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PSA campaign gets impressive results from new adtech

Martech

With it, an advertiser can be present, gain 100% of that attention, in a contextually appropriate moment and then allow the viewer to continue through their journey.” How do we start to think about capturing triumphant moments that would be great for a brand to be present.” An example of an In-Video overlay. Get MarTech! In your inbox.

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PSA campaign gets impressive results from new adtech

Martech

With it, an advertiser can be present, gain 100% of that attention, in a contextually appropriate moment and then allow the viewer to continue through their journey.” How do we start to think about capturing triumphant moments that would be great for a brand to be present.” An example of an In-Video overlay. Get MarTech! In your inbox.

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Pretty Big Deal: Andrea Lopez and the Value of Good Impressions

Zoominfo

After getting flown to LA to appear on NBC’s “Bring the Funny,” she began growing her following on social media through her spot-on celebrity impressions. Hear how Lopez learned the value of good impressions and good relationships for building her personal brand on this week’s episode of Pretty Big Deal. That was my major.

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Trade Show Marketing Strategy for Positive ROI

SmartBug Media

First impressions greatly impact attendees' perceptions, hence the importance of meticulous planning and execution at every stage. Exhibitors must offer more than routine presentations. Attendee Expectations in Today’s World Enhancing the prospect experience at trade shows is imperative.

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How to Nail Interactive Presentations, According to HubSpot Experts

Hubspot

I can distinctly remember being extremely excited to attend a presentation from a speaker whose book I had read and loved in class. This is true regardless of the marketing medium, from advertisements to presentations. Therefore, creating interactive presentations means using strategies that will capture and hold audience attention.

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Position marketing ops as a strategic partner: A New Year’s resolution

Martech

When a sales manager mentions a Marketing Ops team member’s name to the CMO, it’s going to make an impression. The topics could be trainings on different tools, or presenting research on trends in the industry, or a retrospective of a successful project you’ve accomplished. Focus on finding a problem you can help sales solve.

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10 Creative Ways to Use Videos for B2B Marketing

Webbiquity

Use everyday language and relatable scenarios to make sure your animated storytelling not only informs but also entertains, leaving a lasting impression on potential clients or partners. This creative approach works wonders for giving a tour of your offices, demonstrating your products, or presenting your facilities.