Martech

MAY 10, 2022

Through trust, a new Salesforce State of the Connected Customer report suggests. Customers are willing to trust brands, and there are certain issues that are key to that. Trusting customers. Since society depends on safeguarding the earth’s resources, environmental concerns loom large in customer trust. Let us know!

Trust Marketing 79

Trust Marketing Marketing Management Paid Search Agency Marketing 79

ClearVoice

MARCH 3, 2023

Testimonials and case studies can help influence potential leads and customers. They provide an effective form of social proof that increases trust. In this guide, you’ll learn how testimonial marketing works and why you should add it to your content strategy. What is testimonial marketing?

Case Studies 97

Case Studies Case Study Studies Planning 97

ClearVoice

MARCH 27, 2023

Case studies are a vital part of many marketing campaigns, providing concrete examples of how your business helps users. When carefully crafted, a case study becomes a cornerstone of your decision-stage content marketing strategy—creating leads, deals, and conversions. What is a Case Study in Marketing?

Case Studies 98

Case Studies Case Study Top of Funnel Studies 98

ClearVoice

JULY 18, 2023

SaaS companies probably can’t get buyer reviews on social media — but they can invest in case studies. For cloud computing companies, case studies serve as a powerful marketing tool. Your customer success stories provide evidence, build trust, and address customer concerns.

Case Studies 52

Case Studies Case Study Top of Funnel Content Marketing 52

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Case Studies : These are the B2B equivalent of product reviews.

Paid Content 335

Paid Content Social Marketing Paid Search Agency Advertising Agencies 335

Webbiquity

APRIL 19, 2022

In B2B marketing, trust and credibility play an even more important role than in B2C. Social proof can help create trust and boost your business growth in 2022. Provide Insight with Case Studies. 54% of B2B buyers say they want to read through a case study before making a decision. Guest post by Brent Zahradnik.

Ideal Customer Profiles 287

Ideal Customer Profiles Practices Best Practices Case Study 287

Vision Edge Marketing

APRIL 11, 2023

When you have an authentic brand, you have the foundation for building trust and loyalty with your customers, employees, and partners. It’s not just about having a strong logo or a catchy slogan; it’s about creating a brand that customers can trust and believe in. Building a brand is like building a house.

Loyalty 196

Loyalty Brand Identity Branding Work Management 196

Marketing Insider Group

JUNE 21, 2016

We looked around to see if anyone had studied this and […]. The post Who do B2B Tech Buyers Trust and What This Means for Marketers appeared first on Marketing Insider Group. We wanted to understand how this much-hyped group was impacting B2B enterprise tech purchasing.

B2B Marketing 165

B2B Marketing Trust Marketing B2B Marketing 165

DivvyHQ

MAY 3, 2021

Whether you work for a well-established brand, or you're in start-up mode, there's always a need to establish trust in both existing and new audiences. Content marketing can play a huge role in this effort, and here are five foolproof ways to get started.

Trust Marketing 86

Trust Marketing Content Marketing Planning Content 86

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. It’s a quick way to lose trust and future revenue.

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

Vision Edge Marketing

SEPTEMBER 19, 2023

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 200

Enterprise Management B2B Sales Work Management B2B Marketing 200

ANNUITAS

NOVEMBER 7, 2018

Revamping our Demand Generation Survey to Gauge How Effectively Marketing Helps to Grow the Business. Participate in our new study by clicking here. We find this to be fascinating, as more and more of the work we do at ANNUITAS is due to C-level and sales leader frustration with marketing performance in and around Demand Generation.

Demand Generation 127

Demand Generation Demand Studies Generation 127

Martech

AUGUST 22, 2023

B2B buying has changed dramatically in the last decade, and marketers need to change with it. Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. This entailed a program in five parts.

Case Studies 69

Case Studies Case Study B2B Buy 69

Convince & Convert

MARCH 9, 2016

While once thought of as a fading trend , influence marketing is back and hotter than ever. This white hot channel is not only the talk of the town—it’s showing its staying power with results marketers only dream of. times investment to, according to a recent study by Tomoson , an ROI of $6.50 for every $1 spent.

Trust Marketing 101

Trust Marketing Paid Search Agency Marketing & Strategy Marketing 101

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Content Marketing 274

Content Marketing Advertising Agencies Paid Search Agency Work Management 274

Content Marketing Institute

JUNE 29, 2021

When you want to build trust with your audience, the burden of proof is on you. So does it make sense to gate your case studies? Continue reading → The post Is Your Case Study Worth Your Customers’ Time? Prove It appeared first on Content Marketing Institute.

Case Study 108

Case Study Case Studies Studies Trust Marketing 108

Single Grain

MAY 4, 2023

Advertising case studies are an excellent way to demonstrate your best work to prospective clients to generate more consultation requests. Case studies not only demonstrate your expertise as an agency, but also provide potential clients with helpful details about what they can expect from working with your company. Let’s begin!

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52

Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business.

Advertising Agencies 283

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 283

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. In this post, we’re exploring the role of fresh content in SEO, its impact on SEO marketing, and practical strategies you can implement to keep your content fresh and engaging.

SEO 220

SEO Content Marketing Agencies 2 Marketing Agencies 1 220

KoMarketing Associates

JANUARY 15, 2020

Data is critical to delivering a personalized customer experience, but new research suggests that not all marketers are ahead of the curve in terms of harnessing the power of analytics. The Struggle to Leverage Marketing Data.

