Marketing Insider Group

NOVEMBER 17, 2020

For those with a well-documented content marketing strategy , you can expect to benefit greatly. They don’t have leadership buy-in, resources are slim, it’s just words in a document, or it’s not really a cultural foundation. Channels you’ll use to disperse and distribute content (social, email, paid, etc.).

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 363

Marketing Insider Group

MAY 26, 2021

To optimize your content planning, creation, and distribution efforts for maximum results, you need to set realistic goals for your business and develop a plan of attack to achieve them. A content marketing strategy outlines how a business will produce, manage, distribute, and repurpose content over time. Source: Semrush. Interviews.

Budget Programs 355

Budget Programs Paid Content Planning Startups 355

Marketing Insider Group

OCTOBER 28, 2019

Have You Researched, Developed, and Documented Your Content Strategy? As digital marketing expert Neil Patel advises, get it down in paper (or in a digital document ) so that you can refer to those types of content when you’re stuck for ideas. Then, document this change in your strategy. Ask yourself some hard questions.

Marketing & Strategy 272

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 272

KoMarketing Associates

OCTOBER 4, 2016

The secret ingredient is an effective distribution channel. However, it is easy to focus so intensely on the creation of a quality content asset that the marketing team fails in recognizing how to distribute content in a manner most effective. Distribution channels must be prioritized and developed to realize business value.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Marketing Insider Group

AUGUST 30, 2021

A content calendar a documented schedule of all your content projects with due dates. Nor can you attach documents or use tags. How you’ll distribute it (social media, email newsletter, paid channels, etc.). Distribution: Posting the content on social or any other channel. Document Everything. Research links.

Template 363

Template Top of Funnel Enterprise Management Work Management 363

Marketing Insider Group

JUNE 30, 2020

Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic. Document Your Strategy and Communicate Progress. They document their content marketing strategy.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Zoominfo

JULY 11, 2018

37% of B2B marketers have a documented content marketing strategy, while 38% have a strategy without formal documentation ( source ). 62% of B2B organizations successful at content marketing have a documented strategy ( source ). B2B Content Marketing Distribution. Social Media.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Webbiquity

MARCH 6, 2018

Developing and executing a documented content marketing strategy is one critical success factor, as noted below. Document Your Strategy. 85% of “leaders” in content marketing have a documented strategy, vs. 50% of all B2B companies. CMSWire ). Marketing Insider Group ). Mobile Business Insights ).

Stats 257

Stats Marketing Budget Marketing & Strategy Marketing Strategy 257

Marketing Insider Group

FEBRUARY 27, 2023

And those who documented their strategy are 5x more likely to report high marketing ROI. Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan. Almost sounds too good to be true, right?

Lead Ranking 317

Lead Ranking Planning B2B Thought Leadership Lead Scoring 317

Marketing Insider Group

MARCH 9, 2021

The CMI study found that only 33 percent documented it. Without a documented plan, lots of challenges can arise. It’s the number one distribution channel and type of content produced by B2C brands. One significant gap in B2C brands’ content marketing is a content strategy. This is a major miss for organizations.

Product 61

Product Content Marketing Lead Ranking Planning 61

Marketing Insider Group

JANUARY 27, 2025

Overview of Event Marketing Campaign Details Before diving into timelines and tasks, establish a solid foundation by documenting the essential details of your campaign. Documenting these details helps provide clarity and direction for your team to ensure everyone is on the same page. Focus channels and strategies.

Event Marketing 157

Event Marketing Allocation Planning Co-Registration 157

Webbiquity

MARCH 2, 2021

Pre-Event Content Types and Distribution Channels. And in two dimensions: the types of content that will be produced, and the channels or tactics that will be used to distribute and promote that content, to get the word out. At-Event Content Types and Distribution Channels. Post-Event Content Types and Distribution Channels.

Event Marketing 285

Event Marketing ROI Advertising Agencies Multi-Channel 285

SendX

NOVEMBER 20, 2018

Deal - 50% of ALL plans for all your content creation and distribution needs. ? Valid for Cyber Monday 19) Document360 - Document360 is your one stop Software as a Service (SaaS) knowledge base platform for software product and project documentation.

