Bionic

MAY 2, 2022

Your media planning experience just got a lot faster. Bionic Media Planning Tool. The Bionic media planning interface is our crown jewel. The first version of Bionic introduced the media planning interface almost 10 years ago. 16 API Calls to Render a Media Plan. This is too slow.

Media Plans 93

Media Plans Media Bundling API 93

Spiralytics

NOVEMBER 5, 2020

It's essential to review your social media plan at regular intervals to fine-tune it according to the changing customer expectations. The post Build an Effective Social Media Plan in 5 Simple Steps appeared first on Spiralytics Inc.

Media Plans 118

Media Plans Social Media Effectiveness Ad Building 118

Bionic

OCTOBER 13, 2024

This podcast episode explores the increasingly important role of AI in media planning. The discussion centers around an article from Bionic Advertising Systems, “ How to Train Your Media Planning AI the Right Way.” The post Data-Driven Media Planning with AI first appeared on Bionic Advertising Systems.

Media Plans 74

Media Plans Marketing AI Planning Media 74

Liveintent

JUNE 7, 2021

The post Amobee integrates with LiveIntent, adding email to advertisers’ media plans appeared first on LiveIntent Blog. For marketers seeking cost-effective acquisition channels, newsletters offer the ideal intersection of people-based targeting and highly visible ad placements.

Media Plans 115

Media Plans Advertisements Advertising Planning 115

ClickZ

DECEMBER 15, 2020

Brand communications must be tailored to multiple, fragmented audiences while media investments must be optimized and campaigns released to market quickly. AI is helping media planners to solve the complexities of media plan optimization in this fragmented world. Optimizing media plan laydowns for planners.

Media Plans 95

Media Plans Planning Media Ad Frequency 95

Bionic

JULY 27, 2023

When media planning , you can never have enough data. You need data to make the best media buying decisions. Unlike other systems, Bionic enables you to customize your media planning platform. Unlike other systems, Bionic enables you to customize your media planning platform. Here’s how to do it.

Media Plans 90

Media Plans Paid Search Agency Advertising Agencies Media 90

Bionic

FEBRUARY 23, 2023

With the rise of artificial intelligence (AI), you have a window of opportunity to win market share by leveraging AI to make your media planning more efficient and effective. In this article, you’ll learn how to source good data to train your media planning AI models. What is Media Planning AI?

Media Plans 94

Media Plans Marketing AI Training Planning 94

DivvyHQ

JANUARY 6, 2022

There’s a misconception that media planning isn’t in the content marketing wheelhouse. Here's a quick breakdown of the fundamentals of media planning and why content marketers should be involved. Enterprises often leave this to agencies or have dedicated in-house staff.

Media Plans 94

Media Plans Planning Content Marketing Paid Search Agency 94

Bionic

SEPTEMBER 16, 2024

There are many ways Artificial Intelligence (“AI”) will automate media planning and media buying workflow. With that in mind, let’s dive into seven opportunities for AI to automate media planning and media buying workflows. AI can summarize key points into a structured media brief.

Marketing AI 71

Marketing AI Media Plans Buy Planning 71

Bionic

JANUARY 7, 2024

Want to use ChatGPT to analyze your media plan performance? Bionic now enables you to export your media plan data for use with your favorite AI tools. You need good data to train your media planning AI. Bionic now makes it easy for you to analyze your media plan data with your favorite AI tools.

Media Plans 93

Media Plans Media ROAS Paid Search Agency 93

Bionic

FEBRUARY 7, 2023

As a media professional, you’ve probably heard the buzz about how AI is the future of media planning. Artificial Intelligence is Biased AI algorithms can automate certain aspects of media planning, but they also come with limitations. Can AI Really Replace the Human Touch in Media Planning?

Media Plans 97

Media Plans Media Advertising Agencies RFP 97

Bionic

JULY 1, 2023

Bionic just added a couple new shortcuts to help you move around your media plan faster, without using your mouse. Mousing Around Slows You Down When media planning , switching between your mouse and keyboard slows you down. Move Faster with Keyboard Shortcuts Here at Bionic, we’re focused on faster media planning.

