The Ultimate Guide to Press Release Distribution

Hubspot

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution?

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Benefits of Using a Press Release Distribution Service for Your Business

Altitude Branding

However, they tend to forget about press releases, which are equally effective in rallying desirable numbers. When done right, press releases can have a huge leverage on your audience’s brand opinions, as well as potential investors’ financial decisions. Why Should You Consider Press Release Distribution? Say you’ve decided to include press release writing into your company tasks and budget. What are the Benefits of Enlisting a Distribution Service?

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How to Utilize Content Marketing Distribution Channels to Amplify Your Success

DivvyHQ

Build it and they will come? It doesn’t work that way in today’s noisy digital world. Reaching your intended audience these days requires strategic promotion of great content within both paid and shared channels. Here’s more.

Make Sure Your Press Release Doesn’t Fall Victim to Press Delete

Webbiquity

Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Will your electronic press release be opened or deleted? Provided you’ve met these requirements, here are seven additional steps you can take to further enhance your chances of getting your press release (or even a bylined story on your topic!)

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LinkedIn Best Practices for Distributing B2B Content

Sharpspring

Press Releases. The post LinkedIn Best Practices for Distributing B2B Content appeared first on SharpSpring. If you’re in the business of marketing, you understand the importance of creating great content.

10 Press Release Best Practices That Will Skyrocket Your PR

B2B PR Sense

Press releases are a valuable tool in the hands of PR professionals -- as long as you use them correctly. Learn what press release best practices can make your news and announcements more effective in today’s busy world. While there are those that believe emphatically that the press release is dead, we are here to tell you that that is an urban myth. Press releases are alive, thriving, a vital tool that continues to empower companies in many ways.

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5 Best Paid Distribution Methods And When to Use Them

Marketing Insider Group

Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content. The average Hollywood movie spends 50-60% of its production budget on distribution, and the ratio for creating and distributing your brand’s content should be similar. The tricky part is that there are many different types of paid distribution methods at various price points. Best choice for distribution on a budget: Outbrain.

How to Utilize Content Marketing Distribution Channels to Amplify Your Success

DivvyHQ

Build it and they will come? It doesn’t work that way in today’s noisy digital world. Reaching your intended audience these days requires strategic promotion of great content within both paid and shared channels. Here’s more.

How to Utilize Content Marketing Distribution Channels to Amplify Your Success

DivvyHQ

Build it and they will come? It doesn’t work that way in today’s noisy digital world. Reaching your intended audience these days requires strategic promotion of great content within both paid and shared channels. Here’s more.

15 Smart Techniques that Will Skyrocket Your B2B Press Coverage

B2B PR Sense

You earned that B2B press coverage, and n ow your article is published for the world to see. Many pack up their PR bags and simply pat themselves on the back when they receive B2B press coverage. You can take it further, and gain triple the results of your original press coverage. There are easy ways you can amplify your press coverage, and use it fuel even greater success going forward. Maximize Your B2B Press Coverage and Kick Some Major PR Butt.

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6 Benefits of Targeted B2B Press Releases

Schubert B2B

Some might say that press releases are as useful today as fax machines. This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up. For example, sending a new product press release about an industrial dust collector for welding applications to a trade publication for the welding industry is a direct hit. All from a press release. 6 Benefits of B2B Press Releases.

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Tips for Writing a Dynamic Press Release

Launch Marketing

Now it’s time to promote your company update with a press release. Here are six tips on how to write a powerful press release. Check out our News section here for examples of press release topics. You just launched a killer new mobile app.

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5 Reasons Why Press Releases Are Still Relevant Today

ClickDimensions

Did you know that the first press release was sent in 1906? When Ivy Lee, famed publicist and father of modern public relations, sent that first press release detailing a train wreck for his client the Pennsylvania Railroad, the world was a decidedly different place.

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The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Non-core functions such as sales and distribution should be outsourced. Dr. Thomas calls this “The Distribution Trap.”

Do Press Releases Still Work for Startups and Online Businesses in 2021?

