Navigate the Channel

JUNE 11, 2024

If talk of influencer marketing brings to your mind MrBeast (Jimmy Donaldson), KSI (Olajide Olatunji), Alex Cooper, or The Chess Champs (the Botez Sisters), we applaud your current cultural awareness, but influencer marketing has value for the B2B industry, just as it does in the B2C world. “The key benefits of using influencers for B2B marketing is the ability to reach an already engaged and targeted audience,” according to Forbes.

Ad Building 65

Ad Building Work Management Planning Marketing Management 65

Sprout Social

JUNE 11, 2024

An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. Each of these communities is unique, yet they all contribute to one shared college experience. Addressing the needs and interests of multiple audiences calls for a commitment to data, collaboration and tailored messaging.

Social Media 118

Social Media Education Media Marketing & Strategy 118

Ahrefs

JUNE 11, 2024

But don’t worry—we’ve got your back. Here are 5 arguments (and an example message) you can use to persuade your boss to send you to Ahrefs Evolve. SEO is changing at a breakneck pace.

SEO 117

SEO Examples 117

SmartBrief - Marketing

JUNE 11, 2024

Google is always looking for new ways to engage with users and facilitate stronger searches. Often, this comes via regular algorithm updates. Other times more extensive changes are made to alter how searches are conducted and the kinds of information that are disseminated to users, as seen in the Helpful Content Update and the recent AI Overviews addition.

SEO 116

SEO Google Training User-Generated Content 116

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Oktopost

JUNE 11, 2024

Social media managers do it all – literally. Sheldon Bruck went Behind the Post to reveal how he stays productive while juggling multiple responsibilities as a Social Media and Community Manager. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Social Media Managers wear many hats.

Social Media 109

Social Media Work Management Marketing Management Product 109

CMSWire

JUNE 11, 2024

Stop. Obsessing. Over. Marketing. Attribution. Take your lessons, get outta there and craft campaigns accordingly. Continue reading.

Marketing 122

Marketing Campaigns Lead Generation Email Marketing 122

Martech

JUNE 11, 2024

Google launched a new connected TV advertising network Monday. Google TV offers targeted, in-stream video inventory across more than 125 channels. The company is also updating Ad Manager to give publishers greater control over how direct sales ads appear on their reserved ad inventory. Google TV What it is. The Google TV network provides ad inventory across more than 125 free channels built into Google TV, including live sports, shows and movies.

Advertising Agencies 107

Advertising Agencies Google Advertisements Advertising 107

Bannersnack

JUNE 11, 2024

9 minutes read It’s estimated that the human brain processes visuals 60,000 times faster than text. Moreover, when text is paired with images, comprehension goes up to 89%. Sounds fascinating, doesn’t it? I think we can all agree that visual communication can boost your online advertising. Sometimes, in order to create a stronger reaction, advertisers go one step further and pair multiple visual elements to create a metaphor image.

Creativity 98

Creativity Advertisements Advertising Examples 98

Martech

JUNE 11, 2024

Data analytics is integral to modern business strategies, driving crucial decision-making processes. However, the journey from raw data to actionable insights is often riddled with challenges. Data quality, integration, interpretation and implementation often impede progress. They hide the true value of data. To master each of those pieces, you want to work your way up the data analytics hierarchy, ensuring data governance at each step.

Marketing AI 106

Marketing AI Analytics Work Management Marketing Management 106

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Bannersnack

JUNE 11, 2024

17 minutes read Colors are one of the most important things to consider when creating your logo. Using the right logo color scheme is crucial because it will impact the perception people have about your brand. In this article, we’ll look at the best logo color combinations used by some of the most famous brands to help you get the inspiration you need for your next project.

Curation 98

Curation Branding Brand Identity Best Practices 98

Optinmonster

JUNE 11, 2024

Are you looking for the best and easy-to-follow Black Friday marketing guide? Look no further! For eCommerce businesses, holiday sales marketing like Black Friday represents more than just dates on a calendar. They are golden opportunities to skyrocket sales, attract new customers, and improve brand loyalty. But with great opportunity comes great competition.

Planning 93

Planning Marketing Analytics Tools Paid Search Agency eCommerce 93

CMSWire

JUNE 11, 2024

Adobe changed Terms of Use. Customers lost it. Adobe will change Terms of Use again. Continue reading.

Creativity 120

Creativity User-Generated Content Design Generation 120

RDW Group

JUNE 11, 2024

Awards recognize work across myriad industries including healthcare, economic development, non-profit, and B2C PROVIDENCE, R.I., June 10, 2024 — RDW … The post RDW Group Leads 56th Annual Bell Ringers with 13 Awards appeared first on RDW Group.

Leads 89

Leads Lead Marketing Qualified Leads 89

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Salesforce Marketing Cloud

JUNE 11, 2024

Trailblazer Community Forum Ambassadors help maintain a healthy and engaged Trailblazer Community by sharing their Salesforce expertise, moderating content, and creating a welcoming space for members. They’re superusers of the online Trailblazer Community who play a key role in helping Salesforce users speed up their implementations and increase their return on investment (ROI).