Media Plans 85

Media Plans Media Advertising Agencies Paid Search Agency 85

Hubspot

MARCH 12, 2020

That’s because the company has an integrated media planning strategy. That’s why, as a marketer, having an integrated media plan is important for your marketing strategy. Below, let’s dive into what an integrated media plan looks like and how to adopt it in your marketing strategy. Integrated Media Planning.

Media Plans 99

Media Plans Planning Marketing Strategy Marketing & Strategy 99

Bionic

NOVEMBER 16, 2023

When media planning , you want to leverage these gems. Bionic’s new clone tool automates re-use of your old media plans. Now, imagine you’re starting a new media plan. Clone with the Media Plan Builder The new media plan clone tool is built right into Bionic’s Media Plan Builder Tool.

Media Plans 78

Media Plans Tools Media Paid Search Agency 78

Bionic

MAY 23, 2023

The main job of media planning is creating a media plan. Sadly, most media planning tools don’t make it easy. AI-Powered Media Recommender In June 2019, we introduced an AI-powered media recommender. In this release, we integrated the AI recommender into the media plan builder user experience.

Media Plans 73

Media Plans Tools Media Advertising Agencies 73

Bionic

NOVEMBER 7, 2024

Full Customization, Right Out of the Box You need more than just a cookie-cutter approach to media planning. Bionic for Agencies gives you complete flexibility to customize media plans, reports, and dashboards to fit the needs of each client and campaign. Need specific data for reports? Bionic makes it happen.

Media Plans 73

Media Plans Buy Work Management Advertising Agencies 73

Bionic

NOVEMBER 25, 2024

Are you struggling to keep Workamajig up-to-date with your media planning and buying activities? This integration means you can now manage your media planning and media buying processes in a much more efficient and automated way. Bionic can now automate data entry so you’re always in sync.

Media Plans 71

Media Plans Buy Media Work Management 71

Top Rank Marketing

MAY 29, 2024

B2B brands can build a social media presence that establishes their credibility, builds relationships, and ultimately drives revenue. Learn about TopRank Marketing’s social media marketing services , including strategy and planning.

Social Media 100

Social Media Media Plans Planning B2B Thought Leadership 100

KoMarketing Associates

OCTOBER 20, 2020

At the bottom were media planning and buying (2.9) Media Planning and Buying’ and ‘Public Relations,’ meanwhile, also ranked as relatively low in importance for future marketing according to the respondent base.”. and grassroots and event marketing (2.8).

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

Oktopost

NOVEMBER 9, 2023

The key is understanding the backbones of a strong paid media plan so you can use paid channels wisely and direct budgets to where you can best reach and convert your target audience. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing?

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Bionic

NOVEMBER 15, 2023

Media planning is never easy. Lots of Dates in Media Plans Every line item in your media plan has a start date and end date. If you have 100 lines in your media plan, you’ll have at least 200 dates. Media Plan Date Autocomplete Tool Entering dates one at a time can be a drag.

Media Plans 52

Media Plans Automation Tools Media 52

Brandwatch Marketing

MAY 29, 2024

Top tips for building an effective social media plan that's tied to your business objectives and delivers great results.

Media Plans 52

Media Plans Social Media Effectiveness Media 52

Bionic

DECEMBER 13, 2023

This is a recording of a live demo of Bionic’s new clone tool for building media plans. To learn more about it, see New Clone Tool for Building Media Plans. The post New Clone Tool for Building Media Plans – Webinar Recording first appeared on Bionic Advertising Systems.

Media Plans 52

Media Plans Webinar Metrics Tools Ad Building 52

Bionic

DECEMBER 5, 2024

Advance your advertising career with Bionic Academy → a free, online academy with certifications in media planning, media buying, ad ops, media finance, and more. These certifications demonstrate your media planning expertise to potential employers, clients, or your network.

Training 91

Training Media Media Plans Ideal Customer Profiles 91

KoMarketing Associates

FEBRUARY 11, 2021

was digital marketing and social media. At the bottom of the list were media planning and buying (2.9) At the top of the list (5.3) Direct marketing and sales (4.6), copywriting and design (4.1) and public relations (3.1) were also on the list. and grassroots and event marketing (2.8).

