Hinge Marketing

FEBRUARY 27, 2020

But you have to make sure it’s distributed effectively. Researching an issue or topic important to your target buyers gives you “seed” content to distribute on a variety of channels and platforms (see the image below). Here are 27 different content distribution ideas to promote your primary research. Social Media.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

BenchmarkONE

FEBRUARY 3, 2022

Oftentimes, content creation is such a complex process that marketers breathe a sigh of relief when they press publish, thinking the job is done. In this article, we’ll show you how to distribute your content so that it gets in front of as many people as possible. Why Distributing Your Content is Essential for Success.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

Bluetext

MARCH 31, 2023

Press releases have long been the quintessential staple of a Public Relations and Communications business strategy. While they’ve always been necessary, the frequency with which companies distribute press releases varies depending on company preferences and what critical stakeholders deem “newsworthy”.

Press 43

Press Traffic Marketing Websites Public Relations 43

BuzzSumo

FEBRUARY 3, 2022

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Press 115

Press Distribution PR 115

Trade Press Services Newsletter

NOVEMBER 2, 2023

Create and Distribute a Press Release and Add It to Your Press Kit. Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. Add the release and any media coverage you obtain to your press kit. We can help!

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

ClickDimensions

DECEMBER 29, 2020

Did you know that the first press release was sent in 1906? When Ivy Lee, famed publicist and father of modern public relations, sent that first press release detailing a train wreck for his client the Pennsylvania Railroad, the world was a decidedly different place. In fact, press releases are still very relevant.

Press 69

Press Relevance Marketing Budget Blast Campaigns 69

Trade Press Services

MARCH 18, 2024

Traditional Publishing Traditional publishers can range from well-recognized entities to small press options. Although the benefits of traditional publishing are similar across the board, the distribution power, readership, and advance-to-royalty ratio vary greatly based on the size and focus of the company. Download your copy today.

Marketing Proposals 104

Marketing Proposals Thought Leadership Distribution Eye-Tracking 104

Schubert B2B

MAY 4, 2018

Some might say that press releases are as useful today as fax machines. This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up. All from a press release. 6 Benefits of B2B Press Releases. These journals are highly specialized with a tight audience focus.

Press 67

Press B2B Blast Campaigns Public Relations 67

Marketing Insider Group

SEPTEMBER 11, 2015

Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content. The average Hollywood movie spends 50-60% of its production budget on distribution, and the ratio for creating and distributing your brand’s content should be similar. Even great content, however, needs a push.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

Hubspot

JUNE 30, 2021

Well, the answer might lie in a practice known as lead distribution. Here, we'll explore the concept a bit further, review its fundamentals and best practices, take a look at some prominent lead distribution strategies, and see some of the best software solutions to support it. Lead distribution plays on those trends.

Distribution 69

Distribution Lead Ranking Enterprise Management Sales Qualified Leads 69

Vision Edge Marketing

APRIL 5, 2022

Continually evaluate the effect of individual content pieces and their distribution with measures. Ecosystem Influence: How much press coverage is your brand attracting? However, even the most well-crafted content can go unseen and underutilized if it isn’t distributed across multiple channels. . About the Author: .

Thought Leadership 218

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 218

Sharpspring

APRIL 29, 2020

Press Releases. The post LinkedIn Best Practices for Distributing B2B Content appeared first on SharpSpring. For a B2B organization on LinkedIn, here is what one might consider as part of the 20% promotional category: Awards and recognitions. New business acquisitions or partnerships. Upcoming or recent speaking engagements.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Integrated B2B

FEBRUARY 18, 2020

When asked by a client to repurpose a press release to an article recently, I tackled the task head-on and produced not one, but two brand-spanking-new pieces of landing page content. Recently, a client asked me if I could turn one of its already published press releases (PR) into an interesting article. Something old, something new.

Press 52

Press Copywriting PR Content 52

Trade Press Services Newsletter

JANUARY 4, 2023

Mistake #2: Forgetting the Importance of Distribution You’ve spent so much time and energy creating relevant content for your target audiences. Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. Remember to assess and adjust your distribution strategy as needed.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Trade Press Services

FEBRUARY 26, 2024

Producing and distributing content that resonates with audiences is no easy task. Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever. A whopping 90 percent of B2B marketers use social media to distribute content.

Trends 106

Trends B2B Thought Leadership B2B Thought Leadership 106

Marketing Insider Group

MAY 4, 2021

Now, you have to distribute it and expand its reach for maximum exposure. While you are likely posting on your social media profiles, using email marketing, and using other common distribution models, it’s hard to amplify unless you have a plan and tools to elevate your efforts beyond general posting.

Paid Content 280

Paid Content Tools Paid Search Agency Content 280

Hubspot

JANUARY 14, 2019

Video Distribution Checklist. When distributing your videos, social channels are your best friend. To top off the list, you'll want to distribute your videos in these locations too: Sales assets: Re-use relevant content wherever appropriate. Press releases. One of the first spots you'll want to upload to is YouTube.

Distribution 73

Distribution Video Marketing Advertising Agencies Multi-Channel 73

Brandpoint

MARCH 5, 2019

Launching a product or service is an exciting time for a marketing department, but there are a lot of moving parts and planning to be done well before launch date — especially when it comes to your content creation and distribution strategy. The post How to Launch a Product Without a Press Release appeared first on Brandpoint.

Press 69

Press Product Screencast FAQ 69

Navigate the Channel

OCTOBER 19, 2023

Create a Press Release Creating a press release that you can distribute online to increase awareness of the upcoming trade show is vital to your ROI. Be Prepared for the Media Whether you expect to interact with members of the press or not, you should be prepared – just in case. No press kit?

