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What Is a Landing Page? [+ Case Study & Tips]

SEMrush

Create free account Semrush Blog Marketing Content What Is a Landing Page? [+ Case Study & Tips] Author: Rachel Handley 7 min read Jun 10, 2025 Contributor: Cecilia Meis Table of contents What Is a Landing Page? Features Pricing App Center Enterprise Semrush Blog Create free account Don’t miss out. Try 55+ products for free.

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We Studied the Impact of AI Search on SEO Traffic. Here’s What We Learned.

SEMrush

Create free account Semrush Blog News & Research Original Research & Studies We Studied the Impact of AI Search on SEO Traffic. Here are our key findings and what they might mean for you: 5 Key Findings from Our AI Search Study 1. Try 55+ products for free. Here’s What We Learned. Reddit comes in second place.

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How to Use Product Storytelling Tactics to Turn Website Visitors into Customers

Webbiquity

By Including customer reviews, case studies, testimonials, or user-generated content (UGC) on your product pages, you will not only improve your brand’s credibility but also show that you value your audience’s opinion. Devise Compelling Headlines Remember that stat about the fleeting attention spans of your target audience?

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How to Build a B2B Case Study That Converts Prospects

sagefrog

In a world oversaturated with sales pitches, social media chatter, and forgettable blog content, one marketing tool continues to rise above the noise: the B2B case study. A strong case study builds both, while offering clarity and confidence to prospects at every stage of the buyer’s journey. What Makes B2B Case Studies So Powerful?

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How to Get Started with B2B Storytelling

Tomorrow People

Yet many product and marketing leaders still rely too heavily on features, stats, and logic, missing the emotional depth that stories bring. It ensures your brand voice remains consistent from ads to case studies to investor decks. Build templates for: Case studies with modular layouts. In B2C, storytelling is a well-worn path.

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5 key trends we’re seeing in B2B marketing

Martech

See my earlier article for useful stats and resources on this subject. Video can be applied across the buying process, from brand storytelling, to customer testimonials, product demos, case studies, customer training and more. Video’s ability to grab attention and generate emotion.

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Beware the “Generative Engine Optimization” Snake Oil

Webbiquity

Regularly refresh top-performing content with current data or stats. Examples: Publish original research, stats, or case studies. Publish High-Quality, Evergreen Content Consistently AI tools often pull from recent, informative, and well-maintained pages. Offer definitive how-to guides or glossaries on niche topics.