Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Buyers are spending more time with content. Known visitors spent on average twice as long viewing content as unknown visitors.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

Martech

MARCH 7, 2024

A bunch of generative AI content tools were on the vendor floor and featured in presentations, but nothing that was game changing. Dig deeper: How AI enhances multimedia content creation Vendor consolidation Vendor consolidation was not necessarily an official event theme, but martech consolidation was a definite vibe.

Marketing AI 113

Marketing AI Work Management Marketing Management Vendors 113

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. One key to successful video email marketing is to create personalized and targeted content.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Marketing Insider Group

JUNE 7, 2023

You need the best SEO strategies that deliver results. Though SEO is now old enough to drink beer and have kids in school, building an effective strategy isn’t any easier than in the past. Dig into our list here about what SEO strategies still work and the more recent tactics you should invest in.

SEO 267

SEO Marketing & Strategy Long Tail Marketing Best Practices 267

Adobe Experience Cloud Blog

JUNE 2, 2020

Being responsible for content strategy for virtual events means the 16-25 weeks prior to Summit are always jam-packed. Taking an outside-in approach to your content and your event will have your boss’ boss singing your praise. Do: Weigh the pros and cons of a live session vs. recorded session.

Marketing & Strategy 164

Marketing & Strategy Content Thought Leadership Marketo 164

ANNUITAS

MAY 31, 2023

By now, we’ve all heard how tools like ChatGPT can be used to create new content, such as blog posts, emails, and marketing materials. And we’ve all heard how this technology has the potential to revolutionize the way B2B marketers create and deliver content. But two sessions really brought this new reality to the fore.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? They’re great for adding that some extra flair to your content strategy and filling in the content gaps.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Convince & Convert

NOVEMBER 16, 2023

I’ve been fortunate enough to be in the content world for just over a decade. In that time, I had never been to Content Marketing World. The shift from its traditional Cleveland venue seemed symbolic: Just as the venue changed, so, too, has the content landscape. The Evolving Content Universe “Content is changing.”

Marketing AI 78

Marketing AI Content Marketing Peer-to-peer Content 78

xiQ

MARCH 27, 2024

The Winning Formula in Sales In the high-speed world of Formula 1 racing, precision, strategy, and agility are paramount. xiQ provides a wealth of real-time alerts, breaking news, and curated insights, enabling sales professionals to approach prospects with a well-timed and informed strategy.

Marketing Management 126

Marketing Management Analysis Forecasting B2B Sales 126

Seismic

MARCH 26, 2024

How to identify the ideal mix of online and offline learning elements Strategies for creating and delivering engaging learning content Tips for measuring the success of your blended learning program I’ve worked with Seismic Learning since 2014 in roles from sales development to account management, and now as a Product Manager.

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

ClearVoice

MAY 3, 2023

Search engine optimization (SEO), table of contents (TOC), and user experience are more connected than you think. It’s no secret that an effective SEO strategy requires on-page optimizations that enhance user engagement. Adding a table of contents to your blog posts can boost user experience and, by extension, your SEO.

Paid Search Agency 95

Paid Search Agency SEO Ads Marketing Automation Services 95

SmartBrief - Marketing

FEBRUARY 27, 2024

With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign. By crafting unique, limited-access content and promoting it through social media and email, marketers can draw viewers into a world of educational and entertaining experiences. billion in 2023 to $3.09

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

Salesforce Marketing Cloud

AUGUST 16, 2023

At Dreamforce 2023 , we’ll help you take your field and customer service strategy to the next level — with AI, customer data, and a unified customer relationship management (CRM) platform. 5 ways to learn how to elevate your customer service strategy with AI at Dreamforce 2023 1. Is Your Customer Service Data Strategy Ready for AI?

Peer-to-peer 98

Peer-to-peer Service FAQ Broadcasting 98

Seismic

JANUARY 18, 2024

Attendees participated in various sessions designed to equip them for their enablement journeys’ complexity. A third of our sessions were led by our incredible Professional Services team of experts. Our “Shift into the New Year” series distills the top sessions into blog posts. Is your team ready to win as one?

Enterprise Management 111

Enterprise Management Work Management Marketing Management Practices 111

B2B Marketing Exchange

JANUARY 24, 2024

will feature a roadmap consisting of hands-on and actionable marketing sessions to help B2B practitioners gas up their marketing strategies and accelerate confidently for the rest of 2024. This year’s event, which takes place in Scottsdale, Ariz., For an even greater sneak peek into #B2BMX 2024, read the full article here.

Account Based Marketing 52

Account Based Marketing ABM Emarketing CMO 52

SocialPilot

MARCH 8, 2024

5 Necessary Steps to Take Before Creating Your Social Media Proposal By now, you may have understood that the client discovery session is the backbone to creating a winning social media proposal. A discovery session is where you understand the needs of your prospects better. What kind of content is working for them?

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Content Marketing Institute

MAY 31, 2023

Try this five-step process to prime your team before brainstorming sessions. You'll have a better chance of finding fresh and practical ideas that align with your content strategy and audience. Continue reading →

Content 114

Content Practices Process Companies 114

SmartBug Media

FEBRUARY 19, 2024

SmartBug also offers more business process-focused workshops designed to help marketing, sales, and customer success teams build specific skill sets and implement effective strategies. This course takes a deep dive into the latest digital marketing implementation and strategy best practices to give your organization a competitive edge.

