Content Marketing Institute
JUNE 12, 2024
Businesses are the most trusted entity today. Adding B2B influencer marketing to your owned media strategy can boost that advantage. Learn the benefits, influencer types, estimated pricing, and how to get started today.
Oktopost
JUNE 12, 2024
There’s a fine line between supporting a worthy cause and jumping on a bandwagon for good publicity. Online audiences are increasingly aware of this and do not fear calling out brands for trivializing or over-commercializing Pride on social media. Despite the risk of being called out for “rainbow washing” (when companies signal support for the LGBTQ+ community without actually doing the work that helps members of the community), only 22% of companies are even considering changi
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CMSWire
JUNE 12, 2024
Google's secret sauce isn’t secret anymore. Ready to spice up your SEO? Continue reading.
Martech
JUNE 12, 2024
This week, CRM and BPM software company Pega announced new generative AI capabilities, including enhancements to its new product, Blueprint, and to its AI assistant or copilot Knowledge Buddy. Before understanding what value these products might deliver for marketing or the CX organization in general, it’s worth taking a closer look at what they are and how they work.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
CMSWire
JUNE 12, 2024
AI’s hunger for energy and resources: it's eating up more than data. Continue reading.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
CMSWire
JUNE 12, 2024
What is DaaS (Desktop as a Service), and how does it compare to virtual desktop infrastructure (VDI)? Continue reading.
Salesforce Marketing Cloud
JUNE 12, 2024
At the core, buying and selling are social activities. Think about how much you depend on your digital neighbors — checking your social networks and online reviews — before you commit to buying something important. Even if it’s not a major purchase, other people’s opinions and experiences consciously and unconsciously factor into your buying decisions.
Martech
JUNE 12, 2024
This week Apple announced it was (finally) going all in on AI, adding a suite of generative AI capabilities to all its operating systems. While not unexpected, Apple’s AI push is an interesting development for two reasons. First, there are signs that some businesses are slowing AI investment because of the cost and a high rate of AI implementation failure.
Binary Demand
JUNE 12, 2024
[ps2id id=’overview’ target=”/] B2B lead generation is vital for sales and marketing, driving business growth, expansion, and revenue. Without leads, businesses would struggle to thrive. The rise of Artificial Intelligence (AI) has revolutionized lead generation, making the process faster and more efficient. AI-powered B2B lead generation solutions help businesses identify, engage, and nurture leads on a large scale, allowing them to connect with more prospects quickly.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
MKT1
JUNE 12, 2024
We’ve all seen “positioning” docs that are 10 pages or 30 slides long. When you look at them your eyes glaze over. You finally finish reading, but it’s still not clear what the product does, why it’s better, or even who it’s for. I’ve seen one of these docs for most startups I’ve worked with. They typically all miss the point.
Top Rank Marketing
JUNE 12, 2024
Have you noticed familiar names popping up in the comments of every single one of your favorite accounts’ social media posts? Perhaps this person has an unhealthy infatuation with the creator or thought leader’s online presence, or maybe they’re a highly-trained bot. While both could be true, there’s another, more harmless possibility. I’m referring to influencer pods.
Launch Marketing
JUNE 12, 2024
Did you know that 74% of organizations say that content marketing is proven to boost lead generation? The proof that content marketing drives leads is clear, however, building a content strategy that packs a lead generation punch requires much more than just creating good content. Your content strategy must consider strategic marketing components that will make content stand out compared to competitors.
Contently
JUNE 12, 2024
Let’s go on a journey down memory lane. It’s the year 2010, before anyone even knows to ask the question, “What are content marketing platforms?” You’re playing Angry Birds, listening to “Bulletproof” on repeat, and loving every product Google releases. As a marketing manager, you’ve embraced Gmail, and Google Docs has changed the way you collaborate with your team.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Oktopost
JUNE 12, 2024
Kim Bolsoni, LinkedIn’s Senior Partner Manager, explores LinkedIn’s dynamic ecosystem, which owes much of its vitality to strategic partnerships, and celebrates all LinkedIn partners with an exclusive look into the B2Believe partner event in NYC and reveals the winner of the 2024 Transformation Partner of the Year award. Listen to the podcast: Or subscribe on Spotify, Apple Podcasts, or YouTube Watch the live recording: Episode Summary LinkedIn has undeniably become a powerhouse for B2B
protocol 80
JUNE 12, 2024
Balancing the different aspects of a business is much like carrying the groceries into the house without bags: lots of different shapes and sizes (when it comes to projects), and something is bound to get dropped.
