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Why Your B2B Marketing Should Feature Case Studies

Webbiquity

One obvious way to showcase that is through case studies of your clients and their successes. Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. What Makes a Great B2B Case Study? Image credit: Lukas on Pexels. Optimize Your Layout.

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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Source: BrightLocal.

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New B2B Persona Research From Salesforce and LinkedIn Study

markempa

That then funnels down to how much media exists in the marketplace, because you only had companies which can create it and distribute it, so hence the entire media environment is pretty much a captive market by businesses. There are over 600 million devices with ad blocking. Think about that.

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How Content Marketing Directly Improves Sales

Marketing Insider Group

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. Many companies get hung up on this, especially if they see ROI in terms of ad metrics like impressions and clicks. If you depend on search or digital ads to deliver conversions, your results probably aren’t stellar.

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9 Ways to Increase Landing Page Conversions

Marketing Insider Group

The landing page is a key piece in the puzzle for both SEO and sales funnels. For sales funnels, the landing page is the first part of the funnel that the company controls the analytics. If banner ads and affiliates are just supplemental revenue for your website, make sure they are not prominently displayed on your landing page.

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How to Ace Customer Acquisition with Content Marketing

Marketing Insider Group

It’s definitely a challenge in today’s oversaturated digital marketplace, where every company has websites, blogs, paid ads, social media, and more. To boot, the same study found that 76% of consumers pay attention to ads from brands they trust, versus only 48% for brands they don’t trust. Sounds daunting, right? Image Source.

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How to Create Your 2021 Marketing Budget Plan [Step-by-Step Guide]

Marketing Insider Group

Many factors that will impact progress toward your goals are constantly in flux, such as the cost associated with certain keywords and ad groups on Google AdWords. As we enter the second year of pandemic restrictions, B2B ad spend is expected to rise nearly 11% in 2021. Study the competition and do better. Content Creation.