Response Coach

Direct marketing niches represent the various ways in which direct marketing is being used. As you will see, they have very little in common other than their use of direct response. . I hear from a lot of people who want to try their hand at direct marketing. The post Direct marketing niches – and why you should know them appeared first on McCarthy and King Marketing.

Join me at the Direct Marketing Innovations Symposium – Monday, March 3

Direct Response Coach

This coming Monday, March 3, I will be speaking at the New England Direct Marketing Association’s (NEDMA) annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Kendall Square, Cambridge, MA. My 60-minute presentation – The Power of One-to-One: How to combine direct mail, email and telemarketing in the B2B sales process – will [.] Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing

Join me at the Direct Marketing Innovations Symposium – Monday, March 3

Direct Response Coach

This coming Monday, March 3, I will be speaking at the New England Direct Marketing Association’s (NEDMA) annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Kendall Square, Cambridge, MA. My 60-minute presentation – The Power of One-to-One: How to combine direct mail, email and telemarketing in the B2B sales process – will [.] Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing

Marketing 101: What is Direct Marketing?

US Data Corporation

Direct marketing is making direct contact with a specific audience to promote your products and services. Direct marketing can be executed through various channels, including direct mail , email marketing , and telemarketing. Unlike indirect marketing which includes billboards and social media posts, direct marketing lets you target a specific audience with a personalized message. Direct Mail Marketing.

Direct Marketing Doesn’t Have to Suck

Paul Gillin

In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. And then I thought about what that says about the state of direct marketing today. Is it any surprise that forecasters expect direct-mail marketing to decline nearly 40% over the next two years? Like many people, I’m less interested in reading mass marketing material today than I’ve ever been.

Is Video the Future of Direct Marketing?

Content Standard

In a press release this past week , e-commerce/video hybrid company Cinsay announced a new Snap Marketing program aimed at bringing its Web player to some of the largest multi-level marketing companies in the world. A combination of webinars and training tools, this initiative marks the largest push in the company’s history to break into some of the most popular markets across the globe. Video continues to be a powerful tool for marketers today.

Direct Marketing on a Shoestring Budget – Webinar Thursday, April 4

Marketing Action

Every marketer has a budget to stick to. There are cutting-edge direct marketing tactics that even the smallest budgets can afford, which can help drive business forward. How to recharge your marketing to make a difference to your bottom line this year. Cyndie’s half of the webinar will focus on ideas for amplifying campaign success using multi-touch marketing, including low-cost promotional methods and testing.

Speaking Directly About B2B Direct Marketing With BtoB Magazine

MLT Creative

As much as I rely on blogs and social media for information about B2B marketing, I still look forward to each new issue of BtoB Magazine landing on my desk. Our ideas, musings, thoughts, reviews on b2b marketing topics Whatever your industry, I’m sure you. MLT Creative B2B Ideas @ Work Blog.

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Join me at the Direct Marketing Innovations Symposium – Tuesday, Feb. 26

Direct Response Coach

On Tuesday, February 26, 2013, I will be speaking at the New England Direct Marketing Association’s (NEDMA) annual Direct Marketing Innovations Symposium at Bentley College in Waltham, Massachusetts. My 60-minute presentation – Developing an Offer Strategy for Direct Mail, Email and the Web – will be one of 12 presentations during this all-day conference.

ClickLaunch: Connect Direct's High-Tech Direct Marketing Handbook

Ambal's Amusings

T he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. Sewell, the author of T he High-Tech Direct Marketing Handbook to get an insider look into the making of this Handbook. Sewell is president and founder of Connect Direct Inc. Prior to founding CDI in 1990, Howard was a marketing manager for software giant Oracle Corporation. Blog Direct Connections Twitter HJSewell.

50 Most Powerful Call-to-Action Phrases

Stevens & Tate

The post 50 Most Powerful Call-to-Action Phrases appeared first on Stevens & Tate Marketing. Articles Call To Action Phrases Direct Marketing Directors Inbound Marketing Lead NuturingAre you looking to increase your conversion rate?

B2B Email Marketing: Timing and Relevancy, not Volume Key to Success

Sword and the Script

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited.

Does Creative Still Matter in B2B Marketing?

The Point

At Marketo’s Marketing Nation Summit last month in San Francisco, there was much talk about the shifting function of marketing towards a more strategic, data-driven role within the modern corporation. You see similar sentiments echoed throughout the marketing press. Marketers are no longer the “arts and crafts” people, we’re told. Marketers are strategic players, contributors to the bottom line, demanding of a seat at the “revenue table”.

PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing

Pointclear

Jim's career has been equally divided between marketing and sales. He has written over 95 articles around sales and marketing management and is the author of four books. He is a speaker on sales lead management, sales enablement, and marketing ROI. 2012: Companies Lifting Off with Higher Budgets for Marketing & Lead Generation. Budgets seem to be there for marketing and sales initiatives that can measure the return on investment.

Database Marketing: Five Important Things to Know

Webbiquity

A form of direct marketing , database marketing uses business and consumer databases to generate targeted recipient lists. Through various enterprise data sources and marketing technology tools, this practice leverages consumer and business user data to deliver relevant, effective, and personalized messages to both existing and potential customers/clients. What distinguishes database from direct marketing is the awareness to the analysis of data.

3 Tips for Getting Prospects to Say “Yes” to a Meeting

The Point

In my last post, I wrote about the critical nature of personal value in demand generation and B2B marketing in general. Excerpted from “The High Tech Direct Marketing Handbook.” B2B Marketing Copywriting Creative Demand Generation direct marketing Offer Strategy appointment setting b2b demand generation b2b direct marketing

6 Steps to a Successful (B-to-B) Direct Marketing Campaign

MLT Creative

A current campaign I’m involved with got me thinking about my roots in consumer direct marketing. Whenever we launch a campaign that relies heavily on direct, I’m reminded that the rules in business-to-business direct marketing are really the same as they are in the consumer space. Know Your Audience: Aligned with your objective, knowing your audience is crucial for any direct campaign. across all channels, and direct is no exception.

Are Pitch Letters The Cinderella Of Content Marketing?

Marketing Craftmanship

Great content can build brand stature and increase market awareness, but in my experience, neither of those achievements necessarily delivers the type of market engagement that results in new accounts or revenue growth. Most marketing content is distributed through pull tactics, in which blog posts, social media posts, press releases, etc., Pull-based content marketing is a shotgun approach. They’re the Cinderella of content marketing.

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How to triple your digital marketing results

Biznology

What metrics do you use to define digital marketing success today? You use direct response communications. Digital marketing is direct marketing. Direct response communications are structured specifically to motivate an immediate response, which is why they are perfect for digital marketing communications. After these four, there are plenty of other effective direct response principles you can apply.

Write Effective Pitch Letters to Grow Your Business

Marketing Craftmanship

Here are 5 of the many lessons that we’ve learned about how to use this powerful marketing tactic properly: The Secret Sauce is NOT the Pitch Letter. We review all of the target’ s public facing information to understand its value proposition, competitive landscape, leadership, reputation, marketing & sales sophistication and apparent resources. Uncategorized #directmail business development direct marketing marketing strategy pitch letters professional services marketing

New Approaches To Understand Customers Needed In A Digital Transformation World

Tony Zambito

Relying on a status quo of traditional means such as focus groups, win/loss oriented interviews, surveys, and buyer interviews that are grounded in conventional yet outdated sales and product marketing concepts. Especially as related to the veiled covering of old sales and product marketing methods and presenting as an expert method. Leaving many companies and marketing organizations with an incorrect view of their customers. Illustration by Nikita Kozin.

5 Ways To Incorporate Direct Mail Into Your Marketing Mix

The Point

Direct Mail is: a) more expensive than email. Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it seems such a throwback in our mobile-social-online era. Old fashioned, yes, but used smartly and effectively, direct mail can play a vital role in a well-rounded, integrated marketing plan. Here are 5 areas that make ideal candidates for including direct mail in the marketing mix: 1. Customer Marketing.

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DIY – Do It Yourself Direct Mail

Direct Response Coach

One of the most appealing aspects of direct mail is that you can mail any quantity at any time – all by yourself. The direct marketing industry may seem to be dominated by large mailers that send out millions of pieces at a time. But in fact a giant slice of the direct marketing pie [.]. The post DIY – Do It Yourself Direct Mail appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General Lead Generation

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Soft Sell Advertising: What it is, Why it works, and How to Execute

Stevens & Tate

Even in inbound marketing , companies will try to tie the topic of conversation in with their products or services in some way. Businesses that implement soft-selling marketing will often create ads that are warm or humorous, as these tend to be the ads that invoke the most positive feelings.

To get the best prospecting data, use a broker

Biznology

Marketers put a lot of effort into campaign planning, but sometimes their data selection comes as an afterthought. In the data world, brokers represent the interests of the marketer and develop a deep knowledge of the lists and data available from many sources. Are you a member of the Direct Marketing Association (DMA)? Do you have business partnerships with other marketing services providers?

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