Wed.Jun 12, 2024

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What Every B2B Brand Should Know About Influencer Marketing (Pricing Included)

Content Marketing Institute

Businesses are the most trusted entity today. Adding B2B influencer marketing to your owned media strategy can boost that advantage. Learn the benefits, influencer types, estimated pricing, and how to get started today.

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What Pega GenAI tools might mean for marketers

Martech

This week, CRM and BPM software company Pega announced new generative AI capabilities, including enhancements to its new product, Blueprint, and to its AI assistant or copilot Knowledge Buddy. Before understanding what value these products might deliver for marketing or the CX organization in general, it’s worth taking a closer look at what they are and how they work.

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What Is DaaS (Desktop as a Service)?

CMSWire

What is DaaS (Desktop as a Service), and how does it compare to virtual desktop infrastructure (VDI)? Continue reading.

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7 value-added assets to engage and upsell customers

Martech

We know martech and demand generation strategies work best to engage prospects when brand recognition is present. So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same.

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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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10 Actionable Insights From the Google Algorithm Leak

CMSWire

Google's secret sauce isn’t secret anymore. Ready to spice up your SEO? Continue reading.

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The MKT1 Guide to positioning

MKT1

We’ve all seen “positioning” docs that are 10 pages or 30 slides long. When you look at them your eyes glaze over. You finally finish reading, but it’s still not clear what the product does, why it’s better, or even who it’s for. I’ve seen one of these docs for most startups I’ve worked with. They typically all miss the point.

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Apple doubles down on AI despite signs of an industry slowdown

Martech

This week Apple announced it was (finally) going all in on AI, adding a suite of generative AI capabilities to all its operating systems. While not unexpected, Apple’s AI push is an interesting development for two reasons. First, there are signs that some businesses are slowing AI investment because of the cost and a high rate of AI implementation failure.

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Is AI Stealing Earth's Lunch Money? The Environmental Impact of AI

CMSWire

AI’s hunger for energy and resources: it's eating up more than data. Continue reading.

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Transforming B2B marketing with LinkedIn’s Kim Bolsoni

Oktopost

Kim Bolsoni, LinkedIn’s Senior Partner Manager, explores LinkedIn’s dynamic ecosystem, which owes much of its vitality to strategic partnerships, and celebrates all LinkedIn partners with an exclusive look into the B2Believe partner event in NYC and reveals the winner of the 2024 Transformation Partner of the Year award. Listen to the podcast: Or subscribe on Spotify, Apple Podcasts, or YouTube Watch the live recording: Episode Summary LinkedIn has undeniably become a powerhouse for B2B

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The Guide to Deciding How to Outsource B2B Marketing Services

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Balancing the different aspects of a business is much like carrying the groceries into the house without bags: lots of different shapes and sizes (when it comes to projects), and something is bound to get dropped.

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AI in Digital Marketing - SmartBug Media’s Ethical Roadmap

SmartBug Media

AI and machine learning tools are the Swiss Army knives of the New Tech Renaissance—and forward-thinking people in every industry are figuring out new ways to use these tools daily. We’re right there with them! Using AI in digital marketing has helped our team save time and reduce stress while serving our clients better—while staying true to the quality of work that SmartBug is known for.

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Demandbase named a Customers’ Choice in 2024 Gartner® Peer Insights™ Voice of the Customer for ABM Platforms

Engagio

The post Demandbase named a Customers’ Choice in 2024 Gartner® Peer Insights™ Voice of the Customer for ABM Platforms appeared first on Demandbase.

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DXC Technology Uses HG Insights to Build Pipeline

HG Data

DXC Technology needed data that could tell that whole story, from top to bottom… DXC Technology (NYSE: DXC) helps global companies run their mission-critical systems and operations while modernizing IT, optimizing data architectures, and ensuring security and scalability across public, private, and hybrid clouds. The tech firm is trusted by the world’s largest companies and […] The post DXC Technology Uses HG Insights to Build Pipeline appeared first on HG Insights.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Amplifying Back-to-School Strategies with Retail Media

Choozle

Back-to-school season ranks among the most critical shopping events of the year, particularly for retailers offering education-related products, clothing, electronics, and more. According to the National Retail Federation, back-to-school spending is projected to reach $189.7 billion by 2028, with college supply spending expected to exceed $90 billion in 2024.

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Hunter Hammonds Reveals Assembly’s New HoldCo Strategy

Confessions of a B2B Marketer

Hunter Hammonds on X Hunter Hammonds on LinkedIn Landed's website Off Menu's website Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70% Of Time On His Personal Brand?

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Amplifying Back-to-School Strategies with Retail Media

Choozle

Back-to-school season ranks among the most critical shopping events of the year, particularly for retailers offering education-related products, clothing, electronics, and more. According to the National Retail Federation, back-to-school spending is projected to reach $189.7 billion by 2028, with college supply spending expected to exceed $90 billion in 2024.

