Webbiquity

NOVEMBER 21, 2024

B2B marketing demands have changed dramatically since 2020 as business buyers shifted away from traditional sales meetings toward digital-first interactions. Marketing teams face mounting pressure to capture attention in crowded digital spaces while selling to increasingly complex decision-maker groups. Guest post by Indiana Lee.

B2B Marketing 164

B2B Marketing Work Management Planning Marketing Management 164

Martech

AUGUST 23, 2024

The connection between employee experience (EX) and customer experience (CX) is well-documented, with both anecdotal evidence and statistical data supporting the correlation. This relationship is demonstrated in companies where engaged employees deliver exceptional service, resulting in improved customer relations and business success. “If

Customer Satisfaction 124

Customer Satisfaction Work Management Marketing Management Correlation 124

ClearVoice

JANUARY 8, 2025

Tough conversations in content marketing are unavoidable. 3 Types of Difficult Conversations (and Potential Solutions) Difficult conversations don’t have to derail projects or affect quality. 3 Types of Difficult Conversations (and Potential Solutions) Difficult conversations don’t have to derail projects or affect quality.

Work Management 93

Work Management Marketing Management Conversion Content Marketing 93

Martech

SEPTEMBER 17, 2024

Project management data offers more than just operational oversight. It has valuable insights that can help optimize marketing campaigns, boosting return on investment (ROI). Here’s how this data can improve campaign planning, resource management, real-time optimization and post-campaign analysis. Improved brand awareness.

Work Management 119

Work Management Allocation ROI Resource Management 119

Hubspot

AUGUST 7, 2024

I distinctly remember the day I learned about CMRs: I was using a spreadsheet for my contact management, and I felt like other people maintained their networks better by sheer luck. Today I'll walk you through the most popular SaaS CRM solutions on the market to help you find the best tool for your needs. User Experience.

Enterprise Management 81

Enterprise Management Work Management Marketing Automation Services Marketing Management 81

Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Enterprise Management 214

Enterprise Management Work Management Zoominfo Marketing Management 214

Martech

DECEMBER 11, 2024

Every few seconds that an agent saves in documenting the results of the call and every minute saved in gathering data about the customer and bringing it to the agent represents value. He had previously overseen the Unify communications software and services sweet at Atos and came to Mitel when it acquired Unify last year.

Work Management 115

Work Management Ideal Customer Profiles Marketing Management Knowledge Base 115

Ivan Guzenko - Forbes

JUNE 13, 2025

Newsletters Games Share a News Tip Featured Featured Breaking News White House Watch Daily Cover Stories The Capital of Quantum | Paid Program The New Industrial Identity: The Power Of Digitalization And Automation In America | Paid Program Presented by Invesco QQQ: The Three Ps Of Success Purpose, Persistence And Passion | Paid Program AI’s Nuanced (..)

Work Management 103

Work Management Digital Asset Management Enterprise Management Marketing Management 103

Martech

AUGUST 12, 2024

In both cases, not only does it save me a tremendous amount of time, but the end results are better than what I normally achieve doing the work manually. When I’m using generative AI for research work, I’ve found that I get the best results by using multiple products simultaneously.

Research 136

Research Work Management Marketing Management Marketing AI 136

Webbiquity

JANUARY 10, 2023

As marketing has gotten more complex, marketing pros have had to embrace a wide variety of sophisticated tools to remain competitive and meet customer expectations. These 10 marketing software solutions help to streamline marketing campaigns through automation and advanced functionality. Marketing 360.

Marketing Automation Services 315

Marketing Automation Services Budget Programs Enterprise Management Work Management 315

Martech

JANUARY 6, 2025

Depending on their backgrounds, marketers may not be familiar with this structure. We all get busy trying to promote this product or that service. But working as a marketing consultant for the last few years, Ive been reminded about the importance of questions particularly the FAQ document. A corporate rebrand.

FAQ 132

FAQ Tools Work Management Planning 132

Sprout Social

AUGUST 30, 2024

Strong digital customer service is an expectation, not an exception to the rule. They likewise expect brands to deliver all of the above through digital customer service. Below we explain how to build a meaningful digital customer service strategy from A to Z. What is digital customer service? Translation? Think about it.

