Tue.Jun 11, 2024

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Influencer Marketing Ideas for Building Materials

Navigate the Channel

If talk of influencer marketing brings to your mind MrBeast (Jimmy Donaldson), KSI (Olajide Olatunji), Alex Cooper, or The Chess Champs (the Botez Sisters), we applaud your current cultural awareness, but influencer marketing has value for the B2B industry, just as it does in the B2C world. “The key benefits of using influencers for B2B marketing is the ability to reach an already engaged and targeted audience,” according to Forbes.

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Higher education social media strategy: How Gettysburg College makes the grade

Sprout Social

An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. Each of these communities is unique, yet they all contribute to one shared college experience. Addressing the needs and interests of multiple audiences calls for a commitment to data, collaboration and tailored messaging.

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How to Stay Productive as a Social Media Manager

Oktopost

Social media managers do it all – literally. Sheldon Bruck went Behind the Post to reveal how he stays productive while juggling multiple responsibilities as a Social Media and Community Manager. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Social Media Managers wear many hats.

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Foggy Figures: Seeing Beyond Marketing Attribution's Mirage

CMSWire

Stop. Obsessing. Over. Marketing. Attribution. Take your lessons, get outta there and craft campaigns accordingly. Continue reading.

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Storytelling In Thought Leadership: How To Get It Right

Unlock the potential of your thought leadership by writing stories with greater impact. This comprehensive guide shares expert strategies for transforming data into narratives that resonate with your target audience. Download the guide to learn: Practical techniques for building captivating narratives Methods to align content with your strategic goals Tips on leveraging data for credibility and depth Real-world examples and case studies from industry leaders Whether you're an experienced markete

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A Father’s Day Letter from an Incarcerated Daughter

Televerde

Dear Dad, Father’s Day brings a mix of emotions for many. Still, for me, it is a day of reflection and gratitude, especially through the lens of our transformed relationship since my incarceration. Growing up, you were my hero, a military man who served with dedication. I idolized you for your strength and bravery. Despite your frequent absences due to military duty, our bond was strong.

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How to Persuade Your Boss to Send You to Ahrefs Evolve

Ahrefs

But don’t worry—we’ve got your back. Here are 5 arguments (and an example message) you can use to persuade your boss to send you to Ahrefs Evolve. SEO is changing at a breakneck pace.

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How a Creative Rebellion Forced Adobe to Rethink Its Terms of Use

CMSWire

Adobe changed Terms of Use. Customers lost it. Adobe will change Terms of Use again. Continue reading.

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Google launches Google TV advertising network

Martech

Google launched a new connected TV advertising network Monday. Google TV offers targeted, in-stream video inventory across more than 125 channels. The company is also updating Ad Manager to give publishers greater control over how direct sales ads appear on their reserved ad inventory. Google TV What it is. The Google TV network provides ad inventory across more than 125 free channels built into Google TV, including live sports, shows and movies.

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15 Creative Visual Metaphors in Advertising: Examples and Tips

Bannersnack

9 minutes read It’s estimated that the human brain processes visuals 60,000 times faster than text. Moreover, when text is paired with images, comprehension goes up to 89%. Sounds fascinating, doesn’t it? I think we can all agree that visual communication can boost your online advertising. Sometimes, in order to create a stronger reaction, advertisers go one step further and pair multiple visual elements to create a metaphor image.

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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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The data analytics hierarchy: Where generative AI fits in

Martech

Data analytics is integral to modern business strategies, driving crucial decision-making processes. However, the journey from raw data to actionable insights is often riddled with challenges. Data quality, integration, interpretation and implementation often impede progress. They hide the true value of data. To master each of those pieces, you want to work your way up the data analytics hierarchy, ensuring data governance at each step.

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40 Beautiful Logo Color Combinations That Go Together Like Peanut Butter and Jelly

Bannersnack

17 minutes read Colors are one of the most important things to consider when creating your logo. Using the right logo color scheme is crucial because it will impact the perception people have about your brand. In this article, we’ll look at the best logo color combinations used by some of the most famous brands to help you get the inspiration you need for your next project.

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Reimagining Customer Journeys With Innovative Mapping Techniques

CMSWire

You know the deal on customer journey maps. Some myths are worth exploring, though. Continue reading.

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RDW Group Leads 56th Annual Bell Ringers with 13 Awards

RDW Group

Awards recognize work across myriad industries including healthcare, economic development, non-profit, and B2C PROVIDENCE, R.I., June 10, 2024 — RDW … The post RDW Group Leads 56th Annual Bell Ringers with 13 Awards appeared first on RDW Group.

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Maximize Your B2B Lead Generation Results!

Need higher-quality leads for your target market? If so, we can help! Aggregage is the publisher of B2B Marketing Zone and 100+ other B2B publications across many industries. Our proven marketing programs deliver top-notch leads from senior buyers! Why choose Aggregage? Comprehensive Reach: Quickly target buyers across a range of industries, including financial services, healthcare, pro services, supply chain, technology and more.

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How to become a Trailblazer Community Forum Ambassador: Applications Are Open

Salesforce Marketing Cloud

Trailblazer Community Forum Ambassadors help maintain a healthy and engaged Trailblazer Community by sharing their Salesforce expertise, moderating content, and creating a welcoming space for members. They’re superusers of the online Trailblazer Community who play a key role in helping Salesforce users speed up their implementations and increase their return on investment (ROI).

