Report: CX Marketers Getting Audience Data from Wide Range of Resources

KoMarketing Associates

As customer experience-oriented marketers look for new ways to resonate with their target audience, research suggests that they are harvesting data and analytics from a wide range of resources. Customer Experience Industry News content marketing customer experience data and analytics

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The Lost Art of the Mid-Range Blog Post


The most inefficient play in basketball is a mid-range jump shot because it’s hard to make yet still only counts for two points. It makes sense that people would validate the best longform content on search and social even as they typically stick with the mid-range blog posts. If you write about transparent hiring practices in the tech industry , your audience probably needs you to write more. The post The Lost Art of the Mid-Range Blog Post appeared first on Contently.

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The Lost Art of the Mid-Range Blog Post


The most inefficient play in basketball is a mid-range jump shot because it’s hard to make yet still only counts for two points. It makes sense that people would validate the best longform content on search and social even as they typically stick with the mid-range blog posts. If you write a blog post about transparent hiring practices in the tech industry , your audience probably needs you to write more.

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What's Next for the CDP Industry?

Customer Experience Matrix

It’s been quite fascinating to watch the Customer Data Platform industry develop over the past few years. So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110. companies within B2B industries offer discounts, but are they discounting for the right reasons? business-to-business (B2B) industry. in the B2B Industry? Paradigm of Strategic Value-Based.

Benchmarking Series: Entertainment Industry


The fifth in our performance benchmark series covers the Entertainment industry. Ranked quartiles are far better than averages alone in showing the range of performance across the group. The post Benchmarking Series: Entertainment Industry appeared first on eDataSource.

E-commerce: An Important Channel for Industrial Sales

Industrial Marketing Today

I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth. The adoption rate has been much slower as compared to the online retail industry but B2B marketers are catching on fast. Manufacturers have used e-commerce to sell components, spare parts and off the shelf industrial products for a long time. However, I have noticed a growing trend among industrial companies using e-commerce as their primary sales channel.

New exponential publishing drives business growth and revenues


In a growing range of businesses, exponential growth disruption wins. When an exponential competitor succeeds, they rapidly scale their business and transform an industry. Then they disrupt the industry’s business growth by changing the game. Lesson for leaders.

Should businesses use LinkedIn groups or Slack for prospecting? Part 2


LinkedIn groups geared towards more mainstream or laggard industries may still continue to thrive in the next couple years, as these members are slower to adopt new technologies.

Families of devices multiply publisher’s powers to control the world


These new ranges of digital realities may make the world more interesting, entertaining, or meaningful than ever before. The industries that are being killed have smart managers and resources to kick-start their leadership. Lesson for leaders.

How B2B Marketing is Changing in 2018

While these marketers cited a wide range of priorities for this year, three-quarters of the nearly 100. As with marketing priorities, the 90-plus responses to this question covered a wide range, with. IQPC, CX Network) 3 Industry analysts (e.g., industrys’ professionals.

B2B Marketing Automation Industry Size and Segments

Customer Experience Matrix

This provides an interesting overview of the industry. There’s a strong case to be made that micro-businesses in particular have such different needs that their vendors are not really part of the same industry as the rest of B2B marketing automation.

The Disruptive Forces Reshaping the Marketing Industry

Modern Marketing

At a recent panel discussion - formed part of the recent Modern Marketing Tour Melbourne, Australia conducted by Oracle Marketing Cloud featured three leading Australian marketers who shared their views on the forces shaping their industry.

Industry Spotlight: Email Marketing at Nonprofits


Every industry does email marketing a little differently. Nonprofits tend to be fairly small compared to businesses in other industries. In this Industry Spotlight on Email Marketing at Nonprofits, we’ll look at a range of email marketing issues, including….

How Technology is Revolutionizing the Financial Services Industry and Improving the Customer Experience


Technology has become an inextricable part of every industry , and has revolutionized the financial industry. Advances in fintech have improved efficiency and effectiveness for both the industry and customers alike.

6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

In this follow up post, we’ll outline six more search engine marketing recommendations for B2B professionals working in the industrial and manufacturing industries. References to organizations, memberships, and industry affiliations.

Informatica Buys AllSight and What It Means for the CDP Industry

Customer Experience Matrix

The most surprising thing about the CDP industry so far has been that this hasn’t happened very often. This is arguably the most important trend in today’s CDP industry. But those configuration range from products that only build a unified, sharable customer database to products that build the database, analyze its contents, and use it to create personalized marketing messages.

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How an Industrial Distributor Uses Content Marketing Effectively

Industrial Marketing Today

Websites of most industrial distributors follow the same basic format – the focus is on their product line card. In my experience that does not happen often enough and the end result is usually the industrial distributor blaming his Website for not producing enough leads and sales. or better known as just Grainger, is one industrial distributor that has embraced content marketing in a very big way. Industrial distributors Industrial Marketing W.W.

Industrial Content Reengineering for Improving WIFM Relevance

Industrial Marketing Today

Tweet The challenge for many industrial marketers is making their content relevant to their prospects and customers. Industrial sales cycles are usually several months long and involve numerous people in different roles. question for each of the stakeholders involved in the industrial buying cycle. Why is industrial content reengineering important? It can help to reduce the length of the industrial sales cycle and provide you a competitive advantage.

