Oktopost

NOVEMBER 9, 2023

The key is understanding the backbones of a strong paid media plan so you can use paid channels wisely and direct budgets to where you can best reach and convert your target audience. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing?

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Bionic

NOVEMBER 15, 2023

Media planning is never easy. Lots of Dates in Media Plans Every line item in your media plan has a start date and end date. If you have 100 lines in your media plan, you’ll have at least 200 dates. Media Plan Date Autocomplete Tool Entering dates one at a time can be a drag.

Media Plans 52

Media Plans Automation Tools Media 52

Bionic

FEBRUARY 7, 2023

As a media professional, you’ve probably heard the buzz about how AI is the future of media planning. Artificial Intelligence is Biased AI algorithms can automate certain aspects of media planning, but they also come with limitations. Can AI Really Replace the Human Touch in Media Planning?

Media Plans 91

Media Plans Media Advertising Agencies RFP 91

Martech

AUGUST 2, 2021

Fishburne’s take: Media spend is rebounding in 2021 with a continued spending shift from traditional to digital channels. Zenith reported this week that digital ads will make up 58% of total ad spend in 2021, up from 48% in 2019 and 54% in 2020…There’s no one-size-fits-all media plan for every brand.

Media Plans 115

Media Plans Planning Media Digital Transformation 115

Bionic

DECEMBER 13, 2023

This is a recording of a live demo of Bionic’s new clone tool for building media plans. To learn more about it, see New Clone Tool for Building Media Plans. The post New Clone Tool for Building Media Plans – Webinar Recording first appeared on Bionic Advertising Systems.

Media Plans 52

Media Plans Webinar Metrics Tools Ad Building 52

DivvyHQ

JANUARY 6, 2022

There’s a misconception that media planning isn’t in the content marketing wheelhouse. Here's a quick breakdown of the fundamentals of media planning and why content marketers should be involved. Enterprises often leave this to agencies or have dedicated in-house staff.

Media Plans 94

Media Plans Planning Content Marketing Paid Search Agency 94

Liveintent

MAY 24, 2021

…But also consider layering your media plan. Why Facebook shouldn’t be the only channel on your media plan. Ensuring that your media plan enables vast reach with frequency controls across all your audiences’ favorite channels is critical not only to your campaign success but also to your business.

Media Plans 127

Media Plans Cost per Acquisition Facebook Planning 127

ClickZ

DECEMBER 15, 2020

Brand communications must be tailored to multiple, fragmented audiences while media investments must be optimized and campaigns released to market quickly. AI is helping media planners to solve the complexities of media plan optimization in this fragmented world. Optimizing media plan laydowns for planners.

Media Plans 95

Media Plans Planning Media Ad Frequency 95

Spiralytics

NOVEMBER 5, 2020

It's essential to review your social media plan at regular intervals to fine-tune it according to the changing customer expectations. The post Build an Effective Social Media Plan in 5 Simple Steps appeared first on Spiralytics Inc.

Media Plans 118

Media Plans Social Media Effectiveness Ad Building 118

Brandwatch Marketing

MAY 29, 2024

Top tips for building an effective social media plan that's tied to your business objectives and delivers great results.

Media Plans 52

Media Plans Social Media Effectiveness Media 52

Content Marketing Institute

FEBRUARY 3, 2020

Here's how to build a social media marketing plan to put all the essential decision-making info right at your fingertips. Continue reading → The post How to Create a Strategic Social Media Plan [Template] appeared first on Content Marketing Institute.

Media Plans 137

Media Plans Social Media Template Planning 137

Liveintent

JUNE 7, 2021

The post Amobee integrates with LiveIntent, adding email to advertisers’ media plans appeared first on LiveIntent Blog. For marketers seeking cost-effective acquisition channels, newsletters offer the ideal intersection of people-based targeting and highly visible ad placements.

Media Plans 115

Media Plans Advertising Advertisements Planning 115

Content Marketing Institute

FEBRUARY 17, 2021

Continue reading → The post What Is Media Planning – and Why Should Content Marketers Care? Learn what that means, how to strike across paid, earned, owned, and shared channels, and more in this edition of Marketing Makers. Video Show] appeared first on Content Marketing Institute.