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How To Prepare for Black Friday and Cyber Monday Marketing

Optinmonster

Are you looking for the best and easy-to-follow Black Friday marketing guide? Look no further! For eCommerce businesses, holiday sales marketing like Black Friday represents more than just dates on a calendar. They are golden opportunities to skyrocket sales, attract new customers, and improve brand loyalty. But with great opportunity comes great competition.

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Committed to Trust: Litmus Receives Independent SOC 2 Type 2 Report with Zero Findings for Fourth Consecutive Year

Litmus

Trust, privacy, and security are core tenets at Litmus. Every solution we offer is designed with the security and privacy of our customers in mind. In turn, email marketing teams like yours trust Litmus to help them gain the trust of their audience by ensuring every email is personalized effectively and optimized for every subscriber. To provide evidence of our dedication to trust and security to our customers, we are proud to announce that we have earned our SOC 2 Type 2 certification with zero

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A Lesson From ‘Face/Off’: Avoid an Identity Crisis in Your Persona Marketing

Square 2 Marketing

If you’re like me, Nicolas Cage is your touchstone for understanding how the world works. He’s made over 120 movies, and there’s pretty much no life lesson left uncovered at this point – or marketing lesson, it turns out.

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Cracking the Code: Turning Intent Data into Go-to-Market Success

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

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Let’s talk ABM: 6 ways to power your Customer Lifecycle strategy with ABM

Strategic-IC

The probability of selling to an existing customer is up to 14 times higher than the probability of selling to a new customer. If you have ever doubted the value of customer loyalty and retention, consider this your wake-up call. For many organizations, new logo acquisition is the primary goal. But the full potential of Account-based Marketing is unleashed when ABMers realize the impact of nurturing, expanding, and strengthening existing relationships with their highest-value accounts.

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Cutting Through the AI Noise: The Power of Earned Media for B2B Tech Companies

Champion Communications

The world of artificial intelligence (AI) is buzzing with excitement and hype like never before. From ChatGPT’s meteoric rise to Google’s AI offensive and now Apple’s much-anticipated entry into the AI race with the release of their own AI product. The tech giants are doubling down on AI, and the competition is fierce. For AI-focused B2B tech companies, this presents both opportunities and challenges.

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NICE Unveils CXone Mpower: A Leap in 'CX-Aware AI'

CMSWire

When in Vegas, place your bets — and for NICE, that means an AI in CX double-down. Continue reading.

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Unlocking the Potential of Silent Videos in Email Campaigns

Benchmark Email

Silent videos in email marketing have shown promising results in terms of engagement and effectiveness. Adding a video to an email can increase open rates by 19%, and simply including the word “video” in the subject line can boost open rates by 6% over time. They’re steadily carving out a unique niche in email marketing… The post Unlocking the Potential of Silent Videos in Email Campaigns appeared first on Benchmark Email.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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Marketing Funnel vs. Sales Funnel: A ClearVoice Comparison

ClearVoice

Even savvy marketing pros can look at sales and marketing funnels through the same lens. However, understanding the differences can enhance your strategies to serve your customer’s needs. We’ve put these two types of funnels head-to-head to help illustrate how they each can fit within your overall strategy. Marketing Funnel vs. Sales Funnel: The Breakdown Let’s break down the differences in each funnel by category.

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Agency EA X Kellogg School of Management: Unleashing Creativity

AgencyEA

Highlights from the First Annual “By Design” It was a cold January evening, and Rick and I were catching up with a former Kellogg professor, Paul Earle, over drinks at the Soho House. Paul shared that he had a big idea and wanted to team up with EA to bring it to life.

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Forward Together: Reintroducing Digilant 

Digilant

Today marks an exciting milestone in Digilant’s journey as we unveil our new visual identity. This transformation is more than just an aesthetic shift; it also reflects our company’s commitment, as a media planning and buying partner, to innovation in a perpetually evolving industry. The current digital landscape is vastly different from the one we knew even five years ago with the proliferation of data, new devices, and the rise of new channels altering how advertisers effectively reach and eng

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How Korn Ferry is putting podcasts at the center of its marketing strategy, with CMO Jill Wiltfong

B2BMarketing.net

In this week’s episode of the B2B Marketing Podcast, we explored how Korn Ferry has taken podcasts from an experiment to a central part of the company’s marketing strategy, leveraging the journalism expertise of CMO Jill Wiltfong. We learned how Jill’s career evolved from TV news anchor, to sales trainer and finally into a corporate marketer, and how she translated her media skills to bolster Korn Ferry’s ongoing brand evolution.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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7 Strategies to Upscale Your Churches Database

Fount Media

A Church Email Database is an essential marketing tool for religious sector collaborations. It gathers various individuals and organizations involved in church management and development. Many spiritual leaders prefer to expand their outreach through contact databases as they provide high response and exposure. People who want to join religious institutions The post 7 Strategies to Upscale Your Churches Database appeared first on Business Mailing Lists | Technology User List | Email Marketing Co

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Marketer of The Month Podcast- EPISODE 196: Micro-Influencers, Major Impact: Neil Patel’s Guide to Influencer Marketing

Outgrow

EPISODE 196: Marketer of the Month Podcast with Neil Patel Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Neil Patel for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Neil and here’s what we discussed about – 1. Consistency, collaborations, and trending topics drive podcast growth. 2.

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What You Should Know About the Latest Google Core Updates (March 2024)

Blue Flame Thinking

In March of this year, Google rolled out one of its major core updates. These updates can have a significant impact on website rankings. Understanding what they are and how they work is important for marketing and website teams. What is a Google core update? A Google core update is a significant enhancement to the search engine’s algorithm that strives to improve the overall quality of search results for users.

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