Enterprise Management 330

Enterprise Management Marketing Automation Services Work Management Marketing Management 330

Zoominfo

AUGUST 21, 2019

That includes onboarding documents for new customers, training collateral for new sales hires, and marketing reports that provide insights into audience behavior. . Conversely, marketing should offer distribution recommendations to sales to ensure the right content reaches the right people. Virtual product demos. Let’s dig in!

Top of Funnel 241

Top of Funnel Content Marketing Digital Marketing Funnels Case Study 241

Zoominfo

JULY 1, 2020

Making data easily distributable allows stakeholders to work with it together more effectively. Think of the way Google Docs makes sharing documents easier — data collaboration is the same idea.

Zoominfo 246

Zoominfo Marketing Analytics Tools Intent Data Top of Funnel 246

Tomorrow People

NOVEMBER 7, 2017

And let’s not forget the well-documented rise of the podcast. Your content marketing strategy runs the risk of becoming background noise if you’re not producing original and compelling stuff, distributing it via the right channels and continually measuring and optimising your output. The sheer volume of content continues to rocket.

Marketing AI 276

Marketing AI Marketing & Strategy Marketing Strategy Trends 276

Marketing Insider Group

JANUARY 4, 2017

Design, Distribution, and Promotion. How you design, distribute, and promote your content will directly impact its effectiveness. I strongly suggest you document the strategy so you can repeat it for future pieces of content. Here’s an example of an interactive video from Vidyard to stir your imagination … 8.

Buying Cycle 274

Buying Cycle Content Work Management Budget Programs 274

Webbiquity

JUNE 26, 2019

Ideally, your company should have a documented content strategy in place with a content creation calendar that drives regular execution. You shouldn’t be using social media only as a content distribution channel, but cleverly using it to promote content from industry publications and key influencers is a productive marketing practice.

Social Media 247

Social Media Social Marketing Media B2B Thought Leadership 247

Webbiquity

NOVEMBER 12, 2018

Numerous studies have shown that having a documented content marketing strategy is vital. But what about documenting your content marketing technology strategy? Spending on marketing technology (martech) consumed 29% of budgets this year, up from 22% in 2017.

Buy 203

Buy Work Management Marketing Automation Services Marketing Management 203

Webbiquity

APRIL 27, 2017

Includes searchable knowledgebase of articles and documents. Includes searchable knowledgebase of articles and documents. 35: The 15 Best Content Distribution and Amplification Tools. #36: Google Review Count: 344. Email-based help desk software with performance reporting and integrations to popular web chat and voicemail apps.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Marketing Insider Group

NOVEMBER 30, 2020

It’s not a document full of fluff; it’s one of action. Distribution methods. Without one, you’re in the dark; with an ineffectual one, your light is very dim. That’s why the content marketing strategies that we create for clients are full of details. It defines: What content marketing means for your brand. What to measure and why.

Allocation 313

Allocation Content Marketing Ad Frequency Top of Funnel 313

Webbiquity

FEBRUARY 16, 2017

While specific feature vary among tools, most offer task management, scheduling, real-time communication, and a document repository. Some offer advanced features like alerts, document editing with revision control, integration with email and calendar platforms, time tracking, and project financial reporting. 1) JIRA Software.

Enterprise Management 230

Enterprise Management Marketing Automation Services Work Management Marketing Management 230

Zoominfo

MAY 5, 2020

In response, companies have adopted technologies that remove in-person interactions and encourage a more distributed workforce. Document Signing. It’s now hard to imagine a world where the simple distribution, review, signing, and archiving of documents is adopted and then abandoned in favor of a return to paper.

Tools 179

Tools Work Management Marketing Management Paper 179

Kaon

MARCH 12, 2020

If we look at the definition of engagement in Google Analytics documentation, they define it as: Any user interaction with your site or app. with a completely different distribution: Why do they look so different, if they were analyzing the same user sessions?

Marketing Analytics Tools 205

Marketing Analytics Tools Lead Ranking Distribution Analytics 205

Webbiquity

NOVEMBER 21, 2024

Because the tech’s potential is still so new, it’s only natural that marketers might not yet recognize the value of AI in content optimization and distribution timing. Predictive Analytics in Action B2B marketing teams using predictive analytics powered by AI and machine learning make smarter decisions about content creation and distribution.

