KoMarketing Associates

DECEMBER 21, 2021

Email remains largely significant to marketers, and as a result, new research indicates that they will be increasing their investments in this area in 2022. Litmus recently conducted its “2021 State of Email Report,” and statistics suggested that email marketing still tops marketers’ list of most effective marketing channels.

Email Marketing 267

Email Marketing Paid Search Agency Marketing Report Advertising Channels 267

Webbiquity

MAY 3, 2022

In that light, marketers, event producers, and prospective attendees are all expressing optimism about the road forward. Here are key findings from 10 research reports released since the beginning of April, 2022. Here are key findings from 10 research reports released since the beginning of April, 2022. Here are a few more.

Planning 280

Planning Marketing Report Event Marketing Marketing Management 280

KoMarketing Associates

NOVEMBER 23, 2021

Marketers have relied on email marketing as a way to reach out to their customers for years. Litmus recently published the “2021 State of Email Engagement” report, and statistics showed that, on average, customers now spend just 10 seconds reading an email. Marketers Benefiting From Growing Interest in Email.

Email Marketing 235

Email Marketing Marketing Report Spending Marketing 235

ClearVoice

DECEMBER 15, 2021

As we close out 2021, we assume you’re spending most of your time explaining to executives and colleagues why the data and reports you shared with them earlier this year are no longer relevant. Your coworkers may not always understand how quickly digital marketing reports and estimates can change, but we do.

Planning 98

Planning Advertising Agencies Marketing Report Account Based Marketing 98

KoMarketing Associates

NOVEMBER 17, 2021

Although sales representatives and marketers are seeing similar success via account-based marketing (ABM), new research indicates that there are still several challenges in this area. About 33% placed blame on insufficient staffing, and 30% claimed there is still a lack of cooperation between sales and marketing teams.

Account Based Marketing 214

Account Based Marketing ABM Marketing Report B2B Sales 214

KoMarketing Associates

DECEMBER 8, 2021

Not all B2B marketers have discovered how to effectively leverage account-based data, but new research suggests that high performers, in particular, are making strides in this area. Additionally, 62% of high performers organize account-based data from contact-based systems, and can append data for deeper insights and more accurate reporting.

B2B Marketing 213

B2B Marketing Account Based Marketing Marketing Report B2B 213

KoMarketing Associates

DECEMBER 29, 2021

As customer behaviors continue to evolve, new research indicates that marketers are adjusting the way they attempt to resonate with their target audiences. To achieve these objectives, 55% of marketers say that they have adopted a digital experience platform to manage both content and customer data.

Marketing Report 201

Marketing Report Paid Search Agency Marketing Digital Experience Platform 201

KoMarketing Associates

OCTOBER 13, 2020

Account-based marketing (ABM) continues to grow in popularity among marketers, but implementing ABM takes time, and new research has uncovered some of the biggest growing pains along the way. About 16% stated that they have not yet begun to measure their ROI. Approximately 25.21% claimed that they already have an ABM strategy in place.

Account Based Marketing 286

Account Based Marketing ABM Marketing & Strategy Marketing Strategy 286

KoMarketing Associates

MARCH 3, 2021

Marketers continue to test the waters in terms of automation, and new research suggests that it’s the high growth marketing firms that are seeing the most success in this area. vs. 16.6%) to have a highly mature marketing and sales automation strategy in place, compared to their counterparts. Additionally, 46.6%

Growth Marketing 292

Growth Marketing Automation Marketing Management Marketing & Strategy 292

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 93

Case Studies Case Study Paid Search Agency Advertising Benchmark 93

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Source: BrightLocal.

Case Studies 271

Case Studies Case Study Content Marketing Top of Funnel 271

Marketing Insider Group

JUNE 15, 2020

Creating a report that has real meaning for B2B marketers is challenging. NetLine just so happens to be uniquely positioned to serve up a report such as this. With this unparalleled first-party data, we’re proud to announce The 2020 State of B2B Content Consumption and Demand Report. Advertising/Marketing/PR.

