Marketing Insider Group

MARCH 11, 2024

Click-Through Rate (CTR): If your video includes a call-to-action (CTA), this is your gold mine. Watch Time: It’s not just about who clicks the play button; it’s about who sticks around. It’s a sign that viewers are not just interested, but invested. It should be compelling enough to entice viewers to click.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Marketing Insider Group

DECEMBER 19, 2022

A correctly-used emotional headline will make an immediate impression on readers and spark interest in your content. Headlines with both positive and negative power words urge readers to click on and engage with your post. Let your readers know “what’s in it for them” to increase your click through rate and encourage social shares.

Copywriting 270

Copywriting Click Rate Urgency Marketing Lead Scoring 270

The Forward Observer

MARCH 15, 2024

And, interesting facts – he has an engineering degree and was in a band that opened for major recording acts like Lynyrd Skynyrd, Bonnie Raitt, and Kenny Loggins! Just click here to provide your postal address (I’ll send it anywhere in the world)! Douglas Burdett, host of The Marketing Book Podcast.

Brand Identity 189

Brand Identity Branding Work Management Marketing Management 189

Go Beyond SEO

APRIL 18, 2024

PPC Pest Control means you pay for each click on your ad. Remarketing techniques can help you reach out to potential customers who have shown interest but haven’t converted yet. Cost-effective advertising: You only pay if someone clicks your ad. Use the right keywords and clear calls-to-action to get more clicks.

PPC 78

PPC Advertising Agencies Paid Search Agency Marketing & Strategy 78

The Forward Observer

MARCH 22, 2024

And, interesting fact – in his youth, he responded to a want ad and was hired to be a writer of adult fiction. Just click here to provide your postal address (I’ll send it anywhere in the world)! He lasted one day at that job. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Advertising Agencies 161

Advertising Agencies Paid Search Agency Funnel Advertising Broadcasting 161

Trade Press Services Newsletter

APRIL 4, 2024

Be prepared to discuss how you or your work relates to the podcast theme and audience interests. Are you interested in getting booked as a podcast guest or want to learn more about podcasting? Click here to schedule a call with one of our team members. Many hosts ask guests to complete a questionnaire ahead of time.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

The Point

OCTOBER 29, 2021

8 Surprising B2B Use Cases for Chatbots Click To Tweet. Consider conversations that drive subscriptions (“Interested in receiving great content like this in your mailbox every month?”) Consider conversations that drive subscriptions (“Interested in receiving great content like this in your mailbox every month?”)

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Marketing Insider Group

MARCH 11, 2024

Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. Ease, consistency, limiting clicks and scrolling, and intuitive labeling are a few basic structural tenets you need to address. Demographics, psychographics, behaviors, interests, and priorities are always in flux.

Top of Funnel 269

Top of Funnel Sales Qualified Leads Leads Lead 269

The Forward Observer

MARCH 1, 2024

And, interesting fact – she once went paragliding in the Alps! Just click here to provide your postal address (I’ll send it anywhere in the world)! If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Marketing Insider Group

JULY 3, 2023

You can adjust your settings for Twitter and YouTube to see what interests people in other locations. Click on the “Explore” button, and the platform starts by showing trends that it tailors for you by your location, interests, and who you follow. Click the gear icon and change the location to refine your results.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Marketing Insider Group

AUGUST 1, 2023

Cost-Per-Click Cost-Per-Click (CPC) helps you keep track of your ad spend. You just divide the total cost of your clicks by the number of clicks. So, if you spent $100 on an ad and got 200 clicks, your CPC would be $100/200 = $0.50. If people are clicking, it means they’re interested and want to know more.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

The Forward Observer

MARCH 8, 2024

And, interesting fact – earlier in her career she was a TV reporter and news anchor! Just click here to provide your postal address (I’ll send it anywhere in the world)! She also manages MIT’s flagship X, Facebook, Instagram, LinkedIn, Threads and TikTok accounts. Douglas Burdett, host of The Marketing Book Podcast.