Trade Show 65

Trade Show ROI Tips Press 65

Trade Press Services Newsletter

OCTOBER 6, 2022

Even the most brilliant content is useless if it’s not distributed to your audiences where and how they are looking for it. If you’d like to secure a guest spot on a popular podcast, the experts at Trade Press Services can help. The post Six Essential Elements for your 2023 Marketing Plan appeared first on Trade Press Services.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Vidyard

DECEMBER 14, 2020

Media Contact: Sandy Pell, Head of Corporate Communications, Vidyard, press@vidyard.com . The post Business Adoption of 1:1 Video Messaging Grows 471% as Remote Sales and Distributed Work Dominate 2020 appeared first on Vidyard. Thousands of businesses and millions of people around the world rely on Vidyard for their video needs.

Distribution 66

Distribution Video Marketing Customer Satisfaction Business 66

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Content distribution is a core component but often an underutilized aspect of content marketing. Can they effectively promote and share content?

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Trade Press Services Newsletter

JANUARY 4, 2024

Don’t overlook the importance of effective content distribution. The post Charting the Course: How to Navigate Your Way to Marketing Success in 2024 appeared first on Trade Press Services. After all, what’s the point of creating content if it doesn’t reach your target audiences when and where they need it most?

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Vidyard

DECEMBER 14, 2020

Sign up for Vidyard for free: [link] Media Contact: Sandy Pell, Head of Corporate Communications, Vidyard, press@vidyard.com The post Business Adoption of 1:1 Video Messaging Grows 471% as Remote Sales and Distributed Work Dominate 2020 appeared first on Vidyard.

Distribution 65

Distribution Video Marketing Customer Satisfaction Business 65

Trade Press Services Newsletter

NOVEMBER 2, 2022

Good news for those with tight marketing budgets—the percentage of B2B marketers using one or more paid distribution channels decreased to 67 percent, compared with 81 percent the previous year. The post Three Essential Takeaways from CMI’s Annual B2B Content Marketing Report appeared first on Trade Press Services.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Launch Marketing

OCTOBER 18, 2023

Here are a few tactics for promoting your new website: Distribute a Press Release. Let people know about your new website via a press release. Ensure your distribution is to your target audience so that you are reaching relevant prospects. Did more ads get distributed to make traffic jump?

Lead Generation 125

Lead Generation Traffic Marketing Websites Lead Scoring 125

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 111

B2B Thought Leadership Conversion B2B Thought Leadership 111

KEO Marketing

SEPTEMBER 15, 2016

Press releases are an important part of a business’s communication process. If you invest in creating a great press release , you want to get the most of it. Here are eight tips for creating an online press release that will get media attention. Your press release will get a 1 second visual scan. Do not use your logo.

Press 48

Press Keywords Distribution Video Marketing 48

DivvyHQ

MARCH 19, 2020

Build it and they will come? It doesn’t work that way in today’s noisy digital world. Reaching your intended audience these days requires strategic promotion of great content within both paid and shared channels. Here’s more.

Advertising Channels 123

Advertising Channels Distribution Content Marketing Content 123

The Forward Observer

OCTOBER 13, 2023

It also shows how to master content distribution across channels such as websites, blogs, email, and social media networks to maximize reach, engagement, and impact. What makes High-Impact Content Marketing unique is how it weaves in behavioral science and adult learning principles to maximize and measure impact.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Trade Press Services

JANUARY 2, 2024

Key components should include a well-written and attractively designed resume, thought leadership content, press kit and brand identity. Don’t forget to take a look at what your competitors, clients, stakeholders and vendors have created and distributed as well. Wishing you a Happy New Year from Trade Press Services!

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Zoominfo

NOVEMBER 1, 2022

As one of the world’s leading news distribution services, Newswire helps tens of thousands of organizations spread the word about their products, services, and clients via press releases. If you bought a press release from us a year ago, we’d try to sell you more press releases.

Zoominfo 130

Zoominfo Marketing Analytics Tools Press Intent Data 130

Contently

JANUARY 26, 2023

For example, send spokespeople through media training if they’ll frequently speak with the press or send event speakers to stage training, etc. Publish and distribute content. Distribute it according to how it fits into your TOF goals. Depending on who you pick, be prepared to train your thought leaders.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

SmartBug Media

JULY 4, 2023

Tactics and Channels Inbound marketing primarily relies on digital marketing tactics and channels, such as content creation and distribution, search engine optimization (SEO), social media marketing, email marketing, and marketing automation.

PR 98

PR Public Relations Marketing Management Planning 98

MLT Creative

DECEMBER 1, 2014

The CEO of a company I once worked for decided that the way to get more business was to distribute two press releases every week. I thought he was kidding. He wasn''t. I asked him, "What if there isn''t any news, then what?" His response? Just gin something up." I had to look away, quickly, so he didn''t notice me rolling my eyes.

Press 40

Press B2B Marketing B2B Inbound Marketing 40

EMagine B2B Blog

MAY 30, 2013

Many marketers have finally caught on to the low hanging fruit of back linking – namely links in your syndicated press releases. Once a press release is syndicated, press releases can create vast duplicate content and redundant anchor text links, which makes your initial intent backfire with regard to a linking strategy.

Press 40

Press Search Engine Marketing Distribution Trade Show 40

seo.co

JANUARY 23, 2022

If you have a “news” or “press” section of your website (and you actually use it to publish newsworthy information), this option is perfect for you. You can also submit individual articles or press releases. Distribute Your Own Press Releases. Submit newsworthy press releases regularly for the best SEO benefit.

High Quality Lead 98

High Quality Lead Press Link Building Thought Leadership 98