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How B2B Marketers Can Build Brand Trust (and Why It’s Important)

Trade Press Services Newsletter

One fundamental truth reigns supreme in the B2B marketplace: trust is the cornerstone of every successful transaction. Whether it’s a large corporation vying for a lucrative contract or a startup seeking qualified investors, the currency of trust is essential for success. Once trust is lost, it’s likely gone forever.

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The Empathy Paradox: Why Even Customer-Centric Marketers Fail at Understanding Customers

markempa

In today’s AI-driven, data-saturated marketing world, everyone claims to be “customer-centric.” The Empathy Illusion Let me share a fascinating study that was mindblowing. Dr. The Empathy Illusion Let me share a fascinating study that was mindblowing. This creates THE paradox for marketers. The result?

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How to Market a Manufacturing Company in 2024

Marketing Insider Group

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

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What Is a Landing Page? [+ Case Study & Tips]

SEMrush

Create free account Semrush Blog Marketing Content What Is a Landing Page? [+ Case Study & Tips] Author: Rachel Handley 7 min read Jun 10, 2025 Contributor: Cecilia Meis Table of contents What Is a Landing Page? Of course, also monitor key marketing metrics when you’re not A/B testing. Try 55+ products for free.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes.

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Best Strategies for B2B Social Media Marketing

Marketing Insider Group

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue.

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The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

Trade Press Services Newsletter

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.

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Roadblocks to Delivering a Competitive Buying Experience

Buyers struggle with being overwhelmed, indecision, and trusting the information that’s presented to them. That's why Bigtincan teamed up with Heinz Marketing in a recent research study with the aim of discovering the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market.