Social Media 161

Social Media Resource Management Organization Social Marketing 161

The Point

MARCH 22, 2024

They should be more specific and tangible and communicate how the reader will benefit, for example: * Learn the 3 key marketing use cases for AI * Discover a 5-point plan for crafting an effective AI strategy * Hear first-hand how to develop a roadmap for implementing AI in your organization How to Make a Webinar Email Stand Out Click To Tweet 3.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

The Forward Observer

JANUARY 5, 2024

And, interesting fact – he worked as an AmeriCorps Ranger in Canyonlands National Park in Utah! Just click here to provide your postal address (I’ll send it anywhere in the world)! Just click here to provide your postal address (I’ll send it anywhere in the world)! Connect the Dots. Create New Categories.

Planning 152

Planning Click Rate Marketing & Strategy Amazon 152

Optinmonster

MARCH 21, 2024

Create a Customer Survey Popup Put a Feedback Button on Your Website Offer an Incentive Use Live Chat Ask for Feedback at the Right Place and Time Find Out Why Visitors Are Abandoning Your Site Ask Customer to Self-Select Their Interests 1. Once they’ve clicked the button, they see your feedback form to fill out.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Martech

MARCH 18, 2024

Benefits of using email marketing software with analytics include: Tracking email open rates and click-through rates: These metrics help you understand how engaging your email content is and which subject lines or call-to-action buttons are most effective.

Budget Programs 119

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 119

SmartBrief - Marketing

MARCH 10, 2024

The first requirement for effective segmentation strategies is having sufficient data on each subscriber: demographics, past purchases or indicated interest in purchase by category and buyer timeline. Segmentation also can include indicated interest in topics as well as past website or newsletter behavior.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Biznology

JUNE 23, 2017

MESSAGE: Needs or interests? They consume content that aligns with a huge range of personal interests, beliefs, ideologies, and values. And Facebook knows better than anyone, what are their interests and value to best connect with a business’ solution. But the Google user is looking for something specific.

Adwords 175

Adwords Top of Funnel Cost Per Click Facebook 175

Spiralytics

SEPTEMBER 11, 2023

Audience targeting refers to selecting specific demographics, behaviors, and interests of relevant users who will see your ad to ensure it engages and converts. You might experience higher costs without reaping the desired engagement and conversions when your ad reaches users outside your audience’s typical age range or interests.

Cost Per Thousand 125

Cost Per Thousand Cost per Lead Cost Per Click Cost 125

Martech

FEBRUARY 20, 2024

In addition to boosting engagement, check a few other reasons why they matter: They bridge the gap between interest and action. Just like we click “Accept” on cookie popups, our brains anticipate CTAs in certain contexts. It should pique interest and entice the reader to discover what happens next.

Urgency Marketing 120

Urgency Marketing B2B Allocation CAN-SPAM 120

Optinmonster

APRIL 24, 2024

Instead, they’ll only receive your email campaigns if they’ve also clicked the link in the confirmation email to verify that they want to hear from you. Subscribers who have confirmed their interest through a double opt-in are less likely to mark your emails as spam, which will help prevent ESPs from filtering your emails.

Opt-in 97

Opt-in Opt-out CAN-SPAM Deliverability 97

Litmus

JANUARY 29, 2024

Personalized emails are targeted messages that cater specifically to the interests, needs, and preferences of an individual subscriber. Increased click-through rates (CTR) Depending on the content of your email, adding personalized, dynamic elements to your emails can see higher click-throughs. What are personalized emails?

Personalization 102

Personalization Marketing AI Urgency Marketing Forecasting 102

Optinmonster

MARCH 21, 2024

This interaction could range from visiting a specific page, abandoning a shopping cart , or simply showing interest in your product or service. The benefits are various: Increased Conversion Rates: Users who see retargeted ads are more likely to convert, having already expressed interest in your product or service.

Paid Search Agency 92

Paid Search Agency Ads Google Marketing Analytics Tools 92

Convince & Convert

MARCH 5, 2024

Click To Tweet A great example of this behavior is r/buyitforlife. Click To Tweet Strategies for Cultivating Loyalty So what can you do to combat this “culture of trialism?” How are redditors both avid switchers and brand loyalists? Well, it isn’t that they’re always hunting–it’s that they’re not yet satisfied.

