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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. This practice is just wrong.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Blame a few fuzzy data in a 2011 study. That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. Studies project that the technology will do about $1.8 Studies show that it slashes garment returns by 25 percent. Last year alone, CPG online sales in the U.S.

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37 Sensational Facts and Stats About the Seven Most Popular Social Networks

Webbiquity

This third and final post in the series presents 37 (actually 40, counting the three above) more intriguing and actionable stats and facts pulled from that research. Instagram Facts and Stats. YouTube Facts and Stats. LinkedIn Facts and Stats. Snapchat Facts and Stats. Twitter Facts and Stats.

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12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity

Here are four recommendations based on a dozen social networking stats and facts from recent research, customarily curated with a little alliteration. A study of more than 16 million social shares by brands found that 79.6% 1: A Spectacular Springtime of Stats, Facts and Insights About Digital Marketing. #2: Ponder purposes.

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B2B Marketing Stats for 2022 and Beyond

BOP Design

We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. If you need to convince your C-suite or manager to set aside money, time, or other resources for your B2B marketing efforts, these stats should help. Source: HubSpot).

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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Source: BrightLocal.

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How to Leverage Your Testimonials and Case Studies

ClearVoice

Testimonials and case studies can help influence potential leads and customers. Also, how to use customer testimonials and case studies to increase trust in your business. A case study goes a step further. Case studies offer a more comprehensive look at how your product or service solved a problem.