SEMrush

JUNE 18, 2025

Create free account Semrush Blog Marketing AI LLM Optimization (LLMO): Get AI to Talk About Your Brand Author: Rachel Handley 8 min read Jun 18, 2025 Contributor: Christine Skopec Table of contents Large language models (LLMs) are AI systems trained on vast amounts of written text to understand and generate human language.

Optimization 115

Optimization AIO Branding Brand Identity 115

Martech

JUNE 24, 2025

Marketing technology is a team sport. Treat these logs as living, evolving documents. Dig deeper: 9 features your marketing team needs in its project management tool Artifacts Artifacts are documented outputs that help guide, track and align project work over time. Solution design documents (SDDs).

Marketing Automation Services 62

Marketing Automation Services Work Management Marketing Management Budget Programs 62

Sprout Social

DECEMBER 31, 2024

Sprouts Influencer Marketing Report found that 93% of influencers say the quality of a brands existing content impacts whether they agree to collaborate. Sometimes they also include detailed documents like a pitch deck. If you need something to compare their work to, check out Sprouts examples of influencer marketing campaigns.

Branding 100

Branding Brand Identity Advertising Agencies Paid Search Agency 100

SalesGrape

SEPTEMBER 4, 2024

Outbound marketing, while a critical component of business growth, presents unique challenges when targeting large public sector organizations such as the National Health Service (NHS). For businesses looking to break into these markets, understanding and navigating these hurdles is crucial.

Work Management 76

Work Management Marketing Management Organization Paid Search Agency 76

Martech

JANUARY 8, 2025

Marketing teams play a crucial role in optimizing tools, content and communication throughout the sales process. Marketers can step in by making sure your team is equipped with the right tools and knows how to use them. Dig deeper: How to align sales and marketing for revenue growth 2. This isnt just a sales problem, either.

Enterprise Management 124

Enterprise Management Marketing Prospects Work Management CRM 124

Single Grain

MAY 11, 2025

Every marketing dollar you invest needs to prove its worth. Will systematic experimentation with your website elements deliver meaningful returns, or is it just another marketing buzzword promising more than it produces? Is CRO testing worth it? Is CRO testing worth it?

Analysis 52

Analysis ROI Multivariate analysis Lead Ranking 52

Martech

JULY 15, 2024

Maturing a martech stack is a critical yet often overlooked aspect of marketing technology management. While marketers frequently focus on executing immediate projects, their technology ecosystem’s long-term health and effectiveness require ongoing attention and strategic development. This is a continual process.

CMS Development 118

CMS Development Work Management Eye-Tracking Marketing Management 118

sagefrog

JUNE 29, 2025

In a world oversaturated with sales pitches, social media chatter, and forgettable blog content, one marketing tool continues to rise above the noise: the B2B case study. In B2B marketing, where buying cycles are long and decisions are often made by committee, credibility and trust are everything. They bring proof, not promises.

Case Studies 59

Case Studies Case Study Top of Funnel Studies 59

Computer Market Research

JUNE 30, 2025

Unlocking the Full Potential of MDFs Through Smarter Planning, Partner Enablement, and Measurable Outcomes Market Development Funds (MDF) are a cornerstone of successful channel marketing strategies—but too often, they’re underutilized, misallocated, or poorly tracked. Great for rewarding high performers.

Allocation 78

Allocation Planning Budget Programs ROI 78

Martech

DECEMBER 20, 2024

Dig deeper: How to do anAIimplementation for your marketing team Remember your ChatGPT moment Weve all experienced AI vertigo over the past two years. It allows you to upload documents, YouTube links, web pages and more. For me personally, I experienced fortunate timing relative to ChatGPTs release.

Marketing AI 101

Marketing AI Allocation Peer-to-peer Thought Leadership 101

Salesforce Marketing Cloud

FEBRUARY 7, 2025

Knowledge workers can create documents with the click of a button. Flows can automate sales proposals, keep calendars and contacts in sync, and allow employees to check the weather forecast as they make travel plans, allowing teams to work faster and collaborate without distracting back-and-forth messaging.

Work Management 52

Work Management Product Marketing Management SMS 52

Animalz blog

JANUARY 16, 2025

Match Your Marketing Work With the Right AI Personality Before we look at whether o1 pro is worth its premium price tag, you need to understand something about AI models: they have distinct personalities. These personality differences affect how useful each model will be for your specific content marketing tasks.

Lead Ranking 57

Lead Ranking Peer-to-peer Lead Scoring Analysis 57

Acrolinx

DECEMBER 16, 2024

Proposed in April 2021, this legislation is all about making sure that AI systems are safe, ethical, and trustworthy for everyone who uses them. Well, if your job involves documenting AI systems, youll need to make sure that your content aligns with the new regulation especially for high-risk AI systems. Think of it as the GDPR of AI.

