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Five Lessons B2B Marketers Can Learn from World-Class Athletes

Trade Press Services Newsletter

They create a long-term plan, establish clear goals, and have a solid, documented strategy with concrete tactics to achieve those goals. They have a documented marketing strategy with specific, tangible tactics to reach their goals. Both champion athletes and winning B2B marketers know that they will fail without documented goals.

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Content Marketing Strategy: Are You Winging It?

Zoominfo

According to Content Marketing Institute, 69% of top-performers in B2B content marketing have a documented content strategy. Most likely, you’ll do a combination of content based on your most pressing marketing needs (like filling your sales pipeline with quality leads). Think of it as the roadmap for your marketing campaigns.

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Using Slack for Internal Communication: How to Leverage the Application for Maximum Results

Trade Press Services

These are multi-modal, real-time chat rooms that can integrate with other applications and functions. File sharing : While email offers attachments, Slack enables consistent and organized file uploading and sharing so documents and media can be easily organized in one place.

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Building Your Revenue Systems Landscape for Operational Efficiency

SmartBug Media

Consider two keys to executing a platform move: Create a business requirements document. A business requirements document is used when engaging with diverse stakeholders, clarifying impending changes and their impact on each team. The document helps distill what’s changing, how it needs to change, and ideal results. formatting).

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How CMOs Can Keep Marketing Organizations Agile in Changing Times

Marketing Insider Group

This leaves room for adjustments, introducing new initiatives, and keeping a flexible budget. Instead of reinventing the wheel and risking failure in a volatile market, follow these tips: Document every decision you make to “reinvent, rescale, reduce, retire, or return to pre-pandemic levels” (Gartner).

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How to create an IPO communications strategy for social

Sprout Social

Compare that to a standard text-only press release and you can probably guess which will leave a more lasting impression. Kick off your partnership by sharing the strategy documents you’ve created thus far. Prepping your copy and visuals ahead of schedule gives enough breathing room for final sign-off. 1 week to listing day.

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The Ideal Trade Show Checklist & Timeline

Navigate the Channel

Marketing departments and agencies are working to develop trade show themes and slogans, many of them highlighting being back together and pressing the restart button. A recurring theme, as if you don’t document things, they slip through the cracks.) Create a document bundle with duplicates. Connect leads to customers.