Media Plans 135

Media Plans Planning Video Marketing Content Marketing 135

Bionic

JUNE 30, 2022

The latest upgrade to Bionic media planning software includes faster filters , faster picklists , faster deletes , and faster URL exports. Media Planners Feel a Need for Speed. As a media planner or media buyer, you have to move quickly. In this latest upgrade, you got a bunch more media planning accelerators.

Media Plans 52

Media Plans Media Click Rate Software 52

Bionic

JULY 14, 2021

However, few advertisers or agencies have a system in place to predict ROAS while media planning. Without ROAS, you can’t treat media as an investment nor truly optimize your media investment decisions. To solve this problem, Bionic just added powerful new ROAS prediction automation to its media planning software.

ROAS 54

ROAS Media Plans Paid Search Agency Media 54

Bionic

JUNE 20, 2022

What’s been missing are tools that make it easy to source media from diverse suppliers while in the media planning and media buying process. Two New Tools to Find Black Owned Media. Bionic just unveiled two new tools to find Black Owned Media: A free, searchable catalog of advertising programs.

Media Plans 52

Media Plans Media RFP Paid Search Agency 52

Bionic

AUGUST 11, 2021

Programmatic advertising brings media planning problems you don’t have with other media channels. Because rates and quantities are not known in advance, programmatic advertising creates unique challenges for media planners. This creates extra work (and risk of error) for media planners.

Media Plans 52

Media Plans Advertising Agencies Advertising Advertisements 52

Bionic

APRIL 5, 2021

Media planners, you’re going to like the new “tres comas” media planning tool. Media Plans Have Lots of Commas. When media planning, you’re often working with numbers in the thousands, millions, and sometimes billions. Introducing Bionic’s “Tres Comas” Media Planning Tool.

Media Plans 52

Media Plans Tools Media Cost 52

Bionic

AUGUST 14, 2020

Bionic, the #1 rated media planning tool , today unveiled a new media planning experience that includes new media plan creation tools , search tools , filters , customized views , and batch functions like clone and batch edit. Media plan creation tools. Media plan search tool.

Media Plans 52

Media Plans Media Multi-Channel Vendors 52

Bionic

MARCH 18, 2020

“Social distancing” is disrupting the workflow of media planning teams. Bionic is here to help you keep your media planning team operating with minimal disruption. You can access all your clients, every media plan, every creative asset, performance reports, and everything else. Work from Anywhere.

Media Plans 52

Media Plans Media Advertising Agencies Training 52

Bionic

APRIL 12, 2021

Bionic for Agencies is rated the “ideal” media planning + buying tool because it’s complete, #1 ranked, fast, easy, and saves money. Bionic automates your entire media planning and buying workflow across all media channels. Bionic is the #1 ranked media planning and buying system.

Media Plans 52

Media Plans Buy Tools Media 52

Porch Group Media

NOVEMBER 29, 2022

The post The Shift from Media Planning to Audience Planning first appeared on V12. Subscribe below to stay tuned for upcoming episodes with other industry-leading marketing executives as they look to transform the future of mover marketing. Stay up to date with the latest news and resources: Thank you!

Media Plans 52

Media Plans Planning First-Mover Advantage Privacy Protection 52

Bionic

SEPTEMBER 2, 2020

Now is a perfect time to upgrade your media planning system before the crush of the fall season. Bionic for Agencies , the #1 rated media planning software, can help you every day to ease your media planning workflow, including: Capture media briefs. Build perfect media plans.

Media Plans 52

Media Plans Tools Paid Search Agency Media 52

Bionic

APRIL 30, 2020

In this recorded webinar, Brian Dolan, CEO of WorkReduce , shares the best practices he’s developed through many years of delivering media planning services with remote teams. 13:27 Tips for Managing Media Planning Teams Remotely. 19:14 The Media Planning Lifecycle. This is not that! Video Timeline.

Media Plans 52

Media Plans Work Management Media Rules 52

Valasys

MAY 10, 2022

The post Everything to Know About Media Buying and Media Planning appeared first on Valasys Media. It’s no secret that just creating advertisements does not guarantee brand success; advertisements must be properly positioned in front of the appropriate audiences. Share This Post Shares.

