Report: CX Marketers Getting Audience Data from Wide Range of Resources

KoMarketing Associates

As customer experience-oriented marketers look for new ways to resonate with their target audience, research suggests that they are harvesting data and analytics from a wide range of resources. Customer Experience Industry News content marketing customer experience data and analytics

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The Lost Art of the Mid-Range Blog Post


The most inefficient play in basketball is a mid-range jump shot because it’s hard to make yet still only counts for two points. It makes sense that people would validate the best longform content on search and social even as they typically stick with the mid-range blog posts. If you write about transparent hiring practices in the tech industry , your audience probably needs you to write more. The post The Lost Art of the Mid-Range Blog Post appeared first on Contently.

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The Lost Art of the Mid-Range Blog Post


The most inefficient play in basketball is a mid-range jump shot because it’s hard to make yet still only counts for two points. It makes sense that people would validate the best longform content on search and social even as they typically stick with the mid-range blog posts. If you write a blog post about transparent hiring practices in the tech industry , your audience probably needs you to write more.

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What's Next for the CDP Industry?

Customer Experience Matrix

It’s been quite fascinating to watch the Customer Data Platform industry develop over the past few years. So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries.

Producers Needed | All Industries


Special consideration will be given to those who specialize in the following industries: software, technology, healthcare, finance, business, education, and insurance. . Compensation is provided on an assignment basis and can range between $0.05 – $0.15+ per word based on experience.

How AI is Changing the Restaurant Industry


Artificial intelligence (AI) is rapidly breaking into almost all sectors of society, and the restaurant industry is no exception. Here are six ways AI is reshaping how the restaurant industry functions. The post How AI is Changing the Restaurant Industry appeared first on Biznology.

New exponential publishing drives business growth and revenues


In a growing range of businesses, exponential growth disruption wins. When an exponential competitor succeeds, they rapidly scale their business and transform an industry. Then they disrupt the industry’s business growth by changing the game. Lesson for leaders.

Families of devices multiply publisher’s powers to control the world


These new ranges of digital realities may make the world more interesting, entertaining, or meaningful than ever before. The industries that are being killed have smart managers and resources to kick-start their leadership. Lesson for leaders.

Should businesses use LinkedIn groups or Slack for prospecting? Part 2


LinkedIn groups geared towards more mainstream or laggard industries may still continue to thrive in the next couple years, as these members are slower to adopt new technologies.

The Disruptive Forces Reshaping the Marketing Industry

Modern Marketing

At a recent panel discussion - formed part of the recent Modern Marketing Tour Melbourne, Australia conducted by Oracle Marketing Cloud featured three leading Australian marketers who shared their views on the forces shaping their industry.

6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

In this follow up post, we’ll outline six more search engine marketing recommendations for B2B professionals working in the industrial and manufacturing industries. References to organizations, memberships, and industry affiliations.

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Key insights: ClickZ benchmark survey, state of industry M&As, and more


More observations from the industry’s biggest acquisitions in the first quarter. We recently started tracking six core marketing trends to understand what’s brewing in the marketing technology industry and what exactly are marketing leaders thinking. .

Industrial Marketing Company Celebrates 25 Years in Business

Industrial Marketing Today

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. Given my engineering background, I naturally approached manufacturers and industrial companies in Houston, primarily in the Oil & Gas industry.

Lincoln Electric Changes Perception Of Industry With Brand Storytelling

Marketing Insider Group

But getting buy-in for an approach to building an audience that’s unconventional isn’t easy for B2B marketers – especially if you work for an industrial company. Coffey : The industry is losing welders at an astonishing rate. Are you looking to buck any industry trends about welding?

E-commerce: An Important Channel for Industrial Sales

Industrial Marketing Today

I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth. The adoption rate has been much slower as compared to the online retail industry but B2B marketers are catching on fast. Manufacturers have used e-commerce to sell components, spare parts and off the shelf industrial products for a long time. However, I have noticed a growing trend among industrial companies using e-commerce as their primary sales channel.

True Influence® Identifies B2B Industry Intent Trends During COVID-19 – MarTechCube


Identifying the industries and buying groups that are in market is crucial to helping companies get back to business by keeping campaigns targeted and running smoothly during a crisis .

B2B Marketing Automation Industry Size and Segments

Customer Experience Matrix

This provides an interesting overview of the industry. There’s a strong case to be made that micro-businesses in particular have such different needs that their vendors are not really part of the same industry as the rest of B2B marketing automation.

Word Count Trends in 25+ Industries: VoiceGraph Data Study of 24,600,000+ Articles


We’re connecting the dots between two massive data studies so you can apply word count trends in your industry to adjust your content strategy accordingly. So we tapped into our VoiceGraph index of 108+ million articles to gauge word count trends across major industries.

How CMO Trends Drive the Industry

Martech Advisor

Of course, this will require a broader range of knowledge. As an industry, marketing has become much more than leaflets and emails.

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The State of Sales Enablement in the Healthcare Industry


The healthcare industry is experiencing rapid growth and noticeable changes. Within the medical device industry alone, KPMG predicts annual global sales to reach about $800 billion by 2030. Curious what sales and marketing trends are most prominent in the healthcare industry?