Altitude Branding

Press releases are among the most commonly used public relations tools that companies can apply to their effective PR campaigns. 1) What are press releases? . 2) How do Press Releases Help SEO? . 3) Are Press Releases Still Worth it? . 4) Advantages of a press release .

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Hello News Releases; Good Bye Press Releases

Marketri

In today’s post, I explore the notion that press releases are becoming a bit obsolete (cue: sounds of shock and horror from journalists and publicists around the world). They can use a number of tools to get their information distributed on the Web. Depending on the quality of the news, the distribution tools used, and the manner in which the news is formatted, companies can indeed get their news to rank highly under key word searches on Google, Bing and more.

How a press release can be spun into content gold

Integrated B2B

When asked by a client to repurpose a press release to an article recently, I tackled the task head-on and produced not one, but two brand-spanking-new pieces of landing page content. It’s the same with press releases.

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Business Adoption of 1:1 Video Messaging Grows 471% as Remote Sales and Distributed Work Dominate 2020

Vidyard

The post Business Adoption of 1:1 Video Messaging Grows 471% as Remote Sales and Distributed Work Dominate 2020 appeared first on Vidyard. Press Releases

The Ins & Outs of Lead Distributions [+5 of the Best Tools for It]

Hubspot

Well, the answer might lie in a practice known as lead distribution. Here, we'll explore the concept a bit further, review its fundamentals and best practices, take a look at some prominent lead distribution strategies, and see some of the best software solutions to support it.

Should B2B Marketers Kill the Press Release?

MLT Creative

The CEO of a company I once worked for decided that the way to get more business was to distribute two press releases every week. I thought he was kidding. He wasn''t. I asked him, "What if there isn''t any news, then what?" His response? Just gin something up." I had to look away, quickly, so he didn''t notice me rolling my eyes. Inbound Marketing B2B best practices

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The Ultimate Guide to Content Distribution

Hubspot

Content distribution is an integral, if not the most important, part of your content strategy. While I won’t agree or disagree with this theory, I will equip you with the tools you need to distribute the content you create. By the end of this guide, you’ll be able to build a content distribution strategy that gets your content in front of — and consumed by — your audience. Through the various content distribution channels we discuss next. Content Distribution Channels.

Eight Ways to Get More Out of Your Press Release

KEO Marketing

Press releases are an important part of a business’s communication process. If you invest in creating a great press release , you want to get the most of it. Here are eight tips for creating an online press release that will get media attention. Your press release will get a 1 second visual scan. When reporters are looking over an online press release site for potential stories, they quickly scan it. They do not read every press release word-for-word.

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Give Your Marketing Videos Maximum Reach With This Distribution Checklist

Hubspot

Video Distribution Checklist. When distributing your videos, social channels are your best friend. To top off the list, you'll want to distribute your videos in these locations too: Sales assets: Re-use relevant content wherever appropriate. Press releases. A great distribution strategy will ensure you see maximum ROI from your video content.

Business Adoption of 1:1 Video Messaging Grows 471% as Remote Sales and Distributed Work Dominate 2020

Vidyard

Sign up for Vidyard for free: [link] Media Contact: Sandy Pell, Head of Corporate Communications, Vidyard, press@vidyard.com The post Business Adoption of 1:1 Video Messaging Grows 471% as Remote Sales and Distributed Work Dominate 2020 appeared first on Vidyard. Press Releases

10 Amazing Ideas for B2B Press Releases

Webbiquity

Many marketing and business executives believe that the press release has become an outdated promotion tool. Press releases (or better, news releases) are still used in B2B and can produce meaningful results if produced and distributed properly. Before writing a B2B press release… You should keep in mind that a good press release requires interesting and unique information; it should include facts and be objective. A press release is a good way to do it.

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5 Effective Content Syndication Types to Distribute B2B Content

TrueInfluence

There are plenty of ways to distribute your B2B content. Distribute Your Blogs on RSS Or Feeds. Beyond your blogs or articles, you can use feeds to distribute your audio and video content. Distribute content.

