Moz

JANUARY 19, 2020

So I decided to take a data-driven approach to quantifying the value of links from top-tier press mentions by looking at the aggregate improvements seen by a group of domains that have enjoyed substantial press attention in the last few months. Then I aggregated them by root domain. Which publishers link out the most?

Lead Scoring 62

Lead Scoring Lead Ranking Aggregators Domain 62

Outgrow

OCTOBER 7, 2021

Reddit is a social news aggregator and discussion website that is available in nearly 70 languages ! 8 Distribute Press Releases and Create a Press Kit. With press releases, you stand a chance to pop up in Google search when someone’s looking for more information about your brand. 4 Mingle with the Redditors.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

seo.co

JANUARY 23, 2022

Google takes this aggregated cache of news and then displays it to users using sophisticated algorithms that show content appropriate for each user’s interests, history, and geographic location. If you have a “news” or “press” section of your website (and you actually use it to publish newsworthy information), this option is perfect for you.

High Quality Lead 98

High Quality Lead Press Link Building Thought Leadership 98

Walker Sands

OCTOBER 26, 2023

As Fowler from CNET pointed out, The Associated Press has used AI for years to write earnings reports, so in some ways, this is old wine in a new bottle. Regurgitation, what used to be called aggregation – that can probably be done by AI or machine learning. Fowler was an AP reporter for 16 years.)

Public Relations 52

Public Relations Paid Search Agency Social Media Aggregators 52

Sprout Social

JUNE 27, 2023

Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. Use the following steps: Navigate to the Smart Inbox tab > Click on the search bar at the top of the screen > Type in keyword/phrase > Press Enter.

Ideal Customer Profiles 128

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 128

Salesforce Marketing Cloud

MARCH 21, 2022

We can now hail a ride with Lyft, pay friends back through Venmo, have groceries delivered by Amazon, and find answers to pressing questions on Google. The growth of digital platforms has provided individuals with the ability to essentially have the world at their We now have the world at our fingertips — thanks to digital platforms.

Peer-to-peer 98

Peer-to-peer Work Management Digital Transformation Customer Satisfaction 98

EveryoneSocial

MARCH 23, 2023

Cold-Pressed Filtered Content for Best Results Value: Old content enjoys a second life thanks to targeted search criteria. Speaking of cold-pressed, the metaphor gets mixed depending on how oily the content is. And just a quick note on URLs: Only verbatim searches will return a web address, but no substrings (e.g. Status: Live!

Tagging 52

Tagging Linkedin Press Profiling 52

Content4Demand

OCTOBER 16, 2020

Their marketing team uses the Triblio Orchestrator to automatically aggregate various sources of intent data—everything from website engagement to third-party buyer signals and CRM activities. Earlier this month, Triblio launched the Orchestrator to address the data and campaign execution needs of modern B2B marketers.

Account Based Marketing 119

Account Based Marketing ABM Multi-Channel Trigger Marketing 119

KoMarketing Associates

MARCH 13, 2018

Submit blog posts and articles to popular news aggregation and bookmarking sites such as Pocket , Digg , or even Reddit , if applicable. Write a newsworthy press release and distribute it to key publishers and media outlets. Contribute quality comments in relevant blogs and link to your website via applicable profile fields.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Hinge Marketing

FEBRUARY 27, 2020

Here you can use primary research to illustrate why your process is effective, or leverage aggregate client results to demonstrate success. Press releases — This is a tried and true way of promoting a research study. How-to Guides — If your clients wanted to DIY the services they’re using you for, how would they do it?

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Convince & Convert

MARCH 12, 2015

He’s the overly muscled dude, frequently found at the gym bench pressing and fist pumping at the club à la Jersey Shore. Comically, the company also helps if identify if you’re a “Bro” by aggregating a series of UGC images “Bro-ish” hashtags. Image via BigStockPhoto.com. Have you ever met a bro? The mission?

Organization 134

Organization Planning Microsite Case Study 134

Moz

DECEMBER 9, 2019

Thankfully, BuzzSumo has an excellent and intuitive API, so it’s relatively easy to pull and aggregate all of the data we need. For each influencer, it makes another API call and gets all of the aggregated Top Domains shared data for each influencer, which is the same as the data you see in the above pie chart visualization.

