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Why Documenting Your Content Marketing Strategy Is So Important

Marketing Insider Group

But do you have a documented content strategy? According to research by the Content Marketing Institute , over 60% of B2B marketers don’t have a documented content strategy. Documenting your content strategy is essential for content marketing success. You need a documented content strategy no matter how small your team is.

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10 Secrets To Help You Succeed In B2B Content Marketing

Marketing Insider Group

White Papers. White papers need to be some of your best content. Writing white papers will help establish this credibility, and it can also be used to drive people to your website by sharing it on social media or through email. Another great benefit of white papers is that you can break it down into smaller pieces.

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Best Document Management Software

The Daily Egg

Document management software—or DMS software for short—is the modern way to organize your company’s digital files. These tools eliminate the need for storing paper documents in physical drawers and filing cabinets. The post Best Document Management Software appeared first on The Daily Egg.

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Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

Which is why a documented strategy and audience research are so important. Considering the high correlation of marketing success to having a documented marketing strategy in place, one may have expected these numbers to be higher. What matters is producing strategic, relevant , high-quality content.

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Is Sales Experience an Advantage for Content Marketers?

Marketing Insider Group

As Justin Bosco points out, white papers and other long-form content are an essential part of the B2B lead generation and nurturing process along the customer journey. These informative documents don’t have to be dull, but they need a more objective, third-person approach to solving a problem or announcing a breakthrough.

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Six Useful Tips for Successfully Modernizing Your Small Business

Webbiquity

It’s not uncommon for small businesses to still use outdated, unwieldy filing cabinets for storing paper documents like invoices, contracts, and receipts. Documents in the cloud can be edited and shared on the go via a mobile device, eliminating the need to physically pass paper documents around the office.

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Generate More Leads With These 3 White Paper Landing Page Examples

Unbounce

White papers are content marketing powerhouses for business-to-business (B2B) companies. We’re not just sayin’ it: 62% of the most successful B2B marketers think white papers are the most valuable type of content. On the customer side, 71% of B2B buyers use white papers to inform their purchases. What’s a White Paper?