Single Grain

APRIL 24, 2023

That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you. From email marketing to influencer marketing, these case studies showcase successful campaigns from a variety of industries and highlight the tactics that made them work. Buzzvil analyzed the 5.4 Buzzvil analyzed the 5.4

Paid Content 52

Paid Content B2B Marketing Case Studies Case Study 52

Single Grain

MAY 5, 2023

But reading a Facebook Ads e-commerce case study is a little-known way to create a winning strategy the first time. If you’re looking for inspiration, here are four e-commerce Facebook Ads in which the stores enticed their target audience, increased B2C sales and ROAS, and kept advertising expenses down. In reality, 426.8

ROAS 52

ROAS Case Study Case Studies Paid Search Agency 52

Webbiquity

MAY 30, 2023

Looking at marketing studies over the past several decades, the objectives topping the list for B2B marketing professionals have consistently been lead generation and brand awareness. B2B marketers now need to carry more of the sales lift, as well as producing mid-funnel and bottom-of-the-funnel content to assist their sales teams.

Marketing Budget 271

Marketing Budget Marketing Budget Creation Top of Funnel Planning 271

Single Grain

MAY 4, 2023

Is your ad agency struggling to get leads? Advertising case studies are an excellent way to demonstrate your best work to prospective clients to generate more consultation requests. What Is a Marketing Agency Case Study? Nike is known for its strong storytelling in almost every ad they create. Let’s begin!

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52

KoMarketing Associates

MAY 15, 2018

While blog posts, online guides, and white papers are great “top of the funnel” content assets, you must nurture the lead all the way through to the purchase. Enter: case studies. But, how do you create a B2B case study that supports your content marketing strategy ? Step 3: Format the Case Study.

Case Study 152

Case Study Case Studies B2B Studies 152

KoMarketing Associates

MARCH 15, 2022

This was specifically at the middle and late stages of the funnel. Case studies (33%), virtual events (28%) and videos (23%) were also cited as particularly beneficial. It is followed by paid search/ads , organic search, and social media.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

Optinmonster

AUGUST 24, 2021

Are you looking for the best eCommerce case studies to learn how to improve your store? More specifically, we’ll check out 11 eCommerce case studies that you can use to get inspired. 11 eCommerce Case Studies. Check out the full Podbike case study here! Check out the full Human Food Bar case study today!

Case Study 113

Case Study Case Studies eCommerce Studies 113

Single Grain

APRIL 24, 2023

Case studies are one of the most important lead generation strategies. A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals. But which lead gen strategies are the real winners?

Paid Content 52

Paid Content Case Studies Case Study Lead Generation 52

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. ” But that’s one of the counterintuitive tasks LinkedIn Ads forces you to do: set up conversions before you’re created ads, set campaign objectives, or target and audience. Here’s how.

Linkedin 249

Linkedin Advertisements Advertising Practices 249

Webbiquity

AUGUST 30, 2023

It covers the road down your sales funnel and interactions your customers have with your product after they complete the purchase. Implement buttons with clear call-to-action (CTA) across the site to make it effortless for the users to progress through your sales funnel.

Ideal Customer Profiles 234

Ideal Customer Profiles Marketing Management Top of Funnel Digital Marketing Funnels 234

Sword and the Script | B2B

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. It includes both organic posts, sponsored posts and paid ads.

B2B Marketing 92

B2B Marketing Social Media Social Marketing B2B 92

Zoominfo

MARCH 9, 2021

While the two terms are somewhat synonymous, demand generation strategies span the entire funnel. On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. pricing page, case studies).

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Paid Content Top of Funnel 225

Contently

DECEMBER 6, 2022

This could be the social ad you ran on LinkedIn that first caught your customer’s attention which drove them to read a blog (first touch), or the webinar you offered that convinced the customer to purchase your service or product (last touch). For example, a potential customer sees an ad for your product and signs up for a webinar.

Top of Funnel 130

Top of Funnel Multi-Touch Attribution ROI Paid Search Agency 130

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. Many companies get hung up on this, especially if they see ROI in terms of ad metrics like impressions and clicks. If you depend on search or digital ads to deliver conversions, your results probably aren’t stellar.

