Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. Video can be applied across the buying process, from brand storytelling, to customer testimonials, product demos, case studies, customer training and more.

B2B Marketing 135

B2B Marketing Trends Top of Funnel B2B 135

Martech

APRIL 23, 2025

.” Framework : Role + Frustration + Deadline + Tension + Outcome = Resonance Use these setups in blog intros, case studies or webinar scripts. Better CTA examples Instead of: “Download our white paper.” Reframe your calls to action by reducing those perceived risks. ” Instead of: “Join our webinar.”

Tactics 112

Tactics Top of Funnel Lead Ranking B2B Thought Leadership 112

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. This practice is just wrong.

Stats 351

Stats Advertising Agencies Paid Search Agency Work Management 351

Vision Edge Marketing

MARCH 4, 2025

In this phase, Marketing develops thought leadership content, such as white papers or case studies, that Sales teams can use to spark insightful conversations. As part of the upstream, Marketing focuses on market research, competitive analysis, and customer segmentation to uncover valuable insights.

B2B Sales 150

B2B Sales Acquisitions B2B Thought Leadership B2B 150

Marketing Insider Group

MARCH 29, 2021

Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Studies show that 95 percent of all purchase decisions are emotion-driven. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors.

Planning 363

Planning Paid Search Agency Content Marketing Advertising Agencies 363

Marketing Insider Group

FEBRUARY 3, 2021

For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer. A broader perspective on marketing: Agency writers have a greater perspective of the marketing world at large.

Marketing Agencies 2 340

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 340

Martech

NOVEMBER 4, 2024

We still need to arm these digital natives with the white papers, research reports and case studies they need to sell your solution up the line to the CFO. A room full of people who have different priorities and different ideas about what needs to be funded right now.

Tactics 134

Tactics B2B Marketing Paid Search Agency Advertising Agencies 134

Contently

OCTOBER 9, 2024

Direct your audience to the next steps, whether it’s downloading a white paper, following your page, or contacting your team. While there isn’t a one-size-fits-all answer, studies show that publishing LinkedIn content during weekdays, particularly mid-morning to early afternoon, tends to get the most engagement. Don’t forget the CTA!

Linkedin 146

Linkedin B2B Thought Leadership Thought Leadership FAQ 146

Martech

JANUARY 9, 2025

A new study from NYU scientists dives deep into how much medical misinformation an AI can handle before it starts giving wrong answers. Sci-Hub, a free access/piracy site for scientific research, found only 15% of papers retracted by their publisher were removed from the site.

Cost Per Thousand 115

Cost Per Thousand CPM Banner Ads Advertising Agencies 115

The Point

APRIL 4, 2024

That may still hold true for demo requests or “contact us” forms, but NetLine’s data suggests that, for early-stage content: ebooks, Webinars, white papers – marketers may be better off waiting as much as two days before triggering a follow-up email or sales call.

Trends 293

Trends B2B Thought Leadership B2B Content 293

Zoominfo

AUGUST 21, 2019

You likely have plenty of sales enablement content waiting in the wings, if you’re producing assets such as: Blogs White papers. Case studies. For example, let’s say you have created hundreds of case studies over the years. But, with so many of these case studies available, your sales team is hit by information overload.

Top of Funnel 241

Top of Funnel Content Marketing Digital Marketing Funnels Case Study 241

Vision Edge Marketing

DECEMBER 15, 2020

Studies reveal significant changes to how B2B buyers select suppliers. Various studies reveal significant changes to how B2B buyers identify, evaluate, and select suppliers. A Hubspot study found that only 3% of people consider salespeople and marketers as trustworthy. ? Several findings are worth noting: ?

Peer-to-peer 299

Peer-to-peer Buy Sales Cycle B2B Sales 299

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. totaled $58.6 And much more.

Marketing AI 694

Marketing AI Stats Planning Case Studies 694

Marketing Insider Group

OCTOBER 15, 2019

As it happens, a study presented during the event showed that $1.3 It makes sense on paper: the people who work for you are knowledgeable about your products and services, and may even want to tell more people about the great work you are doing. However, there are caution signs all along the side of this freshly paved road.

