Tue.May 12, 2020

The 10 Definitive Email Newsletter Best Practices For Exponential Growth


Looking for email newsletter best practices to improve your campaigns? Email marketing is one of the best and most cost-effective marketing channels at your disposal. It’s a great way to guide your audience across the marketing funnel and get more sales at a low price. However, knowing how to craft your email campaign will drastically affect your open rate and your success.

How to Create the Right Video Experiences for Your Brand

Content Marketing Institute

Video’s versatile format can serve multiple marketing purposes. But which combination of formats, features, and distribution options best fit your needs and goals? Use this decision-making guide to find the ideal path. Continue reading → The post How to Create the Right Video Experiences for Your Brand appeared first on Content Marketing Institute. Company News


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Outsourced Vs. In-house Telemarketing – Which is better?

Only B2B

As your business or its verticals expand, it becomes imperative to assemble a team of dedicated telemarketers to manage your sales and solutions. The question is if you are going to employ telemarketing – should you do it in-house? Or simply outsource it? Making the right choice can be pretty daunting. We have curated a list of pros and cons of both to help you decide better. Outsourced Telemarketing. Pros of Outsourced Telemarketing. Cost Effectiveness.

How to Adjust Your Email Strategy When Coronavirus Restrictions Ease


We’ve talked in recent weeks about how marketers should respond to the systemic shock caused by coronavirus: How you start by sending crisis messaging. And then adjust your promotional messaging strategy to stay aligned with new email behaviors and new consumer preferences. Now businesses are facing questions around how to handle the easing of coronavirus restrictions as economies re-open.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

What is the best font for your Email? [3 Things to consider before choosing]


Before we start I want to clarify that I know that the right name is Typeface and that Font is used when we give certain Typeface characteristics as size, weight, kerning, and so on. But this is not a graphic design article, so I will call it as everyone else calls it, a font. And when I am talking about choosing the best font for email marketing, it is the Typeface and not the Font. With that out of the way, let's get this thing going, shall we?

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More Trending

B2B Marketing in Pandemic Times: Here’s What to Do NOW (Research)


As the COVID-19 pandemic grinds on, B2B technology buyers are adjusting to a new (hopefully temporary) type of “normal.” ” Though the vast majority remain optimistic about the long-term future for their enterprises, they need help getting through the current, extremely challenging times. That’s where opportunity lies for B2B marketers today.

How Many Words Should a Blog Post Be?

Marketing Insider Group

The research is clear: A blog post should be more than 1,000 words. And the longer your post, the more likely it is to rank higher in Google searches. Of course, blog articles should only be as long as they need to be. Some posts can get their message across in 300 words. And many people argue that no one is reading anything online that takes more than a few minutes to read. But the fact is, when researching online, most readers want more information that a 300-word article can convey.

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How to Engage & Recruit Great Passive Candidates


You already know how to recruit active candidates. They’re easy to find. They’re the ones with the ready-to-go resume and up-to-date website. They’re attending networking events, following your company on social media, and applying for your open positions. However, if your active candidates are not the right candidate, recruiters have to go beyond those seeking employment now to strengthen their company’s workforce—by building a pipeline of passive candidates.

Flowchart: Should I Mention the Coronavirus in My Content?


On April 23rd, sports were back. Sort of. It was the NFL Draft—a three-day event when teams select which college players they want on their team. For fans, it’s an invitation to imagine a better future. Draft picks are a blank slate of potential and possibilities. The draft was supposed to be a welcome escape from COVID-19, except it wasn’t at all.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Employ the Power of the Debrief Process

Measure Up Marketing

You’re probably familiar with the concept of the post-game analysis. A post-game analysis is part of the debrief process that serves as an opportunity to evaluate performance, identify opportunities for improvement, optimize strategies, and revise processes if necessary. The debrief can be used to analyze and improve any effort – the launch of a new product, the implementation of a new customer process, the execution of a major event or following a crisis.

Influitive builds high-level digital events in weeks through its new platform, Virtual EventHub


With events canceled across the world due to coronavirus, Influitive has pioneered a ground-breaking virtual event platform called Virtual EventHub™ Virtual EventHub is a combined software and services turnkey package that supports customers and prospective customers who have canceled and or are considering canceling their physical events like conferences and tradeshows due to the coronavirus […].

Evolve, Transform & Thrive – Envisioning a New & Improved Future


On March 2nd, we kicked off a special series, “Creating Resiliency During the COVID-19 Crisis. ” Over the past several weeks, we have featured articles, podcasts and webinars from our Consultants Collective member consultants, advisors and coaches. We hope these have been helpful resources. At JEM, we’ve begun to focus on what comes next. What will the future look like? What can we do now to prepare and lead and shape a new future?

