Thu.Jun 13, 2024

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AI vs Search: Do B2B Content and SEO Even Matter Anymore?

The Lead Agency

Anyone remotely close to marketing has no doubt heard—or been part of—conversations debating the future of search. When ChatGPT and other LLMs began to rise in 2023, the threat was that queries usually entered into search engines would be diverted away to be answered by AI. Begging the question: Does our SEO and B2B content still matter if users aren’t querying on search?

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Increase Customer Retention: Why Multichannel Marketing Is an Underrated Tool

Act-On

Winning new customers is an exciting accomplishment. But most marketers also know the real work begins after that. The cost of acquiring a new customer is estimated to be five to seven times more than retaining an existing one. Retention issues translate to lost dollars and more work for marketing teams who strive to battle the vicious cycle of churn.

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Oracle says goodbye to the adtech business

Martech

With one line in an earnings call on Tuesday full of positive talk around cloud computing and artificial intelligence, Oracle CEO Safra Catz put an end to a line of business Oracle built through acquisitions for more than a decade. “In Q4, we decided to exit the advertising business, which had declined to about $300 million in revenue in fiscal year ’24,” Catz said.

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28 Color Combinations That Work Like Magic in Social Media

Bannersnack

16 minutes read Creating something visually pleasing does require a fair amount of talent and inspiration, but it’s not as subjective as we’re often led to believe. While tastes differ, human perception is programmed at a primal level to notice and admire harmony, whether it’s the sound of music or the shapes and colors that surround us.

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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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Confessions from email jail

Martech

What’s on your email rap sheet? In my last MarTech column, “ Stop! Or go directly to email jail ,” I listed 10 crimes that could send digital marketers to the email Big House — from misdemeanors like sending transactional emails without even a line of business-building promotional copy to felonies like buying a list or skipping authentication.

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Back-to-school advertising best practices with third-party data

Choozle

Facebook Instagram X-twitter Linkedin Youtube Back-to-school season is upon us, and after an unprecedented last year , we did a lot of learning and embracing new strategies for back-to-school advertising. And this year, back-to-school shopping is making a comeback as parents and students prepare for the upcoming school year. While the school year is still taking shape and has a high potential to continue changing throughout, we have a few tips for the upcoming retail season that will help you p

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The 12 Best AI Writing Tools (And How They’re Different)

CopyBlogger

There are so many AI writing tools on the market, and it’s hard to understand how they differ from each. Continue Reading The post The 12 Best AI Writing Tools (And How They’re Different) appeared first on Copyblogger.

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The 6 Biggest SEO Challenges You’ll Face in 2024

Ahrefs

Between navigating Google’s never-ending algorithm updates, fighting off competitors, and getting buy-in for projects, there are many significant SEO challenges to consider. So, which ones should you focus on?

SEO 101
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How To Use Technology To Unlock Content and Marketing Potential

Content Marketing Institute

Don’t let fears around the tech revolution thwart your marketing success. See AI and other technologies as the opportunity to do things on behalf of your brand and audience that you could only imagine a few years ago.

Content 93
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Automotive Search Engine Optimization Experts – GoBeyond SEO

Go Beyond SEO

Did you know that 93% of online experiences begin with a search engine? That means if you’re not ranking well on search engine result pages, you’re missing out on a significant amount of potential customers for your automotive dealership. That’s where GoBeyond SEO comes in as automotive search engine optimization experts. GoBeyond SEO is a team of experts specializing in automotive search engine optimization.

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Meet Curt Raffi: Acrolinx’s New Chief Product Officer

Acrolinx

Get to know Acrolinx's new Chief Product Officer, Curt Raffi, in this interview blog. Curt chats about the future of AI and content. The post Meet Curt Raffi: Acrolinx’s New Chief Product Officer appeared first on Acrolinx.

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AHIP 2024: Tech, human touch a balancing act

SmartBrief - Marketing

Health care and society at large are in the midst of “a technological revolution with human connection,” and while that holds promise, if we aren’t careful and intentional, personal and doctor-patient relationships will get lost amid the advancements, Abraham Verghese , a physician, professor and author, told attendees at Day 2 of AHIP 2024 on Wednesday.

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The Blueprint for Customer-Centricity: Aligning Teams With Vision

CMSWire

There are simple ways to being customer-centric, but the tangent must be drawn from the key vision, goals and values of the company. Continue reading.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Achieving Maximum Impact with a Multi-Channel Display Advertising Strategy

PureB2B

The post Achieving Maximum Impact with a Multi-Channel Display Advertising Strategy appeared first on DemandScience.