Verticals 63

Verticals API Aggregators Thought Leadership 63

Webbiquity

MARCH 13, 2019

When we released Press Release Grader the other day, a few blog posts and a few Tweets later, 20+ bloggers blogged about it and many more public relations (PR) professionals told their Twitter followers about it. Whether they become a client or not, we’re converting a high percentage of them into HubSpot fans.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Sprout Social

JANUARY 12, 2022

Either on-site, social media, Google or third-party review aggregators. Blog posts , press mentions and earned media. Review aggregation sites are crucial for software brands, as is Google search. When customers share photos of their photos, experiences or purchases. The same rules apply for SaaS brands.

Word of Mouth 137

Word of Mouth Paid Content Conversion Work Management 137

Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

chiefmartech

SEPTEMBER 5, 2021

Secoda — aggregating company data and metadata, especially for startups. The biggest of these deals inevitably end up in headlines that you see from widely covered press releases. Sleek — browser extension to enable “impulse buys” CartX — Shopify competitor for the Brazilian market. Martech is consolidating.”

Paid Search Agency 71

Paid Search Agency Marketing Management Companies Startups 71

Contify

OCTOBER 19, 2020

It requires extensive internet crawling infrastructure to detect changes and aggregate updates across hundreds of thousands of websites. The Internet has plethora of secondary information but, unfortunately, useful intelligence is buried under the ocean of irrelevant and duplicate information.

Work Management 52

Work Management Marketing AI Marketing Management Research 52

Zoominfo

NOVEMBER 7, 2018

But there’s one problem – the recent growth of job aggregation sites has placed an added emphasis on the use of keywords. Companies know that – you’ll be hard-pressed to find many marketing or sales positions that don’t mention “growth”. But here’s where many job descriptions make a mistake: they don’t get specific.

High Quality Lead 130

High Quality Lead B2B Terms and Conditions Transparency 130

ClickZ

DECEMBER 15, 2020

The explosion of media options open to consumers, coming from the mobile and digital revolution, means that it is today difficult for clients to reach mass audiences, as it was in previous decades through television or press for example. This also means we need to use different techniques to analyse this data.

Media Plans 95

Media Plans Planning Media Ad Frequency 95

Convince & Convert

APRIL 10, 2018

Use Pitchengine to create multi-media enabled press releases, and send the URL for the release to any and all “maybes” on your list. Social Media Marketing World has a healthy mix of attendees and speakers consistently adding content before and during their event using the hashtag #SMMW.

Buzz 156

Buzz Social Media Media Conference 156

Champion Communications

OCTOBER 12, 2021

Mike Gibbons, CIO Aggregate Industries. Dax said, “With regards to press, media, features, thought leadership, I spend lots of time reading. You can often sense the clarity of an organisation by how they represent themselves in the press.” Mark Foulsham, COO Kensington Mortgages. Kerry Sinclair, EVP of IT at Sage.

Brand Identity 62

Brand Identity Branding B2B B2B Thought Leadership 62

Metadata

JANUARY 31, 2024

These follow-up emails are important and should play a big part in your post-event distribution strategy, but that can’t be the only button you press. Use AI to track prospects’ engagement on social media, aggregate that data across channels, and pinpoint the most qualified leads. Wanna buy our product?” Enhanced lead scoring.

Marketing AI 52

Marketing AI Optimization Marketing & Strategy B2B 52

Nuvi

APRIL 22, 2021

Reputation’s Messaging aggregates customer inquiries from a range of messaging applications, such as text messages, Facebook Messenger and Google Business Messages, funneling them into a central inbox. With Messaging, Reputation helps businesses do just that by providing a consolidated way for them to interact with their customers.

Personalization 40

Personalization Aggregators Press Lead Scoring 40

Digital B2B Marketing

SEPTEMBER 18, 2012

They are aggregating information about each email address from multiple marketers, so even if you have never emailed the address before, Epsilon will still be able to determine the best time to send the email. In a far more interesting new offering from Epsilon , marketers will be able to deliver email to each individual at the best time.

Planning 100

Planning DemandBase Aggregators Ethics 100

Adobe Experience Cloud Blog

OCTOBER 31, 2017

The way I see it, the new Explore Feed could go one of two ways: users could adopt it as a news aggregate similar to an Apple News feed that they check for updates, blogs, and articles to share, or they could completely disregard it and treat it as a spam folder. Facebook ultimately is in the business to make money.