Top of Funnel 360

Top of Funnel Content Marketing Paid Search Agency Work Management 360

Webbiquity

MARCH 28, 2023

Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Video is: great for boosting interaction; highly shareable and rankable; engaging on social media; and excellent for adding a human touch to your content.

Top of Funnel 296

Top of Funnel Marketing Strategy Marketing & Strategy Planning 296

Zoominfo

FEBRUARY 25, 2021

Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal of your webinar is to generate leads and get them into your sales funnel. Get Prospects Flowing into Your Webinar Funnel. How Do I Create a Sales Webinar?

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Marketing Funnels 208

Webbiquity

AUGUST 8, 2023

Among the key findings from this report: The top tasks B2B buyers are adding to their decision making process are conducting a more detailed ROI analysis (38%) and spending more time researching decisions (31%). Online ads are having more of an impact. ” However, perceptions of ad formats and placement vary by generation.

B2B Marketing 168

B2B Marketing Marketing Report Paid Search Agency B2B 168

Litmus

OCTOBER 14, 2022

What is an email marketing funnel? An email marketing funnel is the path a subscriber follows that takes them from a prospective lead to a customer. Much like a traditional sales funnel, subscribers have different needs along the way, all of which should be acknowledged and addressed through email. Consideration.

Marketing Funnels 109

Marketing Funnels Top of Funnel Email Marketing Planning 109

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. It guides potential consumers through the conversion funnel. These methods may include various forms of display ads - search ads, banner/pop-up ads as well as rich media ads that we come across online. E-commerce Marketing - Case Studies .

Planning 104

Planning Marketing Strategy Marketing & Strategy Case Studies 104

Single Grain

AUGUST 23, 2023

A recent case study by Jake Ward, which went viral on TikTok and Twitter, showcased a website’s meteoric rise from zero to 750,000 monthly visitors using AI-generated content. The Funnel Approach The funnel approach is a tried-and-true method to visualize and understand the customer’s journey.

Top of Funnel 52

Top of Funnel Marketing AI Traffic Marketing Websites 52

Marketing Insider Group

DECEMBER 4, 2019

The landing page is a key piece in the puzzle for both SEO and sales funnels. For sales funnels, the landing page is the first part of the funnel that the company controls the analytics. If banner ads and affiliates are just supplemental revenue for your website, make sure they are not prominently displayed on your landing page.

Landing Pages 307

Landing Pages Top of Funnel Conversion Marketing Funnels 307

Lake One

SEPTEMBER 13, 2022

Successful full-funnel marketing strategies drive awareness, educate your audience and convert them to leads simultaneously using a variety of channels. Read more below to discover top full-funnel marketing strategies. Full Funnel Marketing Strategies: What Does It Entail? Full Funnel Marketing Strategies for Your Startup.

Top of Funnel 100

Top of Funnel Marketing Funnels Marketing Strategy Marketing & Strategy 100

Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study? “ It’s alive!

Case Studies 114

Case Studies Case Study B2B Studies 114

Marketing Insider Group

FEBRUARY 1, 2021

To holistically capture buyer intent data, you should study prospects at each stage of the buyer’s journey, trace customer touch points, and use third-party vendors. Information can include various forms of online behavior data like visiting a website, clicking on an ad, attending a webinar, or downloading a PDF. Engagement rates.

Buyer Intent 351

Buyer Intent B2B Marketing Intent Work Management 351

Webbiquity

FEBRUARY 7, 2023

Adding data to support your story can add credibility and depth to your message, making it more persuasive. Adding data to your story can break up the text and add visual interest, which can help hold your audience’s attention for a longer duration. A content funnel is one way to understand your audience’s knowledge level.

Storytelling 272

Storytelling Top of Funnel Content Paid Search Agency 272

Martech

APRIL 12, 2023

CTV is the fastest growing digital ad channel because of its inventory and adtech precision. They can deliver ads to a few hundred consumers in their target demo, or many millions. Dig deeper: CTV added to Kroger’s retail media business Higher-quality inventory. Satisfaction with low-funnel attribution was even lower (44%).

