Marketing Insider Group

MAY 6, 2025

B2B SaaS companies need to stay vigilant with their marketing strategies in order to remain competitive in 2025. ” Now, more than ever, you need a clever product and a smart marketing strategy to stand outa strategy that will make the difference between stagnation and steady growth. .” Your niche is your power.

Top of Funnel 241

Top of Funnel Ideal Customer Profiles Webinar Metrics Paid Search Agency 241

Contently

SEPTEMBER 5, 2024

Creating a fintech case study can feel like a never-ending trip to the DMV. While a fintech case study isn’t as straightforward to create as other types of content , these powerhouse stories offer unparalleled value for brands. They can highlight real-world successes and build trust and authority. Why bother with all the hassle?

Case Study 78

Case Study Case Studies Studies Work Management 78

Marketing Insider Group

JANUARY 14, 2025

Quick Takeaways Understanding your target audience through insights, surveys, and competitor analysis helps shape more relevant marketing strategies. Video Source In social media marketing , knowing your target audience allows you to develop messages that appeal to potential customers.

Social Media 301

Social Media Media Psychographics B2B Thought Leadership 301

Webbiquity

JULY 11, 2024

Trust is the foundation of any successful business relationship. Trust influences consumer behavior, enhances brand reputation, and drives customer loyalty. Image credit: Mikhail Nilov on Pexels This comprehensive post explores nine ways to build trust with your customers, including a dedicated focus on data security.

Marketing AI 189

Marketing AI Ad Building Ethics Customer Satisfaction 189

Trade Press Services Newsletter

OCTOBER 3, 2024

Studies show that younger buyers now represent two-thirds of B2B decision-makers. While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z.

B2B Marketing 279

B2B Marketing B2B Peer-to-peer Marketing & Strategy 279

Vision Edge Marketing

FEBRUARY 25, 2025

This impactful form of word-of-mouth marketing can enhance brand preference , boost customer retention , and ultimately drive business growth. A study by Influitive reported that 89% of companies with established customer advocacy programs report a higher ROI compared to those without such programs.

Marketing & Strategy 202

Marketing & Strategy Word of Mouth Marketing Management Customer Satisfaction 202

Contently

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. It’s not just about spinning a good tale; it’s about building trust and creating connections by allowing your customers to do the talking for you.

Storytelling 131

Storytelling Paid Content Marketing Mix Word of Mouth 131

Webbiquity

AUGUST 8, 2024

In other words, when you leverage storytelling in your marketing, you create a deeper connection with your audience, which will, in turn, help your brand come across as more appealing and trustworthy. Your website visitors will be more likely to trust your product descriptions when they read what others using it have to say.

Storytelling 300

Storytelling Tactics Marketing Websites Product 300

WordAgents

MAY 6, 2025

Your evolving content needs: A monthly content calendar Diverse content types (blogs, web pages, case studies) Consistent voice across all materials More deliberate SEO implementation A partner who scales with you will introduce more structure to your content production. You need structured, SEO-focused output that scales reliably.

Top of Funnel 195

Top of Funnel Advertising Agencies Work Management Sales Qualified Leads 195

Marketing Insider Group

MARCH 17, 2025

Marketing is constantly evolving, and where you invest your budget makes all the difference in how well your brand performs. With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth.

Marketing Budget 146

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 146

Vision Edge Marketing

FEBRUARY 25, 2025

This impactful form of word-of-mouth marketing can enhance brand preference , boost customer retention , and ultimately drive business growth. A study by Influitive reported that 89% of companies with established customer advocacy programs report a higher ROI compared to those without such programs.

Marketing & Strategy 176

Marketing & Strategy Word of Mouth Marketing Management Customer Satisfaction 176

WordAgents

JUNE 5, 2025

But chasing visibility without guardrails often leads to public missteps that can damage trust. Well also cover platform moderation trends, internal brand protection, and how agencies help businesses find the right tone for short-term growth and long-term trust. A consistent voice builds trust. It guides tone, format, and risk.