Marketing & Strategy 157

Marketing & Strategy Paid Search Agency Studies Marketing 157

Lead Liaison

FEBRUARY 7, 2023

Case Study: Event Activations with Universal Lead Capture In this case study, we discuss some common pitfalls in event preparation, participation and execution. What if the organizer has a great sales team but delivers a poor marketing or event management experience? This would be a single-day webinar event.

Lead Capture 80

Lead Capture Case Studies Case Study Lead Scoring 80

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. In this article, we’ll explore some content marketing lessons for SaaS brands from companies who have already done it exceptionally.

Content Marketing 322

Content Marketing Paid Search Agency Content Marketing & Strategy 322

Webbiquity

JUNE 30, 2022

To build a successful business, customer trust is crucial. You need to strategize how you will establish that trust up front through your content and messaging, then maintain it over time with sound, ethical business practices. To inspire trust in your users, it’s imperative that your site is fully functional. Contributed post.

Marketing Websites 274

Marketing Websites Ad Building Trust Marketing Marketing Prospects 274

Benchmark Email

FEBRUARY 23, 2023

Picture this: a customer is looking to replace their email marketing software. You can tell the story yourself, but the problem is that 9 out of 10 customers won’t trust what… The post Essential Case Study Questions to Ask Your Best Customers appeared first on Benchmark Email.

Case Study 52

Case Study Case Studies Studies Best Practices 52

Single Grain

APRIL 24, 2023

Case studies are one of the most important lead generation strategies. A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals.

Paid Content 52

Paid Content Case Studies Case Study Lead Generation 52

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Paid Search Agency 309

Paid Search Agency Planning Marketing Automation Services Marketing Budget 309

BenchmarkONE

APRIL 6, 2022

Picture this: a customer is looking to replace their email marketing software. You can tell the story yourself, but the problem is that 9 out of 10 customers won’t trust what you say about your brand. This is where case studies come in handy. . Where to Use Case Studies.

Case Studies 82

Case Studies Case Study Studies Work Management 82

Allocadia

MAY 23, 2023

So we can truly say that we’ve done more with less because we were able to identify and address inefficiencies.” – Tim West, Senior Manager, Marketing Operations, Box “Our journey began when Box committed to Wall Street to eventually become a billion-dollar company.” said Tim West, Senior Manager of Marketing Operations at Box.

Case Study 52

Case Study Case Studies Studies Marketing Management 52

Marketing Insider Group

MARCH 2, 2020

It’s not an easy move from the voice of the customer to the heart of the customer, but the hard work will be worthwhile when you reap greater returns on your marketing efforts. A Forrester and FocusVision study found that the way consumers feel is 1.5 Building Customer Trust Through Emotional Marketing.

Trust Marketing 317

Trust Marketing Marketing & Strategy Marketing Strategy Case Studies 317

Marketing Insider Group

OCTOBER 18, 2021

Great content drives customer acquisition by building brand trust, an important motivator of purchase decisions. Social proof is another important creator of brand trust and assures customers your brand will deliver on its promises. Where do consumers go to establish the trust they value so highly? Ready to learn how to do it?

Top of Funnel 313

Top of Funnel Content Marketing Acquisitions Content 313

Content4Demand

JANUARY 27, 2021

It’s easy to take the deceptively simple case study format for granted. These mid- to late-stage assets also serve as a vehicle to feature some of your most recognizable customers, a convenient way to show your prospects that you’ve earned the trust of brands they may already admire. Frame Your Story. Interview Your Client.

Case Studies 100

Case Studies Case Study Studies Marketing Prospects 100

Hinge Marketing

JULY 20, 2020

Year after year, our annual High Growth Studies highlight an ongoing theme: attracting and retaining talented team members remains a top challenge for professional services firms. A Timely Second Study. For a second time, the Hinge Research Institute has conducted its Employer Branding Study. So what did we learn? Key Insights.

Studies 118

Studies Brand Identity Branding Planning 118

Stevens & Tate

MARCH 22, 2021

Consumers are a lot less susceptible to fancy sales pitches in this day and age, which is why the use of case studies can be very effective in building brand trust. They do this because they simply trust other consumers more than they are willing to trust a brand. What are the Benefits of Using Case Studies?

Case Study 59

Case Study Case Studies Studies Buyer's Journey 59

Webbiquity

AUGUST 31, 2021

Millennials are changing the B2B tech market. Tech buyers really hate B2B marketing tactics. Now, a new TrustRadius study, How to Sell to Millennial B2B Buyers , expands on that research and adds many key new findings. The B2B Marketer-Buyer Disconnect. SEO really really matters. Search, trials, and reviews matter.

B2B 268

B2B B2B Marketing B2B Sales Buy 268

Single Grain

MAY 5, 2023

But reading a Facebook Ads e-commerce case study is a little-known way to create a winning strategy the first time. Work With Us Facebook Ads E-commerce Case Studies that Increased ROAS If you own an e-commerce business, it’s easy to think you should put your advertising dollars in ad accounts such as Google or Amazon rather than Facebook.

ROAS 52

ROAS Case Study Case Studies Paid Search Agency 52

Single Grain

APRIL 24, 2023

With so many digital marketing tactics available, it can be challenging to know which ones will work best for your B2B business. That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you. Buzzvil analyzed the 5.4 Buzzvil analyzed the 5.4

Paid Content 52

Paid Content B2B Marketing Case Studies Case Study 52