B2B Marketing 275

B2B Marketing Top of Funnel Marketing Report Work Management 275

Valasys

AUGUST 22, 2023

However, a recent IBM study challenges this notion, indicating that rather than fearing technology, individuals can harness its power to enhance their own career prospects. The study delves into how AI is transforming business models and its impact on job roles, revealing a more optimistic perspective on the future of work.

Studies 98

Studies Lead Ranking Work Management Marketing Prospects 98

Envy

JULY 30, 2023

TL;DR Let’s recap how implementing HubSpot allowed Nuvei to jump-start its marketing approach: HubSpot became the unified platform that consolidated Nuvei’s marketing efforts. By replacing multiple tools and applications with a single hub, Nuvei achieved an efficient, productive marketing strategy.

Hubspot 118

Hubspot Case Study Case Studies Account Based Marketing 118

Hinge Marketing

MARCH 8, 2023

Hinge’s annual research study on the fastest growing AEC firms showed that while many firms adapted to the chaos caused by the Covid pandemic, many were hesitant to celebrate, and even successes could add strain: pointing to ongoing labor and supply chain constraints and continued uncertainty surrounding U.S. legislation.

Studies 107

Studies Enterprise Management Planning Work Management 107

Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. About the Study. Firms of all sizes, global regions and key executive roles were represented in the study, with the vast majority of firms doing business in the United States. . Want to read the full report? Technology.

Studies 161

Studies Marketing AI Peer-to-peer Work Management 161

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. In other words, solid marketing practices tend to produce solid marketing results. The team at CoSchedule asked marketers 10 questions.

Webinar Metrics 205

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 205

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 90

Marketing Management Top of Funnel B2B Vendors 90

KoMarketing Associates

OCTOBER 11, 2017

More marketers are documenting their strategies, and new research suggests that by doing so, they are positioning themselves for success. The “State of Marketing Strategy Report 2017” report from CoSchedule recently looked at how creating a marketing strategy could help marketers achieve their top objectives.

Planning 149

Planning Marketing & Strategy Marketing Strategy Marketing Report 149

Brandpoint

JUNE 23, 2023

The role of digital marketing in the manufacturing industry is undeniably challenging. Not only must marketers navigate the complexities of a niche subject matter with its unique pain points, but they must also stay ahead of ever-evolving industry and marketing trends.

Marketing Report 62

Marketing Report Marketing & Strategy Paid Search Agency Research 62

KoMarketing Associates

MAY 29, 2018

To better understand the important factors of B2B customer relationships, Gyro and the Financial Times’ Commercial Insight Group recently conducted a study called “The Business Feeling Index.” In terms of communication mistakes, most marketers (69 percent) claimed that overpromising is the No.

B2B Marketing 185

B2B Marketing Marketing Report B2B Transparency 185

KoMarketing Associates

APRIL 30, 2020

Although marketers have a wide array of data at their fingertips, new research shows that not all of them are confident in the accuracy of this information. That level of inaccuracy affects the organization in a broad number of ways,” wrote the authors of the report. Leading Marketers and their Data.

Marketing Report 156

Marketing Report Analytics Paid Search Agency Marketing 156

The Point

OCTOBER 25, 2018

The analysts at Demand Gen Report just published their “ 2018 Lead Nurturing & Acceleration Survey Report ” and one conclusion is no surprise: many B2B companies are still really bad at lead nurturing. Curiously, the survey also documented the percentage of leads that companies reported as being “returned for nurturing.”

Lead Nurturing 179

Lead Nurturing Marketing Report Lead Scoring Lead Ranking 179

ClearVoice

MARCH 3, 2023

Testimonials and case studies can help influence potential leads and customers. In this guide, you’ll learn how testimonial marketing works and why you should add it to your content strategy. Also, how to use customer testimonials and case studies to increase trust in your business. What is testimonial marketing?