Work Management 133

Work Management Marketing Management Service Knowledge Base 133

Trade Press Services Newsletter

MARCH 6, 2025

Six Tips for Resume Success New technologies, changes in hiring practices, and shifts in work environments continually change the way resumes are developed and reviewed. AI-powered writing assistants have transformed the way resumes are created but savvy hiring managers can spot an AI-generated resume a mile away. Strike a Balance.

Optimization 243

Optimization Work Management Lead Ranking Marketing Management 243

Martech

FEBRUARY 14, 2025

Your marketing stack isn’t delivering what you need, am I right? Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue. But when your CEO asks about marketing’s contribution to revenue, you’re still scrambling to connect the dots. Prove it works. Then scale it.

Work Management 115

Work Management Marketing Management Lead Ranking Sales Qualified Leads 115

The Point

FEBRUARY 20, 2025

If you work with an outside agency, are they taking the necessary steps to ensure that campaigns they design, execute, or manage on your behalf meet all relevant guidelines? Monitor & Document Compliance Efforts – Keep an audit trail of email campaigns, consent records, and policy updates.

Privacy 157

Privacy Advertising Agencies Email Marketing Paid Search Agency 157

Webbiquity

FEBRUARY 6, 2025

A Standard Operating Procedure (SOP) is a documented, step-by-step guide that outlines how a specific task or process should be performed. In a marketing agency, this could range from client onboarding and campaign development to content creation and social media management. Affiliate sales support independent publishing.

Paid Search Agency 164

Paid Search Agency Advertising Agencies Ad Agencies Creativity 164

Marketing Insider Group

JANUARY 27, 2025

Marketing your event effectively requires careful planning, coordination, and a clear strategy. A well-organized calendar is a cornerstone of a successful event marketing plan. Lets break down the key elements to include in an event marketing calendar to set your campaign up for success. Deadlines for marketing collateral.

Event Marketing 157

Event Marketing Allocation Planning Co-Registration 157

Acrolinx

SEPTEMBER 5, 2024

Why does your organization need it, let alone a process to manage it? For global companies that target international markets, the need for clear and consistent terminology is now more important than ever. This simple example proves that terminology is important for any professional working with specialized knowledge.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Rules 98

Marketing Insider Group

JANUARY 11, 2023

In e-commerce, investing in multi-channel marketing can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. To overcome multi-channel marketing challenges, you have to know how you’re going to address these challenges when they appear in front of you.

Multi-Channel 311

Multi-Channel Advertising Channels Work Management Marketing Management 311

Salesforce Marketing Cloud

OCTOBER 29, 2024

And true effectiveness means AI working side-by-side with humans , ensuring a smooth hand-off for complex, high-value work. For example, consider a financial services company that needs to provide up-to-date loan risk assessments. For most enterprises, training an in-house LLM is impractical at best and irresponsible at worst.

Enterprise Management 145

Enterprise Management Work Management Marketing Management Lead Ranking 145

Zoominfo

MARCH 21, 2025

Using AI sales tools can help teams level up by analyzing real sales conversations, identifying what works and what doesnt. Weve compiled this list of tools by comparing reviews, industry insights, and our own data to give you a strong list of contenders for your next sales coaching software purchase.

Work Management 130

Work Management Marketing Management Marketing AI Software 130

Martech

JUNE 11, 2025

Salesforce today introduced Marketing Cloud Next, a significant update to its marketing platform that embeds autonomous AI agents across the entire customer funnel. Built on the Salesforce platform, Marketing Cloud Next uses Agentforce to automate campaign creation, customer engagement, lead qualification and media optimization.

Work Management 92

Work Management Marketing Management Top of Funnel Lead Qualification 92

WordAgents

APRIL 29, 2025

They showcase products, highlight services, and spotlight differentiators. Yet modern consumers have developed powerful marketing filters after years of exposure to sales tactics. Moving from the outside in: The outer circle asks “what” your business does the products or services you sell. What’s missing?

Social Media 195

Social Media Media Ad Building Marketing & Strategy 195

WordAgents

APRIL 3, 2025

Content strategy is key to digital marketing success, but how a brand approaches it makes all the difference. Go Deeper: SEO Content Marketing or Paid Ads? Instead of working proactively, teams spend valuable time chasing the latest viral moment, which may not even align with business goals. The Long-Term Numbers 3.