Research 145

Research Loyalty Case Studies Communities 145

Top Rank Marketing

NOVEMBER 15, 2023

Paul Dobson “Incorporating influencers throughout the customer journey fosters familiarity and strengthens vendor-influencer relationships, benefiting both parties.” — Paul Dobson @svengelsk Click To Tweet Ursula Ringham Head of Global Influencer Marketing SAP @UrsulaRingham Authentic engagement will be key in 2024 and beyond.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Litmus

MARCH 27, 2024

Gone are the days of using only open and click-through rates to evaluate your email’s performance. Dynamic live polls Providing subscribers with creative ways to engage with your email not only boosts your click-through rate, it gives you great insight into your audience’s engagement, preferences and more!

Ideal Customer Profiles 92

Ideal Customer Profiles Click Rate Copywriting Newsletter 92

ClearVoice

MARCH 14, 2024

The users can track their open rates, clicks, unsubscribes, etc. With carefully crafted email content, you’ll get lots of opens and clicks. Write click-worthy subject lines. These words paint a strong mental image for readers, compelling them to click open your email messages. Click-Through Rate (CTR).

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Valasys

APRIL 25, 2024

By utilizing advanced targeting capabilities and audience segmentation, advertisers can tailor their messaging to specific demographics, interests, and behaviors, resulting in higher engagement and conversion rates. This precise targeting helps optimize ad relevance and effectiveness, resulting in higher engagement and conversion rates.

Advertisements 40

Advertisements Advertising Marketing AI Mobile Advertising 40

SocialPilot

JANUARY 21, 2024

It should be interesting enough for the visitor to scroll down and hit ‘follow’. It says everything that needs to be said about their brand and they also make it interesting. Click the ‘add a button’ right under your cover photo. They can just click and be directed to their online store. Facebook Pages posts average 2.6%

Small Business Marketing 111

Small Business Marketing Facebook Business Ideal Customer Profiles 111

SocialPilot

JANUARY 21, 2024

Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. CTAs that just click. CTAs motivate your readers to interact with your content by taking actions such as clicking a button, signing up, liking, sharing, or commenting. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119

Sprout Social

JANUARY 24, 2024

This makes it easier for users to find and engage with topics they’re interested in. They’re powerful tools for increasing the visibility of your posts, reaching people with similar interests or in the same industry, and tapping into trending topics. Head over to your page and click on Edit Page on your left.

Linkedin 115

Linkedin Trends Eye-Tracking Marketing Agencies 1 115

Martech

NOVEMBER 20, 2023

Track customer interactions like email clicks and website visits to map out their interests and engagement peaks. This real-time data lets you sync your messages with their current interests, ensuring relevance and timely engagement. Enhanced click-through rates are the lifeblood of email marketing. Firmographic data.

Email Marketing 135

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 135

Litmus

MARCH 6, 2024

Designing calls-to-action A good CTA doesn’t just stand out—it highlights the value of what happens, beyond the click. To help illustrate what constitutes an effective CTA, let’s break down some common ones: Click here The biggest mistake that marketers make is using weak, passive language in their CTA.

Email Marketing 112

Email Marketing Planning Design Mobile Marketing 112

Convince & Convert

DECEMBER 13, 2023

By applying the keywords you’ve previously chosen as “ interest tags ,” the app puts unique Page posts at the top of each user’s News Feed according to the topics they are most likely to enjoy. So, you’ll often need an extra nudge to get them clicking on your content. Say Cheese!

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Top Rank Marketing

NOVEMBER 9, 2023

But the math is not as simple as, say, pay-per-click advertising with its straightforward transactional nature. When you’re driving organic traffic around terms that matter to your business, that means you are putting your brand in front of relevant and interested people. There’s no question that SEO delivers a return on investment.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

SocialPilot

APRIL 25, 2024

Here is how you can do it: Open YouTube and tap your profile icon in the top right corner, From the dropdown menu, click YouTube Studio. Here is how you do it: Click the “ Content ” tab from the left navigation bar and select the video you want to edit. Click on the edit icon beneath the video and start making edits.

Youtube 59

Youtube Copyright Ideal Customer Profiles Advertising Agencies 59

Contently

MARCH 23, 2023

However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. These metrics measure how well users interact with content , such as how long they spend on an article, how many shares it receives, or which sections of a page are clicked. Content marketing is no exception.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164