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Email Automation vs. Marketing Automation: What’s the Difference?

Benchmark Email

When it comes to digital marketing, automation has emerged as a game-changer, streamlining processes, enhancing efficiency, and driving results. While email automation and marketing automation are often used interchangeably, they serve distinct purposes and offer unique benefits. Let’s explore the differences between email automation and marketing automation and how each can empower your marketing efforts.… The post Email Automation vs.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Adopting a Buying Group Motion in 4 Essential Phases

LeanData

Transitioning to an opportunity-centric motion based in buying groups is the ultimate GTM sweet spot. Learn how to implement in four phases. The post Adopting a Buying Group Motion in 4 Essential Phases appeared first on LeanData.

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Social Selling Action Plan – A Comprehensive Guide

Learn from the Pros

Sales & Marketing Leaders, if you are looking for a competitive edge to keep your sales professionals top of mind and establish them as trusted advisors with their target audience, then a social selling strategy could be the answer. In today’s digital age, social selling has become a crucial component for B2B success. But how can you effectively implement this strategy?

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Effective Strategies for HubSpot Implementation – A Startup Guide

Sage Marketing

Are you a startup struggling to streamline your marketing and sales processes? Finding the right solution can be daunting in a digital world overflowing with tools and platforms. That’s where HubSpot Implementation swoops in as a game-changer. The process of implementing HubSpot may be both thrilling and stressful. However, to fully utilize the platform’s capabilities, you must adopt a methodical and deliberate approach.

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In-House vs. Outsourcing: A ClearVoice Comparison

ClearVoice

With shifting economic landscapes and repeated requests to ‘do more with less,’ marketing execs must constantly find new ways to stretch their budget. That includes deciding between increasing in-house headcount or tapping into fractional and freelance resources. To help you make the best choice between in-house vs. outsourcing for your marketing strategy, let’s put them head-to-head and break down the differences.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Integration of Artificial Intelligence and B2B Marketing

Fount Media

The necessity of AI has been growing for many years across various fields. Notably, in the business sector, it has reformed multiple operations and upgraded networking methods. Overall, it has taken on major responsibilities in business, enhancing its potential in the corporate world. AI has been designated into various subfields The post The Integration of Artificial Intelligence and B2B Marketing appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

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Tips For Building a Social Content Calendar

Navigate the Channel

Build a Basic Structure in Five Easy Pieces Social media is no longer the new technology kid on the block, despite which outfit it wears (TikTok, Instagram, YouTube, et al.), so the concept of a social media content calendar isn’t as foreign as it was in social’s early days. Even after all the years of social swirling around us, the initial creation of a social program can remain daunting and may seem like “just one more thing” to a communication team (or a one-person show) already strapped for

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7 Examples of Well Done Pride Month Posts on Social Media

Oktopost

There’s a fine line between supporting a worthy cause and jumping on a bandwagon for good publicity. Online audiences are increasingly aware of this and do not fear calling out brands for trivializing or over-commercializing Pride on social media. Despite the risk of being called out for “rainbow washing” (when companies signal support for the LGBTQ+ community without actually doing the work that helps members of the community), only 22% of companies are even considering changi

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What Marketers Should Know About Influencer Pods

Top Rank Marketing

Have you noticed familiar names popping up in the comments of every single one of your favorite accounts’ social media posts? Perhaps this person has an unhealthy infatuation with the creator or thought leader’s online presence, or maybe they’re a highly-trained bot. While both could be true, there’s another, more harmless possibility. I’m referring to influencer pods.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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5 Tips to Maximize the Lead Generation Power of Your Content Marketing

Launch Marketing

Did you know that 74% of organizations say that content marketing is proven to boost lead generation? The proof that content marketing drives leads is clear, however, building a content strategy that packs a lead generation punch requires much more than just creating good content. Your content strategy must consider strategic marketing components that will make content stand out compared to competitors.

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Are These Top Lead Generation KPIs in Your Marketing & Sales Arsenal?

Inbox Insight

Struggling to gauge your lead generation success? You’re not alone. The solution is identifying the appropriate Key Performance Indicators (KPIs). These KPIs reveal the actual performance and potential return on investment of your lead generation efforts. Lead generation KPIs filter out less meaningful metrics, such as page views or social media followers, directing focus to the factors that truly influence your revenue.

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Why You Need to Engage the Entire Buying Committee (and Not Just a Few Decision-Makers)

Madison Logic

We’ve entered what Forrester calls the buying groups era. Gone are the days when your account-based campaigns just needed to reach a single decision-maker to make an impact and close the deal. Today’s buying decisions are made by a group of individuals who complete their online research independently but work together to identify the best-fit solution for their organization.

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