SmartBug Media
JUNE 12, 2024
AI and machine learning tools are the Swiss Army knives of the New Tech Renaissance—and forward-thinking people in every industry are figuring out new ways to use these tools daily. We’re right there with them! Using AI in digital marketing has helped our team save time and reduce stress while serving our clients better—while staying true to the quality of work that SmartBug is known for.
Brandpoint
JUNE 12, 2024
We’ve been talking a lot on this blog about branded content and why it’s such a powerful way to connect with your consumers. A quick bit of backstory: branded content involves sharing content that tells a story about your brand. This isn’t overt promotion of your products or services. Instead, it creates connections with your audience by sharing what’s at the heart of your business.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Engagio
JUNE 12, 2024
The post Demandbase named a Customers’ Choice in 2024 Gartner® Peer Insights™ Voice of the Customer for ABM Platforms appeared first on Demandbase.
Marketri
JUNE 12, 2024
In one of our latest blogs we brought you up to speed on a fast-growing trend in the C-suite: Investing in a Chief Growth Officer (CGO), often in lieu of a Chief Marketing Officer (CMO). Organizations that are serious about driving aggressive growth recognize it’s unlikely to happen unless they have a single leader accountable for growth—especially given how dramatically their buyer’s journey has changed and all the repercussions that’s created.
HG Data
JUNE 12, 2024
DXC Technology needed data that could tell that whole story, from top to bottom… DXC Technology (NYSE: DXC) helps global companies run their mission-critical systems and operations while modernizing IT, optimizing data architectures, and ensuring security and scalability across public, private, and hybrid clouds. The tech firm is trusted by the world’s largest companies and […] The post DXC Technology Uses HG Insights to Build Pipeline appeared first on HG Insights.
Confessions of a B2B Marketer
JUNE 12, 2024
Hunter Hammonds on X Hunter Hammonds on LinkedIn Landed's website Off Menu's website Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70% Of Time On His Personal Brand?
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Choozle
JUNE 12, 2024
Back-to-school season ranks among the most critical shopping events of the year, particularly for retailers offering education-related products, clothing, electronics, and more. According to the National Retail Federation, back-to-school spending is projected to reach $189.7 billion by 2028, with college supply spending expected to exceed $90 billion in 2024.
Convert
JUNE 12, 2024
Interview with Linda Bustos Every couple of weeks, we get up close and personal with some of the brightest minds in the CRO and experimentation community. We’re on a mission to discover what lies behind their success. Get real answers to your toughest questions. Share hidden gems and unique insights you won’t find in the books. Condense years of real-world experience into actionable tactics and strategies.
Choozle
JUNE 12, 2024
Back-to-school season ranks among the most critical shopping events of the year, particularly for retailers offering education-related products, clothing, electronics, and more. According to the National Retail Federation, back-to-school spending is projected to reach $189.7 billion by 2028, with college supply spending expected to exceed $90 billion in 2024.
Confessions of a B2B Marketer
JUNE 12, 2024
Hunter Hammonds on X Hunter Hammonds on LinkedIn Landed's website Off Menu's website Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70% Of Time On His Personal Brand?
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Benchmark Email
JUNE 12, 2024
When it comes to digital marketing, automation has emerged as a game-changer, streamlining processes, enhancing efficiency, and driving results. While email automation and marketing automation are often used interchangeably, they serve distinct purposes and offer unique benefits. Let’s explore the differences between email automation and marketing automation and how each can empower your marketing efforts.… The post Email Automation vs.
Madison Logic
JUNE 12, 2024
We’ve entered what Forrester calls the buying groups era. Gone are the days when your account-based campaigns just needed to reach a single decision-maker to make an impact and close the deal. Today’s buying decisions are made by a group of individuals who complete their online research independently but work together to identify the best-fit solution for their organization.
LeanData
JUNE 12, 2024
Transitioning to an opportunity-centric motion based in buying groups is the ultimate GTM sweet spot. Learn how to implement in four phases. The post Adopting a Buying Group Motion in 4 Essential Phases appeared first on LeanData.
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