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With New HubSpot Integration, HG Amplifies GTM Teams’ Engagement with Competitive Technology Intelligence

HG Data

SANTA BARBARA, Calif.–(BUSINESS WIRE)–HG Insights, the provider of data-driven insights to 75% of tech companies in the Fortune 100, today announced the launch of their native integration with HubSpot. The HubSpot Connector syncs relevant, timely technology insights to a customer’s HubSpot CRM, allowing sellers and marketers to understand their target companies with the necessary context […] The post With New HubSpot Integration, HG Amplifies GTM Teams’ Engagement with Co

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3 Key Frameworks for Crafting Sales Emails That Deliver

ClearVoice

Every day the average email user receives 147 messages , half of which get deleted in under five minutes. To make the most of your sales emails, here are three tried and tested frameworks and why they work. The Top Three Frameworks for Sales Emails Follow these three frameworks to craft sales emails that deliver and increase your chances of making a successful connection with your prospects.

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Attributing your brand vs market impact

ScanmarQED

This is the last part in our Master Class series and we hope you have had interesting insights following this series so far. We began the series by investigating price analytics and price elasticity, then looked at revenue optimization and choosing the right KPIs. In this series we will go a step further and explore brand vs market impact. Some brands already steer on the right KPIs, but still might have issues with one of the most important questions: how much of the revenue change was due to m

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Top Execs on Kicking Customer Data Breaches to the Curb

CMSWire

CMOs, CISOs and CIOs spill the beans on securing your data — tips you can't afford to miss. Continue reading.

Tips 69
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Here’s What’s New With Contify’s Market and Competitive Intelligence Platform – June 2024

Contify

The post Here’s What’s New With Contify’s Market and Competitive Intelligence Platform – June 2024 appeared first on Contify Market and Competitive Intelligence Platform - Blog.

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Back-to-school advertising best practices with third-party data

Choozle

Facebook Instagram X-twitter Linkedin Youtube Back-to-school season is upon us, and after an unprecedented last year , we did a lot of learning and embracing new strategies for back-to-school advertising. And this year, back-to-school shopping is making a comeback as parents and students prepare for the upcoming school year. While the school year is still taking shape and has a high potential to continue changing throughout, we have a few tips for the upcoming retail season that will help you p

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The engagement equation: Choice maps and more

SmartBrief - Marketing

How choice maps and other tools can boost viewer success In a world overflowing with entertainment options, the concept of choice has become increasingly complex. CTAM President and CEO Vicki Lins recently engaged in a thought-provoking conversation with Sheena Iyengar, a professor at Columbia Business School , acclaimed researcher and a leading expert on choice.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to efficiently use your martech to find growth opportunities, with MOI Global

B2BMarketing.net

In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke with Callum Miskell, Strategist & Intel Analyst, MOI Global about some of the findings from their latest report ‘A B2B Marketer’s Guide to Data Creativity’. The two talk about some of the most interesting stats from the report. For example, MOI revealed that even though 85% of marketers use marketing tools, only 23% of marketers are using them for growth opportunities.

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How to Create Animated Facebook Ads that Convert

Bannersnack

7 minutes read There’s no doubt that creativity is key when you want to stand out in Facebook newsfeeds. But that’s not all it takes to capture your audience’s attention and drive conversions. You also need to pay attention to the most engaging formats that can bring you the desired outcome. Not to mention the fact that with an online video ad maker like Creatopy, creating an appealing animated ad is affordable and cuts your production time in half.

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WWDC 2024: Apple Intelligence, RCS Messaging — and More

CMSWire

Apple's AI enhancements promise a new era of intuitive technology. Continue reading.

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Your Summer Reading List

Mereo

As the lull of summer begins to (or already has) set in, do not let this idle time go to waste. Reading is a great way to expand your knowledge or hone in on an existing skill. I want to share three titles that have helped me stay ahead in the market and better understand what Mereo clients deal with in their respective fields. Without further ado, here are three books to add to your “to-be-read” list. 1.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Adapting to Change: How Agile Marketing Strategies Drive Private Equity Success

Bluetext

In the fast-paced world of private equity, adaptability is key to success. The ability to pivot quickly in response to market changes, emerging trends, and evolving customer demands can make all the difference in achieving high returns on investment. Agile marketing strategies, characterized by their flexibility, responsiveness, and iterative approach, are becoming increasingly vital for driving private equity success.

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Retailers — Use My Data to Make Me a Better Gift-Giver

Salesforce Marketing Cloud

Are you using your retail data from holiday shoppers effectively? The data you collect around special occasions and celebrations provides a wealth of information that, if used right, can make shopping easier for your loyal customers and gain you lots of new ones. Each time someone buys a gift, it could provide endless opportunities for the retailer.

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Is the digital marketing grass really greener in walled gardens?

Martech

As spring blossoms into summer, it feels like an apt time to address “walled gardens” in digital advertising. The term refers to closed marketing ecosystems in which the owner controls the content, data, inventory and engagement experience. Google, Meta and Amazon (a.k.a. the Big 3) are today’s dominant players. Reliance on these platforms can offer marketers significant advantages and limitations.