KoMarketing Associates

JUNE 14, 2017

B2B marketers are focused on many of the same social media outlets as B2C marketers, but according to new research , usage and importance varies by network. The vast majority of both B2B (89 percent) and B2C (97 percent) marketers said that they utilize Facebook, and it’s at the top of both lists. This is an increase from the 10.7

Social Media 127

Social Media Linkedin Allocation Studies 127

ClearVoice

FEBRUARY 14, 2022

The groundhog saw his shadow, so you know what that means — six more weeks of digital marketing research and studies! Digital content marketing studies and research: Study: Only 1 in 5 brands know what the metaverse means for their company. Study: Only 1 in 5 brands know what the metaverse means for their company.

Studies 59

Studies Research Planning Television marketing 59

Webbiquity

DECEMBER 6, 2022

Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study. ” Onalytica’s research adds to that the somewhat remarkable finding that 100% of B2B marketers (at least in their survey) are creating content for LinkedIn.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Marketing Insider Group

MARCH 29, 2021

Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Studies show that 95 percent of all purchase decisions are emotion-driven. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Sword and the Script | B2B

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? The CMO Survey: 9.2% of revenue invested in marketing The CMO Survey comes out twice a year in the spring and fall. Gartner: 9.1%

Marketing Budget 90

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 90

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Business to Consumer (B2C). The most common forms that we encounter are B2B and B2C. . Pro Tip 1: Create your own Brand Awareness survey easily with Outgrow to learn the best way to launch your product! . Consumer to Consumer (C2C) .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Zoominfo

NOVEMBER 29, 2023

In fact, 90% of Gen Z and Millennial survey respondents say they were dissatisfied with a vendor, compared to 71% of Gen X and Baby Boomer respondents. Additionally, 75% of Millennials and Gen Z respondents surveyed by Sid Lee USA and Angus Reid Group feel they have a voice and social capital within their communities.

Buy 130

Buy Generation Peer-to-peer B2B 130

Martech

JULY 27, 2022

Only 11% of US businesses fully meet California Consumer Privacy Act (CCPA) requirements, according to a new study. The EU and California laws require companies to provide people with a way to exercise their rights, something 44% of the 5,175 businesses surveyed failed to do. for B2C vs. 10.3% for B2C vs. 10.3%

Privacy 145

Privacy Privacy Protection Business Case Studies 145

Webbiquity

NOVEMBER 11, 2021

Customer satisfaction surveys can help you understand where you can improve to reduce churn and inspire future sales. Dylan Berger is a digital marketer and SEO at WebFX, where he writes about B2B and B2C marketing. He studied advertising in university but is a life-long student of philosophy, design and art. .

Cross-Selling 266

Cross-Selling Effectiveness B2B Acquisitions 266

Martech

MARCH 13, 2023

Some 60% of businesses are increasing their spending on martech this year, according to a study by Clevertouch Marketing and the University of Southampton. billion by 2024 On the B2C side, 40.6% The survey of 659 senior marketers across the U.S., However, more B2B businesses are reporting trouble in the stacks. Services: 19.3%

Spending 109

Spending Customer Satisfaction B2B Marketing Customer Surveys 109

Biznology

NOVEMBER 11, 2020

New York-based Zeno Group recently commissioned The “Strength of Purpose” study of 8,000 global consumers and 75 companies. Zeno says that the study reveals that when consumers think a brand has a strong purpose, they are:?. All of those criteria the Zeno Group study identified have to be part of your organization’s DNA.

Work Management 173

Work Management Marketing Management Paid Search Agency Consulting 173

Circle Studio

NOVEMBER 23, 2021

Additionally, B2C marketing’s influence on the B2B world will continue to be significant. B2C-Inspired, Omnichannel Experiences. B2B clients are increasingly expecting B2C-inspired brand and client experiences. A recent study from Salesforce found that 66% of B2B buyers expect vendors to personalize engagement to their needs.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

KoMarketing Associates

JULY 2, 2020

In a different study (Social Media Examiner’s 2020 Social Media Marketing Industry Report) B2B marketers reported similar use of Facebook ads (62% versus 66% from CMI / Marketing Profs). According to Social Media Examiner, only 23% of their B2B survey respondents said they use LinkedIn ads. LinkedIn’s customer story ad on Instagram.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Vision Edge Marketing

APRIL 11, 2023

73% of participants in a PwC study say that a good experience is key in influencing their brand loyalties. A study by the Harvard Business Review found companies that are perceived as authentic by their customers outperform their competitors by a factor of three.

Loyalty 198

Loyalty Brand Identity Branding Ad Building 198

Contently

APRIL 6, 2023

This can include exercises like conducting surveys, social listening, analyzing win/loss data, and interviewing customers. Surveys Surveys are an excellent way to gather both qualitative and quantitative data throughout the buyer journey, especially since there are so many distribution channels you can use.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Tony Zambito

MARCH 28, 2011

According to a recent Satmetrix Net Promoter study, one in five consumers switch brands based on a bad buying experience and/or bad customer experience.    Satmetrix, in their 2011 Net Promoter Industry Benchmarks study, conducted surveys with over 20,000 consumers.  Image by mia! via Flickr.

