Sat.May 25, 2024 - Fri.May 31, 2024

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Top Marketing Priorities for B2B SaaS Firms

BOP Design

Your B2B software or SaaS product is cutting-edge, innovative, and unique. It’s changing how your clients do business and streamlining everyday tasks. All that’s left is to communicate this to your ideal buyers effectively. Whether you are a stealth startup or a seasoned software provider, here are the most effective B2B marketing priorities for B2B.

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Build a Stronger B2B Marketing Framework for Your Business

Launch Marketing

The key to strengthening your B2B marketing lies in being able to effectively answer and address the question of “What do we need next to better present our business, product or service to the market to generate more leads, advance more opportunities and support more sales wins?” Here, we explore how to confidently tackle this question and take your marketing to a higher level with a strong marketing framework.

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What is the Value of Written Content in Marketing?

Marketing Insider Group

Content marketing is still one of the most popular marketing strategies available, but with the rise of social media and visual forms of content, written content seems to have fallen out of fashion. In this era, it’s easy to underestimate the power of written content, but it’s still an incredibly valuable resource for certain applications.

Content 256
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The new B2B marketing manifesto

Velocity Partners

It’s been 14 years since our first B2B manifesto. (See if you can find it — it’s buried back there somewhere ). So we wrote a new one. You can read it here: B2B Brand is Back (and MQLs are B t): A New Sort-of B2B Manifesto. We still stand by the various calls-to-arms the old manifesto made for ambition, bravery and creativity. But being a marketer in 2010 was a whole different job.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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5 Great Email Salutation Examples (And 3 Not-so-great Ones)

SendX

Learn the best practices of email salutations and get inspired by 5 great email salutation examples and 3 not-so-great ones to start your marketing emails.

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Maximizing martech’s impact: Insights from the CMO Survey

Martech

The latest edition of The CMO Survey shows contradictions which, in my view, hinder the realization of marketing technology benefits and ROI. The CMO Survey is conducted biannually since 2008. The spring 2024 report includes data collected during Q1 2024 from CMOs across various industries and company sizes. Here, we will analyze the marketing technology portion of the report.

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Harness AI To Harmonize Your Brand Voice: A Step-by-Step Guide

Content Marketing Institute

Solve your consistent brand voice challenges with the help of AI. Learn how it can help you document, audit, and maintain your enterprise’s unique identity at every audience touchpoint.

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Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers

ClickZ

Discover effective strategies for scaling brands in B2B marketing, with insights from 71 brands. Learn more and download Fospha’s full report.

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How to Grow Your Startup Using LinkedIn Marketing

Webbiquity

Contributed post. Startup founders are amazing people. They take the leap despite knowing the odds are against them, with a 90% probability of eventual failure. Image credit: Greg Bulla on Unsplash There are many reasons why startups may not make it, and many of those are outside the control of the founders. That makes effectively managing the elements of the business environment that can be controlled absolutely essential.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The Marketing Book Podcast: “Inside the Black Box” by Bob Hoffman

The Forward Observer

Inside the Black Box: How Marketers Waste Billions in Online Advertising by Bob Hoffman About the Book In 2024, marketers will spend over $650 billion on online advertising. A substantial proportion of this – perhaps in the hundreds of billions – will be completely wasted. Not for the usual reason – their advertising stinks – but for another, darker reason.

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From Followers to Advocates: How to Build a Loyal Social Media Community

Convince & Convert

Belonging is one of the five human needs according to Abraham Maslow, and is a major source of overall human motivation. So it’s no surprise that the need for wanting to be accepted by a group of people, and to feel seen and heard, is what humans seek in most interactions. This, at its core, can easily translate to how and why we use social media the way we do, and why it’s the closest touchpoint to our audience in our marketing efforts.

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Even great demand gen can’t overcome a lack of brand marketing

Martech

For more than a decade of my career, I held various demand generation titles at multiple companies, and the function has evolved greatly in that time. However, if you’ve been listening to the chatter on LinkedIn over the past two years, that evolution has gained speed and influence. What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies.

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Leveraging Google’s Content Warehouse API for Structured Annotation, Semantic Analysis and Feature Tagging

MarketMuse

Here’s how you could use Google's Content Warehouse API leak to build a product that performs advanced semantic analysis, entity extraction, and relationship mapping.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Why Holding Attention Isn’t a Worthwhile Content Strategy Anymore

Content Marketing Institute

OpenAI’s many recent missteps devalue the currency brands should prize over anything else — trust. Here’s how to seize the kind of opportunity OpenAI appears willing to squander.