17 Engaging Video Content Types that People Love to Watch

Single Grain

UPDATED! This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Over the past few years, content marketing has undergone a huge transformation, and video has emerged front-and-center. Now, it’s arguably the most effective strategy you can use to connect with your audience.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Report: Marketing Video Completion Rates Dip, but 15-Second Clips See Success

KoMarketing Associates

Marketing video completion rates (VCR) were slightly down in Q4 2019, according to new research. However, statistics show that 15-second videos have a higher VCR than others. Extreme Reach recently published its “2019 Q4 and Full Year Video Benchmarks” report, and data suggested that the average VCR in Q4 2019 was 88%. This was a slight decrease from the 89% recorded in the previous quarters of 2019. That being said, video length appeared to have a slight impact on VCR.

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What It Takes to Sell in a Virtual Setting

Heinz Marketing

By Andrea Grodnitzky , CMO at Richardson. Recent global events have accelerated the use of video-conferencing technology to conduct virtual meetings with customers. Though global circumstances have precipitated this sweeping change, it is likely that virtual selling skills will become an established and ongoing practice, even when the normal economic cycle resumes.

Thanks to COVID-19, More Companies Will Consider Remote Work in the Future


COVID-19 has upended standard business practices all over the globe. The common routine of driving to the office has halted, and remote work has taken over. As more companies make the switch, many businesses have shown they can run their operations well while managing remote employees. The option to work from home may become more prevalent for the future. The transition is jarring for everyone, with employers now re-evaluating their remote work policies and employees catching up.

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[Case Study] Facebook and Instagram Ads: $2,500 Ad Spend and +350% ROI


According to Statista, there are over 7 million active advertisers on Facebook. Some of them are most likely targeting the same audience as you are. When you have competition, you may think that increasing your Facebook and Instagram ad spend can bring better results. But that’s not necessarily true. In this case study, I want […]. Advertising Social Media

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How you can – and why you should – use your website to teach

Direct Response Coach

For the most part, websites are used to showcase a company for its products and/or services. The goal has always been to impress, explain, demonstrate, persuade and, ultimately, to sell. But that shouldn’t be the end of it. With the right strategy and mindset, your website also has the potential for serving your target community […]. The post How you can – and why you should – use your website to teach appeared first on McCarthy and King Marketing. General

Platform dynamics driving martech app expansion and consolidation explained in one (relatively) simple model


Last month, I published the latest marketing technology landscape. It grew yet again, defying many a pundit’s prior prediction, swelling to 8,000 martech solutions. Upon its release, two things immediately happened: A bunch of people insisted it would consolidate dramatically. A bunch of companies emailed me to complain they weren’t included.

Instagram Automation Tools, Software, and Tips to Do It Right


At some point, many busy social media marketers may be tempted to try an Instagram automation tool. This can be a tricky. Much of the software that’s used to automate Instagram activity defies network guidelines. Worse, it can be spammy and ineffective, as our experiment shows. However, there are ethical and effective ways to incorporate Instagram automation software into your work. The key is to only use tools that help you automate and simplify authentic activity on Instagram.

How Channel Integration Benefits Digitally Native Organizations


Over the last 15 years, the retail industry has undergone a major transformation thanks to the growing use of digital shopping channels by an increasing number of consumers. According to the Department of Commerce, total e-commerce retail sales were estimated at nearly $602 billion in the United States in 2019 (about 11% of all 2019 retail sales), which was a nearly 15% increase from 2018.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How an Aggressive Marketing Strategy Could be the Best Thing During COVID-19


To fight or flight. Every business is questioning their strategy, and unfortunately, there aren’t many Harvard case studies that include a pandemic. These are unprecedented times, but business is by no means closed. Companies who fight for market share could benefit from low competition and cost-effective ad rates. Like all of us, buyers have changed. There is tremendous opportunity for businesses to capitalize on the moment by adapting their strategies to a different economy.

The Latest And Greatest Tips And Techniques For Search Engine Optimization In 2020

Square 2 Marketing

We Still Hear It Every Day: ‘Our Customers Don’t Find Us On The Web.’. Guess again, folks. Everyone is finding everything on the web, and the longer you ignore that fact, the longer and the harder it’s going to be to get your company found and visible on Google. To help, we’ve curated eight startling statistics from last month that highlight just how significant search engine optimization (SEO) is to creating a lead generation machine.

5 Ways Fitness Businesses Can Benefit From Using Chatbots

Altitude Branding

One way fitness companies can improve their business is by communicating with customers online. Here is how these businesses can benefit from using chatbots. 67% of customers have gotten support from a chatbot over the past 12 months. Is your fitness business missing out? Running your own fitness studio can be tough, but what if there was a way to increase your clientele and also help them reach their exercise goals faster? Thanks to the benefit of using chatbots, you can.

Finding Courage in the Current Moment


As more companies move their content strategy and marketing efforts online, it’s becoming more difficult to differentiate themselves from everyone else. What can help your efforts stand out right now? I had the pleasure of attending a Brené Brown lecture at this year’s Forrester/SiriusDecisions virtual Summit 2020 , where she addressed these concerns. Brown has become something of a sensation. She’s a research professor whose career has focused on courage, empathy, vulnerability and shame.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.