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The Power of Marketing and Sales Intelligence


And that means more than the commoditized contact information that list brokers are always so happy to sell: name, rank, and serial number. Even with a strong inbound marketing strategy, it isn’t enough to capture basic contact information. To give your business a true competitive edge, you need something more.

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B2B data decay and list rental – buyer beware!


Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%. Ask for other users of the list for reference checking on quality. At times list brokers or managers do not like to divulge client names, but press anyway. They are: 29.6%


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Prospecting data accuracy


Use a trusted list broker who has a thorough knowledge of the particular vendor’s file. . Other suggestions for marketers to consider: Take a sample of records for testing and do your own televerification before placing a large order. . Examine the incoming records for problems. .

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How to Run a Webinar: Promote the Webinar

Lead Liaison

Hire a list broker who can send out email (through their resources) to drive contacts to the same registration page. Consider getting help from your partners to announce the webinar to their database and send prospects to the same registration page. Don’t forget to invite your customers! What about your partners.

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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Expect to pay a premium for the extra data available through list rentals, with the cost per name ranging from about $0.15 Potential providers: Find lists yourself with a list database like NextMark or going directly to a publisher, or you can work through a list broker like MeritDirect or one of many smaller brokers.

Buy 100
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How to Create A Successful Direct Mail Campaign

TrustRadius Marketing

Do you already have a list in-house of existing customers and prospects? If so, it’s time to brush off that list and make sure it’s up-to-date and accurate. You can also purchase a list from a reputable mail house or list broker to try and get new business. The Call to Action/Offer.

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A Simple, Straightforward Guide to IDX in Real Estate


Below are a few of the rules real estate professionals should follow when using IDX: Listings must be approved for display by the MLS or listing broker before they’re featured on your site. IDX participants cannot post a seller’s listing if the seller requested their agent not list their home in IDX.