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Top 50 Global Thought Leaders and Influencers on Emerging Technology 2024

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Emerging Technology for 2024. Congratulations to all our Emerging Technology influencers who participated! Top 50 Global Thought Leaders and Influencers on Emerging Technology 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

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AI is a threat to some marketing agencies, an opportunity for others

Martech

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to Sam Altman, CEO of OpenAI. If his prediction holds true, are marketing agencies headed for an extinction event in which some survive but many are wiped out, like the dinosaurs at the end of the Cretaceous period?

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PayPal’s new ad business could be good news for financial marketing

illumin

PayPal just announced its new advertising business venture. This could spell out opportunities and huge potential for financial services marketing. The realm of financial marketing is spicing up, thanks to digital payments company PayPal’s recent news: it is venturing into the ad business space. In a press release issued in late May 2024 , PayPal appointed Mark Grether as the Senior Vice-President and General Manager of a newly established division, PayPal Ads.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How Blazeo Achieves Scalable Content Creation with Anyword

Anyword

Meet Blazeo Blazeo (formerly ApexChat) is an ad conversion platform laser-focused on helping local businesses thrive. Their suite of products and services includes lead capture, qualification, appointment setting, and contract signing, leveraging tools like live chat, voice call centers, virtual assistants, and SMS. Founded 15 years ago in San Ramon, California, Blazeo has recently rebranded and grown to over 400 employees across several offices and remote locations worldwide.

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12 Field-Tested Content Marketing Tactics

Ahrefs

Generally speaking, low-competition keywords are search terms where you likely don’t need many backlinks to rank on the first page of Google (backlinks are one of the most important ranking factors).

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3 ways to optimize your marketing funnel for driving revenue and leads

Martech

How should marketers approach the daunting task of reining in and improving the marketing funnel? Recently at The MarTech Conference , two marketing leaders discussed this precise task. ( Free registration to view the entire program on-demand.) Below are some of the highlights of the conversation between Adam Altmark, senior manager, solutions engineering, at security technology company CHEQ and Alex Schutte, senior director, marketing demand generation for human resources software company Payc

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Making the Business Case for Clear and Concise Writing

Acrolinx

Unlocking the power of clarity in writing: Discover the art of making a compelling business case for prioritizing clear content. The post Making the Business Case for Clear and Concise Writing appeared first on Acrolinx.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Your B2B Social Media Plan Needs to Include These 8 Steps

Top Rank Marketing

It’s not too hard to see why social media marketing is often associated with the B2C realm. There are many popular consumer brand applications for this approach, from celebrity Instagram influencers to TikTok contests and beyond. But make no mistake: social media marketing can be extremely effective in B2B, helping marketers drive awareness, build community, establish credibility and much more.

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Do Higher Content Scores Mean Higher Google Rankings? Our Data Says It’s Unlikely.

Ahrefs

This suggests (correlation does not necessarily imply causation!) that obsessing over your content score is unlikely to lead to significantly higher Google rankings. Does that mean content optimization scores are pointless? No.

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Emarsys Omnichannel & AI Masterclass – 3 sessions you won’t want to miss by Emarsys

Martech

From fireside chats to expert-led sessions featuring digital leaders who are blazing a trail in the world of omnichannel marketing, this year’s Emarsys Omnichannel and AI Masterclass is packed full of insights that will leave you buzzing with new ideas. In this article, we’re going to take a look at three key sessions from the likes of Home Depot, Colgate-Palmolive and Kellanova that you won’t want to miss.

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How Anyword’s PMM uses Anyword

Anyword

I’m Idan, and I am the Product Marketing Manager (PMM) at Anyword. In the ever-evolving landscape of product marketing, staying ahead of the curve is a challenge faced by many PMMs. The demands are high: we need to create compelling campaigns, engage diverse audiences, maintain consistent brand messaging, and continuously optimize our strategies to achieve the best results.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Google Papers: Leaked Documents Reveal Search Algorithm Secrets

Content Marketing Institute

Has Google been lying for years about how to optimize for search? The explosive release of internal documents contains interesting revelations. But what should marketers do about it?

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Parasite SEO Explained (It’s Not Always Evil!)

Ahrefs

But do these benefits come at the risk of a Google penalty? It depends… Parasite SEO is where you leverage the authority of an established website to rank for competitive keywords.

SEO 95
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Time’s running out: Why major corporations haven’t completed GA4 migration

Martech

On July 1, 2024, Universal Analytics 360 will shut down. The API will no longer be accessible and all data will be deleted. While Google said everyone should be off UA as of March of this year, some major corporations still haven’t finished their migrations. We talked to Michael Loban, InfoTrust’s chief growth officer, about why they haven’t and about what to focus on as the clock ticks down.

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