6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

Sword and the Script

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey.

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What B2C Strategies Can You Use in B2B Marketing?

KoMarketing Associates

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns. However, some of the challenges specific to B2B can be tackled with some of the most successful ways that B2C companies reach their audience.

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B2C Content Marketing: What a Difference Commitment Makes [2019 Research]

Content Marketing Institute

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. But our latest research reveals that 56% of B2C marketers who increased spending over the last 12 months did so in the area of content creation. Content Marketing World 2018 had more B2C attendees than in any prior year.

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Survey: Marketers Want More Video. What Else Is New?

Contently

Numerous studies and statistics prove that video works. A recent Contently survey showed that, in the next five years, senior marketers plan to invest in video more than any other type of content. According to the Content Marketing Institute, only 60 percent of B2B and B2C marketers use video (compared to 83 percent and 85 percent for social media content, respectively). The post Survey: Marketers Want More Video. Brands Media survey video

Intent Industry News: ABM Benchmarks, Data Strategy, B2B as B2C, and More

Aberdeen HCM Essentials

The roundup includes articles that cover ABM benchmarks, the push for stronger data strategies, treating B2B marketing more like B2C, challenges for the modern marketer in the B2B industry, and an obsession with intent data. In an upcoming webinar on October 16 , Demand Gen Report will share its findings from the latest ABM Benchmark Survey. Bringing B2C Fundamentals to the B2B Industry. Marketers often like to think that B2B and B2C are in completely different worlds.

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The Online Marketing Guide for B2C Facebook Ads

TrustRadius Marketing

Why is Facebook a Good Tool for B2C marketing? For a successful B2C Facebook marketing strategy, follow these five basic steps: Understand the different types of ad placement Facebook offers. Brand results – With their brand improvement surveys, Facebook lets you compare feedback from people who have been exposed to your ad versus feedback from those who weren’t. Putting theory into practice, here are insights from a case study we did with one of our clients, Groupalia.

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Have the Differences Between B2B and B2C Marketing Disappeared?

B2B Marketing Directions

Recently, it's become popular to downplay the differences between B2B and B2C marketing. But have all the meaningful differences between B2B and B2C marketing really disappeared? The findings in two recent research reports - one by Marketo (now part of Adobe), and one by Forrester Consulting (commissioned by Adobe) - suggest that some of the lines between B2B and B2C marketing have become blurred. Survey respondents were drawn from a total of nine countries.

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B2B vs. B2C: How Content Marketing Changes by Target Audience

Hubspot

When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. It’s clear that there are some significant differences to be addressed in the way content marketing changes for B2B versus B2C target audiences. Below are a few ways in which B2B and B2C marketing differs. But while thought leadership is great, it just isn’t as important in B2C industries.

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Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]

Outgrow

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Business to Consumer (B2C). The most common forms that we encounter are B2B and B2C. . Pro Tip 1: Create your own Brand Awareness survey easily with Outgrow to learn the best way to launch your product! .

B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition

V12 Data

B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition. Studies have shown emails with personalized subject lines are 26% more likely to be opened than those without, and revenue is 5.7 Blog General B2C Marketing customer acquisition customer experience

The Differences Between B2B and B2C Marketing That Still Matter

B2B Marketing Directions

According to Samuel, the divide is between "online B2B marketers" who "want to gain and convert website traffic into leads" and "offline B2C marketers" who "want to build brands among mass audiences." He wrote: "Both offline B2C and online B2B marketers can learn from the other's news outlets, conferences, and thought leaders - if only they would choose to do so by openly integrating everything into simply 'marcom.' For example, in a 2017 survey of 1,030 U.S.

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Organic vs paid social media: 12 myths vs realities

Biznology

Research from Crowdtap revealed 64% of 3,000 people surveyed use social to find inspiration for shopping (up 51% vs. prior year). The studies showed brands that struggled to engage their audience, when measured against brands with “social DNA” were hit the hardest. Plus, 45% of marketers planning to increase spending on paid social this year according to a study from SocialCode and the CMO Club.