Social Media 195

Social Media Media Branding Brand Identity 195

Martech

OCTOBER 4, 2024

Navigating the uncertainty A recent IAB study shows that 88% of industry professionals feel Google’s decision to reverse the phase-out of third-party cookies has caused major confusion in digital advertising. This competition likely influenced Google’s change as it tries to stay relevant in a market that values privacy.

Privacy 135

Privacy Privacy Protection Transparency Lead Ranking 135

The Point

MARCH 24, 2025

B2B marketers have long understood that successful demand generation requires tailoring messages and offers to a buyers stage in the lead lifecycle. Early-stage buyers respond better to best practice and thought leadership content, mid-stage buyers to case studies and Webinars, and so on. Why a Lifecycle Approach Matters.

Top of Funnel 157

Top of Funnel Demand Generation Agencies Planning SMB 157

Martech

AUGUST 20, 2024

The hype cycle’s rapid pace is unsettling many companies and their marketing departments. It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. Example : Mary Marketer, the marketing operations manager at ACE Corp.

Marketing AI 130

Marketing AI Effectiveness Planning Paid Search Agency 130

Martech

AUGUST 8, 2024

A study of 1,000 people found products described as having AI were consistently less popular than those that weren’t. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.” “We found emotional trust plays a critical role in how consumers perceive AI-powered products.”

Marketing AI 120

Marketing AI Advertising Agencies Paid Search Agency Work Management 120

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Paid Content 170

Paid Content Advertising Agencies Advertising Advertisements 170

Martech

NOVEMBER 14, 2024

After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. Ninety-four percent of marketers say AI technologies positively impacted revenue in 2024, and 95% plan to increase AI investment in the year ahead, according to a new study of 600 U.S. The full Invoca study can be found here.

Marketing AI 130

Marketing AI Planning Marketing Management Budget Programs 130

Inbox Insight

NOVEMBER 14, 2024

B2B brands face a growing challenge: building trust and aligning brand awareness with demand generation in an increasingly competitive marketplace. As standing out and connecting with potential buyers becomes more complex, one solution has proven especially effective—B2B influencer marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Trust Marketing Demand 52

Marketing Insider Group

APRIL 15, 2025

Modern marketing isnt really about getting clicks anymoreits about strategically guiding potential customers through every stage of the buying journey. Full-funnel marketing. Lets jump in to discuss what full-funnel marketing is and how to use it effectively. Mixed messaging confuses potential customers and weakens brand trust.

Paid Content 159

Paid Content Funnel Advertising Top of Funnel Marketing Funnels 159

WordAgents

JULY 10, 2025

The right social media strategy and platform will help brands stay visible, build trust, and respond in real time. No matter the industry, if used correctly, social media is a fast, flexible tool for communication and marketing. Social media supports both marketing and customer service. Trust is a big factor for them.

Social Media 195

Social Media Media Work Management Marketing Management 195

Tomorrow People

JUNE 9, 2025

In the crowded, complex world of B2B marketing, storytelling is your superpower. Yet many product and marketing leaders still rely too heavily on features, stats, and logic, missing the emotional depth that stories bring. Stories tap into these emotions, helping to build trust and connection. What problem did they face?

Storytelling 177

Storytelling Top of Funnel B2B Case Studies 177

Act-On

DECEMBER 17, 2024

B2Cs often do a good job establishing consistent customer experiences and building trust and reliability. Today, marketers have far more channels available, along with greater opportunities to make mistakes. He believes this strategy has a greater impact than most marketers realize.

Loyalty 130

Loyalty Ad Building Branding Brand Identity 130

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact. Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs.

Account Based Marketing 117

Account Based Marketing Ideal Customer Profiles ABM Sales Management 117

Webbiquity

APRIL 8, 2025

Some marketing concepts have a pretty short shelf life (e.g., Marketers are asking questions like: how do we get our brand to show up in AI search overviews as well as page one of Google? Louis Federal Reserve (as shown below), it’s taken less than two years for generative AI to reach the 40% market penetration level.