Case Studies 97

Case Studies Case Study Studies Planning 97

Martech

JUNE 3, 2022

Email click through rates dropped significantly last year, while personalized content in the body of the email was seen to get better results than personalized subject lines, according to a study by marketing automation developer GetResponse. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Email Marketing 94

Email Marketing Marketing Report Advertising Benchmark Personalization 94

Contently

AUGUST 18, 2021

Ask a marketer to describe the ideal brand voice, and you’re bound to hear one word: conversational. But marketers may be conflating conversational and agreeable, which is leading to blander stories that lack in-depth advice. In general, marketers may have misconceptions about what they sound like and what audiences want.

Content 197

Content Brand Identity Branding Studies 197

KoMarketing Associates

FEBRUARY 22, 2019

As data and analytics become more readily available to marketers, new research suggests that they are using it for multiple purposes. According to the “Data Benchmark Study” from Freeman revealed that 98 percent of marketers now use data to secure their budget. Real-Time Data in the Hands of Marketers.

Marketing Report 151

Marketing Report Paid Search Agency Marketing Touchpoints 151

ClearVoice

JANUARY 10, 2022

Though the start of a new year is a good time to reflect on what you learned last year and what you hope to learn in the new one, you undoubtedly already know that to be an effective marketer, you need to keep up on updates from week to week and month to month — not only year to year. Click To Tweet.

Studies 124

Studies Research Marketing & Strategy B2B Marketing 124

KoMarketing Associates

OCTOBER 2, 2018

For B2B marketers, the key takeaways are how search will become more personally valuable, and move away from text to a visual, more interest-based experience. This information is timely because many organizations are thinking about budgeting and planning marketing objectives for the new year. 2018 CMO Global Study.

B2B Marketing 123

B2B Marketing Planning Marketing Report B2B 123

KoMarketing Associates

OCTOBER 18, 2019

When it comes to content marketing, new research suggests that B2B marketers may benefit from developing interactive assets, rather than ones with a static format. Video Marketing Continues to Grow in Prominence. This is not the first report to show the growing move toward video content.

B2B Marketing 125

B2B Marketing Interactive Marketing Marketing Report B2B 125

Martech

NOVEMBER 14, 2022

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Perhaps coincidentally, only 29% said their organizations are very successful with content marketing. Email marketing software decreased to 68% from 75% the previous year. That’s the same as for this year.

B2B Marketing 86

B2B Marketing Content Marketing Marketing Report B2B 86

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. Shiny features sell.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Hinge Marketing

JANUARY 10, 2023

This year’s edition of the High Growth Study provides a resounding yes to that question. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. About the Study.

Studies 118

Studies Peer-to-peer Marketing Strategy Marketing & Strategy 118

KoMarketing Associates

JULY 17, 2018

Marketers are aware of the benefits of harvesting customer data, but new statistics suggest that they are still struggling to make the most of it. B2B Marketers and the Difficulties of Leveraging Data. B2B marketers, in particular, have been struggling to utilize the data that is available to them, according to previous research.

Marketing Report 125

Marketing Report Enterprise Management Marketing & Strategy Paid Search Agency 125

AgencyEA

JANUARY 24, 2022

Each year, Agency EA conducts an industry-wide research study, surveying professionals, experts and top case studies to identify the most impactful trends for the year ahead. The results are in: 2022 will be a comeback year for #experientialmarketing.

Marketing Report 98

Marketing Report Trends Advertising Agencies Paid Search Agency 98

KoMarketing Associates

JULY 5, 2019

As marketers shift their focus to content personalization as a way to resonate with their target audience, new research suggests that companies that already have done so are seeing an improvement to their bottom line. Marketers Face Room for Improvement in Personalization.

Marketing Report 120

Marketing Report Marketing & Strategy Paid Search Agency Personalization 120

NetLine

FEBRUARY 23, 2023

The Three R’s continue to be the common thread found throughout each answer and insight within Momentum ITSMA & ABM Leadership Alliance’s 6th annual benchmark study for B2B marketers. The study shared where ABM’s business impact has been measured. But what, specifically, should they expect to learn and adapt to?

Account Based Marketing 105

Account Based Marketing ABM Advertising Benchmark Studies 105