Media Plans 52

Media Plans Buy Planning Media 52

Hubspot

MARCH 12, 2020

That’s because the company has an integrated media planning strategy. That’s why, as a marketer, having an integrated media plan is important for your marketing strategy. Below, let’s dive into what an integrated media plan looks like and how to adopt it in your marketing strategy. Integrated Media Planning.

Media Plans 97

Media Plans Planning Marketing & Strategy Marketing Strategy 97

Bionic

DECEMBER 4, 2018

Media plan updates in Bionic now happen faster than a blink of an eye – 20x faster than the previous version. You need to move fast when media planning. That’s because you’re expected to create elaborate media plans under tight deadlines. Your media planning tools can’t be slowing you down!

Media Plans 41

Media Plans Media Work Management Software 41

Bionic

JUNE 25, 2019

Isn’t it about time for your media planning software to recommend your media plans? Bionic has unveiled the Media Plan Recommender – a revolutionary new media planning tool that uses artificial intelligence to recommend the best media placements for your advertising campaigns.

Media Plans 53

Media Plans Tools Media Advertising Agencies 53

Bionic

MARCH 26, 2019

Have you ever failed while trying to work with your teammates on the same media plan at the same time? That’s because your media planning tool was not built for teamwork. Bionic just unveiled a revolutionary new tool that enables real-time, collaborative media planning. You’ve got to see it to believe it !

Media Plans 42

Media Plans Media Budget Programs Training 42

Bionic

APRIL 26, 2019

Bionic media investment management software is used by media planning teams all around the world. Advertisers and agencies love it because it centralizes and standardizes media planning activities of all their teams. All your exports, including Excel, will also show dates in your preferred format.

Media Plans 42

Media Plans Media Advertising Agencies Profiling 42

LiveRamp

JULY 9, 2019

The post Activate and Optimize Your Media Plan through Onboarding appeared first on LiveRamp.

Media Plans 75

Media Plans Activities Planning Optimization 75

EveryoneSocial

DECEMBER 13, 2018

Creating an Employee Social Media Plan At Your Company. Contrary to popular belief, employees are also using social media to connect with coworkers and increase their knowledge. Savvy employers can foster increased participation and further their marketing reach by creating an employee social media plan.

Media Plans 64

Media Plans Social Media Planning Paid Search Agency 64

Bionic

SEPTEMBER 7, 2018

With its latest software upgrade, Bionic has upgraded its media planning software with a new teleport tool that enables you to quickly navigate your media plans. The Problem with All Your Media Plan Details in One Place. How to Quickly Navigate Your Media Plans.

Media Plans 41

Media Plans Tools Media Click Rate 41

Rain: The Growth Agency

APRIL 16, 2020

Your media planning strategies from February may or may not tell you much in April or May. Two months ago, you understood the marketplace and your business, competitors, media costs, results and even the season. But with the world upended by the COVID-19 pandemic, the only information you can use right now comes from yesterday.

Media Plans 52

Media Plans Advertising Agencies Advertising Advertisements 52

Bionic

MARCH 9, 2018

Without the right system, it’s nearly impossible to avoid making mistakes when creating media plans. With its latest upgrade, Bionic adds Audit Trails and Super Undo to its unparalleled set of media planning quality controls. Media Plans Are Complicated Beasts. Avoid Mistakes with Media Planning Guardrails.

Media Plans 40

Media Plans Cost Media Lock-In 40

Bionic

JULY 11, 2018

Bionic just released new software that enables you to build your own custom media planning system. You can now easily customize Bionic’s media investment management platform to meet the unique needs of your organization, your clients, and each of your campaigns. The ‘Standard Media Plan’ is Extinct.

Media Plans 40

Media Plans Work Management Media Ad Building 40

Convince & Convert

JUNE 13, 2014

As a public-relations and new media all-star , Peter Shankman is interested in how brands foster those good experiences and try to avoid the bad ones. Tweetable Moments Focus on the ‘help’ first.

Social Media 138

Social Media Media Plans Service Planning 138