Planning 85

Planning Paid Search Agency Advertising Agencies Marketing Plans 85

B2B Digital Marketer

SEPTEMBER 15, 2022

Five things every B2B marketing funnel needs to have. By analyzing your B2B sales funnel , you will not only be able to generate more sales, but it also enables you to improve your sales processes, which will enable you to understand your customers better. Depending on the business, a sales funnel can have three or more stages.

Marketing Funnels 98

Marketing Funnels Top of Funnel B2B Marketing Digital Marketing Funnels 98

Choozle

JANUARY 21, 2019

Leverage a full-funnel targeting approach to increase sales & return on ad spend, and lower cost per acquisition through self-service display campaigns using the Choozle platform. average return on ad spend (versus 2.3x The Objective. The Solution. Key Results. 8 percent increase in revenue. average cost per acquisition.

Case Study 43

Case Study Case Studies Top of Funnel Marketing Management 43

BenchmarkONE

NOVEMBER 10, 2022

A marketing funnel is a visual representation of your customer’s journey from the moment they come in contact with your brand till they become a paying customer. Other marketers also refer to marketing funnels as purchase, conversion, and lead funnels, among others. Why Do You Need A Marketing Funnel? Email Funnel.

Top of Funnel 73

Top of Funnel Marketing Funnels Advertising Funnels Paid Search Agency 73

Martech

MARCH 2, 2022

No banner ads with pesky redirects. Well, it’s here – and not only is it the future of selling in saas, but sales teams are using it today to engage with prospects in the earliest stages of the dark funnel. In other words, all of these activities have occurred anonymously in what marketers have coined the “Dark Funnel.”.

Top of Funnel 106

Top of Funnel Digital Marketing Funnels Sales Qualified Leads Advertising Channels 106

Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. LinkedIn’s cost per click is higher, but the conversion rate makes it a much better value for B2B marketers—and the numbers and case studies bear this out.

B2B Marketing 148

B2B Marketing Lead Generation Top of Funnel Linkedin 148

Lake One

AUGUST 9, 2022

This is probably because the company lacks a mid-funnel marketing strategy. Read more about creating a successful mid-funnel marketing strategy below. What is The Content Marketing Funnel? . Before we talk more about a mid-funnel marketing strategy, let’s start with the basics. . Mid-Funnel Marketing Strategies in B2B .

Top of Funnel 52

Top of Funnel Marketing Funnels B2B Marketing B2B 52

seo.co

JUNE 13, 2022

There are multiple stages to this journey that can be envisioned as a funnel: Stage 1: A lead is curious. This is the top of your funnel and is the widest part. This is the middle of your funnel. This is the bottom of your funnel and is the narrow part. Nurturing leads guides them gently down your funnel.

Top of Funnel 102

Top of Funnel Lead Nurturing Leads Lead 102

Goodish Agency

JUNE 22, 2020

After we had tracked everything we wanted to, we were able to see where the funnel is leaking the most. Improving CR is a slow process, but every month we are adding 0.3% Improving blog pages. Blogs had great content but performed poorly as landing pages. percentage. And in half a year we went from 0.5% to 2%.

Case Study 52

Case Study Case Studies Top of Funnel Studies 52

Launch Marketing

APRIL 19, 2023

To create trust, it is essential to build authority and educate customers through value-added content. Ensure marketing efforts support individuals through the entire funnel, from awareness to consideration to decision. Case studies are another personalization tactic.

B2B Marketing 102

B2B Marketing Top of Funnel Paid Search Agency Work Management 102

Optinmonster

DECEMBER 5, 2022

You’ve probably heard of an email marketing funnel, but are you wondering how to build one and what all the fuss is about? Email marketing funnels are a super effective way to turn casual website visitors into loyal customers. It’s not magic, but with our ultimate guide, email funnels can be simple.

Top of Funnel 84

Top of Funnel Marketing Funnels Email Marketing Digital Marketing Funnels 84

Velocity Partners

JULY 5, 2023

Why haven’t any of them become opportunities? ” “HUNDREDS of people clicked on our ad! Say two people click through to a piece of content — one from an off-site ad, and one from an organic search. Content syndication & programmatic media Syndicated content and programmatic ads live on other brand’s websites. That’s great!

Top of Funnel 81

Top of Funnel Sales Qualified Leads Campaigns Lead Ranking 81