Transparency 134

Transparency Paid Content Paid Search Agency Ads 134

Sprout Social

JANUARY 21, 2021

Which accounts (think: influencers, collaborators, press mentions) resulted in the most buzz for your business? For example, check out how IT Cosmetics ‘ review aggregator breaks down the positives and negatives of any given product. Did people talk about your biggest marketing pushes? Did they land? Reviews are no exception.

Social Marketing 135

Social Marketing Paid Search Agency Social Media Work Management 135

Sprout Social

JUNE 29, 2020

These days, you’d be hard pressed to find a university or higher education institution without a presence on social media. With Sprout Social’s analytics offerings , social teams are empowered to quickly aggregate social data and create reports filled with insights like historical performance data and campaign analysis.

Marketing Funnels 132

Marketing Funnels Top of Funnel Marketing & Strategy Marketing Strategy 132

Hubspot

AUGUST 28, 2017

It's important to always know what people are saying about you -- whether it's your customers, your competitors, or the press. Social Mention aggregates all of the blog, microblog, image, and video content related to the search term you provide from a variety of search engines and social networks. Reputation is everything. 9) BuzzSumo.

Social Media 78

Social Media Tools Media Brand Identity 78

markempa

FEBRUARY 16, 2015

2 most pressing business challenge for marketers today. With the knowledge of how a purchased lead was generated, the Plymouth Rock marketing team now prefers to buy leads from aggregators and generators that are also using the tool to identify bad leads. Change the way leads are purchased.

Lead Generation 120

Lead Generation Acquisitions Purchase Sales Qualified Leads 120

Convince & Convert

JANUARY 17, 2014

The pros discover a handful of pressing and timely topics, including their diverse backgrounds in social media and how they got to where they are today, along with new up-and-comers like Jelly and Jessica’s forthcoming book The Power of Visual Storytelling , which she cowrote with Ekaterina Walter. Eric Boggs, @ericboggs RevBoss.

Skype 137

Skype Aggregators Social Media RSS 137

ClearVoice

APRIL 23, 2020

If you have a great website, blog, service or product offerings, as well as a reputable company, this should organically drive positive reviews and press, links, and other items that Google and other search engines use to assess quality. Provide client testimonials and any positive press about you. So let’s not pay to play here.

Lead Scoring 85

Lead Scoring Lead Ranking Google Ideal Customer Profiles 85

EveryoneSocial

AUGUST 27, 2018

Earned media (press, word-of-mouth, peer-to-peer referrals) drives 4x the brand lift as paid media. Related: As Coupa’s media coverage and content volume increased, aggregating new content via email became ineffective and caused sharing efforts to plateau. Trade Press Services ). Trade Press Services ). Bazaar Voice ).

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

InsightSquared

MAY 25, 2021

All data was anonymized, aggregated and normalized to exclude any outliers that are greater than two standard deviations from the mean.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

Brightedge

FEBRUARY 1, 2024

When we aggregate and measure the presence of pages like this over time, we see a significant trend: These pages are not hiding the fact that some AI was involved in their content’s creation. As nearly all enterprise SEO teams we've spoken with are placing a higher priority on SEO this year, there's a pressing need to maximize efficiency.

Enterprise Management 52

Enterprise Management Marketing AI SEO Work Management 52

Outbrain

FEBRUARY 15, 2023

The industry has put a spotlight on the role of funding free press as a fundamental part of our democracy. The greatest value of news is to empower the informed and provide individuals in society with the information they need to make the best possible decisions for themselves and decisions about their governments.

Advertising Agencies 49

Advertising Agencies Ad Exchange Funnel Advertising Lead Ranking 49

Conductor

APRIL 26, 2021

Your content lives everywhere, from blogs and ecommerce pages, to social posts, press releases, and even YouTube videos. The new page-level insights show both trended and aggregate metrics of a selected time period to help users contextualize and measure success. Your digital presence isn’t constrained to your own web page.

Features 52

Features Organization Enterprise Management Work Management 52

Sprout Social

JANUARY 26, 2021

This past year, brands were pressed to speak out on social and political issues, with 70% of consumers saying it’s important for brands to take a stand. Tracking your social content performance in aggregate may sound like a timesaver, but in actuality it can make reporting more complicated than necessary.

Social Media 143

Social Media Media Burn Rate Tagging 143