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How Weekly Blog Content Solves the Top Challenges by Businesses [SURVEY]

Marketing Insider Group

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. For each challenge in the survey, experts weigh in on how to resolve it and what tools are helpful. Yet, it’s achievable (check out this case study on how we rank and compete with companies much larger than ours).

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How to Move from the Voice of the Customer to the Heart of the Customer

Marketing Insider Group

A Forrester and FocusVision study found that the way consumers feel is 1.5 Hear from Customers Directly with Surveys. Surveys allow you to clearly see the perspective of the customer. Crafting the right survey may take some effort, as you need to go beyond just basic answers. Tap into Studies Relevant to Your Market.

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How to Market a Manufacturing Company in 2024

Marketing Insider Group

Tools like surveys, focus groups, and industry reports are invaluable for gathering this information. Surveys can provide direct feedback from customers, while focus groups offer deeper insights into customer perceptions and behaviors. Industry reports help you stay informed about market trends and competitor activities.

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Why and How You Should Measure Content Marketing ROI

Marketing Insider Group

Use Case Studies of Similar Companies. Spend some time in online research to find case studies of B2B or B2C companies that have implemented a content marketing program. You might need to do a little digging beyond the cursory treatment these case studies receive online to find the numbers for their actual ROI.

ROI 363
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The Complete Guide to Audience Research, Segmentation, and Targeting

Marketing Insider Group

According to a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research. The same study showed that those that do research their audience are over 3x more likely to achieve their marketing goals. Customer surveys. Source: [link]. But why is audience research so important? Focus groups.

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How to Grow Your Business with Voice of the Customer

SendX

According to a study by Qualtrics , improved customer experience (CX) has an overwhelmingly positive effect on business, with 94% of customers saying they are likely to buy again from a business with “very good” CX. And according to a study by Aberdeen Group , the top 20% of businesses using VOC data grew by 9.8x year-over-year.

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How B2B Businesses Can Develop Content for Link Building

Marketing Insider Group

It’s recommended to create different content formats—case studies, whitepapers, surveys, etc.—to Case Studies. Your peers will be intrigued to understand the success of your work, and putting together a well-thought-out case study often provides valuable resources for the industry as a whole. What is Link Building?