Study: Facebook Surpasses LinkedIn as Most Important B2B Social Media Platform

KoMarketing Associates

B2B marketers are focused on many of the same social media outlets as B2C marketers, but according to new research , usage and importance varies by network. The vast majority of both B2B (89 percent) and B2C (97 percent) marketers said that they utilize Facebook, and it’s at the top of both lists. However, “For the first time in the history of our study, Facebook has passed LinkedIn as the most important platform for B2B marketers,” noted the authors of the report.

Study Reveals: Shift Spend to Improving the Buyer Experience

Tony Zambito

According to a recent Satmetrix Net Promoter study, one in five consumers switch brands based on a bad buying experience and/or bad customer experience.    Satmetrix, in their 2011 Net Promoter Industry Benchmarks study, conducted surveys with over 20,000 consumers.    Consumers surveyed further showed that they put more trust into what their friends and colleagues shared than in advertisements or content. Image by mia! via Flickr.

A Purpose-Driven Revolution Awaits. Are you Ready?

Biznology

New York-based Zeno Group recently commissioned The “Strength of Purpose” study of 8,000 global consumers and 75 companies. Zeno says that the study reveals that when consumers think a brand has a strong purpose, they are:?. Not Just for B2C. A purpose-driven company.

Study: Video Marketing Most Effective When Measured with Advanced Analytics

Vidyard

KITCHENER, Ontario – November 29, 2016 – Video remains the hottest and most effective form of marketing content, but many marketers are missing out on returns because they aren’t adequately measuring video performance, according to a new survey from Demand Metric. Just 14% use advanced analytics, and that percentage has been constant for each year of the study. This year’s survey explored the relationship between video, personalization and ABM for the first time.

[VIDEO] Business Resilience and Agility: A Benchmark of Performance Amid Uncertainty

Aberdeen HCM Essentials

In the video below, Aberdeen’s SVP of Research, Mike Lock and his team of market insight analysts take a look at the results from their recent survey of nearly 2,000 companies that explored the state of the market in today’s altered reality brought on by the COVID-19 pandemic.

Brands aren’t using the full slate of available first-party data

ClickZ

30-second summary: Invoca surveyed 500 B2C marketers within a range of industries, each of whom oversee a budget of over $1 million, to gain insight into how they view first-party data and what they’re using to access and collect data.

Our martech salary survey delivers a lot of great news, but one disappointment

chiefmartech

First, thank you to the 884 professionals who participated in our 2018 Marketing Technology & Operations Salary Survey , a collaboration between myself and the team at MarTech Today. Participants in our survey were pretty evenly distributed across the entire range: 43% in firms over 1,000 employees; 57% in firms under 1,000. Marketing ops & tech roles exist in both B2B and B2C. In our survey, 41.3% In our survey, 31.2%

Study: Video Marketing Most Effective When Measured with Advanced Analytics

Vidyard

For the third consecutive year, Demand Metric partnered with Vidyard , the video platform for business, to produce “ The State of Video Marketing Benchmark Study Report ” with the goal of understanding how video performs as a content type.

Creating an Interactive Marketing Campaign from Start to Finish [Case Study]

SnapApp

But all of the readily available insights seemed to be geared towards a B2C world, so the natural next question from a team of B2B marketers (who, full disclosure, are majority Millennial) was about Millennials in a B2B world – are they having an impact? . Most B2B marketers wrote off the “Millennial problem” as a B2C thing, a dynamic the retail and auto industry had to worry about. And that maybe they were even bringing their B2C buying behaviors into the B2B world. .

Multiple Studies Reveal the Growing Adoption of ABM

B2B Marketing Directions

It does appear that a growing number of companies have implemented (or are at least piloting/testing) account-based marketing, so I thought it would be worthwhile to share the results of several recent research studies that provide insights regarding ABM adoption. The 2017 Marketing Benchmark Report - North America by Marketo was based on the results of a Q4 2016 survey of contacts within the Marketo customer base (which includes both B2B and B2C companies).

5 Ways to Use Market Research Surveys to Generate Content

nDash

One of the less utilized strategies in content marketing is the use of market research surveys as a foundation to generate custom, unique, and endless content. A custom market research study can generate piles of data and insights which can be further featured and explained through content pieces. The methodology offering the best turnaround time, cost-effectiveness, and highest quality data is an online survey. We all know content is king.