Communities 88

Communities Lead Scoring Lead Ranking Knowledge Base 88

Litmus

JUNE 11, 2024

Trust, privacy, and security are core tenets at Litmus. Every solution we offer is designed with the security and privacy of our customers in mind. In turn, email marketing teams like yours trust Litmus to help them gain the trust of their audience by ensuring every email is personalized effectively and optimized for every subscriber. To provide evidence of our dedication to trust and security to our customers, we are proud to announce that we have earned our SOC 2 Type 2 certification with zero

Privacy 87

Privacy Trust Marketing Validation Vendors 87

Square 2 Marketing

JUNE 11, 2024

If you’re like me, Nicolas Cage is your touchstone for understanding how the world works. He’s made over 120 movies, and there’s pretty much no life lesson left uncovered at this point – or marketing lesson, it turns out.

Marketing & Strategy 78

Marketing & Strategy Marketing Buyer Personas Marketing Strategy 78

CMSWire

JUNE 11, 2024

You know the deal on customer journey maps. Some myths are worth exploring, though. Continue reading.

Customer Satisfaction 98

Customer Satisfaction Loyalty 98

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Strategic-IC

JUNE 11, 2024

The probability of selling to an existing customer is up to 14 times higher than the probability of selling to a new customer. If you have ever doubted the value of customer loyalty and retention, consider this your wake-up call. For many organizations, new logo acquisition is the primary goal. But the full potential of Account-based Marketing is unleashed when ABMers realize the impact of nurturing, expanding, and strengthening existing relationships with their highest-value accounts.

Account Based Marketing 62

Account Based Marketing ABM Marketing & Strategy Cross-Selling 62

Champion Communications

JUNE 11, 2024

The world of artificial intelligence (AI) is buzzing with excitement and hype like never before. From ChatGPT’s meteoric rise to Google’s AI offensive and now Apple’s much-anticipated entry into the AI race with the release of their own AI product. The tech giants are doubling down on AI, and the competition is fierce. For AI-focused B2B tech companies, this presents both opportunities and challenges.

B2B Thought Leadership 62

B2B Thought Leadership Paid Search Agency Companies Media 62

Benchmark Email

JUNE 11, 2024

Silent videos in email marketing have shown promising results in terms of engagement and effectiveness. Adding a video to an email can increase open rates by 19%, and simply including the word “video” in the subject line can boost open rates by 6% over time. They’re steadily carving out a unique niche in email marketing… The post Unlocking the Potential of Silent Videos in Email Campaigns appeared first on Benchmark Email.

Email Campaigns 52

Email Campaigns Video Marketing Campaigns Open Rate 52

ClearVoice

JUNE 11, 2024

Even savvy marketing pros can look at sales and marketing funnels through the same lens. However, understanding the differences can enhance your strategies to serve your customer’s needs. We’ve put these two types of funnels head-to-head to help illustrate how they each can fit within your overall strategy. Marketing Funnel vs. Sales Funnel: The Breakdown Let’s break down the differences in each funnel by category.

Top of Funnel 52

Top of Funnel Marketing Funnels Comparison Funnel Advertising 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

AgencyEA

JUNE 11, 2024

Highlights from the First Annual “By Design” It was a cold January evening, and Rick and I were catching up with a former Kellogg professor, Paul Earle, over drinks at the Soho House. Paul shared that he had a big idea and wanted to team up with EA to bring it to life.

Creativity 52

Creativity Ad Agencies Design Thought Leadership 52

Digilant

JUNE 11, 2024

Today marks an exciting milestone in Digilant’s journey as we unveil our new visual identity. This transformation is more than just an aesthetic shift; it also reflects our company’s commitment, as a media planning and buying partner, to innovation in a perpetually evolving industry. The current digital landscape is vastly different from the one we knew even five years ago with the proliferation of data, new devices, and the rise of new channels altering how advertisers effectively reach and eng

Advertising Agencies 52

Advertising Agencies Barriers Paid Search Agency Advertising 52

B2BMarketing.net

JUNE 11, 2024

In this week’s episode of the B2B Marketing Podcast, we explored how Korn Ferry has taken podcasts from an experiment to a central part of the company’s marketing strategy, leveraging the journalism expertise of CMO Jill Wiltfong. We learned how Jill’s career evolved from TV news anchor, to sales trainer and finally into a corporate marketer, and how she translated her media skills to bolster Korn Ferry’s ongoing brand evolution.

CMO 52

CMO Marketing & Strategy Marketing Strategy Storytelling 52

Fount Media

JUNE 11, 2024

A Church Email Database is an essential marketing tool for religious sector collaborations. It gathers various individuals and organizations involved in church management and development. Many spiritual leaders prefer to expand their outreach through contact databases as they provide high response and exposure. People who want to join religious institutions The post 7 Strategies to Upscale Your Churches Database appeared first on Business Mailing Lists | Technology User List | Email Marketing Co

Marketing & Strategy 52

Marketing & Strategy Outreach Contact Marketing Contacts 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Outgrow

JUNE 11, 2024

EPISODE 196: Marketer of the Month Podcast with Neil Patel Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Neil Patel for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Neil and here’s what we discussed about – 1. Consistency, collaborations, and trending topics drive podcast growth. 2.

Outgrow 52

Outgrow Advertising Agencies Paid Search Agency Funnel Advertising 52

CMSWire

JUNE 11, 2024

When in Vegas, place your bets — and for NICE, that means an AI in CX double-down. Continue reading.

Contacts 73

Contacts Service Personalization 73

Blue Flame Thinking

JUNE 11, 2024

In March of this year, Google rolled out one of its major core updates. These updates can have a significant impact on website rankings. Understanding what they are and how they work is important for marketing and website teams. What is a Google core update? A Google core update is a significant enhancement to the search engine’s algorithm that strives to improve the overall quality of search results for users.

Google 48

Google CAN-SPAM High Quality Lead Keywords 48