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The State of Buyer Personas 2022 Survey is Now Open For Your Input

Tony Zambito

The 20th Anniversary of Buyer Personas Survey To Help Determine Usefulness. With the 20 th Anniversary upon us, it is time for a State of Buyer Personas 2022 survey. Who do we need help from for the State of Buyer Personas 2022 Survey? We are not seeking consultants or agencies to take the survey. It is hard to believe.

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How Weekly Blog Content Solves the Top Challenges by Businesses [SURVEY]

Marketing Insider Group

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. For each challenge in the survey, experts weigh in on how to resolve it and what tools are helpful. Yet, it’s achievable (check out this case study on how we rank and compete with companies much larger than ours).

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Do Self-Service Systems Really Lead to Better Results? Our Member Survey Offers Surprising Answers to Industry Questions

Customer Experience Matrix

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. That has been true since the survey began in 2017 through last year’s survey: both CDP deployment and presence of a unified customer database have increased steadily. But both measures fell in the current survey.

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Survey says: CEOs getting back to basics in marketing

SmartBrief - Marketing

Boathouse Group’s Third Annual CEO Study on Marketing and the CMO answered these questions, yielding some surprises and flagging some back-to-basics trends. The survey, with 150 respondents from mid-to-large enterprises, making it one of the largest of its kind, showed some interesting new outcomes.

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Pair of surveys show why B2B tech needs to work on their customer marketing efforts

Sword and the Script | B2B

Forrester did not disclose the sample size of its survey. A copy of the survey is available for purchase and listed at $395.00. The company polled 318 “subscription leaders” – most of which operate in the B2B space – using an independent survey panel (which I’ve also used and trust). >>> Need an extra pair of hands?

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Early stage B2B tech startups don’t invest enough in marketing [peer-reviewed study]

Sword and the Script | B2B

” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. More specifically, they did the study twice to ensure its validity. I’m willing to be those that do have very little marketing experience ( studies demonstrate this is true ). >>>

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[Research Round-Up] New Study Shows the Continuing Value of B2B Thought Leadership

B2B Marketing Directions

Source: Edelman and LinkedIn (This month's Research Round-Up discusses the sixth edition of the B2B thought leadership impact study by Edelman and LinkedIn. Edelman and LinkedIn recently published the findings of their 2024 B2B thought leadership impact study. Some of the study results were reported by type of survey respondent.