Planning 195

Planning Content Paid Search Agency Custom Publishing 195

Ivan Guzenko - Forbes

JUNE 16, 2025

Newsletters Games Share a News Tip Featured Featured Breaking News White House Watch Daily Cover Stories The Capital of Quantum | Paid Program The New Industrial Identity: The Power Of Digitalization And Automation In America | Paid Program Presented by Invesco QQQ: The Three Ps Of Success Purpose, Persistence And Passion | Paid Program AI’s Nuanced (..)

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. Were at a pivotal point in the evolution of marketing technology. Data management is where technology investment makes sense in the coming year.

Marketing Automation Services 114

Marketing Automation Services Optimization Work Management Marketing AI 114

Martech

NOVEMBER 15, 2024

He put down his pen, looked at me over the glasses permanently perched on the tip of his nose and said, “Sometimes email doesn’t work. In my work for a global big-box retailer, our holiday email program was insane. One team managed a massive list of email campaigns for two brands. Pick up the phone.” Take a peek !)

Email Marketing 134

Email Marketing Organization Marketing Analytics Tools Planning 134

Acrolinx

OCTOBER 20, 2024

In the blog post “ Improve Communication with Strategic Terminology Management ,” we began with an introduction to terminology from a linguistics point of view. Now, it’s time to discover the value of people-powered terminology management, and how it complements your enterprise content strategy. Let’s find out! Here’s what we found.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Guidelines 98

Martech

MAY 8, 2025

” I hear this from marketing leaders constantly, followed by questions about middleware, APIs and data connectors. Yet, after years of helping companies tackle these challenges, I’ve watched the same pattern unfold: millions spent on martech solutions that deliver a fraction of the promised value. Processing.

Work Management 108

Work Management Marketing Management Lead Ranking API 108

Martech

JULY 29, 2024

In my previous article , I listed the six core competencies for those who manage marketing technology. Here, I will explain the first core competency, “generalized system understanding,” and what it means to marketers. This can give marketers an advantage as they are closer to marketing processes and data collection channels.

Work Management 122

Work Management Marketing Management Top of Funnel Digital Marketing Funnels 122

The Point

DECEMBER 30, 2024

When the sales team needs help boosting pipeline, the request of marketing is usually either: 1) more leads, or 2) better leads, or 3) a combination of the two. However, if demand generation isnt producing the number of opportunities that the company needs, simply ramping up leads at the top of the funnel isnt always the solution.

Lead Ranking 167

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Sales Qualified Leads 167

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. What Is a Content Marketing Strategy? Why You Need a Content Marketing Strategy.

Template 362

Template Marketing & Strategy Marketing Strategy Content Marketing 362

Mereo

MAY 29, 2025

Business leaders across industries continue to tell us, I want to adopt a solutions-led marketing strategy. Then, naturally, they want to know, But how can I make this solutions approach work in my organization? The following eight steps will help you move your organization towards a solutions-led marketing approach.

Work Management 72

Work Management Marketing Management Marketing Analytics Tools Advertising Agencies 72

Martech

OCTOBER 21, 2024

If you’re an agency in the world of data collection (analytics, marketing, etc.), Without it, how can executives, business owners and managers make day-to-day and long-term decisions? Each case was slightly different, but they all boiled down to the client not owning or controlling 100% of their analytical or marketing data.

Lock-In 130

Lock-In Marketing Analytics Tools Paid Search Agency Advertising Agencies 130

Martech

OCTOBER 18, 2024

How is your marketing team using generative AI? Here are the results of a poll I did earlier this year: While this poll focused on email marketing professionals, the results align with trends across the broader marketing landscape. Potential obstacles and solutions. Target audience descriptions.

Copywriting 135

Copywriting Marketing AI Generation Paid Search Agency 135

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

Marketing Strategy 305

Marketing Strategy Marketing & Strategy Work Management Effectiveness 305

Martech

MARCH 7, 2025

A growing need While vendors and platforms have long offered overlapping functionality, this trend appears to be accelerating. As artificial intelligence becomes more accessible and practical for software companies to integrate, overlapping solutions are becoming more common. Email: Business email address Sign me up! Processing.

Work Management 75

Work Management Marketing Management Marketing AI Bundling 75