The Lead Agency
JUNE 13, 2024
Anyone remotely close to marketing has no doubt heard—or been part of—conversations debating the future of search. When ChatGPT and other LLMs began to rise in 2023, the threat was that queries usually entered into search engines would be diverted away to be answered by AI. Begging the question: Does our SEO and B2B content still matter if users aren’t querying on search?
Act-On
JUNE 13, 2024
Winning new customers is an exciting accomplishment. But most marketers also know the real work begins after that. The cost of acquiring a new customer is estimated to be five to seven times more than retaining an existing one. Retention issues translate to lost dollars and more work for marketing teams who strive to battle the vicious cycle of churn.
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Martech
JUNE 13, 2024
With one line in an earnings call on Tuesday full of positive talk around cloud computing and artificial intelligence, Oracle CEO Safra Catz put an end to a line of business Oracle built through acquisitions for more than a decade. “In Q4, we decided to exit the advertising business, which had declined to about $300 million in revenue in fiscal year ’24,” Catz said.
illumin
JUNE 13, 2024
On 15 May 2024, during Netflix’s second Upfront presentation to the advertising industry, the company announced it would be dipping its toes into the AdTech market with its very own in-house advertising technology. Amy Reinhard, Netflix’s President of Advertising, sha red the news : Netflix is planning to launch this exciting new platform by the end of 2025.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.
Martech
JUNE 13, 2024
What’s on your email rap sheet? In my last MarTech column, “ Stop! Or go directly to email jail ,” I listed 10 crimes that could send digital marketers to the email Big House — from misdemeanors like sending transactional emails without even a line of business-building promotional copy to felonies like buying a list or skipping authentication.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
JUNE 13, 2024
Don’t let fears around the tech revolution thwart your marketing success. See AI and other technologies as the opportunity to do things on behalf of your brand and audience that you could only imagine a few years ago.
Ahrefs
JUNE 13, 2024
Between navigating Google’s never-ending algorithm updates, fighting off competitors, and getting buy-in for projects, there are many significant SEO challenges to consider. So, which ones should you focus on?
CopyBlogger
JUNE 13, 2024
There are so many AI writing tools on the market, and it’s hard to understand how they differ from each. Continue Reading The post The 12 Best AI Writing Tools (And How They’re Different) appeared first on Copyblogger.
Choozle
JUNE 13, 2024
Facebook Instagram X-twitter Linkedin Youtube Back-to-school season is upon us, and after an unprecedented last year , we did a lot of learning and embracing new strategies for back-to-school advertising. And this year, back-to-school shopping is making a comeback as parents and students prepare for the upcoming school year. While the school year is still taking shape and has a high potential to continue changing throughout, we have a few tips for the upcoming retail season that will help you p
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Acrolinx
JUNE 13, 2024
Get to know Acrolinx's new Chief Product Officer, Curt Raffi, in this interview blog. Curt chats about the future of AI and content. The post Meet Curt Raffi: Acrolinx’s New Chief Product Officer appeared first on Acrolinx.
Contently
JUNE 13, 2024
Five years ago, it was unthinkable that Google—the company whose name has become a verb synonymous with internet queries—might lose its title as the reigning champ of search. But Google’s dominance is increasingly on shaky ground. In the current Wild West of generative AI, new and impressive search platforms are emerging at breakneck speed. Some marketers are even asking the provocative question: Does SEO have a future at all?
Go Beyond SEO
JUNE 13, 2024
Did you know that 93% of online experiences begin with a search engine? That means if you’re not ranking well on search engine result pages, you’re missing out on a significant amount of potential customers for your automotive dealership. That’s where GoBeyond SEO comes in as automotive search engine optimization experts. GoBeyond SEO is a team of experts specializing in automotive search engine optimization.
SmartBrief - Marketing
JUNE 13, 2024
Health care and society at large are in the midst of “a technological revolution with human connection,” and while that holds promise, if we aren’t careful and intentional, personal and doctor-patient relationships will get lost amid the advancements, Abraham Verghese , a physician, professor and author, told attendees at Day 2 of AHIP 2024 on Wednesday.
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Need higher-quality leads for your target market? If so, we can help! Aggregage is the publisher of B2B Marketing Zone and 100+ other B2B publications across many industries. Our proven marketing programs deliver top-notch leads from senior buyers! Why choose Aggregage? Comprehensive Reach: Quickly target buyers across a range of industries, including financial services, healthcare, pro services, supply chain, technology and more.