Training 59

Training CMS Development Account Based Marketing Business 59

SmartBug Media

AUGUST 22, 2022

The agenda has been released , and it’s time to pick out the sessions you’ll be attending. The speaker lineup is top notch, and if you’re like me, you are counting down the days before you can consume all this content. Whether you’re attending in person or virtually, there are a wide range of sessions and topics to choose from.

Personalization 104

Personalization CMO Hubspot Buzz 104

Navigate the Channel

JANUARY 19, 2024

Integrating social media strategies into your blogging routine can significantly amplify your reach and engagement. By sharing content, engaging with followers, and utilizing platform-specific features, you can attract more visitors to your website. Hashtags play a crucial role in increasing your content’s reach.

Social Media 65

Social Media Media Blogger Demographics 65

Metadata

JANUARY 31, 2024

trillion between 2020 and 2022 as the COVID-19 pandemic cast a dark shadow over B2B marketers’ events strategies. So, yeah, events are definitely back, which means it’s time to get your strategy in order. It’d be like HubSpot hosting INBOUND only to follow it up with one about outbound strategies. No surprise there.

Marketing AI 52

Marketing AI Optimization Marketing & Strategy B2B 52

Heinz Marketing

OCTOBER 1, 2022

It is jam-packed with 53 sessions and 7 keynotes all aimed at giving B2B professionals real-world strategies to make an impact. By attending, you will gain access to more than 50 sessions where you can discover real-world, practical insights to help you hone your skill set and make plans for 2023. Content Marketing.

B2B Marketing 112

B2B Marketing B2B Thought Leadership Planning Peer-to-peer 112

Martech

MARCH 14, 2024

Katrina Gosek, VP of Oracle CX product strategy and marketing gave us some background on the news. “Now we’re focusing on the content piece of that. We’re assisting with the authoring of content and how marketers position that content to customers.”

Enterprise Management 109

Enterprise Management Marketing AI Work Management Marketing Management 109

Martech

NOVEMBER 2, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). Engaged Session : when a session either lasts longer than 10 seconds, includes at least one conversion or includes more than 2 page views.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Advertising Channels Google 120

Martech

DECEMBER 4, 2023

I was at a recent marketing conference and as I scanned the agenda more than half of the sessions, including my own, had AI in the title or in the session description. Artificial intelligence. It is everywhere, or so it would seem. Two of the keynotes that I attended mentioned AI and the one was entirely on AI.

Marketing AI 125

Marketing AI Gartner Planning B2B Marketing 125

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. And be sure to check out the impressive B2BMX agenda to find the sessions that focus on your favorite topics to stay on top of what’s happening. Don’t miss the off-site rooftop party or B2B game night. to 11:15 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Litmus

JUNE 24, 2022

Here’s a look at the course schedule: Session 1: August 30th. Session 2: September 13th. Session 3: September 27th. Session 4: October 11th. In order to receive your certification, you’ll need to attend at least two live sessions and take the post-session quiz for all four sessions. Case studies.

Peer-to-peer 101

Peer-to-peer Case Study Case Studies FAQ 101

Salesforce Marketing Cloud

AUGUST 18, 2023

With three full days of content, we’ve put together the top reasons why you won’t want to miss MuleSoft at Dreamforce! Deep dive into integration, automation, and AI There are over 400 sessions for you to choose from to take a deep dive into integration, automation, and AI. We’ve curated a few of our must-attend sessions below.

Automation 98

Automation Peer-to-peer API Communities 98

Seismic

AUGUST 9, 2023

Shift is Seismic’s annual user conference that’s jam-packed with hands-on workshops, in-depth sessions, and a peek into our product roadmap. And, with six-tailor made tracks that include more than 35 breakout sessions, you’ll be able to make the most of your experience. What is Seismic Shift?

Marketing Analytics Tools 98

Marketing Analytics Tools Peer-to-peer Class Conference 98

Hubspot

DECEMBER 11, 2023

Table of Contents What is virtual training? You can do synchronous or asynchronous training sessions, some of which are live video or recorded presentations. You can start discussions, ask for audience participation, share sales strategies, practice sales calls, and answer questions. Use several content styles.

Training 66

Training Ad Building Class High Quality Lead 66

ClearVoice

JANUARY 29, 2024

Develop a strategy. Create content. Yup, that’s the traditional content marketing process in a nutshell. While this process remains relevant to this day, evolving customer expectations warrant an approach that extends beyond the four walls of conventional content marketing. Optimize for SEO. Distribute. Sound familiar?

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

ClearVoice

JANUARY 29, 2024

Team silos can hurt the efficiency of your content operation, BIG TIME. Continue reading to discover the importance of cross-functional collaboration in content operations, strategies to ensure effective team communication and collaboration across departments, and proven tips to bolster your content operation.

Efficiency 52

Efficiency Digital Asset Management Work Management Content 52

Martech

MARCH 18, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Budget Programs 117

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 117

Oktopost

OCTOBER 26, 2023

Nonetheless, in this era of heightened digital engagement, a well-crafted strategy coupled with the right tools can empower financial institutions to reap the manifold benefits of employee advocacy while effectively managing associated risks. Jump Ahead: Why Launch an Employee Advocacy Program?

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Oktopost

MARCH 25, 2024

But, without your employees willing to participate, your strategy will fall at the first hurdle. So, to avoid this *very* large hurdle, you’ll want to build their enthusiasm and engagement for your strategy. If you already have a solid strategy with advocates sharing content, consider focusing on another goal.

Budget Programs 75

Budget Programs Training Fulfillment Rules 75