Studies 100

Studies Spending Social Media Amazon 100

Vidyard

NOVEMBER 29, 2016

For the third consecutive year, Demand Metric partnered with Vidyard , the video platform for business, to produce “ The State of Video Marketing Benchmark Study Report ” with the goal of understanding how video performs as a content type. Just 14% use advanced analytics, and that percentage has been constant for each year of the study.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

Webbiquity

NOVEMBER 28, 2023

Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.” Image credit: Zendesk Surveys or online quizzes can be excellent tools for lead qualification. Offer case studies that resonate or facilitate meetings with current satisfied clients.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Top Rank Marketing

SEPTEMBER 15, 2023

percent pointing to boosting sponsor and exhibitor return on investment (ROI) levels, according to newly-released survey results. percent pointing to increasing attendance, 15.8 percent noting a greater sales pipeline, and 11.1 percent expansion, as spending on influencer-sponsored social media content in the U.S.

Marketing AI 105

Marketing AI B2B Marketing B2B Marketing Management 105

DiscoverOrg

JANUARY 15, 2019

But that’s the B2C space,” you might be thinking. “In Martin , DiscoverOrg surveyed 350+ B2B buyers, and we put this question to the test: Are there differences selling B2B solutions to women and men? Download our full study to see: who cares about pricing discounts. In B2B sales, isn’t it all the same? Stereotypes exist.

Cold Calling 196

Cold Calling Buy Peer-to-peer B2B 196

KoMarketing Associates

SEPTEMBER 10, 2019

When most people think of ecommerce, they tend to think of retail or “B2C” ecommerce. But if you look at the actual volume of revenue generated via ecommerce – for both B2B ecommerce and B2C ecommerce – the reality is very different. B2B ecommerce marketing dwarfs B2C ecommerce. It generates 239% as much revenue.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

B2B Marketing Directions

APRIL 2, 2023

Research by McKinsey has shown that being included in a potential buyer's initial consideration set can produce a significant competitive advantage for B2C companies. McKinsey's research on the impact of being (or not being) in a potential buyer's initial consideration set was also focused on B2C buying decisions.

Rules 52

Rules B2B Marketing B2B Trigger Marketing 52

Hubspot

APRIL 6, 2023

As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In B2B, transactions involve two businesses, while in B2C, businesses sell directly to consumers. In a similar study by HubSpot.

eCommerce 69

eCommerce Trends B2B Budget Programs 69

Navigate the Channel

JANUARY 26, 2024

Discovering and solving these pain points is crucial, whether you are in business-to-consumer marketing (B2C) or business-to-business marketing (B2B). Customer Surveys Conduct surveys to gather feedback from your existing customers. Competitor Analysis Study your competitors. Here are some steps to get you started: 1.

Customer Satisfaction 65

Customer Satisfaction FAQ Lead Ranking Customer Surveys 65

Exo B2B

AUGUST 11, 2021

But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? In fact, the dominance of social networks in content marketing has been proven for years by multiple surveys, annual surveys and case studies but especially, in a B2C context. And above all, customers? Comparaisons.

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

Martech

APRIL 11, 2022

Proactive customer service is generally very popular with consumers, one study by InContact found it had an 87% approval rate. A separate Gartner survey found that this can increase customer loyalty by as much as 9%. This makes it very popular among marketers, who find it useful for increasing sales and reducing customer churn.

Planning 102

Planning Service Allocation Gartner 102

B2B Marketing Directions

MARCH 26, 2017

It does appear that a growing number of companies have implemented (or are at least piloting/testing) account-based marketing, so I thought it would be worthwhile to share the results of several recent research studies that provide insights regarding ABM adoption. The survey produced 1,363 responses.

Account Based Marketing 40

Account Based Marketing ABM Studies Marketo 40

Zoominfo

APRIL 13, 2020

But that’s the B2C space,” you might be thinking. “In Martin , ZoomInfo surveyed 350+ B2B buyers, and we put this question to the test: Are there differences selling B2B solutions to women and men? Note: We did this study before our acquisition and ZoomInfo re-brand. In B2B sales, isn’t it all the same?

Cold Calling 130

Cold Calling Peer-to-peer Zoominfo Outreach 130

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. Your B2B buyers are, in essence, B2C consumers the second they leave work.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Keeping up with these social trends isn’t just a B2C priority.

B2B Marketing 136

B2B Marketing Brand Identity Branding B2B 136

B2B Marketing Directions

FEBRUARY 20, 2022

Astute B2C marketers have long recognized the value of this head start, but many B2B marketers don't fully appreciate the advantage it creates. Research by McKinsey has shown that being included in a potential buyer's initial consideration set can produce a significant advantage for B2C companies. Does This Apply In B2B?

B2B Marketing 52

B2B Marketing B2B Vendors Trigger Marketing 52

Marketing Insider Group

SEPTEMBER 16, 2019

SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it. Panelists shared many insights around how to create research with a survey that could help amplify existing opinions or content assets. about how data changes their perceptions of what they read.

Relevance 193

Relevance Research Opinions Content 193

Trade Press Services Newsletter

OCTOBER 6, 2022

A survey of more than 1,300 business decision-makers found that 91 percent of business decision-makers considered thought leadership either important or critical. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Porch Group Media

MAY 23, 2022

But how well are B2C companies leveraging mover marketing strategies? A joint study by V12 and Ascend2 shines a light on it. But are B2C companies leveraging mover marketing strategies to their fullest extent? V12 recently partnered with Ascend2 and conducted a survey to answer this question.

First-Mover Advantage 52

First-Mover Advantage Allocation Marketing Budget Paid Social Agency 52

Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. We don’t yet know where those increases will be spent, of course. 66% of U.S.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

SnapApp

OCTOBER 31, 2017

But all of the readily available insights seemed to be geared towards a B2C world, so the natural next question from a team of B2B marketers (who, full disclosure, are majority Millennial) was about Millennials in a B2B world – are they having an impact? . We built the survey as a SnapApp and collected the data throughout June 2017. . .

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54