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Information without Innovation is Just Data: The Modern Guide to Business Intelligence

Zoominfo

Before sales intelligence and data providers were common terms in the B2B space, there were list brokers and lead sellers— the questionable precursors to what companies like ZoomInfo have come to be today. . List brokers used dubious tactics to gather data and offered limited customization. Let’s start at the beginning.

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The Power of Marketing and Sales Intelligence

DiscoverOrg

And that means more than the commoditized contact information that list brokers are always so happy to sell: name, rank, and serial number. Even with a strong inbound marketing strategy, it isn’t enough to capture basic contact information. To give your business a true competitive edge, you need something more.

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Business Lessons From Mars

Smashmouth Marketing

Marketing vendors (agencies, PR firms, consultants, list brokers - you name it) have for decades, and occasionally still today, been treated by some with disdain - a necessary evil. Many companies simply try to extract their pound of flesh with every contract.

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Business Lessons From Mars

Smashmouth Marketing

Marketing vendors (agencies, PR firms, consultants, list brokers, you name it) have for decades, and occasionally still today, been treated by some with disdain - a necessary evil. Many companies simply try to extract their pound of flesh with every contract.

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Can a programmatic approach bring efficiency, savings to B2B lead gen?

Martech

. “I get 50 emails a week from folks trying to sell me lists from events, verticals, competitors, etc. Despite the low initial costs offered by aggregators and list brokers, there remains work to be done and costs to bear as marketing and sales work the leads.

Lead Gen 113
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B2B data decay and list rental – buyer beware!

Biznology

Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%. Ask for other users of the list for reference checking on quality. At times list brokers or managers do not like to divulge client names, but press anyway. They are: 29.6%

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Prospecting data accuracy

Biznology

Use a trusted list broker who has a thorough knowledge of the particular vendor’s file. . Other suggestions for marketers to consider: Take a sample of records for testing and do your own televerification before placing a large order. . Examine the incoming records for problems. .