Navigate the Channel
JUNE 10, 2024
B2B customers, like all customers , are human and bring human quirks and predictabilities into their purchasing decisions. You can’t begin to understand every motivation or mental purchase process for your customers or prospects, but we have several things we suggest you consider. In general, your customers are likely to buy from you for one of three reasons.
Marketing Insider Group
JUNE 10, 2024
Sales are one of the most vital aspects of running a business and aren’t something you’ll want to take lightly. Every transaction represents revenue and growth, and luck isn’t enough because boosting your sales requires insight, strategy, and precision. Fortunately, product analytics can guide you along the path to sales mastery. This powerful tool reveals the mysteries of customer behavior, preferences, and trends, so you don’t have to go blindly into the abyss.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Tomorrow People
JUNE 10, 2024
Brand positioning is the strategic process of defining how your brand is perceived in the minds of your target audience, distinguishing it from competitors. A strong brand identity is essential in developing an effective brand positioning strategy. Brand elements are the building blocks of this identity and may be textual (e.g. your tagline) or visual (e.g. your logo).
CMSWire
JUNE 10, 2024
Reasonably priced and even free online customer experience courses and certifications is a route to happier, more adept employees. Continue reading.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Martech
JUNE 10, 2024
If your website is struggling to get organic traffic from Google Search – there are three core areas you should focus on, according to Google’s Search Liaison Danny Sullivan: Continue creating high-quality content — do what you think is best for your readers. Diversify your traffic sources and promote your content across multiple channels. Build an engaged audience that comes to you directly or via email and social media.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Salesforce Marketing Cloud
JUNE 10, 2024
Your guide to personalized marketing What is personalized marketing? The 6 do’s and don’ts of personalized marketing Personalized marketing in action How Salesforce uses Data Cloud to close deals faster It feels like you’ve found “the one” — a customer ready for a long-lasting brand relationship built on personalized marketing. But then, just as quickly as the sparks fly, they fizzle out.
SmartBrief - Marketing
JUNE 10, 2024
There’s a debate around the use of the word ‘‘agency” and whether or not it tethers the industry to the past or a broken model. As an agency lifer and lover, I’ve always taken tremendous pride in the idea of an agency. But allow me to add another layer to the conversation by considering the benefits of human agency. And even more specifically: agency within an agency.
Martech
JUNE 10, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Zoominfo
JUNE 10, 2024
In today’s intensely competitive market, the coveted first-mover advantage is no longer good enough. To truly sell smarter and win faster, sales and marketing professionals need to be the first to reach their targets precisely when buyers are ready to engage. Sure, they might be the perfect fit for your solutions. The ROI for their business may be clear and convincing.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Martech
JUNE 10, 2024
Selecting the right martech vendor sounds far easier than it actually is as a process and practice. There are many factors to consider, but that does not mean the selection process is necessarily daunting. One factor to consider when selecting vendors is how they fit within their competitive landscape. On one end are the major dominant players; on the other are smaller vendors who are new and niche or a combination of both.
Oktopost
JUNE 10, 2024
The power of employee advocacy in supercharging your social media strategy should not be underestimated. It’s a game-changing approach for businesses aiming to expand their reach, enhance engagement, and elevate credibility. Research shows that content shared by employees receives 8x more engagement than content shared by brand channels. As well as this, leads generated through employee advocacy are 7x more likely to convert compared to other leads.
Martech
JUNE 10, 2024
Improving data quality is the top priority of B2B marketers wanting to upgrade their go-to-market (GTM) strategies, according to a study from Ascend2 and Anteriad. Two-thirds (66%) of B2B and B2B2C marketers surveyed cited improving data quality among their top three priorities for improving their GTM strategy. The next-highest priority, at 61%, is integrating technology.
Top Rank Marketing
JUNE 10, 2024
To say the past few years have been volatile for the healthcare industry would be an understatement. The COVID-19 pandemic virtually transformed how medical care is administered overnight, in ways that have proven more lasting than anyone could have anticipated. As the healthcare industry continues to undergo seismic changes, healthcare marketing trends naturally follow suit.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Martech
JUNE 10, 2024
“I think it is going to revolutionize what our customers are able to do,” said Pega founder and CEO Alan Trefler. Addressing the keynote audience at PegaWorld 2024, Trefler was describing Pega GenAI Blueprint, a solution designed to materially advance his longstanding vision of the autonomous (i.e. effectively self-optimizing) enterprise.
CMSWire
JUNE 10, 2024
Who needs support when you have a tribe? Brand communities could be the ultimate path to customer engagement. Continue reading.