Marketing AI 52

Marketing AI Ethics Transparency Act-On 52

Sage Marketing

FEBRUARY 25, 2025

HubSpots App Marketplace is home to over 1500 native integrations across sales, RevOps, marketing, service, and more. Hubspot has over 1,500 integrations, making it one of the more flexible and adaptable CRMs on the market. Salesforce Salesforce is the largest CRM platform globally, with a market share of 23.8 Lets take a look.

Hubspot 52

Hubspot Marketing Automation Services Enterprise Management Work Management 52

Outgrow

MARCH 7, 2025

Ensure marketing teams track lead activity efficiently Marketing teams need to monitor user engagement, lead behavior, and campaign performance. Automated emails provide instant updates on lead submissions, helping marketers refine their strategies, measure success, and optimize future campaigns based on real-time data.

Efficiency 52

Efficiency Outgrow Sales Qualified Leads Product 52

New North

MAY 20, 2025

I recently had the pleasure of speaking with Mike Moran about implementing AI in B2B marketing. Small marketing teams across the tech landscape are feeling the mounting pressure to adopt AI solutions not only to stay competitive, but also to cut costs while still driving growth. Our conversation couldn’t have been more timely.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy B2B Marketing B2B Thought Leadership 52

Martech

DECEMBER 20, 2024

It can also integrate with marketing automation platforms to trigger personalized email campaigns based on customer interactions. It helps automate document retrieval and makes recommendations for solving business problems. The MuleSoft integrations let companies use Agentforce across their entire business ecosystem.

Features 107

Features Marketing Automation Services Enterprise Management Marketing Proposals 107

Salesforce Marketing Cloud

MAY 21, 2025

A business case is a structured document that explains why a project (or business initiative) is worth pursuing. It outlines the problem, the proposed solution, the benefits, and the costs helping decision-makers (executives, department heads, or financial teams) understand why they should approve it. Be specific.

Marketing AI 52

Marketing AI Business Marketing Proposals Work Management 52

Orange Owl Blog

DECEMBER 24, 2024

B2B Marketing Mastering Your B2B Marketing Budget: A Strategic Guide to Success Vivek Goel December 24, 2024 Share : Table of Contents Introduction In todays competitive B2B landscape, marketing plays a pivotal role in driving business growth. What is a B2B Marketing Budget? Why Is a B2B Marketing Budget Important?

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Budget Programs Allocation 52

SEMrush

JULY 3, 2025

Create free account Semrush Blog Marketing Content 72 Blog Ideas for Every Industry + How to Find More Expert reviewed Our subject matter experts have reviewed this article to ensure it meets the highest standard for accurate information and guidance. Features Pricing App Center Enterprise Semrush Blog Create free account Don’t miss out.

Lead Ranking 109

Lead Ranking Lead Scoring Enterprise Management Webinar Metrics 109

Exo B2B

SEPTEMBER 30, 2024

In a highly competitive market, differentiation is essential. This process, though demanding, lays the foundations for coherent communication and a strong image, capable of resonating with target audiences in coveted markets. It is a fundamental element of both marketing and corporate strategy. Analyze customer perceptions.

Positioning 52

Positioning Branding Brand Identity B2B 52

Scoop.it

MAY 15, 2025

Very few digital marketing tactics are as effective at attracting, engaging, and converting leads as content marketing. According to research, 87% of B2B marketers had moderate to extreme success with their documented content marketing strategies in 2024. Using content marketing tactics beyond your company blog.

Tactics 59

Tactics Marketing Budget Content Marketing Landing Pages 59

Orange Owl Blog

APRIL 7, 2025

B2B Marketing The Role of AI in B2B Marketing: A Comprehensive Overview Vivek Goel April 7, 2025 Share : Table of Contents Introduction The AI in B2B Marketing landscape has undergone a profound transformation with the integration of Artificial Intelligence (AI). What is the Role of AI in B2B Marketing?

Marketing AI 52

Marketing AI Lead Ranking Enterprise Management B2B Marketing 52

sagefrog

APRIL 22, 2025

When people hear the term pharmaceutical branding, they often think of consumer ads or direct-to-patient marketing. Marketing language, product claims, and service descriptions often require approval from legal, compliance, and medical teams, slowing timelines and limiting bold positioning.

Branding 59

Branding Brand Identity B2B Thought Leadership B2B 59

Convert

JUNE 19, 2025

The analyst can see what is holding a business back, but cannot propose and deliver solutions. Document it publicly and clearly, and then after the experiment is concluded, that’s the brief you weigh your results against. They’re frustrated. Their single discipline separates them from making meaningful change.