PureB2B
JUNE 13, 2024
The post Achieving Maximum Impact with a Multi-Channel Display Advertising Strategy appeared first on DemandScience.
CMSWire
JUNE 13, 2024
There are simple ways to being customer-centric, but the tangent must be drawn from the key vision, goals and values of the company. Continue reading.
HG Data
JUNE 13, 2024
SANTA BARBARA, Calif.–(BUSINESS WIRE)–HG Insights, the provider of data-driven insights to 75% of tech companies in the Fortune 100, today announced the launch of their native integration with HubSpot. The HubSpot Connector syncs relevant, timely technology insights to a customer’s HubSpot CRM, allowing sellers and marketers to understand their target companies with the necessary context […] The post With New HubSpot Integration, HG Amplifies GTM Teams’ Engagement with Co
ClearVoice
JUNE 13, 2024
Every day the average email user receives 147 messages , half of which get deleted in under five minutes. To make the most of your sales emails, here are three tried and tested frameworks and why they work. The Top Three Frameworks for Sales Emails Follow these three frameworks to craft sales emails that deliver and increase your chances of making a successful connection with your prospects.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
ScanmarQED
JUNE 13, 2024
This is the last part in our Master Class series and we hope you have had interesting insights following this series so far. We began the series by investigating price analytics and price elasticity, then looked at revenue optimization and choosing the right KPIs. In this series we will go a step further and explore brand vs market impact. Some brands already steer on the right KPIs, but still might have issues with one of the most important questions: how much of the revenue change was due to m
Contify
JUNE 13, 2024
The post Here’s What’s New With Contify’s Market and Competitive Intelligence Platform – June 2024 appeared first on Contify Market and Competitive Intelligence Platform - Blog.
Choozle
JUNE 13, 2024
Facebook Instagram X-twitter Linkedin Youtube Back-to-school season is upon us, and after an unprecedented last year , we did a lot of learning and embracing new strategies for back-to-school advertising. And this year, back-to-school shopping is making a comeback as parents and students prepare for the upcoming school year. While the school year is still taking shape and has a high potential to continue changing throughout, we have a few tips for the upcoming retail season that will help you p
SmartBrief - Marketing
JUNE 13, 2024
How choice maps and other tools can boost viewer success In a world overflowing with entertainment options, the concept of choice has become increasingly complex. CTAM President and CEO Vicki Lins recently engaged in a thought-provoking conversation with Sheena Iyengar, a professor at Columbia Business School , acclaimed researcher and a leading expert on choice.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
B2BMarketing.net
JUNE 13, 2024
In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke with Callum Miskell, Strategist & Intel Analyst, MOI Global about some of the findings from their latest report ‘A B2B Marketer’s Guide to Data Creativity’. The two talk about some of the most interesting stats from the report. For example, MOI revealed that even though 85% of marketers use marketing tools, only 23% of marketers are using them for growth opportunities.
Bannersnack
JUNE 13, 2024
7 minutes read There’s no doubt that creativity is key when you want to stand out in Facebook newsfeeds. But that’s not all it takes to capture your audience’s attention and drive conversions. You also need to pay attention to the most engaging formats that can bring you the desired outcome. Not to mention the fact that with an online video ad maker like Creatopy, creating an appealing animated ad is affordable and cuts your production time in half.
CMSWire
JUNE 13, 2024
CMOs, CISOs and CIOs spill the beans on securing your data — tips you can't afford to miss. Continue reading.
Mereo
JUNE 13, 2024
As the lull of summer begins to (or already has) set in, do not let this idle time go to waste. Reading is a great way to expand your knowledge or hone in on an existing skill. I want to share three titles that have helped me stay ahead in the market and better understand what Mereo clients deal with in their respective fields. Without further ado, here are three books to add to your “to-be-read” list. 1.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
CMSWire
JUNE 13, 2024
Apple's AI enhancements promise a new era of intuitive technology. Continue reading.
Bluetext
JUNE 13, 2024
In the fast-paced world of private equity, adaptability is key to success. The ability to pivot quickly in response to market changes, emerging trends, and evolving customer demands can make all the difference in achieving high returns on investment. Agile marketing strategies, characterized by their flexibility, responsiveness, and iterative approach, are becoming increasingly vital for driving private equity success.
Salesforce Marketing Cloud
JUNE 13, 2024
Are you using your retail data from holiday shoppers effectively? The data you collect around special occasions and celebrations provides a wealth of information that, if used right, can make shopping easier for your loyal customers and gain you lots of new ones. Each time someone buys a gift, it could provide endless opportunities for the retailer.
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