Mon.Jun 10, 2024

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3 Reasons B2B Customers Buy From You

Navigate the Channel

B2B customers, like all customers , are human and bring human quirks and predictabilities into their purchasing decisions. You can’t begin to understand every motivation or mental purchase process for your customers or prospects, but we have several things we suggest you consider. In general, your customers are likely to buy from you for one of three reasons.

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How to Use Product Analytics to Boost Sales

Marketing Insider Group

Sales are one of the most vital aspects of running a business and aren’t something you’ll want to take lightly. Every transaction represents revenue and growth, and luck isn’t enough because boosting your sales requires insight, strategy, and precision. Fortunately, product analytics can guide you along the path to sales mastery. This powerful tool reveals the mysteries of customer behavior, preferences, and trends, so you don’t have to go blindly into the abyss.

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Closing the Opportunity Gap: How ZoomInfo Copilot Reveals Hidden Buyers

Zoominfo

In today’s intensely competitive market, the coveted first-mover advantage is no longer good enough. To truly sell smarter and win faster, sales and marketing professionals need to be the first to reach their targets precisely when buyers are ready to engage. Sure, they might be the perfect fit for your solutions. The ROI for their business may be clear and convincing.

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How Personalized Marketing Keeps Customers Past the Honeymoon Stage

Salesforce Marketing Cloud

Your guide to personalized marketing What is personalized marketing? The 6 do’s and don’ts of personalized marketing Personalized marketing in action How Salesforce uses Data Cloud to close deals faster It feels like you’ve found “the one” — a customer ready for a long-lasting brand relationship built on personalized marketing. But then, just as quickly as the sparks fly, they fizzle out.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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3 tips for maintaining advocacy program engagement

Oktopost

The power of employee advocacy in supercharging your social media strategy should not be underestimated. It’s a game-changing approach for businesses aiming to expand their reach, enhance engagement, and elevate credibility. Research shows that content shared by employees receives 8x more engagement than content shared by brand channels. As well as this, leads generated through employee advocacy are 7x more likely to convert compared to other leads.

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Big players vs. niche specialists: Choosing your martech vendors

Martech

Selecting the right martech vendor sounds far easier than it actually is as a process and practice. There are many factors to consider, but that does not mean the selection process is necessarily daunting. One factor to consider when selecting vendors is how they fit within their competitive landscape. On one end are the major dominant players; on the other are smaller vendors who are new and niche or a combination of both.

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Here’s What Healthcare Marketers Must Know in 2024

Top Rank Marketing

To say the past few years have been volatile for the healthcare industry would be an understatement. The COVID-19 pandemic virtually transformed how medical care is administered overnight, in ways that have proven more lasting than anyone could have anticipated. As the healthcare industry continues to undergo seismic changes, healthcare marketing trends naturally follow suit.

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Generating lower-funnel leads: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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“Agency” isn’t the problem. Why an agency drives value

SmartBrief - Marketing

There’s a debate around the use of the word ‘‘agency” and whether or not it tethers the industry to the past or a broken model. As an agency lifer and lover, I’ve always taken tremendous pride in the idea of an agency. But allow me to add another layer to the conversation by considering the benefits of human agency. And even more specifically: agency within an agency.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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B2B marketers say improving data quality is top priority

Martech

Improving data quality is the top priority of B2B marketers wanting to upgrade their go-to-market (GTM) strategies, according to a study from Ascend2 and Anteriad. Two-thirds (66%) of B2B and B2B2C marketers surveyed cited improving data quality among their top three priorities for improving their GTM strategy. The next-highest priority, at 61%, is integrating technology.

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Stand Out: Differentiating Your Construction Company From Your Competitors

Navigate the Channel

Just glancing at the statistics on building permits, housing starts, and housing completions right now can create some anxiety, as the housing industry balances consumers’ economic fears with reality and supply chains continue their slow crawl back from pandemic disruption. Add to that unease the roughly 753,000 construction companies actively pursuing a limited pool of potential clients and you have a formula for a stressed-out industry.

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Pega’s Blueprint for digital transformation

Martech

“I think it is going to revolutionize what our customers are able to do,” said Pega founder and CEO Alan Trefler. Addressing the keynote audience at PegaWorld 2024, Trefler was describing Pega GenAI Blueprint, a solution designed to materially advance his longstanding vision of the autonomous (i.e. effectively self-optimizing) enterprise.

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Digital Debris: The Cost of Ignoring Web Content Maintenance

CMSWire

Remember that blog you wrote in 1998? AI just ate it for lunch. Continue reading.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Beyond the Booth: Leveraging In-Person Events for Sustainable B2B Growth 

Marketri

At Marketri, we understand the importance of strategic event planning and leveraging conferences for sustainable growth. Events can be a key part of an organization’s marketing plan, whether their goal is to generate leads, raise brand awareness, or expand market reach. Recently, I had the pleasure of not only planning a client’s event strategy but attending myself!