Terms and Conditions 52

Terms and Conditions Customer Satisfaction eCommerce Paid Search Agency 52

Salesforce Marketing Cloud

JUNE 9, 2025

It exists in your email signatures and proposal documents, the corridors of your office and during meetings with potential customers. Pro tip : begin with market research, keep it simple and to the point, and ensure it’s inspirational for your future. Studies reveal that color can boost brand recognition by as much as 80%.

Marketing Automation Services 52

Marketing Automation Services Marketing AI Tips Ad Building 52

Martech

FEBRUARY 13, 2025

The traditional request for proposal (RFP) process, while necessary, is often flawed, leading to lengthy evaluations, rushed decisions and regret at renewal time. As a performance marketer with 15+ years of experience, Ive written, responded to and consulted on countless vendor selections. chasing better features, integration and ROI.

Vendors 72

Vendors RFP Bundling Lead Ranking 72

Martech

JANUARY 7, 2025

Customer 360 Agentforce is deeply integrated with Salesforce Customer 360, leveraging applications like sales, service, marketing and commerce. It can also integrate with marketing automation platforms to trigger personalized email campaigns based on customer interactions.

Marketing AI 127

Marketing AI Marketing Automation Services Enterprise Management Work Management 127

Salesforce Marketing Cloud

MARCH 3, 2025

These teams work closely with experts from sales, marketing, accounting, operations, and legal, serving as liaisons between these groups. Then, they’ll prepare a proposal with updated terms and pricing and have it reviewed by legal and finance to finalize the details. Back to top ) Get the latest articles in your inbox.

Work Management 59

Work Management Marketing Management Multi-Channel Pricing 59

Orange Owl Blog

MAY 3, 2025

GTM The Complete Guide to GTM Engineering Vivek Goel May 3, 2025 Share : Table of Contents Introduction In todays hyper-competitive, digital-first business environment, the success of a product doesnt just depend on innovationit hinges on how quickly and efficiently it reaches the market. Marketing Automation Platforms (e.g.,

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Attribution Lead Ranking Marketing Automation Services 52

Hubspot

FEBRUARY 21, 2025

Document specific characteristics like: Company size (revenue and employee count). Pro tip : Document why each company made your list. When I research accounts, I identify three types of contacts: Decision-makers the signers like the vice president of marketing or director of content. Industry and sub-industry focus.

Ideal Customer Profiles 41

Ideal Customer Profiles Demand Generation Top of Funnel Enterprise Management 41

Salesforce Marketing Cloud

NOVEMBER 15, 2024

Sales Selected 360 Highlights Selected C-Suite Selected IT Selected Commerce Selected Marketing Selected Service Selected Please select at least one newsletter. For this reason, it’s important to understand and define the different options available within your organization before you even attempt to document your career progression strategy.

Work Management 52

Work Management Marketing Management Customer Satisfaction Budget Programs 52

B2BMarketing.net

AUGUST 12, 2024

As B2B marketing leaders navigate the evolving landscape of artificial intelligence (AI) and its integration into marketing strategies, the importance of assessing risks and ensuring compliance with new regulations cannot be overstated. This could result in unethical marketing practices.”

Marketing AI 52

Marketing AI Work Management Marketing Management Ethics 52

Exo B2B

JUNE 25, 2025

You’ve probably already asked a generative AI to write an email, summarize an article, or generate a B2B marketing idea. If your content does not clearly demonstrate your expertise in this context, with specific use cases, well-documented technology integrations, and proof of compliance, your solution will not even be proposed.

Marketing AI 52

Marketing AI B2B Work Management Terms and Conditions 52

The ABM Agency

JUNE 18, 2025

Reading Time: 9 minutes Forging Your First ABM Pilot: A Practical Framework for Industrial & Manufacturing Leaders with Lean Teams In the complex, high-value world of industrial and manufacturing B2B, traditional marketing often feels like shouting into a vast, empty factory. How can we possibly implement something as precise as ABM?”

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Multi-Channel 52

Salesforce Marketing Cloud

JULY 14, 2025

According to our latest Small and Medium Business Trends report, 65% of customers expect businesses to adapt to their fast-paced needs , yet many SMBs are balancing sales, marketing, operations, and service, while handling daily operations. That’s why marketing automation works best when it’s connected to your CRM. Just get started.

Small Business Marketing 52

Small Business Marketing Marketing Automation Services CRM Work Management 52

Content Standard

MAY 1, 2025

Once viewed as experimental, GenAI tools are quickly becoming essential, enhancing efficiency and precision in content marketing. Relying on traditional methods risks falling behind competitors who use AI to streamline workflows, enhance strategies, and adapt rapidly to market trends.

Marketing AI 62

Marketing AI ROI SEO Enterprise Management 62