The State of Sales Enablement in the Healthcare Industry


The healthcare industry is experiencing rapid growth and noticeable changes. Within the medical device industry alone, KPMG predicts annual global sales to reach about $800 billion by 2030. Curious what sales and marketing trends are most prominent in the healthcare industry?

Lincoln Electric Changes Perception Of Industry With Brand Storytelling

Marketing Insider Group

But getting buy-in for an approach to building an audience that’s unconventional isn’t easy for B2B marketers – especially if you work for an industrial company. Coffey : The industry is losing welders at an astonishing rate. Are you looking to buck any industry trends about welding?

Healthcare Digital Marketing Industry Update – August


Once a month, Fathom Health provides our clients with the latest digital marketing industry news. Topic categories range from social media and content marketing, SEO and digital strategy, to broader healthcare industry news.

Ugly Drinks’ Four Secrets to Disrupting a $392 Billion Industry


And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. Telling ‘every truth’ means that Ugly has to take a stand on topics outside of the drinks industry too.

Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond


So, we asked press, analysts and other industry influencers, “What’s a retro concept, throwback idea, or disruptive strategy that will make headway with marketers in 2017? Industry Analyst and Host of CXOTALK. As an example, if you choose to personalize based on industry or vertical, that information has to be correct. We now have a whole range of much hyped account-based marketing (ABM) tech products straddling the intersection of sales and marketing.

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Giving the Manufacturing Industry an Image Makeover


To the average person not working in the field of manufacturing, the industry can seem dark, dirty and not “cool” at all. But after spending a number of years writing for the manufacturing industry, I know that this isn’t true at all. In fact, there are a lot of really cool things happening in the industry that people just don’t know about. And this is why I think the manufacturing industry needs an image makeover.

Healthcare Digital Marketing Industry Update – July


Once a month, Fathom Health provides our clients with the latest digital marketing industry news. Topic categories range from social media and content marketing, SEO and digital strategy, to broader healthcare industry news.

How to Write Great Boilerplate: 5 Dos, 5 Don’ts, 5 Examples From Different Industries


It has a few versions of boilerplate, which are likely swapped out depending on the need, but all versions hit on the products’ lifetime guarantee, double-wall insulation, American-made status, and wide range of colorful styles.

How Big Is the B2B Marketing Automation Industry?

Customer Experience Matrix

Summary: Here are my estimates for the size of the B2B marketing automation industry, broken down by customer segments. One of the things this has forced me to do is come up with an estimate of industry size that I'm willing to defend in print. Bear in mind that the industry nearly doubled last year, so the current run rate is much higher. The industry can be divided into three segments serving different types of clients: • Small business (under $20 million revenue).

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. Here are my top five industrial marketing lessons: Lesson #1: Save them time Most engineers, especially design engineers are already overloaded with work.

Why it’s worthwhile to be an industry advocate – or 8 reasons to stop talking about yourself!

Integrated B2B

Shifting the perspective of your communications and taking on the role of an industry advocate can bring many benefits for your company. By sharing your industry knowledge, you will develop a reputation as a thought leader in your domain. Heightened industry awareness.

Personalizing the Buyer’s Journey in the Medical Device Industry


Personalizing the buyer’s journey is essential for both sales and marketing teams in the medical device industry. We held a webinar on the topic of personalizing the buyer’s journey in the medical device industry and received a lot of great questions. Whether a sales rep is preparing for a meeting in a hospital parking lot or walking and talking with physicians, they can share materials ranging from a ROI calculator to a product brochure with specs and pricing.

?Tis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites

Industrial Marketing Today

A website redesign is a common marketing kick off in Q1 for many manufacturers, industrial and engineering companies. This post is a summary of lessons learned from my 10+ years of experience in redesigning many industrial websites. Job 1 for industrial websites is generating high-quality leads and driving sales. See 5 Rules of Website Redesign for Engaging Engineers and Industrial Buyers. See Is Your Industrial Website Still Just a Business Card?

B2B Industrial Marketing: Recap of GlobalSpec’s Economic Outlook Survey 2012

KoMarketing Associates

Last quarter , we gave you a recap of the “Trends in Industrial Marketing 2012” report from GlobalSpec ; our analysis covered the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities.

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B2B Content Marketing Trends in the Software Industry: CMI Survey Recap

KoMarketing Associates

and Canada, represents a full range of industries (advertising/marketing, software, consulting, manufacturing, healthcare, and finance), functional areas, and company sizes. B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report.

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How to Become an Influencer in Your Industry


On their own, they will help you slowly make your mark and establish you as an influencer in your industry. Most important, understand that becoming a social media influencer in your industry is not the end destination. Influencer marketing has skyrocketed since it first made its mark.

The 11 Best Job Search Sites for Your Industry & Goals


The positions there range across many sub-specialties in marketing and across many different industries. Perfect for: Jobs & candidates sorted by industry. Perfect for: Jobs & candidates sorted by industry. We all know the usual suspects: Craigslist. Monster.

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A Visual Guide to the Industry’s Best Branding and Marketing Campaigns

Modern Marketing

In tone, they range from simple to sophisticated, elegant to playful, but each campaign succeeds because good strategy is backed by design and content that convey the essence of the brand."