Fri.Jun 14, 2024

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AI is a game changer, but not generative AI

Martech

The generative AI arms race may be over before most people know it’s begun. Take the case of genAI as an assistant, helping users find their way around their dashboards, their messaging apps, their datasets, summarizing documents and chats and answering questions posed in natural language. Everybody’s doing it This week at PegaWorld I heard a lot about Pega’s Knowledge Buddy, an assistant trained on an organization’s own data and also plugged into an LLM, in this case Ope

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Things I’ve Read About Email Marketing That Are Simply Wrong

CMSWire

I think generative AI may be making this problem worse, so here are the truths of how email marketing works. Continue reading.

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How to bridge the gap between creative marketers and marketing analysts

Martech

Data-driven marketing organizations must create a conduit of information between their data teams and creative teams. However, legacy organizational structures, specialty skills and a lack of shared information often hinder this flow. Let’s explore the roots of the divide between creative marketing teams and marketing analysts and uncover practical solutions to bridge this gap.

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Is It OK for Platforms to Train Their AI With Your Content?

Content Marketing Institute

This past week, people grew outraged over Adobe’s update to service terms for its Creative Cloud, and Meta let UK and European users know their information can be used to develop its AI products. What should marketers make of all this?

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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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4 tips to build customer loyalty with email

Martech

Sales is anything but a numbers game. Sending templated emails in bulk might get you a bigger reach, but you’re antagonizing most, if not all, recipients. To achieve real customer loyalty, it’s important to stop referring to leads as “prospects” and start treating them like real people. 1. Warm it up The first rule of cold emailing? Avoid it if you can.

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Scrolling Animation Options for B2B Web Design: An Overview

BOP Design

Captivating a website visitor’s attention is done using various design techniques. In this article, we look at specific B2B web design and development techniques that are implemented to draw the visitor’s eye when scrolling down the website page. We’ll explore parallax scrolling, lazy-loading images, and animating-in elements on scroll down a web page.

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The Best B2B Blog Examples for Content Marketing [2024]

protocol 80

If you’re a B2B (business-to-business) company, then you understand how difficult it can be to produce exciting content about “boring” niche subjects that will reach a wide audience. Maybe you've tried in the past, but failed to generate ideas. Or perhaps your struggle was figuring out how to structure your blogging ideas in an organized manner. Whatever the reason for your woes, you’re not alone.

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SEG’s Action Selling Named to Selling Power Magazine’s Top Sales Training Companies 2024 List

Square 2 Marketing

Action Selling®, part of the SEG family of companies, has been included on Selling Power’s Top Sales Training Companies 2024 list. This list recognizes sales training companies with a track record of producing tangible ROI while also providing superior customer service.

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Apple's AI Tango: Graceful Steps at WWDC 2024

CMSWire

Meet the AI that could elevate your Apple gadgets for better customer experience. Continue reading.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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What Does It Mean To Be a G2 Leader?

HG Data

As HG Insights has been a G2 Leader for four consecutive quarters, here’s a look at what goes into that achievement Sales Intelligence platforms take the guesswork out of analysis, fueling go-to-market strategies by collecting and analyzing data from various sources and data sets. But not all Sales Intelligence tools are created equally. G2, a […] The post What Does It Mean To Be a G2 Leader?

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What to Look for in a B2B Branding Agency

The Marketing Blender

In a world overflowing with digital noise, it’s easy for your business to blend in with the competition. A strong B2B brand is essential to your entire growth plan, especially your digital marketing strategy , so you can stand out and attract the right customers. But B2B branding isn’t just about having a cool logo. It’s about capturing the essence of your company.

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Guiding Marketing Excellence Through B2B Buyer Personas

Binary Demand

[ps2id id=’overview’ target=”/]Imagine this: you’re diligently promoting your B2B product to diverse potential customers, yet your demand generation campaigns seem missing in the B2B demand generation company. Why? The diversity of your audience holds the key to the solution. Each segment has distinct needs and perspectives, from dynamic managers to seasoned C-suite executives.