The Italian Programmatic & Martech Industry in 2019: Predictions & Reflections


Advertising: a truly global industry. But the industry is set for more change. Finally, advertising becomes targeted and the industry is most excited about the growth of data-enabled and addressable advertising.

Giving the Manufacturing Industry an Image Makeover


To the average person not working in the field of manufacturing, the industry can seem dark, dirty and not “cool” at all. But after spending a number of years writing for the manufacturing industry, I know that this isn’t true at all. In fact, there are a lot of really cool things happening in the industry that people just don’t know about. And this is why I think the manufacturing industry needs an image makeover.

How an Industrial Distributor Uses Content Marketing Effectively

Industrial Marketing Today

Websites of most industrial distributors follow the same basic format – the focus is on their product line card. In my experience that does not happen often enough and the end result is usually the industrial distributor blaming his Website for not producing enough leads and sales. or better known as just Grainger, is one industrial distributor that has embraced content marketing in a very big way. Industrial distributors Industrial Marketing W.W.

Travel Industry Consumer Trends 2019

V12 Data

Travel Industry Consumer Trends 2019. The travel industry has recently seen unprecedented growth driven by a stronger economy and higher consumer purchasing power. In the midst of this growth, digital transformation has also impacted the travel industry, both in digital tech and digital channels on which consumers can research and book travel plans. The customer experience is clearly important to consumers, both in the travel industry and across verticals.

Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond


So, we asked press, analysts and other industry influencers, “What’s a retro concept, throwback idea, or disruptive strategy that will make headway with marketers in 2017? Industry Analyst and Host of CXOTALK. As an example, if you choose to personalize based on industry or vertical, that information has to be correct. We now have a whole range of much hyped account-based marketing (ABM) tech products straddling the intersection of sales and marketing.

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Industrial Content Reengineering for Improving WIFM Relevance

Industrial Marketing Today

Tweet The challenge for many industrial marketers is making their content relevant to their prospects and customers. Industrial sales cycles are usually several months long and involve numerous people in different roles. question for each of the stakeholders involved in the industrial buying cycle. Why is industrial content reengineering important? It can help to reduce the length of the industrial sales cycle and provide you a competitive advantage.

Examples of Blogs From Every Industry, Purpose, & Readership


Educate your leads and customers by helping them stay informed on industry trends and development, and educated about your products, services, and how you can solve their challenges. There are also several posts about developments and changes within the steel industry over the years.

Ugly Drinks’ Four Secrets to Disrupting a $392 Billion Industry


And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. Telling ‘every truth’ means that Ugly has to take a stand on topics outside of the drinks industry too.

How Technology is Revolutionizing the Financial Services Industry and Improving the Customer Experience


Technology has become an inextricable part of every industry , and has revolutionized the financial industry. Advances in fintech have improved efficiency and effectiveness for both the industry and customers alike.

Healthcare Digital Marketing Industry Update – July


Once a month, Fathom Health provides our clients with the latest digital marketing industry news. Topic categories range from social media and content marketing, SEO and digital strategy, to broader healthcare industry news.

Industry Spotlight: Email Marketing at Nonprofits


Every industry does email marketing a little differently. Nonprofits tend to be fairly small compared to businesses in other industries. In this Industry Spotlight on Email Marketing at Nonprofits, we’ll look at a range of email marketing issues, including….

Informatica Buys AllSight and What It Means for the CDP Industry

Customer Experience Matrix

The most surprising thing about the CDP industry so far has been that this hasn’t happened very often. This is arguably the most important trend in today’s CDP industry. But those configuration range from products that only build a unified, sharable customer database to products that build the database, analyze its contents, and use it to create personalized marketing messages.

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Industrial equipment sales & marketing 2020: It’s time to change

Integrated B2B

Sales and marketing efforts in the industrial equipment sector are not unlike those of many other B2B industries. Before we get to this, however, it’s worth spending a moment to consider the industry’s key sales and marketing challenges in a little more depth.

Trends and Statistics in the Automotive Aftermarket Industry

V12 Data

Trends and Statistics in the Automotive Aftermarket Industry. The global automotive aftermarket industry is expected to reach $722.8 Automotive Blog automotive aftermarket industry automotive statistics service marketing opportunities

How to Use BuzzSumo for Online Content Analysis of Industry Headlines


5 Steps to Using BuzzSumo for Effective Online Content Analysis of Headlines in Your Industry. It has never been more important for companies across every industry to create evergreen content. Identify the Most Popular Topics for Your Industry.

B2B Industrial Marketing: Recap of GlobalSpec’s Economic Outlook Survey 2012

KoMarketing Associates

Last quarter , we gave you a recap of the “Trends in Industrial Marketing 2012” report from GlobalSpec ; our analysis covered the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities.

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Why it’s worthwhile to be an industry advocate – or 8 reasons to stop talking about yourself!

Integrated B2B

Shifting the perspective of your communications and taking on the role of an industry advocate can bring many benefits for your company. By sharing your industry knowledge, you will develop a reputation as a thought leader in your domain. Heightened industry awareness.