5 Ways to Use Market Research Surveys to Generate Content

nDash

One of the less utilized strategies in content marketing is the use of market research surveys as a foundation to generate custom, unique, and endless content. A custom market research study can generate piles of data and insights which can be further featured and explained through content pieces. The methodology offering the best turnaround time, cost-effectiveness, and highest quality data is an online survey. We all know content is king.

5 Ways to Use Market Research Surveys to Generate Content

nDash

One of the less utilized strategies in content marketing is the use of market research surveys as a foundation to generate custom, unique, and endless content. A custom market research study can generate piles of data and insights which can be further featured and explained through content pieces. The methodology offering the best turnaround time, cost-effectiveness, and highest quality data is an online survey. We all know content is king.

Are social networks as dominant in B2B content marketing?

Exo B2B

But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? In fact, the dominance of social networks in content marketing has been proven for years by multiple surveys, annual surveys and case studies but especially, in a B2C context.

Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. B2BZone b2c Blog HabitsIn today’s world of empowered buyers, the marketers who are getting it done are those who understand their buyers best. Customer-centricity is a competitive advantage!

4 Case Studies Show How to Crush It With Out-of-the-Box Content Marketing

Content Marketing Institute

In this article, we highlight four out-of-the-box case studies that show how content marketing can be used to create true value. Consider using data you have rather than spending time and money building and promoting a survey. Use internal data rather than spending time & money building a survey. But, these four case studies are excellent examples of how content marketing can be useful in nearly any industry, at nearly any stage of the sales funnel.

Nine marketing automation strategies to win the war for ecommerce

ClickZ

Here is an example case study of Freediving Planet , a freediving school in Asia, which utilized Zoho CRM’s inventory management application to organize their customers, organize their stock and invoices, and also keep track of all their accounting. You need to study both cases.

Study: LinkedIn Is More Effective for B2B Companies

Hubspot

The study surveyed over 600 professionals knowledgeable about their company's marketing strategy. The results showed that while both B2B and B2C companies are able to acquire customers through any of the four channels surveyed, Facebook is clearly more effective for B2C businesses and LinkedIn is clearly more effective for B2B businesses.

Is Your Organization Prepared For Mobile Marketing? [CHART]

Oracle

In a recent study published by Google and Nielsen Research 416 respondents were invited to log any type of search via Nielsen Life360 survey app on their mobile or tablet, for up to 14 days where 6,303 searches were logged in 2 weeks. The study revealed a host of very interesting data – and if you have not clicked on the URL above to get the research I encourage you to do so.

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Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight

ClickZ

The study also found that more than 60% of B2B buyers had technology affinities and that marketers have a strong desire to find the most effective ways to acquire quality leads. .

The most effective marketers use immersive content

ClickZ

The survey includes marketing and design leaders at a variety of large, mid-sized, and small companies in both B2B and B2C sectors and five global markets including the U.S., 81% of marketers surveyed wished their company published more multimedia, interactive, and immersive content.

Only one in five marketers have a strategy in place for optimizing their martech stack

ClickZ

30-second summary: Ascend2’s Martech Stack Optimization survey asked nearly 300 B2B and B2C marketers how are they addressing the challenge of optimizing their martech stack in 2020.

New Study Suggests Top B2B Marketing Strategies for 2016

Content Standard

To help out, KoMarketing has pulled together recent research that gives insight into the various trends, surveys, reports, and practices that have dominated the B2B market in 2015. For some, B2B still elicits a sense of impersonality— the sterile, lifeless counterpart to B2C’s social media driven, visual content stimulated campaigns. The post New Study Suggests Top B2B Marketing Strategies for 2016 appeared first on The Content Standard by Skyword.

17 Things High-Performing Companies Do to Optimize Their Buyer Personas

Cintell

If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or From our research study with over 150 B2B organizations, we identified some habits of high-performing organizations, the ones who have it figured out. B2BZone b2c Blog

Why marketers must have laser focus on first-party data

ClickZ

They recently surveyed 500 B2C marketers to understand how they use and access first-party data. . The study revealed that two big hurdles marketers face with optimizing advertising performance are – Data quality and accuracy (46%), privacy and security concerns (42%).