Marketing AI 301

Marketing AI Paid Content Optimization Advertising Agencies 301

Webbiquity

JANUARY 27, 2025

In todays fiercely competitive marketing landscape, brand-to-brand partnerships are not merely an opportunistic tacticthey are essential for long-term success. By studying their collaborations, you gain insight into what works and what doesnt in your industry, allowing you to make smarter decisions when choosing potential partners.

Marketing Websites 152

Marketing Websites Ad Building Work Management Marketing Management 152

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Webbiquity

JULY 1, 2025

Video marketing has become a staple for software-as-a-service (SaaS) companies, from new startup launches to the big names everyone knows. It’s not a trend—it’s smart marketing based on real data. 96% of marketers say videos improve user understanding of their products. But in the world of marketing, it’s not that simple.

Top of Funnel 141

Top of Funnel Video Marketing Paid Search Agency Trends 141

Martech

SEPTEMBER 27, 2024

As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS: A too-good-to-be-true KPI ROAS is essential for performance-driven marketers, especially in direct-to-consumer (DTC) and ecommerce , where linking ad spend to revenue is key.

ROAS 127

ROAS Social Media Advertising Agencies Advertising 127

Martech

OCTOBER 3, 2024

Increased advocacy They are more likely to recommend the brand to others, acting as brand advocates or even stronger, evangelists and amplifying word-of-mouth marketing. Emotionally connected customers are 52% more valuable than those who are simply satisfied, a Harvard Business Review study found. years) than satisfied customers (3.4

Loyalty 137

Loyalty Branding Brand Identity Customer Satisfaction 137

WordAgents

MAY 8, 2025

WordAgents SEO content, product descriptions, website writing Pros: US-based writers, proven SEO expertise, scalable packages Cons: No video (yet) Startups, SME, marketers serious about SEO 2. Best For Mid-sized brands with content marketing teams that can manage freelancers and projects in-house.

Paid Search Agency 195

Paid Search Agency Advertising Agencies Ad Agencies Work Management 195

SmartBrief - Marketing

MARCH 26, 2025

Marketing leaders face a critical paradox in 2025 that threatens their strategic influence and organizational standing. The implications are profound not just for CMO job security, but for marketing’s ability to fulfill its potential as a core driver of business growth and transformation. 2x in revenue growth.

Peer-to-peer 92

Peer-to-peer CMO Gartner Paid Search Agency 92

Convince & Convert

MARCH 20, 2025

My theory is that marketing leaders dont need more content. Each day new marketing reports, frameworks, and case studies flood your feed and inbox. And yet, working in marketing requires knowing what matters and why. And yet, working in marketing requires knowing what matters and why. They need better filters.

Webinar Metrics 128

Webinar Metrics Email Marketing Marketing & Strategy Marketing Strategy 128

Martech

AUGUST 22, 2024

It’s iOS update season again, and email marketers need to get ready. Because the changes it’s about to wreak on Apple Mail inboxes (which, according to a recent Litmus study, account for nearly half of email client volume worldwide ) are significant. It will take time for email marketers to fully understand how to prepare.

Long Tail Marketing 122

Long Tail Marketing Open Rate Click Rate Case Studies 122

Marketing Insider Group

DECEMBER 5, 2024

Combining CRM tools with SEO tactics greatly improves marketing efforts by interlinking customer data and digital optimization. Marketing teams streamline keyword strategies by understanding user behavior through CRM analysis. Marketing teams streamline keyword strategies by understanding user behavior through CRM analysis.

Marketing Management 146

Marketing Management CRM SEO Lead Ranking 146

Martech

JANUARY 7, 2025

Authority and trust. To adapt your content strategy, study the nature of the queries and create content that directly answers them. Incorporate supporting content like guides , case studies, and user testimonials. Lets use a marketing automation platform as an example. Semantic SEO. Technical SEO. User intent matching.

Optimization 112

Optimization SEO Marketing Automation Services Work Management 112