Activities 268

Activities Marketing Agencies 2 Paid Search Agency Case Studies 268

Webbiquity

SEPTEMBER 25, 2018

In the B2B Marketing Zone study, every responding company had an active blog. Whatever types of content you’re producing—white papers, ebooks, infographics, videos, research reports—all of these can be featured in or promoted through a blog post. According to the Content Marketing Institute , 79% of all B2B companies have a blog.

Work Management 254

Work Management B2B Marketing Marketing Management B2B Thought Leadership 254

ClearVoice

SEPTEMBER 12, 2024

Evergreen content includes: Website resource pages Blog or website FAQs “How-to” video tutorials eBooks or white papers Evergreen pieces attract and engage audiences over a longer period, with relevance continuing over time. If possible, also study long-tail keywords to help drive higher conversion rates. Incorporate content mapping.

Effectiveness 98

Effectiveness Lead Ranking Copywriting Content 98

Martech

MARCH 25, 2025

They rarely interest prospects or customers and can damage your email marketing program, as shown in the case study below. Case study I helped a client create a new email newsletter a year ago. Ive used this ratio for years, and you can see it in action in the case study creative above. Performance has been good.

Newsletter 117

Newsletter Paid Search Agency Companies Case Studies 117

Marketing Insider Group

MAY 27, 2020

That’s because I’ve studied the data. Quick Takeaways: Studies show that content quantity does matter when it comes to web traffic. Marketing giant HubSpot’s research agrees with my own studies, as do many others. Quantity matters. But don’t just take my word for it. That’s not just for people who find it easy to write.

Content 363

Content Ad Frequency Custom Publishing Paid Search Agency 363

Marketing Insider Group

MARCH 24, 2021

Studies show that content your employees produce can achieve eight times more engagement and seven times more conversions than your content teams’ meticulously researched posts. Don’t the words “case study” just conjure up a picture of a yawnfest? Leverage Your Superpower with Employee-Generated Content. Now don’t get me wrong.

Brand Identity 363

Brand Identity Branding Advertising Agencies Content 363

Webbiquity

JANUARY 7, 2021

Students today are on the lookout for help with their marketing projects, reports and case studies. Do you (or they) need some help with your marketing case studies and research papers? Plus, you can sharpen your academic writing skills by posting case studies, reports, and research papers on your blog.

Blogger 254

Blogger SEO Tips Paid Search Agency 254

B2B Marketing Directions

JULY 14, 2024

Source: Shutterstock (This year, I'm devoting some of my Research Round-Up posts to a discussion of academic research papers relating to the use of artificial intelligence - specifically generative AI applications - in marketing. Here are the paper's details: Title - " Who Is AI Replacing?

Marketing AI 71

Marketing AI Research Generation Creativity 71

Martech

AUGUST 9, 2024

Intelligent document processing (IDP) is key for cities wanting to preserve important paper archives. Consider Dublin, a city with over a thousand years of history. High-speed scanners digitized crucial historical documents from many different formats.

Digital Transformation 116

Digital Transformation Paid Search Agency Advertising Agencies Planning 116

Marketing Insider Group

DECEMBER 4, 2019

Continuous improvement through tweaking and comparative studies will only benefit you and your website in the long run. For more in in-depth resource on how to develop powerful content for your website check out our white paper, 7 Steps for Developing Better Content: A Marketer’s Guide.

Landing Pages 358

Landing Pages Conversion Top of Funnel Classified Ads 358

Martech

JULY 26, 2024

Conversion-focused product pages : Design product and service pages that are rich in detail, offering interactive demos, user reviews and case studies to facilitate informed decision-making. Targeted landing pages : Implement targeted landing pages tailored for specific campaigns, maximizing lead capture and conversion rates.

Marketing AI 129

Marketing AI CMS Development Enterprise Management Industry CMS 129

Marketing Insider Group

MAY 17, 2023

Our crack team has studied and worked with all sorts of digital marketing, and we’ve compiled seven prime examples. It’s essentially deciding whether to serve your delicious content on fine china or paper plates. If you want to know what works best, you should look to successful digital marketing examples.