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

Martech

NOVEMBER 8, 2024

This article discusses strategies to help you better understand your audience, develop a clear and effective media plan and explore some overlooked platforms that can give your B2B marketing a fresh edge. A successful media plan should include: Target audience segmentation and identification. Clear goals and objectives.

Paid Content 123

Paid Content ROI Allocation Media 123

Webbiquity

APRIL 4, 2023

Understanding what motivates your target consumers when they engage with a platform provides a significant unlock in your media planning to drive greater engagement by reaching consumers in the right mindset to receive your message.

Social Media 269

Social Media Media Youtube Advertising Mediums 269

Tomorrow People

AUGUST 10, 2021

Media and data analytics technology provider Telmar has appointed product marketing agency Tomorrow People to deliver a range of content and paid social media activity with the goal of lead generation. www.telmar.com.

Paid Social Agency 31

Paid Social Agency Lead Generation Social Media Advertising Agencies 31

Martech

JANUARY 16, 2025

GenAI-powered media planning. Marketers are adopting genAI tools to help with media planning, the IAB study found. A full 42% are currently using this technology for media planning and/or activation. (The most recent study asked marketers these same questions in November, 2024.) Processing. See terms.

Advertisements 112

Advertisements Advertising Funnel Advertising Digital Marketing Funnels 112

Bionic

JANUARY 20, 2023

For unprepared agencies, this extra load of unexpected work can burn out already over-worked and under-staffed media teams. New Media Tools Needed Flexibility in advertising requires agility in media planning and media buying. Using legacy media buying tools in this environment is “like playing Fortnite on dial-up.”

Budget Programs 94

Budget Programs Buy Marketing AI Tools 94

NuSpark Consulting

JULY 13, 2017

This facilitates a more efficient advertising strategy with higher conversion rates, which requires the involvement of fewer team members in the media planning. Media Planning and Buying. There are two types of programmatic ad buying: direct, premium programmatic advertising (PPA) and real-time bidding (RTB).

Display 173

Display Advertisements Advertising Marketing AI 173

Customer Experience Matrix

FEBRUARY 7, 2016

Does the vendor create optimal media plans? Although mix models and algorithmic attribution use different techniques and data, several vendors do both and have connected them in some fashion.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Bionic

OCTOBER 14, 2022

Many advertisers have goals to allocate a specified portion of their media budget to purchase advertising media from under-represented groups as part of their Diversity, Equity, and Inclusion (DEI) initiatives. Unfortunately, media planners lack media planning tools that enable them to track and make progress against DEI these goals.

Budget Programs 89

Budget Programs Media Allocation Paid Search Agency 89

Webbiquity

JUNE 12, 2018

Invest in training, so your team is able to make the best use of the tools and take an effective, strategic approach to social media marketing. Here’s the full infographic from Venngage, which also recently published Five Steps to Build a Real Following with a Social Media Plan. Share this Image On Your Site. </p><br

Stats 178

Stats Social Media Interactive Marketing Social Marketing 178

KoMarketing Associates

FEBRUARY 14, 2018

“These results show that there may be a knowledge gap and a missed opportunity to build omnichannel targeting into client campaigns,” wrote Sutheshna Mani, content marketing and social media specialist at Katana. For their overall digital marketing efforts, 28 percent of respondents claimed they leverage first-party data across all channels.

Planning 161

Planning Banners Marketing & Strategy Analytics 161

Bionic

DECEMBER 9, 2022

As you’re media planning and media buying , you lay down your spots on a delivery calendar, which includes flight dates, spot counts, weekparting, and dayparting. Your media plan might also include ratings, GRPs, reach, frequency, and other expectations. Now, those scoundrels have nowhere to hide. Other FAQs.

Paid Search Agency 94

Paid Search Agency Ads Advertising Agencies Ad Frequency 94

Bionic

JULY 12, 2023

In the 4A’s Media Essentials course, we learned how to develop a modern media strategy and media plan, plus the latest trends in the digital media landscape. We Wanted to Know More About Media Planning and Media Buying I work on the Client Success team here at Bionic Advertising Systems.

Course 85

Course Media Media Plans Class 85