Get Backlinks with your own Press Releases

EMagine B2B Blog

Many marketers have finally caught on to the low hanging fruit of back linking – namely links in your syndicated press releases. Once a press release is syndicated, press releases can create vast duplicate content and redundant anchor text links, which makes your initial intent backfire with regard to a linking strategy. So how can you effectively use your press releases to get links back to your site? Write your press release about something truly newsworthy.

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How to Launch a Product Without a Press Release

Brandpoint

Launching a product or service is an exciting time for a marketing department, but there are a lot of moving parts and planning to be done well before launch date — especially when it comes to your content creation and distribution strategy. Simply sending a press release about a new product is not enough to make a significant impact in your outreach efforts. One report found that just 3 percent of journalists worldwide rely on press releases from a newswire.

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The Content Distribution Playbook - Whiteboard Friday

Moz

In a super actionable follow-up to his MozCon 2019 presentation , Ross Simmonds reveals how to go beyond the mediocre when it comes to your content distribution plan, reaching new audiences in just the right place at the right time. My name is Ross Simmonds from Foundation Marketing , and today we're going to be talking about how to develop a content distribution playbook that will drive meaningful and measurable results for your business.

9 Steps to Writing the Perfect Press Release

Sharpspring

How do you create an informative yet compelling press release that will cut through all the noise and get your message out there? Check out the example below to see what a poor press release headline looks like. Here’s an example of a great press release headline from Terminix. It’s one of the most important parts of your press release, which means you should spend as much time on it as necessary to ensure it does its job. Step 9: Share Your Own Press.

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Answering Your Most Pressing Questions About Content Workflow Management

DivvyHQ

Distributing and scheduling promotional posts across various social media channels. What is content workflow? Why does it matter? How can my company streamline it? Let’s explore this critical topic from every angle. In Search of The Flow. What is the flow?”. In a recent episode of his Netflix show, “My Next Guest Needs No Introduction,” David Letterman posed this question to rapper Jay-Z.

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B2B Lead Generation Blog: RSS Your Press Room for better search engine visibility

B2B Lead Generation

« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

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5 B2B Marketing Tips for Using Press Releases

Marketo

by Maria Pergolino Today’s digital marketplace offers B2B marketing professionals a plethora of tools and channels to distribute messages. But the good news is there are a lot of opportunities in the marketplace and with a little creativity; a well written and distributed press release can turn into a successful marketing campaign. Consider these 5 B2B marketing tips for press release success: 1. To see Marketo’s own press releases, visit our News Center.

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"Study Finds:" How Data-Driven Content Marketing Builds Links and Earns Press Mentions

Moz

For companies conducting studies, they hope to win press coverage for, these top sites are prime targets, with editorial guidelines that clearly see outside pitches of study findings as attractive. Here is a view of the overall category and subcategory distribution for the top publishers. Press mentions are great, but syndication is where data journalism and content-based outreach strategy really shines. The news syndication networks that impact pickup and distribution.

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Time to Kill the Press Release?

What Works - What Doesn't

While writing a press release for a client the other day, I got to thinking about what I was doing. Because the more I thought, the less reason I could find for a company to issue a traditional “press release.”     What with the long decline of the trade press, there is less “press” out there to “release” information to. By definition, the press release is all about what’s important to the vendor , not the reader. (“We

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OneSpot Answers Marketers’ Pressing Needs for Better Intelligence on Content Performance with Active Content Intelligence

OneSpot

Marketing organizations continue to scale and accelerate the publication and distribution of content across channels. The post OneSpot Answers Marketers’ Pressing Needs for Better Intelligence on Content Performance with Active Content Intelligence appeared first on. Content marketing works and marketers have hopped on the bandwagon.

Number One Press Release Don’t – Don’t Write Too Much

B2B Marketing Traction

There are many Do’s and Don’ts of writing press releases (below see the fun Infographic from Skadeedle ). Here is why it happens and how you can avoid this major press release don’t. Many business owners want to include every detail about their company or product in one press release. A well-written press release has ONE angle and a focus. Google loves press releases.) I like to keep press releases to one page with lines spaced at 1.5.

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