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Top Content Strategies For Building Community and Customer Loyalty

ClearVoice

The modern digital landscape is overflowing with content. In order to stay competitive, you need to cultivate an engaged community that feels connected, valued, and inspired. To do that, you will need these 4 content marketing strategies guaranteed to boost community and customer loyalty. Top 4 Content Strategies For Building Community and Customer Loyalty Let’s break down each strategy for using content to build community one by one. 1.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Practical Applications and Benefits for AI in B2B E-Commerce

Sana Commerce

B2B, rightly or wrongly, has always been painted as a late adopter of technology. When e-commerce took off in the D2C space, B2B was still primarily working through email and fax. As omnichannel made the offline-online experience a seamless transition in stores like Best Buy and Macy’s, B2B businesses were struggling with siloed orders. Now, Generative AI (GenAI) is tipped to be the major inflection point across scores of industries, and e-commerce is no exception.

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How to Generate New Business Leads with B2B Website Visitor Identification

Lead Forensics

Reverse IP tracking eliminates the need for on-site conversions, form-fills and inquiries — enabling every user to transform their website into a hub of brand new business leads. As many as 96% of your website visitors leave without a trace, according to Marketo ; and effective website visitor identification technology, like Lead Forensics, tells you exactly who they are.

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Artificial General Intelligence: Jumping to the New Inference Market S-Curve

CMSWire

AGI is knocking on humanity’s door. Will we answer? Continue reading.

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AI in Marketing for Content Creators: Generative AI

protocol 80

Understanding the inner workings of generative AI in marketing will present various opportunities for B2B marketers.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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New tech & innovation in the eyewear industry

Valasys

The eyewear industry, once defined by simple functionality, has undergone a revolution. New technological advancements have transformed glasses and sunglasses from mere vision aids into sophisticated gadgets and eco-friendly fashion statements. This dynamic landscape is rich with innovation, ranging from smart glasses to sustainable materials. Let’s delve into the cutting-edge developments that are reshaping the future of eyewear.

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The Most Popular Email Design Tools: Figma, Adobe, and More

Litmus

It takes an email marketing team an average of 2 weeks to produce a single email. That’s two weeks of tinkering with email copy, email design, and email coding before it’s ready for approvals, testing, and finally, sending it out to the world. And at any given time, 46% of email marketers have up to five emails in production. When we asked email designers in 2023 the same question , only 23% of respondents said they have up to five emails in production, at any given time.

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Video KYC Solution: A Way to Have Legitimate Users Onboard

Valasys

Video KYC solution is an innovative method for customer identification. Businesses employ online methods for client onboarding and payment transfers. Online identity authentication is necessary for successful online work processing. Without an ID authentication process, companies undergo criminal activities such as money laundering, financial terrorism, and network breakage.

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How to Create a Fail-Proof Digital Marketing Plan in 5 Steps

Optinmonster

Would you run your business without a plan? Of course not! It also doesn’t make sense to promote your products without a detailed digital marketing plan. A solid digital marketing strategy is crucial for reaching potential customers, moving through your sales funnel, and achieving your business goals. A well-crafted digital marketing plan helps you set clear objectives, understand your target audience, optimize resources, and measure success effectively.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Tech Transformation: 4 Technology Tips To Take Your Business From Startup To Superstar

Valasys

Think that tech doesn’t matter to your business because you’re a brick-and-mortar option, or only just getting started? Think again! Today, there isn’t a lot of option when it comes to technology: it’s part of life. Without tech, most businesses (and people, if we’re being honest) would flounder… but are you struggling to figure out how to harness tech?

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20 B2B Marketing Stats for 2024 and Beyond [Infographic]

Inbox Insight

In 2024 B2B marketers have been presented with fresh opportunities as well as challenges. Derived from first-party research from the Insights for Professionals (IFP) community, this in-depth infographic supplies pivotal insights, preparing marketers for higher success rates. Key pain points and challenges Data utilization: The principal concern for 74% of marketing operations professionals is optimizing data value.

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