B2B Marketing 161

B2B Marketing Work Management Marketing Management Planning 161

Contently

MARCH 16, 2023

Content workflows inform who needs to complete what task at any given moment, all while ensuring the content is accurate, in alignment with your strategy, and optimized for distribution. Document your workflow. Simply put, they’re the secret to any high-performing content program.

Efficiency 175

Efficiency Design SME Budget Programs 175

Marketing Insider Group

MARCH 25, 2020

This document should include background information about your organization, including your mission, values, and business goals. Your style guide should not only cover grammatical and formatting preferences but also offer guidelines for other writers to follow so they can emulate your brand style. Source: [link].

Content Marketing 271

Content Marketing Branding Brand Identity Work Management 271

Marketing Insider Group

SEPTEMBER 28, 2021

Distributing content through multiple channels. Beyond technology, you need to make sure you have a documented strategy and processes. Back to the example of SEO rankings, the process may look like this: Identifying keyword opportunities. Producing a certain throughput of new content. Auditing your website for optimization gaps.

Planning 316

Planning Lead Scoring Lead Ranking Gartner 316

ViewPoint

JANUARY 10, 2018

One analysis documented the following: “The average cost per lead across all the companies surveyed is almost $200 ($198.44). Back during the bingo card days marketers were thrilled to get a list of “leads” and distribute them to sales. I recently wrote a blog called How Much Does a Lead Cost.

Sales Qualified Leads 207

Sales Qualified Leads Cost per Lead Lead Scoring Lead Ranking 207

Tomorrow People

OCTOBER 3, 2017

Cast your mind back to those hazy days, when Greece was bailed out, the Arab Spring erupted, and Wikileaks released over 300,000 classified documents onto the internet. In other words, where you choose to distribute and share your content is just as important as the content itself. Remember 2010? They’ll choose the right channels.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Contently

MAY 6, 2019

98 percent of senior marketers believe having a content strategy is important for their success, but only 55 percent have a documented strategy. Content distribution. 50 percent of brands believe that paid content distribution is critical to their success. The result is a list of data you can trust. Content planning.

Stats 167

Stats Content Marketing Marketing Budget Planning 167

Marketing Insider Group

AUGUST 25, 2020

Succinct: This document should contain up to a maximum of 10 team rules that the members can know well. Dynamic yet dependable: This is a living document. Accessible: Word documents or PDF files on your computer don’t make good team charter formats. The team charter is a living document. Image from [link]. Accessible.

Ad Building 197

Ad Building Planning Paid Search Agency Rules 197

Webbiquity

JANUARY 10, 2023

Automatic Call Distribution (ACD). Document sharing. Join big names like Mercedes-Benz, DHL, Revolut, and over 2,500 more of CloudTalk’s satisfied customers in providing the best customer experience possible across 160+ countries. Features: Leverage powerful automation tools (including Interactive Voice Response (IVR)).

Marketing Automation Services 312

Marketing Automation Services Budget Programs Enterprise Management Work Management 312

Vidyard

MARCH 5, 2021

How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. Will you want a program that will manage all the different distribution channels you’ll be publishing to? How to Write a Requirements Document. Requirements Document Template.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Marketing Insider Group

FEBRUARY 3, 2020

If you have a unique brand voice (and you should), you need to jot down a brief description of it in a document called a style guide. Other providers not only offer a wide variety of quality content but also can help you with strategy, search engine optimization (so the right customers can find you), and distribution.

Marketing Budget Creation 249

Marketing Budget Creation ROI Paid Search Agency Marketing Budget 249

Contently

JANUARY 24, 2022

How Document Analytics Optimized the Length, Quality, and Cadence of Microsoft’s Downloadable Assets. Working closely with Contently’s brand editors and a thorough content methodology, Gild increased its investment in talent and distribution to generate a 995% rise in total attention time and a 14% spike in engagement.

Case Studies 166

Case Studies Case Study Studies Branding 166

Biznology

SEPTEMBER 21, 2020

Loyal staff must train newcomers to extend, maintain, and understand the poorly documented systems that must be continually upgraded to keep up with the latest security patches and open source releases. It is often easier to add a new service rather than try to enhance a poorly documented existing one. Information Asset Management.

Digital Transformation 197

Digital Transformation Enterprise Management Work Management Marketing Management 197