Biznology

JANUARY 23, 2013

Let’s look at what’s new in B2B lists these days. Traditionally, the first step in list development has been working with a list broker who has experience in your target audience category. There are more than 40,000 business lists available for rent in the U.S.,

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Versium

JUNE 12, 2018

They can also assess the projected conversion rate of their prospect list and compare it to their typical conversion rate before they deploy it in their marketing campaign.

Conversion Rate 40

Conversion Rate Lead Ranking Paid Search Agency Automation 40

Smashmouth Marketing

JANUARY 31, 2009

Marketing vendors (agencies, PR firms, consultants, list brokers, you name it) have for decades, and occasionally still today, been treated by some with disdain - a necessary evil. Many companies simply try to extract their pound of flesh with every contract.

Work Management 100

Work Management Demand Generation Agencies Marketing Management List Brokers 100

Smashmouth Marketing

JANUARY 15, 2009

Marketing vendors (agencies, PR firms, consultants, list brokers - you name it) have for decades, and occasionally still today, been treated by some with disdain - a necessary evil. Many companies simply try to extract their pound of flesh with every contract.

Work Management 100

Work Management Demand Generation Agencies Marketing Management List Brokers 100

Biznology

FEBRUARY 9, 2016

This is where list research comes into play, and it’s a confusing B2B data world out there, as many potential list sources have popped up in the last 10 years.

Direct Marketing 80

Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80

Industrial Marketing Today

SEPTEMBER 1, 2011

Watch out for a high level of opt-outs or SPAM complaints from rented or bought lists. These people have not given you explicit permission to receive your marketing e-mails regardless of what the list broker may say. Do a regular merge/purge of your in-house list.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

Zoominfo

OCTOBER 29, 2019

Before sales intelligence and data providers were common terms in the B2B space, there were list brokers and lead sellers— the questionable precursors to what companies like ZoomInfo have come to be today. . List brokers used dubious tactics to gather data and offered limited customization. Let’s start at the beginning.

List Brokers 178

List Brokers Zoominfo Ad brokers Business 178

Martech

FEBRUARY 5, 2024

. “I get 50 emails a week from folks trying to sell me lists from events, verticals, competitors, etc. Despite the low initial costs offered by aggregators and list brokers, there remains work to be done and costs to bear as marketing and sales work the leads.

Lead Gen 97

Lead Gen Paid Content Cost per Lead Sales Management 97

eDataSource

NOVEMBER 14, 2019

At the time the EU didn’t have the regulations it has today; things were a lot looser, and one thing that was particularly loose was mailing lists, buying them and renting them (both B2B and B2C). List brokers we’re doing really good business there.

Deliverability 44

Deliverability CAN-SPAM Ideal Customer Profiles List Brokers 44

DealSignal

APRIL 5, 2018

Oh, we used one of the systems that sales uses for data, I won’t name names, but, you know, we used one of those systems we pulled a list out of it or we bought a list from a list broker and now I just got a warning or got shut off from a marketing automation system and now, you know, I’ve had the worst experience I could have as a marketer.

Top of Funnel 45

Top of Funnel Work Management Marketing Automation Services Marketing Management 45

Porch Group Media

NOVEMBER 3, 2021

True, there are still plenty of list brokers who do not take measures to maintain a high-quality source of data. When third-party data was discussed in the past, there has always been much controversy about the accuracy and freshness of the data source.

Personalization 64

Personalization Work Management Marketing Management Ad brokers 64

The Customer

AUGUST 30, 2019

The FTC has published a discouragement of this practice, known as list brokering, warning that these lists are often assembled “using illegal means.”). It hurts your click-through rate, your spam rate, and decreases the chances of people actually opening your email.”. YOU’RE ALLOWED TO LEGALLY SPAM PEOPLE IN AMERICA.

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52

Online Marketing Institute

JULY 31, 2009

Posted by: Rebekah Donaldson | June 16, 2008 at 02:14 PM Getting the right leads can only be done through an effective "list broker" and basically no other way. Or perhaps VCs don't care about a company's practices re lead scoring -- which would, in itself, be telling?

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40