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Beyond Aesthetics: How to Design High-Converting Forms That Capture the Right Leads (Without Losing Data)

FunnelEnvy

In the ultra-competitive SaaS digital marketing and B2B lead generation world, strategic social media and content marketing to generate leads is only the first step. Contact forms must do the heavy lifting and capture info from a healthy share of website traffic. Every form submission counts. Some of the most common questions we hear are about how to design high-converting forms.

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Are iPaaS Solutions Right for You?

SmartBug Media

Integration platform as a service (iPaaS) solutions can help you take disparate data and disjointed platforms and create a more harmonious technology ecosystem. For example, do you find yourself copying and pasting data from one program to another or cross-referencing to ensure you have the full picture? An iPaaS solution can be a valuable tool for many in this situation.

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Are Brand Communities Your Shortcut to Customer Love?

CMSWire

Who needs support when you have a tribe? Brand communities could be the ultimate path to customer engagement. Continue reading.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Try This: One-Column Emails Get the Job Done

Benchmark Email

As a marketer, you can easily get bogged down by complicated strategies and processes. Getting into the mindset of “more is more” can be commonplace, convincing us that unless the task wasn’t filled with steps and arduous tasks, then it wasn’t worth the outcome. However, that is a common misconception. You may not believe it,… The post Try This: One-Column Emails Get the Job Done appeared first on Benchmark Email.

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12 Google Analytics Alternatives to Help You Track Website Visitors

Visitor Queue

While Google Analytics is the most popular website analytics platform on the market, marketers often search for Google Analytics alternatives that can help them understand more about their site. Google Analytics is a great option, but it lacks certain features that marketers need to truly understand what their website visitors are up to. In this […] The post 12 Google Analytics Alternatives to Help You Track Website Visitors appeared first on Visitor Queue Blog | Identify Website Traffic.

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“Change” and “new” are two great words — so long as they don’t apply to you

B2BMarketing.net

I coined this title phrase some years ago, having often observed strong resistance to innovation and change in the corporate world. This was especially so when it comes to internal change management. So it was with particular interest that I recently read a NYTimes article, “ We Have a Creativity Problem” that provides a likely explanation. It very much comes down to human nature.

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Decoding the Functionality of Content Marketing in Lead Generation

Binary Demand

[ps2id id=’overview’ target=”/]Content marketing is crucial in lead generation and digital marketing tactics. Yet, it’s not merely about producing content for the sake of it or meeting word count. With consumers inundated by a plethora of information online, distinguishing your content has become crucial. To effectively generate new leads, your content must be detailed, valuable, and directly tailored to your audience’s requirements.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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ClearVoice Team Spotlight: Mike Bernardez

ClearVoice

Welcome to the ClearVoice Team Spotlight video series! In these videos, we peek behind the curtain at some of the rockstars who make our ClearVoice team what it is. Mike Bernardez: VP of Engineering In this episode of the ClearVoice Team Spotlight, Mike Bernardez, VP of Engineering at ClearVoice, steps into the limelight for a detailed conversation.

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8 Tips From a Serial Entrepreneur on Hiring, Growth, and Navigating Change

Salesforce Marketing Cloud

Look, it’s the wild west out there these days, and having inside advice on what works is gold. Running a business, let alone hiring, growing your brand, and finding and keeping customers, may be the most challenging thing for an entrepreneur yet. Small and medium-sized business ( SMB ) owners — looking for advice as you navigate a limited budget, growing pains, or find new business?

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5 Goals for Incorporating Customers Stories Into Your B2B Marketing Strategy

ClearVoice

Two common marketing goals are to drive engagement and build trust with your audience. But achieving those goals depends on how authentic and relatable your brand is. Customer stories are a great way to showcase your brand and solutions through genuine voices that resonate with your audience. Let’s break down the top goals aligned with incorporating customer stories into your marketing strategy.

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Lead Forensics exhibiting at Multimodal 2024

Lead Forensics

Running from June 11-13, 2024, it brings together over 300 exhibitors and thousands of professionals from the logistics, supply chain, and transportation sectors. The event features a comprehensive trade show, insightful conferences, and networking opportunities. Key themes include sustainability, technology, and innovation, aimed at enhancing supply chain efficiency and connectivity.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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You Wrote a Book: Now What? Six Mistakes to Avoid

Trade Press Services

Congratulations, you’ve poured your expertise, experience, creativity, and dedication into writing a book! Whether you’ve chosen to pursue traditional publishing, self-publishing, or a hybrid approach , your book is ready to meet the world. But writing, editing, designing, and publishing your book are the first steps in a long journey to ensure its marketplace success.

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Lead Forensics at London Tech Week

Lead Forensics

London Tech Week is an annual festival celebrating innovation, technology, and entrepreneurship. Scheduled from June 10-14, 2024, it features over 70 events, 350+ speakers, and attracts around 45,000 participants from 90+ countries. The event includes keynote speeches, interactive expos, and networking opportunities, focusing on themes like AI, deep tech, sustainability, and leadership.

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Tim Cook's AI Moment: A Pivotal Shift at Apple

CMSWire

What's Apple got in store for AI today, and will it be a monumental moment for the tech giant? Continue reading.

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