Litmus
JUNE 10, 2024
How many emails do you receive that start with, “Hi [mergetag]!” Yes, email personalization like this is simple and easy to do if you have the right ESP. It’s become a popular tactic because we know email marketing personalization is good for business. 71% of consumers expect companies to deliver personalized experiences , according to McKinsey. But if you want to send personalized email marketing campaigns that actually resonate with subscribers and help forge true connections, simply adding th
CMSWire
JUNE 10, 2024
What's Apple got in store for AI today, and will it be a monumental moment for the tech giant? Continue reading.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Trade Press Services
JUNE 10, 2024
Congratulations, you’ve poured your expertise, experience, creativity, and dedication into writing a book! Whether you’ve chosen to pursue traditional publishing, self-publishing, or a hybrid approach , your book is ready to meet the world. But writing, editing, designing, and publishing your book are the first steps in a long journey to ensure its marketplace success.
Navigate the Channel
JUNE 10, 2024
Although technology advances rapidly, we are surprised that the emerging marketing channels of today aren’t drastically different from those we highlighted in 2023. (Well, that business-altering AI technology aside, but that’s for a post all its own.) It’s comforting to know that email, social media, traditional media, word of mouth and web (SEO and paid digital) continue to be effective marketing channels for both B2B and B2C.
FunnelEnvy
JUNE 10, 2024
In the ultra-competitive SaaS digital marketing and B2B lead generation world, strategic social media and content marketing to generate leads is only the first step. Contact forms must do the heavy lifting and capture info from a healthy share of website traffic. Every form submission counts. Some of the most common questions we hear are about how to design high-converting forms.
Navigate the Channel
JUNE 10, 2024
Just glancing at the statistics on building permits, housing starts, and housing completions right now can create some anxiety, as the housing industry balances consumers’ economic fears with reality and supply chains continue their slow crawl back from pandemic disruption. Add to that unease the roughly 753,000 construction companies actively pursuing a limited pool of potential clients and you have a formula for a stressed-out industry.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Marketri
JUNE 10, 2024
At Marketri, we understand the importance of strategic event planning and leveraging conferences for sustainable growth. Events can be a key part of an organization’s marketing plan, whether their goal is to generate leads, raise brand awareness, or expand market reach. Recently, I had the pleasure of not only planning a client’s event strategy but attending myself!
Navigate the Channel
JUNE 10, 2024
Although technology advances rapidly, we are surprised that the emerging marketing channels of today aren’t drastically different from those we highlighted in 2023. (Well, that business-altering AI technology aside, but that’s for a post all its own.) It’s comforting to know that email, social media, traditional media, word of mouth and web (SEO and paid digital) continue to be effective marketing channels for both B2B and B2C.
Oktopost
JUNE 10, 2024
The ‘Finfluencers’ are coming—and they have nothing to do with fans of the late musician Jimmy Buffett or television’s ‘Shark Week.’ They’re a new breed of financial influencers that have risen to prominence using Instagram, TikTok, and YouTube to share financial advice. The fact that ‘Finfluencers’ even exist proves that social media platforms have emerged as robust channels for education, engagement, and lead generation in the traditionally conse
SmartBug Media
JUNE 10, 2024
Integration platform as a service (iPaaS) solutions can help you take disparate data and disjointed platforms and create a more harmonious technology ecosystem. For example, do you find yourself copying and pasting data from one program to another or cross-referencing to ensure you have the full picture? An iPaaS solution can be a valuable tool for many in this situation.
Advertisement
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Benchmark Email
JUNE 10, 2024
As a marketer, you can easily get bogged down by complicated strategies and processes. Getting into the mindset of “more is more” can be commonplace, convincing us that unless the task wasn’t filled with steps and arduous tasks, then it wasn’t worth the outcome. However, that is a common misconception. You may not believe it,… The post Try This: One-Column Emails Get the Job Done appeared first on Benchmark Email.
Visitor Queue
JUNE 10, 2024
While Google Analytics is the most popular website analytics platform on the market, marketers often search for Google Analytics alternatives that can help them understand more about their site. Google Analytics is a great option, but it lacks certain features that marketers need to truly understand what their website visitors are up to. In this […] The post 12 Google Analytics Alternatives to Help You Track Website Visitors appeared first on Visitor Queue Blog | Identify Website Traffic.
Binary Demand
JUNE 10, 2024
[ps2id id=’overview’ target=”/]Content marketing is crucial in lead generation and digital marketing tactics. Yet, it’s not merely about producing content for the sake of it or meeting word count. With consumers inundated by a plethora of information online, distinguishing your content has become crucial. To effectively generate new leads, your content must be detailed, valuable, and directly tailored to your audience’s requirements.
Expert insights. Personalized for you.
65 
Let's personalize your content