Examples 68

Examples Campaigns Paid Search Agency Lead Ranking 68

Martech

MARCH 11, 2025

Below are some approaches I’ve run across and try to avoid: Too-technical content: Sending a lead who’s just starting to research a topic a highly technical white paper will likely overwhelm them. Despite its quality, the white paper delivered one of the lowest engagement rates the company had ever seen.

Lead Nurturing 101

Lead Nurturing Relevance Top of Funnel Multivariate analysis 101

ClearVoice

NOVEMBER 13, 2024

Reports, case studies, and performance reviews showcase the firm’s reputation and help clients trust that the firm knows how to manage investments over time. This is done through newsletters, white papers, and webinars, which keep clients informed and engaged.

Work Management 96

Work Management Marketing Management Loyalty Webinar Metrics 96

Marketing Insider Group

MARCH 27, 2023

This importance is emphasized in a 2023 study by Zippia, where it was found that 68% of B2B customers are lost due to perceived indifference or apathy. On the marketing side, this means creating inbound content that will answer the questions of target audiences, such as informative blogs, videos, white papers, e-books, or email campaigns.

Tactics 311

Tactics Effectiveness B2B Marketing Management 311

Marketing Insider Group

AUGUST 31, 2021

Other studies reveal similar results, such as the oft-cited Nielsen study , which showed that ads targeting an audience’s emotions triggered a 23% boost in the product’s sales. And don’t forget the Qualtrics (originally Temkin) study. These sources could include: Academic papers. White papers.

Storytelling 278

Storytelling Case Studies Top of Funnel Paid Search Agency 278

The Point

APRIL 16, 2019

A low Cost Per Lead (CPA) from a search campaign looks great on paper, but as anyone who’s run a B2B search campaign will tell you, not all search leads are qualified. A search offer can be anything: a how-to guide, a third-party research report, white paper, Webinar, video, demo or free trial. Some will be, well: junk.

Cost per Acquisition 231

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 231

Zoominfo

JULY 11, 2018

Buyers say they will share information in exchange for webinars (79%), white papers (76%), third-party/analyst reports (66%), e-books (63%), and case studies (57%) ( source ). B2B buyers say prescriptive content that lays out a formula for success is the most popular type of content ( source ). B2B Content Marketing Distribution.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Sword and the Script | B2B

APRIL 16, 2024

That’s according to a new paper published in a peer-reviewed journal by two academics Gary L. ” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. More specifically, they did the study twice to ensure its validity. emphasis theirs].”

Startups 105

Startups Peer-to-peer Studies Ideal Customer Profiles 105

Marketing Insider Group

MAY 10, 2021

Today’s customers don’t often turn to the telephone book, the local paper, or even a desktop search. Since studies show that 95 percent of all purchasing decisions come from the subconscious mind, it pays to evoke emotion – even when you’re selling something as complex as a newly developed COVID-19 vaccine.

Paid Search Agency 279

Paid Search Agency Content Marketing Planning Advertising Agencies 279

Vision Edge Marketing

MAY 21, 2024

Here’s how a business can leverage informational intent: Create in-depth guides, tutorials, case studies, or blogposts that address common questions or pain points within the industry. It indicates users are spending significant time on the website and exploring multiple pages, suggesting high user engagement and informational intent.

Enterprise Management 330

Enterprise Management Generation Lead Ranking User-Generated Content 330

Stevens & Tate

DECEMBER 4, 2024

This can include blog posts, white papers, case studies, videos, newsletters, and more that emphasize your commitment to sustainable practices. Featuring these efforts in your ads helps raise awareness of your brand’s environmental values.

Loyalty 98

Loyalty Advertising Agencies Ad Building Brand Identity 98

Zoominfo

AUGUST 26, 2018

Scientific studies show that humor and laughter lead to more inspiration and creativity. In fact, one study shows people are more creative at solving word association puzzles after watching a comedy versus a scary movie or lecture ( source ). White papers. It’s really going viral. . Why didn’t the marketing couple get married?

Planning 272

Planning Zoominfo Top of Funnel Churn Rate 272

Marketing Insider Group

APRIL 19, 2021

to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Then, sit down with your teams and brainstorm topics for blog and social media posts, as well as long-form content like white papers and ebooks. Use Your Data to Create Buyer Personas.

Startups 279

Startups B2B Marketing Buyer Personas Advertising Agencies 279