Marketing Insider Group
MARCH 3, 2025
A structured funnel guides buyers through awareness, consideration, and decision stages, using blog posts to answer questions, address concerns, and provide solutions. Each funnel stage requires content with a specific focus and purpose. Case studies show how others have solved similar problems.
Vision Edge Marketing
SEPTEMBER 17, 2024
There’s a 12-step process for everything and creating a customer-centric organization is no exception. If not, follow this 12-step process to implement such a framework. If you have a board of directors (BOD), especially a director with customer-centric Marketing expertise, there are six ways that body can help you with the process.
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Vision Edge Marketing
JANUARY 14, 2025
B2B marketing and sales can be challenging due to competitors, the economy, and supplier management processes, to name just a few contributing factors. A PwC study reported 93% of business executives agree that the ability to build and maintain trust improves the bottom line.
Marketing Insider Group
APRIL 15, 2025
Full-funnel marketing. According to Think with Google , brands that use a full-funnel strategy see up to 45% higher ROI on their ad spend compared to those that focus on a single stage. Ignoring certain stages of the funnel means losing potential customers before they ever even have a chance to convert. Heres how it works: 1.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. And in a recent study by IDG, generating high quality leads was #1 lead generation challenge. The most effective lead generation tactics.
Webbiquity
AUGUST 8, 2024
When your story strikes the right chord with your audience on a personal level, it’s no longer a sales pitch. Affiliate sales support independent publishing. However, for this tactic to work, the interactive content you create should be relevant and add value to your audience. It begins to look like a genuine conversation.
The Point
DECEMBER 30, 2024
When the sales team needs help boosting pipeline, the request of marketing is usually either: 1) more leads, or 2) better leads, or 3) a combination of the two. However, if demand generation isnt producing the number of opportunities that the company needs, simply ramping up leads at the top of the funnel isnt always the solution.
Speaker: Jeff Davis, Founder, jd2 Consulting Group
Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos.
Advertiser: ZoomInfo
Forward thinking sales leaders are starting to prioritize technology initiatives. As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. And the best part is, it can apply to content for all stages of your funnel! And the best part is, it can apply to content for all stages of your funnel!
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Chances are that if you ask your sales and marketing teams this question, you may open up a can of worms. When these two vital parts of your company’s generating program are at odds, it guarantees only one thing at the end of the day: fewer prospects, fewer qualified leads, and fewer sales.
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Leveraging customers to enhance all aspects of your business strategy will accelerate sales, reduce churn, and increase customer lifetime value. Influitive calls this the Customer-Powered Enterprise—and it can benefit Marketing, Customer Success, Sales, Product Development, Employee Engagement, Developer Relations, and Partner Engagement.
Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA
Since businesses can no longer engage key accounts through traditional channels, digital marketing and sales transformation has accelerated. According to a market research study, the top challenges that executives face when implementing ABM programs are execution, data quality, and efficiency.
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